Dma.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
79% 
Page structure
71% 
Link structure
51% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
63.60 kB
Words
637
Media files
8
Number of links
76 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
DMA - Data & Marketing Association
The length of the page title is perfect. (324 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover DMA UK - the authority on data-driven marketing. Get insights, best practices & standards to drive success. Visit dma.org.uk for more
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msvalidate.0148399B9C385A24C831D346EC3098675E
descriptionDiscover DMA UK - the authority on data-driven marketing. Get insights, best practices & standards to drive success. Visit dma.org.uk for more
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.5 words is high.
This page contains 637 words. That's ok.
19.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 20 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt-future-trends-2025---email-image2.pngT-a0b00a30e87bcbe2b46e06e9a2f996ef-customer-engagement-future-trends-2025---email-image2.png
https://dma.org.uk/uploads/user/logo3.pngMichael Sturrock
...yle_parliament_speaking_2024-738x443.jpgT-863ff8597ec3cd9cd4ff8ba344a0dd61-peter_kyle_parliament_speaking_2024-738x443.jpg
...288c7e69d6a275238da-rachel-forbes-02.pngT-d4c4ae6aa70a7288c7e69d6a275238da-rachel-forbes-02.png
...ough-award-partnership-article-image.pngT-7706d5f560fb8a86bccd709a23b1a74f-dma-talent-breakthrough-award-partnership-article-image.png
...d17cedddd3c58f418d8aef00-web-image57.pngT-2466b268d17cedddd3c58f418d8aef00-web-image57.png
...11c3fd7fbcfe65fabb9a38fb-web-image55.pngT-49b90b0c11c3fd7fbcfe65fabb9a38fb-web-image55.png
...e492750b97e03a2b4f4a83e7-web-image60.pngT-cde13d7be492750b97e03a2b4f4a83e7-web-image60.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Searching...
H2 Customer Engagement Future Trends Report 2025
H2 Data (Use and Access) Bill Second Reading highlights
H2 Announcing the DMA's new CEO
H2 Barclays partner with DMA for 2024's DMA Talent Breakthrough Award
H2 DMA Awards 2024 Winners Showcase - The Grand Prix Shortlist
H2 Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK
H2 JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success
H2 Agile Social Strategy for Practical, Real-World Results
H4 Filter By
H4 Connect to
H4 Are you looking for a...
H4 Choose a business type
H4 Choose a business type Duplicate text
H4 Choose a business type Duplicate text
H4 and/or enter a company name, postcode or keyword
Baselink: https://dma.org.uk
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.theidm.com/qualifi...External Subdomain Trivial anchor text
Click here
A-TITLE Click here
https://dma.org.uk/registerRegister
A-TITLE Register
/forgotten-password?redirectTo=/Forgot Password?
A-TITLE Forgot Password?
https://dma.org.uk/loginLogin
A-TITLE Login
https://dma.org.uk/my-bookmarksBookmarks
A-TITLE Keep your favourite content to hand
https://dma.org.uk/connectMember directory
A-TITLE Find your next great collaboration
https://dma.org.uk/filter/searchSearch
A-TITLE Instant access to exactly what you want
https://dma.org.uk/?filtersShow All
/my-contributions/createStart Contributing
A-TITLE Start Contributing
/my-contributionsMy Contributions
A-TITLE My Contributions
/research/customer-engagement-...Customer Engagement Future Trends Report 2025
A-TITLE Customer Engagement Future Trends Report 2025
/bookmark/YTo0OntzOjQ6InVzZXIi...Clip
A-TITLE Clip
/research/customer-engagement-...IMG-ALT T-a0b00a30e87bcbe2b46e06e9a2f996ef-customer-engagement-future-trends-2025---email-image2.png
A-TITLE Customer Engagement Future Trends Report 2025
/user/michael-sturrockIMG-ALT Michael Sturrock
A-TITLE Michael Sturrock
/user/michael-sturrockText duplicate Michael Sturrock
A-TITLE Michael Sturrock
/article/data-use-and-access-b...Data (Use and Access) Bill Second Reading highlights
A-TITLE Data (Use and Access) Bill Second Reading highlights
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/data-use-and-access-b...IMG-ALT T-863ff8597ec3cd9cd4ff8ba344a0dd61-peter_kyle_parliament_speaking_2024-738x443.jpg
A-TITLE Data (Use and Access) Bill Second Reading highlights
/article/announcing-the-dmas-n...Announcing the DMA's new CEO
A-TITLE Announcing the DMA's new CEO
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/announcing-the-dmas-n...IMG-ALT T-d4c4ae6aa70a7288c7e69d6a275238da-rachel-forbes-02.png
A-TITLE Announcing the DMA's new CEO
/article/barclays-partner-with...Barclays partner with DMA for 2024's DMA Talent Breakthrough Award
A-TITLE Barclays partner with DMA for 2024's DMA Talent Breakthrough Award
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/barclays-partner-with...IMG-ALT T-7706d5f560fb8a86bccd709a23b1a74f-dma-talent-breakthrough-award-partnership-article-image.png
A-TITLE Barclays partner with DMA for 2024's DMA Talent Breakthrough Award
/webinar/dma-awards-2024-winne...DMA Awards 2024 Winners Showcase - The Grand Prix Shortlist
A-TITLE DMA Awards 2024 Winners Showcase - The Grand Prix Shortlist
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/webinar/braze-beyond-the-burg...Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK
A-TITLE Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/webinar/braze-beyond-the-burg...IMG-ALT T-2466b268d17cedddd3c58f418d8aef00-web-image57.png
A-TITLE Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK
/webinar/jicmail-using-mails-s...JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success
A-TITLE JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/webinar/jicmail-using-mails-s...IMG-ALT T-49b90b0c11c3fd7fbcfe65fabb9a38fb-web-image55.png
A-TITLE JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success
/webinar/agile-social-strategy...Agile Social Strategy for Practical, Real-World Results
A-TITLE Agile Social Strategy for Practical, Real-World Results
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/webinar/agile-social-strategy...IMG-ALT T-cde13d7be492750b97e03a2b4f4a83e7-web-image60.png
A-TITLE Agile Social Strategy for Practical, Real-World Results
/filter/curate/page/2Next Page
https://dma.org.uk/contactusJoin Us
A-TITLE Join Us
https://dma.org.uk/about-the-dmaAbout us
/article/welcome-to-a-new-data...The new DMA
https://thehub.dma.org.uk/External Subdomain Access the Membership Hub
https://dma.org.uk/dma-membershipMembership
https://dma.org.uk/the-hubAccess your DMA membership here
/dma-corporate-membershipCorporate Membership
/filter/curate/authorType/comm...DMA member newsfeed
/the-dma-communitiesCouncils and committees
https://dma.org.uk/public-affairsPublic Affairs
/legal-helpdesk-1Legal Helpdesk
https://dma.org.uk/jobs-boardJobs Board
/DMA-AccreditationDMA Accreditation
/the-data-marketing-commissionThe Data & Marketing Commission
/corporate-training-1Corporate Training
https://www.theidm.com/qualifi...External Subdomain Qualifications & Training
/filter/curate/authorType/dma/...All DMA Masterclasses
https://dma.org.uk/eventsEvents & Upcoming webinars
https://dma.org.uk/eventsOur calendar
/contact-us-eventsContact us
https://dma.org.uk/guidesBest practice and guidance
https://dma.org.uk/the-dma-codeThe Code
https://dma.org.uk/webinarsWebinar Library
https://dma.org.uk/researchResearch
https://dma.org.uk/researchReports and snapshots
/contact-us-researchText duplicate Contact us
https://dma.org.uk/awardsDMA Awards
/awards/contact-us-awards-1Text duplicate Contact us
/greatbritishcreativityGreat British Creativity
/customer-engagementCustomer Engagement
/responsible-marketingResponsible Marketing
/filter/curate/authorType/dma/...Diversity & Inclusion
https://dma.org.uk/talentDMA Talent
/talent/welcome-to-a-new-look-...Text duplicate About us
/talent/contact-us-talentText duplicate Contact us
https://dma.org.uk/talent/jobsMarketing Jobs Board
https://dma.org.uk/contactText duplicate Contact us
https://dma.org.uk/contactusText duplicate Join Us
A-TITLE Join Us
https://dma.org.uk/hsf/signupSign Up
A-TITLE Sign Up
/terms-conditionsTerms and Conditions
A-TITLE Terms and Conditions
/privacy-and-cookie-policyPrivacy and Cookies
A-TITLE Privacy and Cookies
https://dma.org.uk/contactContact
A-TITLE Contact
https://dma.org.uk/Accessibility
A-TITLE Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://dma.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 20 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 13 May 2025 10:30:36 GMT
content-typetext/html; charset=UTF-8
content-length11536
connectionkeep-alive
set-cookie100 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 712 referring domains.
This page has 567,861 backlinks.
This page has backlinks from 593 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /user/kerry-mailbird-co-uk
Disallow: /catalog
Disallow: /forgotten-password?*
Disallow: /login*
Disallow: /register-interest/*
Disallow: /bookmark/*
Sitemap: https://dma.org.uk/sitemap.1.xml

User-agent: SeekportBot
Crawl-delay: 60

Similar sites

Search preview

dma.org.uk
DMA - Data & Marketing Association
Discover DMA UK - the authority on data-driven marketing. Get insights, best practices & standards to drive success. Visit dma.org.uk for more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DMA81%Check
DMA Talent63%Check
Data62%Check
DMA Awards62%Check
Data Marketing60%Check
Marketing58%Check
Data Marketing Association55%Check
Marketing Association52%Check
Burger King UK50%Check
Email Marketing48%Check
Show more keywords and terms

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