Dma.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
71% 
Link structure
22% 
Server
52% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
58.90 kB
Words
781
Media files
13
Number of links
77 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
DMA - Data & Marketing Association | DMA
The length of the page title is perfect. (389 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msvalidate.0148399B9C385A24C831D346EC3098675E
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • suceeded => succeeded
This page contains 781 words. That's ok.
22.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.77 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 16 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-coronavirus_impact-on-business-june.pngT-cHJldmlldw%3D%3D-coronavirus_impact-on-business-june.png
/uploads/user/james-dredge.814.jpgJames Dredge
...es/T-cHJldmlldw==-image_article-copy.pngT-cHJldmlldw%3D%3D-image_article-copy.png
...ritish-creativity_directmail_sponsor.pngT-cHJldmlldw%3D%3D-great-british-creativity_directmail_sponsor.png
/uploads/user/msturrock3.jpgMichael Sturrock
...usinesses-gathering-personal-data-01.pngT-cHJldmlldw%3D%3D-coronavirus_webimage_coronavirus--ico-issue-guidance-for-businesses-gathering-personal-data-01.png
...Jldmlldw==-coronavirus_webimage_tgif.pngT-cHJldmlldw%3D%3D-coronavirus_webimage_tgif.png
...ustomer-engagement_emailbenchmarking.jpgT-cHJldmlldw%3D%3D-mockup_customer-engagement_emailbenchmarking.jpg
/uploads/user/james-dredge.814.jpgJames Dredge
...cHJldmlldw==-challenge-winners-image.jpgT-cHJldmlldw%3D%3D-challenge-winners-image.jpg
/uploads/user/msturrock3.jpgMichael Sturrock
/uploads/articles/T-cHJldmlldw==-sma.jpgT-cHJldmlldw%3D%3D-sma.jpg
...lding-an-open-and-inclusive-industry.pngT-cHJldmlldw%3D%3D-building-an-open-and-inclusive-industry.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Searching...
H2 Coronavirus: June 2020 - The Impacts on Business
H2 Code Worldwide confirmed as sponsors of London's Creative Data Academy
H2 Direct Mail: Discover the Power of Physical
H2 ICO Issue Guidance for Businesses Gathering Coronavirus Personal Data
H2 Thank God It's Friday: A Story of Transforming Business in Lockdown
H2 Email Benchmarking Report 2020
H2 DMA Talent's Marketing Challenge 2020: Team Cubed crowned winners
H2 Marketing and Advertising Sector take part in Government Scheme to Give Free Advice to SMEs
H2 Building an Open and Inclusive Industry
H4 Filter By
H4 Connect to
H4 Are you looking for a...
H4 Choose a business type
H4 Choose a business type Duplicate text
H4 Choose a business type Duplicate text
H4 and/or enter a company name, postcode or keyword
Baselink: https://dma.org.uk
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.
LinkAttributesAnchor text
https://dma.org.uk/registerRegister
A-TITLE Register
/forgotten-passwordForgot Password?
A-TITLE Forgot Password?
https://dma.org.uk/loginLogin
A-TITLE Login
https://dma.org.uk/my-bookmarksBookmarks
A-TITLE Keep your favourite content to hand
/connect/connect_type/organisa...Member directory
A-TITLE Find your next great collaboration
https://dma.org.uk/filter/searchSearch
A-TITLE Instant access to exactly what you want
https://dma.org.uk/?filtersShow All
/my-contributions/createStart Contributing
A-TITLE Start Contributing
/my-contributionsMy Contributions
A-TITLE My Contributions
/research/coronavirus-june-202...Coronavirus: June 2020 - The Impacts on Business
A-TITLE Coronavirus: June 2020 - The Impacts on Business
/bookmark/YTo0OntzOjQ6InVzZXIi...Clip
A-TITLE Clip
/research/coronavirus-june-202...IMG-ALT T-cHJldmlldw%3D%3D-coronavirus_impact-on-business-june.png
A-TITLE Coronavirus: June 2020 - The Impacts on Business
/user/james-dredgeIMG-ALT James Dredge
A-TITLE James Dredge
/user/james-dredgeText duplicate James Dredge
A-TITLE James Dredge
/article/code-worldwide-confir...Code Worldwide confirmed as sponsors of London's Creative Data Academy
A-TITLE Code Worldwide confirmed as sponsors of London's Creative Data Academy
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/code-worldwide-confir...IMG-ALT T-cHJldmlldw%3D%3D-image_article-copy.png
A-TITLE Code Worldwide confirmed as sponsors of London's Creative Data Academy
/article/direct-mail-discover-...Direct Mail: Discover the Power of Physical
A-TITLE Direct Mail: Discover the Power of Physical
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/direct-mail-discover-...IMG-ALT T-cHJldmlldw%3D%3D-great-british-creativity_directmail_sponsor.png
A-TITLE Direct Mail: Discover the Power of Physical
/user/michael-sturrockIMG-ALT Michael Sturrock
A-TITLE Michael Sturrock
/user/michael-sturrockText duplicate Michael Sturrock
A-TITLE Michael Sturrock
/article/ico-issue-guidance-fo...ICO Issue Guidance for Businesses Gathering Coronavirus Personal Data
A-TITLE ICO Issue Guidance for Businesses Gathering Coronavirus Personal Data
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/ico-issue-guidance-fo...IMG-ALT T-cHJldmlldw%3D%3D-coronavirus_webimage_coronavirus--ico-issue-guidance-for-businesses-gathering-personal-data-01.png
A-TITLE ICO Issue Guidance for Businesses Gathering Coronavirus Personal Data
/article/thank-god-its-friday-...Thank God It's Friday: A Story of Transforming Business in Lockdown
A-TITLE Thank God It's Friday: A Story of Transforming Business in Lockdown
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/thank-god-its-friday-...IMG-ALT T-cHJldmlldw%3D%3D-coronavirus_webimage_tgif.png
A-TITLE Thank God It's Friday: A Story of Transforming Business in Lockdown
/research/email-benchmarking-r...Email Benchmarking Report 2020
A-TITLE Email Benchmarking Report 2020
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/research/email-benchmarking-r...IMG-ALT T-cHJldmlldw%3D%3D-mockup_customer-engagement_emailbenchmarking.jpg
A-TITLE Email Benchmarking Report 2020
/user/james-dredgeText duplicate IMG-ALT James Dredge
A-TITLE James Dredge
/user/james-dredgeText duplicate James Dredge
A-TITLE James Dredge
/article/dma-talents-marketing...DMA Talent's Marketing Challenge 2020: Team Cubed crowned winners
A-TITLE DMA Talent's Marketing Challenge 2020: Team Cubed crowned winners
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/dma-talents-marketing...IMG-ALT T-cHJldmlldw%3D%3D-challenge-winners-image.jpg
A-TITLE DMA Talent's Marketing Challenge 2020: Team Cubed crowned winners
/user/michael-sturrockText duplicate IMG-ALT Michael Sturrock
A-TITLE Michael Sturrock
/user/michael-sturrockText duplicate Michael Sturrock
A-TITLE Michael Sturrock
/article/marketing-and-adverti...Marketing and Advertising Sector take part in Government Scheme to Give Free Advice to SMEs
A-TITLE Marketing and Advertising Sector take part in Government Scheme to Give Free Advice to SMEs
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/marketing-and-adverti...IMG-ALT T-cHJldmlldw%3D%3D-sma.jpg
A-TITLE Marketing and Advertising Sector take part in Government Scheme to Give Free Advice to SMEs
/article/building-an-open-and-...Building an Open and Inclusive Industry
A-TITLE Building an Open and Inclusive Industry
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/building-an-open-and-...IMG-ALT T-cHJldmlldw%3D%3D-building-an-open-and-inclusive-industry.png
A-TITLE Building an Open and Inclusive Industry
/filter/curate/page/2Next Page
https://dma.org.uk/about-the-dmaAbout us
/article/welcome-to-a-new-data...The new DMA
https://dma.org.uk/communitiesCouncils and Committees
/filter/curate/authorType/comm...DMA member newsfeed
https://dma.org.uk/contactusJoin us
https://dma.org.uk/the-dma-codeThe Code
https://dma.org.uk/idmInstitute of Data & Marketing
https://dma.org.uk/talentDMA Talent
/talent/welcome-to-a-new-look-...Text duplicate About us
/talent/contact-us-talentContact us
/greatbritishcreativityGreat British Creativity
/customer-engagementCustomer Engagement
/responsible-marketingResponsible Marketing
https://dma.org.uk/value-of-dataValue of Data
https://dma.org.uk/awardsDMA Awards
/awards/contact-us-awards-1Text duplicate Contact us
/filter/curate/authorType/dma/...Coronavirus: Advice and Help
https://dma.org.uk/eventsEvents & Upcoming webinars
https://dma.org.uk/eventsOur calendar
/contact-us-eventsText duplicate Contact us
https://dma.org.uk/webinarsWebinar Library
https://dma.org.uk/researchResearch
https://dma.org.uk/researchReports and snapshots
/contact-us-researchText duplicate Contact us
https://dma.org.uk/guidesBest practice and guidance
https://dma.org.uk/public-affairsPublic Affairs
https://dma.org.uk/contactText duplicate Contact us
https://dma.org.uk/contactusJoin Us
A-TITLE Join Us
https://dma.org.uk/contactContact Us
A-TITLE Report a bug
/terms-conditionsTerms and Conditions
A-TITLE Terms and Conditions
/privacy-and-cookie-policyPrivacy and Cookies
A-TITLE Privacy and Cookies
https://dma.org.uk/contactContact
A-TITLE Contact

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://dma.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 16 javascript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the JQuery files.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
servernginx/1.10.3 (Ubuntu)
dateTue, 14 Jul 2020 04:07:11 GMT
content-typetext/html; charset=UTF-8
content-length10724
connectionkeep-alive
varyHost,Accept-Encoding
set-cookie100 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,490 referring domains.
This website has 2,192,470 backlinks.
This website has backlinks from 4,916 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Allow: /
Disallow: /user/kerry-mailbird-co-uk
Disallow: /catalog

Facebook popularity

Shares / Likes / Comments
247

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DMA54%Check
Data49%Check
Data Marketing47%Check
Data Marketing Association46%Check
Marketing45%Check
Mail Marketing40%Check
DMa Talent40%Check
Email Marketing39%Check
Data Driven37%Check
Mobile Marketing35%Check

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