Dma.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
71% 
Link structure
26% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
60.40 kB
Words
675
Media files
10
Number of links
72 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
DMA - Data & Marketing Association
The length of the page title is perfect. (326 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msvalidate.0148399B9C385A24C831D346EC3098675E
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 675 words. That's ok.
21.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ta-legislation-consultation_website.webpT-ee54d9ac1ce0fcec45269d40952b1897-dma-works-with-government-on-data-legislation-consultation_website.png
..._email-hero-copy_web-article-copy-3.webpT-9ca4abf7aa358d58e157129c60e949a9-welcome-back-to-dma-house-draft_email-hero-copy_web-article-copy-3.png
/uploads/user/t-dark-navy51.webpArabella Trett
...98aa61b0ce34-data-ethhics-final-021.webpT-943eae55a243ca460ff998aa61b0ce34-data-ethhics-final-021.png
...ds/user/icon_customer-data-council1.webpData Council
...roundtable_research-articles-copy-7.webpT-6dac824fa977ed6702bcf5de2c0cde91-big-customer-data-council-provenance-of-digital-identity-roundtable_research-articles-copy-7.png
.../user/icon_contact-centres-council2.webpContact Centres Council
...engagement_research-articles-copy-3.webpT-04c9e689179ff8d9343944225a406104-using-gamification-in-your-contact-centre-to-improve-engagement_research-articles-copy-3.png
...e649a35e525569fd09965687-dma-awards.webpT-222158ede649a35e525569fd09965687-dma-awards.jpg
...8ca4765b6bcd836925e5-uk-national-ai.webpT-0986113dccf78ca4765b6bcd836925e5-uk-national-ai.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Searching...
H2 DMA Works With Government on Data Legislation Consultation
H2 Welcome back to DMA House
H2 DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics
H2 Customer Data Council Provenance of Digital Identity Roundtable
H2 Improving Contact Centre Results & Retention through Gamification
H2 DMA Insight: Positivity and Compassion Grows, but Challenges Ahead
H2 The UK's National AI Strategy
H4 Filter By
H4 Connect to
H4 Are you looking for a...
H4 Choose a business type
H4 Choose a business type Duplicate text
H4 Choose a business type Duplicate text
H4 and/or enter a company name, postcode or keyword
Baselink: https://dma.org.uk
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are no external links on this page.
LinkAttributesAnchor text
https://dma.org.uk/registerRegister
A-TITLE Register
/forgotten-password?redirectTo=/Forgot Password?
A-TITLE Forgot Password?
https://dma.org.uk/loginLogin
A-TITLE Login
https://dma.org.uk/my-bookmarksBookmarks
A-TITLE Keep your favourite content to hand
https://dma.org.uk/connectMember directory
A-TITLE Find your next great collaboration
https://dma.org.uk/filter/searchSearch
A-TITLE Instant access to exactly what you want
https://dma.org.uk/?filtersShow All
/my-contributions/createStart Contributing
A-TITLE Start Contributing
/my-contributionsMy Contributions
A-TITLE My Contributions
/article/dma-works-with-govern...DMA Works With Government on Data Legislation Consultation
A-TITLE DMA Works With Government on Data Legislation Consultation
/bookmark/YTo0OntzOjQ6InVzZXIi...Clip
A-TITLE Clip
/article/dma-works-with-govern...IMG-ALT T-ee54d9ac1ce0fcec45269d40952b1897-dma-works-with-government-on-data-legislation-consultation_website.png
A-TITLE DMA Works With Government on Data Legislation Consultation
/article/welcome-back-to-dma-h...Welcome back to DMA House
A-TITLE Welcome back to DMA House
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/welcome-back-to-dma-h...IMG-ALT T-9ca4abf7aa358d58e157129c60e949a9-welcome-back-to-dma-house-draft_email-hero-copy_web-article-copy-3.png
A-TITLE Welcome back to DMA House
/user/arabella-trettIMG-ALT Arabella Trett
A-TITLE Arabella Trett
/user/arabella-trettText duplicate Arabella Trett
A-TITLE Arabella Trett
/webinar/dma-student-member-we...DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics
A-TITLE DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/webinar/dma-student-member-we...IMG-ALT T-943eae55a243ca460ff998aa61b0ce34-data-ethhics-final-021.png
A-TITLE DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics
/user/data-councilIMG-ALT Data Council
A-TITLE Data Council
/user/data-councilText duplicate Data Council
A-TITLE Data Council
/article/customer-data-council...Customer Data Council Provenance of Digital Identity Roundtable
A-TITLE Customer Data Council Provenance of Digital Identity Roundtable
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/customer-data-council...IMG-ALT T-6dac824fa977ed6702bcf5de2c0cde91-big-customer-data-council-provenance-of-digital-identity-roundtable_research-articlesal-identity-roundtable_research-articles-copy-7.png
A-TITLE Customer Data Council Provenance of Digital Identity Roundtable
/user/contact-centres-councilIMG-ALT Contact Centres Council
A-TITLE Contact Centres Council
/user/contact-centres-councilText duplicate Contact Centres Council
A-TITLE Contact Centres Council
/article/improving-contact-cen...Improving Contact Centre Results & Retention through Gamification
A-TITLE Improving Contact Centre Results & Retention through Gamification
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/improving-contact-cen...IMG-ALT T-04c9e689179ff8d9343944225a406104-using-gamification-in-your-contact-centre-to-improve-engagement_research-articles-copimprove-engagement_research-articles-copy-3.png
A-TITLE Improving Contact Centre Results & Retention through Gamification
/research/dma-insight-positivi...DMA Insight: Positivity and Compassion Grows, but Challenges Ahead
A-TITLE DMA Insight: Positivity and Compassion Grows, but Challenges Ahead
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/research/dma-insight-positivi...IMG-ALT T-222158ede649a35e525569fd09965687-dma-awards.jpg
A-TITLE DMA Insight: Positivity and Compassion Grows, but Challenges Ahead
/article/the-uks-national-ai-s...The UK's National AI Strategy
A-TITLE The UK's National AI Strategy
/bookmark/YTo0OntzOjQ6InVzZXIi...Text duplicate Clip
A-TITLE Clip
/article/the-uks-national-ai-s...IMG-ALT T-0986113dccf78ca4765b6bcd836925e5-uk-national-ai.png
A-TITLE The UK's National AI Strategy
/filter/curate/page/2Next Page
https://dma.org.uk/contactusJoin Us
A-TITLE Join Us
https://dma.org.uk/about-the-dmaAbout us
/article/welcome-to-a-new-data...The new DMA
https://dma.org.uk/the-dma-codeThe Code
https://dma.org.uk/join-usMembership
/filter/curate/authorType/comm...DMA member newsfeed
/the-dma-communitiesCouncils and committees
https://dma.org.uk/public-affairsPublic Affairs
/legal-helpdesk-1Legal Helpdesk
https://dma.org.uk/talentDMA Talent
/talent/welcome-to-a-new-look-...Text duplicate About us
/talent/contact-us-talentContact us
https://dma.org.uk/learningLearning
https://dma.org.uk/talent/jobsMarketing Jobs Board
/greatbritishcreativityGreat British Creativity
/customer-engagementCustomer Engagement
/responsible-marketingResponsible Marketing
https://dma.org.uk/value-of-dataValue of Data
https://dma.org.uk/awardsDMA Awards
/awards/contact-us-awards-1Text duplicate Contact us
/filter/curate/authorType/dma/...Diversity & Inclusion
https://dma.org.uk/eventsEvents & Upcoming webinars
https://dma.org.uk/eventsOur calendar
/contact-us-eventsText duplicate Contact us
https://dma.org.uk/webinarsWebinar Library
https://dma.org.uk/researchResearch
https://dma.org.uk/researchReports and snapshots
/contact-us-researchText duplicate Contact us
https://dma.org.uk/guidesBest practice and guidance
https://dma.org.uk/contactText duplicate Contact us
https://dma.org.uk/contactusText duplicate Join Us
A-TITLE Join Us
https://dma.org.uk/contactContact Us
A-TITLE Report a bug
/terms-conditionsTerms and Conditions
A-TITLE Terms and Conditions
/privacy-and-cookie-policyPrivacy and Cookies
A-TITLE Privacy and Cookies
https://dma.org.uk/contactContact
A-TITLE Contact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://dma.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
servernginx/1.10.3 (Ubuntu)
dateMon, 29 Nov 2021 11:48:20 GMT
content-typetext/html; charset=UTF-8
content-length10819
connectionkeep-alive
varyHost,Accept-Encoding
set-cookie100 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,801 referring domains.
This page has 1,799,748 backlinks.
This page has backlinks from 6,139 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 249 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DMA70%Check
Data58%Check
DMA House57%Check
DMA Awards55%Check
DMA Talent53%Check
Data Marketing53%Check
Data Council52%Check
Data Marketing Association51%Check
Data Ethics50%Check
Customer Data Council49%Check

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