Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
98% 
Link structure
92% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
42.60 kB
Words
482
Media files
4
Number of links
54 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The NHS website - NHS
There are word repetitions in the page title.
The length of the page title is perfect. (221 pixels out of 580 max pixel length)
Meta description
(Critically important)
Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.
The length of the meta description is perfect. (657 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionFind information and advice on health conditions, symptoms, healthy living, medicines and how to get help.
msapplication-TileImage/static/nhsuk/img/favicons/mediumtile-144x144.cf4985872492.png
msapplication-TileColor#005eb8
msapplication-square70x70logo/static/nhsuk/img/favicons/smalltile-70x70.29f75b06cf75.png
msapplication-square150x150logo/static/nhsuk/img/favicons/mediumtile-150x150.89688d93af5b.png
msapplication-wide310x150logo/static/nhsuk/img/favicons/widetile-310x150.535c3996630d.png
msapplication-square310x310logo/static/nhsuk/img/favicons/largetile-310x310.294742e00ff4.png
article:authorhttps://www.facebook.com/nhswebsite/
article:modified_time18 May 2022, 2:44 p.m.
article:published_time16 Aug 2018, 12:27 a.m.
article:sectionHomepage
langen
twitter:cardsummary_large_image
twitter:site@nhsuk
twitter:creator@nhsuk
twitter:image:altnhs.uk
og:urlhttps://www.nhs.uk/
og:site_namenhs.uk
og:titleThe NHS website
og:descriptionFind information and advice on health conditions, symptoms, healthy living, medicines and how to get help.
og:typewebsite
og:localeen_GB
og:imagehttps://www.nhs.uk/static/nhsuk/img/open-graph.a74435697f45.png
og:image:altnhs.uk
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 482 words on this page. Good pages should have about 800 words of useful content.
37.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...n_5426_TRL3_CL.2e16d0ba.fi.width-320.jpgMan juggling fruit and vegetables
.../images/MS_1018_give_blood.width-320.jpgSave a life give blood
...MS_1018_yes_i_donate_promo.width-320.jpgYes I donate - Organ donation
...ges/PHE_0119_Weaning_02jpg.width-320.jpgBaby eating

Page structure

H1 heading
(Critically important)
We’re here for you
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We’re here for you
H2 Health A to Z
H2 Medicines A to Z
H2 Coronavirus (COVID-19)
H2 Help us help you get the treatment you need
H2 Your NHS account
H2 NHS services
H2 Health conditions
H2 Healthy living
H2 Save a life: give blood
H2 Become a donor
H2 Is your baby ready for weaning?
H2 Support links
H3 If you need help now, but it’s not an emergency
H3 Kickstart your health
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.nhs.uk/Anchor Skip to main content
https://www.nhs.uk/No Text
https://www.nhs.uk/conditions/Health A-Z
https://www.nhs.uk/nhs-services/NHS services
https://www.nhs.uk/live-well/Live Well
https://www.nhs.uk/mental-health/Mental health
/conditions/social-care-and-su...Care and support
https://www.nhs.uk/pregnancy/Pregnancy
https://www.nhs.uk/Home
https://www.nhs.uk/nhs-services/Text duplicate NHS services
https://www.nhs.uk/conditions/Go to the Health A to Z
https://www.nhs.uk/medicines/Go to the Medicines A to Z
/conditions/coronavirus-covid-19/Find out about COVID-19
/conditions/coronavirus-covid-...Find out about COVID-19 vaccination
/conditions/coronavirus-covid-...Find out how to get medical help
https://www.nhs.uk/nhs-app/Find out more about your NHS account
/service-search/find-a-pharmacy/Find a pharmacy
/Service-Search/Dentists/Locat...Find a dentist
/service-search/GP/LocationSea...Find a GP
/Service-Search/Accident-and-e...Find your nearest A&E
/Service-Search/Urgent-Care/Lo...Find other urgent care services
https://www.nhs.uk/nhs-services/Find other NHS services
https://111.nhs.uk/?utm_source...External 111.nhs.uk
/conditions/diabetes/Diabetes
/conditions/cancer/Cancer
/conditions/social-care-and-su...Text duplicate Care and support
https://www.nhs.uk/pregnancy/Text duplicate Pregnancy
/conditions/stress-anxiety-dep...Text duplicate Mental health
/live-well/healthy-weight/mana...Managing your weight
/live-well/eat-well/Eat well
/conditions/stress-anxiety-dep...Help with stress, anxiety and depression
/live-well/exercise/couch-to-5...Exercise
https://www.nhs.uk/live-well-old/Go to live well
https://www.nhs.uk/better-health/Kickstart your health
http://www.blood.co.uk/?utm_so...External Save a life: give blood
https://www.organdonation.nhs....External Become a donor
/start4life/weaningIs your baby ready for weaning?
https://www.nhs.uk/Text duplicate Home
https://www.nhs.uk/conditions/Health A to Z
https://www.nhs.uk/live-well/Text duplicate Live Well
https://www.nhs.uk/mental-health/Text duplicate Mental health
/conditions/social-care-and-su...Text duplicate Care and support
https://www.nhs.uk/pregnancy/Text duplicate Pregnancy
https://www.nhs.uk/nhs-services/Text duplicate NHS services
/conditions/coronavirus-covid-19/Coronavirus (COVID-19)
https://www.nhs.uk/nhs-app/NHS App
/nhs-services/online-services/...Find my NHS number
/using-the-nhs/about-the-nhs/y...Your health records
/using-the-nhs/about-the-nhs/About the NHS
/using-the-nhs/healthcare-abro...Healthcare abroad
https://www.nhs.uk/contact-us/Contact us
https://www.nhs.uk/nhs-sites/Other NHS websites
/our-policies/profile-editor-l...Profile editor login
https://www.nhs.uk/about-us/About us
/accessibility-statement/Accessibility statement
https://www.nhs.uk/our-policies/Our policies
/our-policies/cookies-policy/Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.06 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
x-frame-optionsDENY
x-instana-tbc68f26a53c1a130
x-instana-sbc68f26a53c1a130
x-instana-l1
server-timingintid;desc=bc68f26a53c1a130
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=5
expiresFri, 12 Aug 2022 08:20:32 GMT
dateFri, 12 Aug 2022 08:20:27 GMT
content-length7053
connectionkeep-alive
strict-transport-securitymax-age=2592000
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,614 referring domains.
This page has 700,314 backlinks.
This page has backlinks from 2,412 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: Ultraseek
Disallow: /
User-Agent: AhrefsBot 
Crawl-Delay: 5 	
User-agent: funnelback
Disallow: /pages/NoJsAandE.aspx
Disallow: /Pages/IPCreate.aspx
Disallow: /Pages/SearchResults.aspx
Disallow: /Pages/PrintPage.aspx
Disallow: /Search/
Disallow: /Humber/Search/
Disallow: /Humber/Pages/SearchResults.aspx
Disallow: /Humber/Pages/ServiceSearchAdditional.aspx
Disallow: /Humber/Pages/ServiceSearch.aspx
Disallow: /ServiceDirectories/Pages/AdvancedSearchHub.aspx
Disallow: /ServiceDirectories/Pages/AdvancedSearchResults.aspx
Disallow: /ServiceDirectories/Pages/ServiceResults.aspx
Disallow: /ServiceDirectories/Pages/ServiceSearch.aspx?Search
Disallow: /alertsemergencies/
Disallow: /Personalisation/
Disallow: /nhschoices/shared/usefullinks/
Disallow: /CarersDirect/Personalisation/
Disallow: /Change4Life/Partners/
Disallow: /Change4Life/Personalisation/
Disallow: /change4life/pages/sitemap.aspx
Disallow: /change4life/pages/mediahead.aspx
Disallow: /change4life/pages/headnav.aspx
Disallow: /change4life/pages/footer.aspx
Disallow: /change4life/pages/existingchoicesuser.aspx
Disallow: /change4life/pages/deleteuser.aspx
Disallow: /change4life/pages/login.aspx
Disallow: /change4life/pages/logout.aspx
Disallow: /change4life/pages/assets/
Disallow: /change4life/pages/searchresults.aspx
Disallow: /change4life/pages/createaccount.aspx
Disallow: /change4life/pages/resetpassword.aspx
Disallow: /change4life/login.aspx
Disallow: /change4life/pages/createavatar.aspx
Disallow: /Login.aspx
Disallow: /Print/
Disallow: /Temp/
Disallow: /dotgov/
Disallow: /campaignshowcase/
Disallow: /scorecard/
Disallow: /Services/Dentists/Overview/DentistPatientAcceptanceVerification.aspx*
Disallow: /sign-up-to-be-contacted-for-research
Disallow: /contact-us/get-help-with-signing-up-for-contact-for-coronavirus-vaccine-studies/
User-agent: Algolia Crawler
Disallow: /pages/NoJsAandE.aspx
Disallow: /Pages/SearchResults.aspx
Disallow: /Pages/PrintPage.aspx
Disallow: /Search/
Disallow: /Humber/Search/
Disallow: /Humber/Pages/SearchResults.aspx
Disallow: /Humber/Pages/ServiceSearchAdditional.aspx
Disallow: /Humber/Pages/ServiceSearch.aspx
Disallow: /ServiceDirectories/Pages/AdvancedSearchHub.aspx
Disallow: /ServiceDirectories/Pages/AdvancedSearchResults.aspx
Disallow: /ServiceDirectories/Pages/ServiceResults.aspx
Disallow: /ServiceDirectories/Pages/ServiceSearch.aspx?Search
Disallow: /alertsemergencies/
Disallow: /Personalisation/
Disallow: /nhschoices/shared/usefullinks/
Disallow: /CarersDirect/Personalisation/
Disallow: /Change4Life/Partners/
Disallow: /Change4Life/Personalisation/
Disallow: /change4life/pages/sitemap.aspx
Disallow: /change4life/pages/mediahead.aspx
Disallow: /change4life/pages/headnav.aspx
Disallow: /change4life/pages/footer.aspx
Disallow: /change4life/pages/existingchoicesuser.aspx
Disallow: /change4life/pages/deleteuser.aspx
Disallow: /change4life/pages/login.aspx
Disallow: /change4life/pages/logout.aspx
Disallow: /change4life/pages/assets/
Disallow: /change4life/pages/searchresults.aspx
Disallow: /change4life/pages/createaccount.aspx
Disallow: /change4life/pages/resetpassword.aspx
Disallow: /change4life/login.aspx
Disallow: /change4life/pages/createavatar.aspx
Disallow: /Login.aspx
Disallow: /Print/
Disallow: /Temp/
Disallow: /dotgov/
Disallow: /campaignshowcase/
Disallow: /scorecard/
Disallow: /Services/Dentists/Overview/DentistPatientAcceptanceVerification.aspx*
Disallow: /sign-up-to-be-contacted-for-research
Disallow: /contact-us/get-help-with-signing-up-for-contact-for-coronavirus-vaccine-studies/
User-agent: *
Disallow: /service-search/other-services/Psychological%20therapies%20(IAPT)/LocationSearch/10008
Disallow: /service-search/other-services/Psychological%20therapies%20%28IAPT%29/LocationSearch/10008
Disallow: /service-search/other-services/Psychologicaltherapies(IAPT)/LocationSearch/10008
Disallow: /contact-us/get-help-with-signing-up-for-contact-for-coronavirus-vaccine-studies/
Disallow: /contact-us/get-help-with-asking-for-a-coronavirus-test/
Disallow: /ask-for-a-coronavirus-test
Disallow: /ask-for-a-coronavirus-test/
Disallow: /book-a-coronavirus-vaccination
Disallow: /book-a-coronavirus-vaccination/
Disallow: /externalservices/surveyfeedapi/api/testfeed
Disallow: /Review/List/
Disallow: /Review/LeaveReview/
Disallow: /Pages/SearchResults.aspx
Disallow: /Pages/PrintPage.aspx
Disallow: /Search/
Disallow: /search/
Disallow: /Humber/Search/
Disallow: /Humber/Pages/SearchResults.aspx
Disallow: /Humber/Pages/ServiceSearchAdditional.aspx
Disallow: /Humber/Pages/ServiceSearch.aspx
Disallow: /ServiceDirectories/Pages/AdvancedSearchHub.aspx
Disallow: /ServiceDirectories/Pages/AdvancedSearchResults.aspx
Disallow: /ServiceDirectories/Pages/ServiceResults.aspx
Disallow: /ServiceDirectories/Pages/ServiceSearch.aspx?Search
Disallow: /services/independent-provider/provide/*/leave-a-review
Disallow: /alertsemergencies/
Disallow: /Personalisation/
Disallow: /CarersDirect/Personalisation/
Disallow: /Change4Life/Partners/
Disallow: /Change4Life/Personalisation/
Disallow: /change4life/pages/sitemap.aspx
Disallow: /change4life/pages/mediahead.aspx
Disallow: /change4life/pages/headnav.aspx
Disallow: /change4life/pages/footer.aspx
Disallow: /change4life/pages/existingchoicesuser.aspx
Disallow: /change4life/pages/deleteuser.aspx
Disallow: /change4life/pages/login.aspx
Disallow: /change4life/pages/logout.aspx
Disallow: /change4life/pages/assets/
Disallow: /change4life/pages/searchresults.aspx
Disallow: /change4life/pages/createaccount.aspx
Disallow: /change4life/pages/resetpassword.aspx
Disallow: /change4life/login.aspx
Disallow: /change4life/pages/createavatar.aspx
Disallow: /coronavirus-status-checker/
Disallow: /Login.aspx
Disallow: /Print/
Disallow: /Temp/
Disallow: /dotgov/
Disallow: /IPG/
Disallow: /IPGMedia/
Disallow: /IPS/
Disallow: /Conditions/*/*/News.aspx
Disallow: /nhschoices/*/*/linkpicker.aspx
Disallow: /Conditions/*/*/clinical-trial.aspx?*
Disallow: /Conditions/*/clinical-trial-details.aspx?*
Disallow: /Conditions/
Disallow: /conditions/pregnancy-and-baby/pages/your-birth-plan.aspx
Disallow: /conditions/coronavirus-covid-19/testing-and-tracing/get-an-antigen-test-to-check-if-you-have-coronavirus/
Disallow: /aboutNHSChoices/professionals/syndication/Old/Pages/WSRegistration.aspx
Disallow: /aboutNHSChoices/professionals/syndication/Old/Pages/PersonalApplication.aspx
Disallow: /campaignshowcase/
Disallow: /scorecard/ 
Disallow: /Service-Search/other-services/Cognitive-behavioural-therapy-(CBT)/LocationSearch/1908
Disallow: /Service-Search/other-services/NHS%20psychological%20therapies%20services%20(IAPT),%20including%20cognitive%20behavioural%20therapy%20(CBT)/LocationSearch/10008
Disallow: /service-search/other-services/Psychological-therapy-(NHS-IAPT)/LocationSearch/396
Disallow: /service-search/find-a-psychological-therapies-service/what-happens-when-you-refer-yourself
Disallow: /Service-Search/find-a-psychological-therapies-service/what-happens-when-you-refer-yourself
Disallow: /service-search/find-a-psychological-therapies-service/find-your-gp
Disallow: /Service-Search/find-a-psychological-therapies-service/find-your-gp
Disallow: /service-search/find-a-psychological-therapies-service/results
Disallow: /Service-Search/find-a-psychological-therapies-service/results
Disallow: /Services/Dentists/Overview/DentistPatientAcceptanceVerification.aspx*
Disallow: /tools/pages/toolslibrary.aspx?tag=*
Disallow: /sign-up-to-be-contacted-for-research
Disallow: /summer/Pages/default.aspx
Sitemap: https://www.nhs.uk/sitemap.xml

Search preview

www.nhs.uk
The NHS website - NHS
Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS68%Check
NHS website58%Check
Find NHS58%Check
Health54%Check
NHS account54%Check
health conditions54%Check
help54%Check
NHS services54%Check
get52%Check
or call52%Check

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