Nwf.org - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
75% 
Page structure
41% 
Link structure
5% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
65.50 kB
Words
789
Media files
53
Number of links
104 internal / 56 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Wildlife Federation
The length of the page title is perfect. (249 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Uniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conversation heritage for present and future generations.
The meta description is too long: 1156 pixels from max. 1000 pixels.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
VIcurrentDateTime637237332721157988
titleNational Wildlife Federation
descriptionUniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conversation heritage for present and future generations.
keywordsnational wildlife federation, nwf, conservation, species, nature, america, animals
langen
twitter:cardsummary_large_image
twitter:urlhttps://www.nwf.org
twitter:imagehttp://www.nwf.org/-/media/NEW-WEBSITE/Design/nwf_social_share_default_v1.ashx
twitter:titleNational Wildlife Federation
twitter:site@nwf
twitter:site:id3554721
twitter:descriptionUniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conversation heritage for present and future generations.
fb:app_id208161635989911
og:titleNational Wildlife Federation
og:urlhttps://www.nwf.org
og:imagehttps://www.nwf.org/-/media/NEW-WEBSITE/Design/nwf_social_share_default_v1.ashx
og:image:width1200
og:image:height630
og:descriptionUniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conversation heritage for present and future generations.
og:site_nameNational Wildlife Federation
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 789 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.28 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 12 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rams/Microsites/Images/Updated/cart.ashxLog In
https://www.nwf.org/images/close-icon.svgClose
/images/mobile-search-icon.svgSearch
https://www.nwf.org/images/menu-icon.svgMenu
...Shared-Folder/Logos/NWFLogoHeader2x.ashxThe National Wildlife Federation
/images/dropdown-arrow.pngNo alt attribute provided
/images/dropdown-arrow.pngNo alt attribute provided
/images/dropdown-arrow.pngNo alt attribute provided
/images/dropdown-arrow.pngNo alt attribute provided
/images/dropdown-arrow.pngNo alt attribute provided
/images/dropdown-arrow.pngNo alt attribute provided
/images/dropdown-arrow.pngNo alt attribute provided
https://www.nwf.org/images/heart-icon.svgDonate
https://www.nwf.org/images/heart-icon.svgDonate
/images/sticky-twitter-desktop.svgShare
/images/sticky-facebook-desktop.svgShare
https://www.nwf.org/images/sticky-email.svgShare
/images/sticky-share-icon.svgShare
https://www.nwf.org/images/sticky-heart.svgDonate
..._conservation_nic_stoltzfus_500x275.ashxWildlife Conservation
...nmental_threats_joe_schmitt_500x275.ashxEnvironmental Threats
.../Our-Work/carousel_habitats_500x275.ashxHabitats
.../Hikers-Pacific-Crest-Trail_495x275.ashxHikers on the Pacific Crest Trail
...ousel_our_lands_jim_heywood_500x275.ashxOur Lands
...es/Our-Work/carousel_waters_500x275.ashxWaters
/images/newsletter-blue-heron.pngblue heron
...le-fishing-Canada_Larry-Paris_70X70.ashxbald eagle taking flight from the water
...g-Buttons/people_collin-omara_70x70.ashxCollin O'Mara
...-Buttons/sustainable-products_70x70.ashxsustainable products
...tons/NWF-Nature-Guides-iphone_70x70.ashxhand holding iPhone with Nature Guide app screen
...overs/2020/Front-Cover-AM20-118x155.ashxRanger Rick
...tos/1910300_CTAquadrent_adopt_YE--1.ashxAdopt an arctic fox
https://www.nwf.org/images/hover-arrow.pngNo alt attribute provided
...giotis-Laskarakis_PCDonated_430x160.ashxbison in snow
https://www.nwf.org/images/hover-arrow.pngNo alt attribute provided
...300_CTAquadrent_adopt_rangerrick--2.ashxRaccoon and Ranger Rick catalog
https://www.nwf.org/images/hover-arrow.pngNo alt attribute provided
...1180_CTAquadrent_adopt_philanthropy.ashxCardinal in winter
https://www.nwf.org/images/hover-arrow.pngNo alt attribute provided
...CE6BB876FDFA56357ED2F570870B5CB46D57B08BNWF's Regional Centers Map
...F9FD0E90087927B1EFC097E20B33A1D85F83EB63National Wildlife Federation
.../Images/Updated/facebook-footer-svg.ashxVisit our Facebook
...s/Images/Updated/twitter-footer-svg.ashxVisit our Facebook
...Images/Updated/pinterest-footer-svg.ashxVisit our Facebook
...Images/Updated/instagram-footer-svg.ashxVisit our Facebook
...s/Images/Updated/youtube-footer-svg.ashxVisit our Facebook
...E87032327412E146C99290E1B7B6A98097325E7BRanger Rick
...AB0AF8BB453520AB4554B7AC39E64039B642534BCharity Rating Logos
/images/arrow-up-circle.svgBack to Top
https://www.nwf.org/images/heart-icon.svgDonate
/images/facebook-footer.svgVisit our Facebook
/images/twitter-footer.svgVisit our Twitter
https://www.nwf.org/images/email-footer.svgEmail to a Friend

Page structure

H1 heading
(Critically important)
Help Local Wildlife By Planting a Native Tree
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Help Local Wildlife By Planting a Native Tree
H1 Wild Savings from Zoobooks
H2 We Believe
H2 Our Work
H2 What's Trending
H2 Magazines
H2 Take Action
H2 You are now leaving The National Wildlife Federation.
H4 The National Wildlife Federation
H4 The National Wildlife Federation Duplicate text
H4 Helping Families through the COVID-19 Outbreak
H4 When We Save Wildlife, We Save Ourselves
H4 Eliminate Single-Use Plastics
H4 Get Back to Nature
H4 National Wildlife®
H4 The National Wildlife Federation Duplicate text
H4 Join Ranger Rick
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are too many external links (56) on this page.
LinkAttributesAnchor text
https://blog.nwf.org/2020/03/t...New window External Read Now
https://support.nwf.org/page/1...External Make a Difference Today
/About-Us/Contact-Us?sc_camp=0...Contact Us
https://blog.nwf.org/External Blog
https://www.shopnwf.org/index....External Shop
IMG-ALT Log In
https://www.nwf.org/IMG-ALT The National Wildlife Federation
https://www.nwf.org/Our-WorkOur Work
/Our-Work/HabitatsHabitats
/Our-Work/WatersWaters
/Our-Work/Wildlife-ConservationWildlife Conservation
/Our-Work/Environmental-ThreatsEnvironmental Threats
/Our-Work/Our-LandsOur Lands
/Our-Work/PeoplePeople
https://www.nwf.org/Get-InvolvedGet Involved
https://support.nwf.org/page/9...External Donate
http://www.shopnwf.org/index.j...External Text duplicate Shop
/Get-Involved/SubscribeSubscribe
/Garden-for-Wildlife/CertifyCertify a Garden
/Get-Involved/More-Ways-to-GiveMore Ways to Give
https://online.nwf.org/site/SP...External Action Fund
https://www.nwf.org/About-UsAbout Us
/About-Us/Our-MissionMission & Strategic Plan
/About-Us/HistoryHistory & Heritage
https://www.nwf.org/About-Us/DEIJEquity & Justice
/About-Us/Regional-Centers-and...Regional Centers & Affiliates
/About-Us/LeadershipExecutive Leadership
/About-Us/Partners-and-SupportersPartners & Supporters
/About-Us/FinancialsFinancials
/About-Us/CareersCareers
/Kids-and-FamilyKids & Family
/Kids-and-Family/Connecting-Ki...Connecting Kids and Nature
https://rangerrick.org/External Ranger Rick Kids
https://rangerrick.org/shop/External Ranger Rick Store
/About-Us/History/About-Ranger...About Ranger Rick
/Educational-ResourcesEducational Resources
/Educational-Resources/Wildlif...Wildlife Guide
/natureguides?utm_source=NWFdr...Nature Guides
/Educational-Resources/Educato...Educator Tools
/Educational-Resources/Educati...Education Programs
/Educational-Resources/ReportsReports
https://www.nwf.org/MagazinesMagazines
/Magazines/National-WildlifeNational Wildlife®
https://rangerrick.org/magazin...External Ranger Rick®
https://rangerrick.org/magazin...External Ranger Rick Jr.™
https://rangerrick.org/magazin...External Ranger Rick Cub™
http://www.zoobooks.com/External Ranger Rick Zoobooks®
https://www.nwf.org/Latest-NewsLatest News
/Latest-News/Press-ReleasesPress Releases
https://blog.nwf.org/External Text duplicate Blog
/Latest-News/Resources-for-MediaMedia Resources
https://www.nwf.org/Our-WorkText duplicate Our Work
/Our-Work/HabitatsText duplicate Habitats
/Our-Work/WatersText duplicate Waters
/Our-Work/Wildlife-ConservationText duplicate Wildlife Conservation
/Our-Work/Environmental-ThreatsText duplicate Environmental Threats
/Our-Work/Our-LandsText duplicate Our Lands
/Our-Work/PeopleText duplicate People
https://www.nwf.org/Get-InvolvedText duplicate Get Involved
https://support.nwf.org/page/9...External Text duplicate Donate
http://www.shopnwf.org/index.j...External Text duplicate Shop
/Get-Involved/SubscribeText duplicate Subscribe
/Garden-for-Wildlife/CertifyText duplicate Certify a Garden
/Get-Involved/More-Ways-to-GiveText duplicate More Ways to Give
https://online.nwf.org/site/SP...External Text duplicate Action Fund
https://www.nwf.org/About-UsText duplicate About Us
/About-Us/Our-MissionText duplicate Mission & Strategic Plan
/About-Us/HistoryText duplicate History & Heritage
https://www.nwf.org/About-Us/DEIJText duplicate Equity & Justice
/About-Us/Regional-Centers-and...Text duplicate Regional Centers & Affiliates
/About-Us/LeadershipText duplicate Executive Leadership
/About-Us/Partners-and-SupportersText duplicate Partners & Supporters
/About-Us/FinancialsText duplicate Financials
/About-Us/CareersText duplicate Careers
/Kids-and-FamilyText duplicate Kids & Family
/Kids-and-Family/Connecting-Ki...Text duplicate Connecting Kids and Nature
https://rangerrick.org/External Text duplicate Ranger Rick Kids
https://rangerrick.org/shop/External Text duplicate Ranger Rick Store
/About-Us/History/About-Ranger...Text duplicate About Ranger Rick
/Educational-ResourcesText duplicate Educational Resources
/Educational-Resources/Wildlif...Text duplicate Wildlife Guide
/natureguides?utm_source=NWFdr...Text duplicate Nature Guides
/Educational-Resources/Educato...Text duplicate Educator Tools
/Educational-Resources/Educati...Text duplicate Education Programs
/Educational-Resources/ReportsText duplicate Reports
https://www.nwf.org/MagazinesText duplicate Magazines
/Magazines/National-WildlifeText duplicate National Wildlife®
https://rangerrick.org/magazin...External Text duplicate Ranger Rick®
https://rangerrick.org/magazin...External Text duplicate Ranger Rick Jr.™
https://rangerrick.org/magazin...External Text duplicate Ranger Rick Cub™
http://www.zoobooks.com/External Text duplicate Ranger Rick Zoobooks®
https://www.nwf.org/Latest-NewsText duplicate Latest News
/Latest-News/Press-ReleasesText duplicate Press Releases
https://blog.nwf.org/External Text duplicate Blog
/Latest-News/Resources-for-MediaText duplicate Media Resources
/About-Us/Contact-Us?sc_camp=0...Text duplicate Contact Us
https://blog.nwf.org/External Text duplicate Blog
https://www.shopnwf.org/index....External Text duplicate Shop
/donateheader?sc_camp=B75F90F2...Text duplicate Donate
IMG-ALT Donate
https://www.nwf.org/onetimegiftOne-Time Gift
https://support.nwf.org/page/9...External Give Monthly
https://support.nwf.org/page/9...External Corporate Giving
https://support.nwf.org/page/1...External Renew
https://support.nwf.org/page/8...External In Memory/Honor of
/Get-Involved/More-Ways-to-GiveText duplicate More Ways to Give
/donateheader?sc_camp=B75F90F2...Text duplicate Donate
IMG-ALT Donate
https://www.nwf.org/Anchor No Text
https://www.nwf.org/Anchor No Text
https://www.nwf.org/Anchor No Text
https://www.nwf.org/Anchor No Text
https://www.nwf.org/sidedonateText duplicate IMG-ALT Donate
/About-Us/Our-MissionLearn More
/Our-Work/Wildlife-ConservationWildlife Conservation Over the next 30 years, we're taking steps to reverse wildlife population declines and increase their numbers. »
IMG-ALT Wildlife Conservation
/Our-Work/Environmental-ThreatsEnvironmental Threats We're addressing the environmental issues that threaten healthy wildlife populations and put species at risk. »
IMG-ALT Environmental Threats
/Our-Work/HabitatsHabitats The American landscape is an intricate patchwork of habitats that need our help to be protected, restored, and connected. »
IMG-ALT Habitats
/Our-Work/PeoplePeople Saving America's wildlife strengthens our democracy and prosperity for future generations. Join our conservation army. »
IMG-ALT Hikers on the Pacific Crest Trail
/Our-Work/Our-LandsOur Lands Our nation's diverse and wondrous lands provide invaluable resources that require bold, future-focused management strategies. »
IMG-ALT Our Lands
/Our-Work/WatersWaters The lifeblood of America's wildlife, water is an invaluable resource we're taking action to conserve, protect, and restore. »
IMG-ALT Waters
https://support.nwf.org/page/9...External Sign Up Now
https://blog.nwf.org/2020/03/t...External IMG-ALT bald eagle taking flight from the water
https://blog.nwf.org/2020/03/t...External Text duplicate Learn More
https://www.youtube.com/watch?...External IMG-ALT Collin O'Mara
https://www.youtube.com/watch?...External Watch Now
https://www.shopnwf.org/catego...External IMG-ALT sustainable products
https://www.shopnwf.org/catego...External Shop Now
/natureguides?utm_source=trend...IMG-ALT hand holding iPhone with Nature Guide app screen
/natureguides?utm_source=trend...Get the Apps
/Magazines/National-WildlifeIMG-ALT Ranger Rick
/Magazines/National-WildlifeRead the Latest Issue
http://www.shopnwf.org/Adoptio...External IMG-ALT Adopt an arctic fox
http://www.shopnwf.org/Adoptio...External Symbolically Adopt an Animal
https://support.nwf.org/page/1...External IMG-ALT bison in snow
https://support.nwf.org/page/1...External Donate Today
https://shop.zoobooks.com/Land...External Subdomain IMG-ALT Raccoon and Ranger Rick catalog
https://shop.zoobooks.com/Land...External Subdomain Subscribe to Ranger Rick
https://www.shopnwf.org/External IMG-ALT Cardinal in winter
https://www.shopnwf.org/External Shop Nature-Inspired Gifts
https://rangerrick.org/stuck-i...New window External Get Free Access
https://shop.zoobooks.com/Land...New window External Subdomain Give the Gift of Reading
https://www.nwf.org/About-UsABOUT US
/About-Us/Contact-UsCONTACT US
https://www.nwf.org/MagazinesMAGAZINES
http://blog.nwf.org/External BLOG
https://online.nwf.org/site/SP...External ACTION FUND
/About-Us/CareersCAREERS
https://www.nwf.org/IMG-ALT National Wildlife Federation
http://facebook.com/nationalwi...External IMG-ALT Visit our Facebook
http://twitter.com/nwfExternal Text duplicate IMG-ALT Visit our Facebook
https://www.pinterest.com/nwfp...External Text duplicate IMG-ALT Visit our Facebook
https://www.instagram.com/nati...External Text duplicate IMG-ALT Visit our Facebook
http://www.youtube.com/user/Na...External Text duplicate IMG-ALT Visit our Facebook
https://rangerrick.org/External Text duplicate IMG-ALT Ranger Rick
https://rangerrick.org/External Text duplicate Learn More
/About-Us/FinancialsNational Wildlife Federation is a 501(c)(3) non-profit organization
IMG-ALT Charity Rating Logos
https://www.nwf.org/Terms-of-UseTerms & Disclosures
https://www.nwf.org/Site-MapSite Map
/Privacy-PolicyPrivacy Policy
https://www.nwf.org/LanguageLanguage
/About-Us/FinancialsText duplicate Financials
https://www.nwf.org/Anchor IMG-ALT Back to Top
https://www.nwf.org/donatemobileText duplicate Donate
IMG-ALT Donate

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nwf.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 9 CSS files. This may affect the page load time negatively.
This website loads 12 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
serverMicrosoft-IIS/8.5
x-frame-optionsSAMEORIGIN
set-cookie60 Characters
set-cookie122 Characters
dateWed, 29 Apr 2020 05:01:11 GMT
content-length67034
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 24,652 referring domains.
This website has 6,944,682 backlinks.
This website has backlinks from 17,313 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

National Wildlife Federation
https://www.nwf.org/
Uniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conversation heritage for present and future generations.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wildlife72%Check
National Wildlife66%Check
National Wildlife Federation65%Check
Wild Life65%Check
National61%Check
Federation61%Check
Wildlife and Wild58%Check
National Wildlife Federation is55%Check
is an46%Check
Wildlife Conservation46%Check

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