Open.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
94% 
Link structure
78% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
65.60 kB
Words
795
Media files
24
Number of links
45 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Distance Learning Courses and Adult Education - The Open University
The page title should be shorter than 580 pixels. It is 632 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.
keywordsopen university, distance, learning, study, employee development, research, course, qualification, uni
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
botify-site-verificationDLIaleBa0YW28cyXZJU9EpgqhYncIWGd
msvalidate.017CEF8DC2B7E313CAC56C5C7D1AB75B12
google-site-verificationONiBPgDBPMuHbLge1MXCHk-9kKLjrEV85Fm_M1WViM4
msapplication-TileColor#ffffff
msapplication-TileImage/oudigital/v4/external/img/favicons/ie10-win8-tile-icon.png
langen-gb
twitter:imagehttps://www.open.ac.uk/ouheaders/gui/england.svg
og:imagehttps://www.open.ac.uk/ouheaders/gui/england.svg
og:image:altThe Open University
og:titleThe Open University
X-UA-CompatibleIE=edge, chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 27.21 words is high.
This page contains 795 words. That's ok.
36% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 21 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The Future is Open
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The Future is Open
H2 Browse our courses
H2 Boost your career
H2 Distance learning
H2 Funding your studies
H2 News from the OU
H2 OU research impact
H2 COURSE REGISTRATION CLOSES SOON
H2 The Future is Open Duplicate text
H2 Statement on equality and diversity
H2 Coronavirus vaccination information
H3 Register by 8 September for courses starting in October.
H3 Our vision of a fair and just society
H3 Our equality and diversity principles
H3 The Open University
H4 OU Community Menu toggle
H4 OU Students Community Menu toggle
H4 Support Menu toggle
H4 Study Menu toggle
H4 Policy Menu toggle
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.
LinkAttributesAnchor text
https://www.open.ac.uk/Anchor Skip to content
https://www.open.ac.uk/IMG-ALT The Open University
A-TITLE The Open University
/republic-of-ireland/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
/northern-ireland/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/scotland/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/wales/en/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/wales/cy/Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://msds.open.ac.uk/signon...External Subdomain Sign in
https://msds.open.ac.uk/signon...External Subdomain Sign out
https://msds.open.ac.uk/students/External Subdomain My Account
https://msds.open.ac.uk/students/External Subdomain StudentHome
https://msds.open.ac.uk/tutorh...External Subdomain TutorHome
http://intranet.open.ac.uk/oul...External Subdomain IntranetHome
https://www.open.ac.uk/contactContact the OU
https://www2.open.ac.uk/studen...External Subdomain Text duplicate Contact the OU
https://www2.open.ac.uk/tutors...External Subdomain Text duplicate Contact the OU
/about/main/strategy-and-polic...Accessibility
/about/main/strategy-and-polic...Text duplicate Accessibility
https://www.open.ac.uk/coursesCourses
/postgraduatePostgraduate
/courses/international-studentsInternational
https://www.open.ac.uk/research/Research
/about/main/About
https://ounews.co/External News & media
https://www.open.ac.uk/business/Business & apprenticeships
https://www.open.ac.uk/coursesFind your course
https://www.open.ac.uk/coursesBrowse our courses Choose from over 200 qualifications and 400 modules.
/courses/careersBoost your career 86% of our alumni say that study with us helped them achieve their career goals.
/courses/what-is-distance-lear...Distance learning Three quarters of our students study alongside work. Our teaching fits around you.
/courses/fees-and-fundingFunding your studies 60% of our students pay for their course with a student loan.
https://www.open.ac.uk/businessLooking to train your staff?
http://www.open.edu/openlearn/External Free learning
https://ounews.co/External Read more news
/research/impactLearn more about the impact of our research
/courses/courses-starting-this...Choose your course
/equality-diversity/Equality and Diversity Website
/about/main/strategy-and-polic...anti-racism
/about/main/strategy-and-polic...anti-discrimination
/courses/coronavirusNews and free resources
https://www.open.ac.uk/contactText duplicate Contact the OU
https://www2.open.ac.uk/tutors...External Subdomain Text duplicate Contact the OU
/about/employment/Jobs
/about/main/strategy-and-polic...Text duplicate Accessibility
https://www.open.ac.uk/wales/cyCymraeg
/about/main/strategy-and-polic...Conditions of use
/about/main/strategy-and-polic...Privacy policy
/about/main/strategy-and-polic...Cookie policy
/about/main/sites/www.open.ac....Modern Slavery Act (pdf 149kb)
/about/main/strategy-and-polic...Copyright
https://www.facebook.com/theop...External IMG-ALT Facebook
A-TITLE Facebook
https://twitter.com/OpenUniver...External IMG-ALT Twitter
A-TITLE Twitter
https://www.youtube.com/user/T...External IMG-ALT YouTube
A-TITLE Youtube
https://www.linkedin.com/edu/s...External IMG-ALT LinkedIn
A-TITLE LinkedIn
http://www.open.edu/openlearn/External OpenLearn: free learning
https://connect.open.ac.uk/External Subdomain OU on TV and radio
https://www.oustudents.com/External OU Students Association
https://www.oustudents.com/sho...External OU Students Shop (including exam papers)
http://learn1.open.ac.uk/cours...External Subdomain OU Students Forums
https://www.facebook.com/OUstu...External OU Students on Facebook
https://twitter.com/OUstudentsExternal OU Students on Twitter
https://www.oustudents.com/fre...External OU Students Freshers
https://www2.open.ac.uk/studen...External Subdomain Text duplicate Contact the OU
http://learn1.open.ac.uk/cours...External Subdomain Computing Guide
http://learn1.open.ac.uk/admin...External Subdomain Computing Helpdesk
https://status.open.ac.uk/External Subdomain System Status
/library/help-and-supportLibrary help and support
https://help.open.ac.uk/browse...External Subdomain Careers
https://help.open.ac.uk/External Subdomain Help Centre
http://www.open.ac.uk/library/Library
https://msds.open.ac.uk/studen...External Subdomain Study planning and funding
/about/main/strategy-and-polic...Text duplicate Accessibility
/about/main/strategy-and-polic...Text duplicate Conditions of use
/about/main/strategy-and-polic...Text duplicate Copyright
https://www.open.ac.uk/wales/cyText duplicate Cymraeg
/about/main/strategy-and-polic...Text duplicate Privacy policy
/about/main/strategy-and-polic...Text duplicate Cookie policy
https://help.open.ac.uk/docume...External Subdomain Student Policies and Regulations
http://www2.open.ac.uk/student...External Subdomain Student Charter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.open.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 21 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateFri, 08 Jul 2022 20:51:15 GMT
last-modifiedFri, 08 Jul 2022 08:07:59 GMT
accept-rangesbytes
content-length67173
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 26,230 referring domains.
This page has 9,194,311 backlinks.
This page has backlinks from 19,328 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1015 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# 
# This file is to prevent the crawling and indexing of certain parts
# of our site by web crawlers and spiders run by sites like Google. 
# By telling these "robots" where not to go on the site,
# we save bandwidth and server resources.
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/wc/robots.html
User-agent: rightnow_webindexer # RightNow # CUSTOM
User-agent: Twitterbot
Allow: /ouheaders/gui/
User-agent: *    # applies to all robots
Disallow: /*cgi-bin*
Disallow: /*CFIDE*                 
# feeds
Disallow: /*feed-items*
Disallow: /*feed=*
Disallow: /library/news/feed*
Disallow: /libraryservices/feeds*
Disallow: /*feed?*
Disallow: /*Tooltip-feed-atom*      
# search results
Disallow: /library/digital-archive/search*
Disallow: /Arts/reading/UK/search_basic_results*
Disallow: /Arts/reading/UK/browse_reader*
Disallow: /libraryservices/beta/search/*
Disallow: /outbound/article/*
# Paths
Disallow: /author/admin/
Disallow: /libraryservices/feedback/poll/*
Disallow: /*hello-world
# parameters
Disallow: /*sort=*
Disallow: /*URL=*
Disallow: /*url=*
Disallow: /*MEDIA=*
Disallow: /*KWCAMPAIGN=*
Disallow: /*CATCODE=*
Disallow: /*payments?rid=*
Disallow: /*replytocom*
Disallow: /*attachment_id=*
Disallow: /*ajaxCalendar=*
Disallow: /*timein=*
Disallow: /*field_category_value*
Disallow: /*pid=*
Disallow: /*tag=*
# wikis
Disallow: /wikis/*

Search preview

www.open.ac.uk
Distance Learning Courses and Adult Education - The Open University
The Open University offers flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Open98%Check
Open University86%Check
course70%Check
University69%Check
Courses66%Check
Distance Learning Courses65%Check
learning62%Check
Distance Learning62%Check
Future59%Check
OU Students57%Check

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