Rice.edu - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.60 s
File size
38.70 kB
Media files
Number of links
39 internal / 77 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Rice University
The page title is too short. (137 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Rice University is a comprehensive research university located on a 300-acre tree-lined campus in Houston, Texas. Rice produces the next generation of leaders and advances tomorrow's thinking.
The meta description is too long: 1208 pixels from max. 1000 pixels. Optimize description
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

descriptionRice University is a comprehensive research university located on a 300-acre tree-lined campus in Houston, Texas. Rice produces the next generation of leaders and advances tomorrow's thinking.
GeneratorDrupal 8 (https://www.drupal.org)
viewportwidth=device-width, initial-scale=1.0
og:site_nameRice University
og:descriptionRice University is a comprehensive research university located on a 300-acre tree-lined campus in Houston, Texas. Rice produces the next generation of leaders and advances tomorrow's thinking.

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Page quality

(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 391 words on this page. Good pages should have about 1,000 words of useful content.
19.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 16 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (12). We recommend using a maximum of 8 tags for this page.
The following tag is repeated too often: more
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9-08/Rice_University_Horizontal_Blue.svgRice University Logo
...9-08/Rice_University_Horizontal_Blue.svgRice University Logo

Page structure

H1 heading
(Critically important)
Tomorrow's Thinking
Too many H1 headings
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Tomorrow's Thinking
H1 Challenging Convention
H2 Main Nav
H2 Page Link Cards
H2 Rice Facts
H3 Rice Events
H3 From Rice EMS to Chicago Med
H3 Pivoting in a Pandemic
H3 Distance Learning in the Delta
H3 Notes From Inside
H3 Facetime Friendship
H5 Academics
H5 Centers and Institutes
H5 Graduate Programs
H5 Majors, Minors and Programs
H5 Undergraduate Admission
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (77) on this page.
LinkAttributesAnchor text
https://coronavirus.rice.edu/?...External Subdomain Latest updates on the coronavirus situation
https://www.rice.edu/aboutA Brief History
https://www.rice.edu/nasaRice and NASA
/mission-valuesMission and Values
/university-leadershipUniversity Leadership
/rice-communityRice in the Community
https://jobs.rice.edu/New window External Subdomain Employment Opportunities
https://global.rice.edu/New window External Subdomain Global Rice
https://news.rice.edu/New window External Subdomain Rice News
https://v2c2.rice.edu/New window External Subdomain V2C2
https://www.rice.edu/academicsText duplicate Overview
https://engineering.rice.edu/New window External Subdomain George R. Brown School of Engineering
https://business.rice.edu/New window External Subdomain Jesse H. Jones Graduate School of Business
https://arch.rice.edu/New window External Subdomain School of Architecture
https://humanities.rice.edu/New window External Subdomain School of Humanities
https://socialsciences.rice.edu/New window External Subdomain School of Social Sciences
https://glasscock.rice.edu/New window External Subdomain Susanne M. Glasscock School of Continuing Studies
https://music.rice.edu/New window External Subdomain The Shepherd School of Music
https://naturalsciences.rice.edu/New window External Subdomain Wiess School of Natural Sciences
https://www.rice.edu/departmentsMajors, Minors, Departments and Programs
http://online.rice.edu/New window External Subdomain Online Education
/allied-administrative-and-sup...Allied, Administrative and Support Departments
/admission-aidText duplicate Overview
https://admission.rice.edu/New window External Subdomain Office of Admission
https://admission.rice.edu/visitNew window External Subdomain Visit
https://admission.rice.edu/applyNew window External Subdomain Apply
https://financialaid.rice.edu/New window External Subdomain Cost and Aid
https://graduate.rice.edu/prog...New window External Subdomain Programs
https://graduate.rice.edu/howt...New window External Subdomain Text duplicate Apply
https://graduate.rice.edu/cost...New window External Subdomain Text duplicate Cost and Aid
/graduate-resourcesText duplicate Resources
https://glasscock.rice.edu/dep...New window External Subdomain Community Learning and Engagement
https://glasscock.rice.edu/dep...New window External Subdomain Professional and Executive Programs
https://glasscock.rice.edu/abo...New window External Subdomain About the School
https://business.rice.edu/rice...New window External Subdomain Executive Education
https://oir.rice.edu/rice-glanceNew window External Subdomain Admission Statistics
https://financialaid.rice.edu/New window External Subdomain Financial Aid
https://alumni.rice.edu/New window External Subdomain Association of Rice Alumni
https://dar.rice.edu/New window External Subdomain Careers in Development and Alumni Relations
https://giving.rice.edu/New window External Subdomain Giving to Rice
https://giving.rice.edu/envisi...New window External Subdomain The Rice Investment
http://volunteer.rice.edu/New window External Subdomain Volunteer Engagement
https://www.rice.edu/athleticsText duplicate Overview
http://www.riceowls.com/New window External RiceOwls.com
https://riceowls.com/calendar/...New window External Sports Schedules
https://riceowls.com/sports/20...New window External Tickets
https://recreation.rice.edu/ims/New window External Subdomain Intramural Sports
https://www.rice.edu/campus-lifeText duplicate Overview
https://dou.rice.edu/residenti...New window External Subdomain Residential Colleges
http://dining.rice.edu/New window External Subdomain Rice Dining
https://studentcenter.rice.edu...New window External Subdomain Student Activities
https://library.rice.edu/New window External Subdomain Fondren Library
https://recreation.rice.edu/New window External Subdomain Gibbs Recreation and Wellness Center
https://arts.rice.edu/New window External Subdomain Arts and Events
https://moody.rice.edu/New window External Subdomain Moody Center for the Arts
/faculty-staff-resourcesFaculty and Staff
https://www.rice.edu/researchText duplicate Overview
https://research.rice.edu/New window External Subdomain Office of Research
/research-centers-groupsResearch Centers, Institutes and Groups
http://corporate.rice.edu/rese...New window External Subdomain Corporate Research Opportunities
https://news.rice.edu/tag/rese...New window External Subdomain Research News
https://www.rice.edu/visit-riceText duplicate Overview
https://www.rice.edu/get-to-riceGet to Rice
https://www.campustravel.com/u...New window External Where to Stay
https://www.rice.edu/campus-mapsCampus Maps
https://parking.rice.edu/New window External Subdomain Parking
https://bus.rice.edu/New window External Subdomain Campus Shuttle Service
https://riceadmission.rice.edu...New window External Subdomain Schedule My Visit to Rice (Admissions)
https://welcome.rice.edu/New window External Subdomain Welcome Center
https://www.linkedin.com/edu/s...External A-TITLE Linked In
https://www.facebook.com/riceu...External A-TITLE Facebook
https://www.youtube.com/riceun...External A-TITLE YouTube
https://twitter.com/riceuniver...External A-TITLE Twitter
https://instagram.com/riceuniv...External A-TITLE Instagram
https://www.rice.edu/IMG-ALT Rice University Logo
https://www.rice.edu/aboutABOUT RICE
/admission-aidADMISSION & AID
https://alumni.rice.edu/External Subdomain ALUMNI & GIVING
https://www.rice.edu/campus-lifeCAMPUS LIFE
/faculty-staff-resourcesFACULTY & STAFF
https://www.rice.edu/visit-riceVISIT RICE
/rice-respondsresponding to the COVID-19 global pandemic
https://news.rice.edu/New window External Subdomain View More
/research-centers-groupsCenters and Institutes
https://graduate.rice.edu/prog...External Subdomain Graduate Programs
https://www.rice.edu/departmentsMajors, Minors and Programs
https://admission.rice.edu/External Subdomain Undergraduate Admission
https://events.rice.edu/?_esca...External Subdomain PUBLIC EVENTS
https://events.rice.edu/External Subdomain ALL EVENTS
https://magazine.rice.edu/2020...New window External Subdomain From Rice EMS to Chicago Med
https://magazine.rice.edu/2020...New window External Subdomain Pivoting in a Pandemic
https://magazine.rice.edu/2020...New window External Subdomain Distance Learning in the Delta
https://magazine.rice.edu/2020...New window External Subdomain Notes From Inside
https://magazine.rice.edu/2020...New window External Subdomain Facetime Friendship
https://www.rice.edu/Text duplicate IMG-ALT Rice University Logo
https://giving.rice.edu/External Subdomain Give to Rice
https://brand.rice.edu/External Subdomain Brand
https://emergency.rice.edu/External Subdomain Emergency
https://policy.rice.edu/External Subdomain Policies
https://news.rice.edu/External Subdomain News
https://global.rice.edu/External Subdomain Global
https://library.rice.edu/External Subdomain Library
https://titleix.rice.edu/External Subdomain Title IX
https://oit.rice.edu/External Subdomain OIT
https://privacy.rice.edu/External Subdomain Privacy Policy
https://www.rice.edu/campus-carryCampus Carry
/web-accessibilityWeb Accessibility

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.rice.edu/"
HTTP header
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 8 CSS files. This may affect the page load time negatively.
This website loads 16 JavaScriptt files. This may affect the load time negatively.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

cache-controlmust-revalidate, no-cache, private
content-typetext/html; charset=UTF-8
dateSat, 17 Oct 2020 01:31:34 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
link<https://www.rice.edu/>; rel="shortlink", <https://www.rice.edu/>; rel="canonical"
x-generatorDrupal 8 (https://www.drupal.org)

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 52,632 referring domains.
This website has 3,360,375 backlinks.
This website has backlinks from 38,908 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# robots.txt
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Rice University
Rice University is a comprehensive research university located on a 300-acre tree-lined campus in Houston, Texas. Rice produces the next generation of leaders and advances tomorrow's thinking.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Rice University75%Check
Visit Rice62%Check
Research University54%Check
comprehensive research university51%Check

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