Wisc.edu - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
53% 
Page structure
100% 
Link structure
72% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
65.00 kB
Words
395
Media files
12
Number of links
23 internal / 52 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Wisconsin–Madison
The length of the page title is perfect. (298 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of Wisconsin–Madison is a public land-grant university and prolific research institution. Our students, staff, and faculty members partake in a world-class education and solve real-world problems.
The meta description is too long: 1288 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionThe University of Wisconsin–Madison is a public land-grant university and prolific research institution. Our students, staff, and faculty members partake in a world-class education and solve real-world problems.
google-site-verificationRMbAiDUDwAuPqOvQBfKoh_KSO6Wna91O5fURzU3oP6I
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 395 words on this page. Good pages should have about 1,000 words of useful content.
19% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: top10
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/uw-crest-wordmark-mobile.svgUniversity of Wisconsin-Madison
/images/uw-crest-wordmark.svgUniversity of Wisconsin-Madison
/images/uw-crest-wordmark-overlay.svgUniversity of Wisconsin-Madison
/images/home/hero/default-1600.jpgBascom Hall
/images/news/Alliant-winners-450x280.pngPortraits of Dalila Ricci and Sharon Thoma
...ntal_HighRes.rev_.1603472486-450x280.jpgPortrait of DeVon Wilson
...ve-november/native-november-beadwork.pngOjibwe floral designed beadwork.
...native-november/2020-native-november.pngUW–Madison Celebrates Native November 2020.
/images/home/discover-map.pngNo alt attribute provided
/images/home/uw-social.jpgNo alt attribute provided
/images/home/madison-discover-fall.jpgNo alt attribute provided
/images/home/wisconsin-white-lines.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
University of Wisconsin-Madison University of Wisconsin-Madison University of Wisconsin-Madison
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 University of Wisconsin-Madison University of Wisconsin-Madison University of Wisconsin-Madison
H2 Search People and Pages
H2 Main Menu
H2 Utility Menu
H2 Be a Badger
H2 UW News
H2 Discover UW
H2 The Wisconsin Idea
H2 Footer links
H3 UW System, Alliant Energy recognize outstanding students, teachers for 2020
H3 Fueling Discovery: Virtual presentations begin
H3 Helping students succeed in a new reality
H3 Chancellor Blank: Thank you for voting
H3 Join a community of visionaries
H3 936 acres, 365 days. Limitless possibilities.
H3 Popular
H3 Resources
H3 Quick Links
H3 Contact Us
H4 Campus Map
H4 #UWSocial
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (52) on this page.
LinkAttributesAnchor text
https://www.wisc.edu/Anchor Skip to main content
https://www.wisc.edu/IMG-ALT University of Wisconsin-Madison
https://cse.google.com/cse/pub...External Subdomain close Open search
https://www.wisc.edu/academics/Academics
https://www.wisc.edu/admissions/Admissions
https://www.wisc.edu/campus-life/Campus Life
https://research.wisc.edu/External Subdomain Research
/public-service/Public Service
https://uwbadgers.com/External Athletics
https://my.wisc.edu/External Subdomain MyUW
https://my.wisc.edu/External Subdomain MyUW Home
https://email.wisc.edu/External Subdomain Email/Calendar
https://canvas.wisc.edu/External Subdomain Canvas
https://uwmadison.app.box.com/External Box
https://apps.google.wisc.edu/External Subdomain Google Apps
https://www.library.wisc.edu/External Subdomain Libraries
https://map.wisc.edu/External Subdomain Map
https://news.wisc.edu/External Subdomain News
https://www.wisc.edu/about/About UW
https://www.wisc.edu/visit/Visit
/admissions/apply/Apply
https://jobs.wisc.edu/External Subdomain Jobs
https://secure.allwaysforward....External Subdomain Give
https://covidresponse.wisc.edu/External Subdomain COVID-19 response
https://news.wisc.edu/increase...External Subdomain plans for spring semester
https://www.wisc.edu/visit/Text duplicate Visit
/admissions/apply/Text duplicate Apply
https://jobs.wisc.edu/External Subdomain Text duplicate Jobs
https://secure.allwaysforward....External Subdomain Text duplicate Give
https://www.wisconsin.edu/news...External Anchor IMG-ALT Portraits of Dalila Ricci and Sharon Thoma
https://www.wisconsin.edu/news...External Anchor UW System, Alliant Energy recognize outstanding students, teachers for 2020
https://www.uwalumni.com/news_...External Fueling Discovery: Virtual presentations begin
https://www.beloit.edu/live/ne...External IMG-ALT Portrait of DeVon Wilson
https://www.beloit.edu/live/ne...External Helping students succeed in a new reality
https://chancellor.wisc.edu/bl...External Subdomain Chancellor Blank: Thank you for voting
https://news.wisc.edu/External Subdomain Read More UW News
/native-novemberSee Events
http://map.wisc.edu/External Subdomain Campus Map
https://research.wisc.edu/External Subdomain Text duplicate Research
http://social.wisc.edu/External Subdomain #UWSocial
https://news.wisc.edu/uw-madis...External Subdomain University Ranking
https://madison.wisc.edu/External Subdomain Explore Madison by the seasons
http://continuingstudies.wisc....External Subdomain lifelong learning
/about/nobel-prizeThe winners
http://www.irp.wisc.edu/External Subdomain Text duplicate Research
http://morgridge.wisc.edu/External Subdomain Public service
/wisconsin-idea/The Wisconsin Idea in Action
https://secfac.wisc.edu/academ...External Subdomain Academic Calendar
https://bursar.wisc.edu/tuitio...External Subdomain Tuition and Fees
https://www.wisc.edu/academics/Majors, Minors & Certificates
https://map.wisc.edu/External Subdomain Text duplicate Campus Map
https://www.wisc.edu/about/facts/Facts & Figures
https://www.wisc.edu/directories/Directory Search
https://sis.wisc.edu/External Subdomain Student Information Systems
https://students.wisc.edu/External Subdomain Students
https://parent.wisc.edu/External Subdomain Parents
https://working.wisc.edu/External Subdomain Faculty & Staff
https://www.uwalumni.com/External Alumni
https://internationalresources...External Subdomain International
https://obe.wisc.edu/External Subdomain Business & Industry
/accessibility/Accessibility
https://diversity.wisc.edu/External Subdomain Diversity
https://www.wisc.edu/governance/Governance
https://www.wisc.edu/policies/Policies
https://uwpd.wisc.edu/External Subdomain Safety
https://compliance.wisc.edu/ti...External Subdomain Title IX
https://www.supportuw.org/External Support UW
https://www.wisc.edu/No Text
https://www.wisc.edu/contact-us/Contact Us
https://facebook.com/uwmadisonExternal No Text
https://twitter.com/uwmadisonExternal No Text
https://www.youtube.com/user/u...External No Text
https://www.linkedin.com/schoo...External No Text
https://www.instagram.com/uwma...External No Text
/privacy-notice/Privacy Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wisc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
This page only loads 3 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
content-typetext/html
transfer-encodingchunked
connectionkeep-alive
last-modifiedFri, 06 Nov 2020 21:34:23 GMT
serverAmazonS3
content-encodinggzip
dateSat, 07 Nov 2020 01:46:40 GMT
cache-controlmax-age=0,public
etag"54a17278dd23c2e9e005ccc4f6179169"
varyAccept-Encoding
x-cacheRefreshHit from cloudfront
via1.1 26102629399121e9a9caaf60dcb59d4f.cloudfront.net (CloudFront)
x-amz-cf-popAMS50-C1
x-amz-cf-idvGYUsc6vgAvk3Scy6uq4-90w5QpQ92PvhzdW5LdhZhs3yKwvX3OV3g==
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 144,639 referring domains.
This page has 55,500,120 backlinks.
This page has backlinks from 95,151 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.wisc.edu
University of Wisconsin–Madison
The University of Wisconsin–Madison is a public land-grant university and prolific research institution. Our students, staff, and faculty members partake in a world-class education and solve real-world problems.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wisconsin Madison81%Check
Wisconsin81%Check
University73%Check
Wisconsin Idea61%Check
edu58%Check
students54%Check
State University53%Check
search50%Check
Students Teachers48%Check
education46%Check

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