Yorkarchaeology.co.uk - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
45% 
Page structure
100% 
Link structure
0% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
340.20 kB
Words
21
Media files
1
Number of links
2 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
York Archaeological Trust
The length of the page title is perfect. (230 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The website of York Archaeological Trust, a self-funded, educational charity and one of the leading professional archaeological organisations in the U.K. Operating across the country and internationally, it also runs world-class visitor attractions including JORVIK Viking Centre. With extensive public, community and educational audiences, YAT engages with over 1.2 million people across the World
The meta description is too long: 2443 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.yorkarchaeology.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
descriptionThe website of York Archaeological Trust, a self-funded, educational charity and one of the leading professional archaeological organisations in the U.K. Operating across the country and internationally, it also runs world-class visitor attractions including JORVIK Viking Centre. With extensive public, community and educational audiences, YAT engages with over 1.2 million people across the World
langen-us
twitter:titleYork Archaeological Trust
twitter:imagehttp://static1.squarespace.com/static/5c62d8bb809d8e27588adcc0/t/5d122063d6ee6700010446a0/1561469028966/YAT+head+clear.png?format=1500w
twitter:urlhttps://www.yorkarchaeology.co.uk
twitter:cardsummary
twitter:descriptionThe website of York Archaeological Trust, a self-funded, educational charity and one of the leading professional archaeological organisations in the U.K. Operating across the country and internationally, it also runs world-class visitor attractions including JORVIK Viking Centre. With extensive pu
og:site_nameYork Archaeological Trust
og:titleYork Archaeological Trust
og:urlhttps://www.yorkarchaeology.co.uk
og:typewebsite
og:descriptionThe website of York Archaeological Trust, a self-funded, educational charity and one of the leading professional archaeological organisations in the U.K. Operating across the country and internationally, it also runs world-class visitor attractions including JORVIK Viking Centre. With extensive pu
og:imagehttp://static1.squarespace.com/static/5c62d8bb809d8e27588adcc0/t/5d122063d6ee6700010446a0/1561469028966/YAT+head+clear.png?format=1500w
og:image:width370
og:image:height370
X-UA-Compatiblechrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 21 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
52.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
York ARCHAEOLOGICAL TRUST
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 York ARCHAEOLOGICAL TRUST
This page seems to be an entry page, because only very few links were found.
Every linktext is unique.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are no external links on this page.
LinkAttributesAnchor text
/homeWho we are
/servicesServices we provide

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.yorkarchaeology.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 7 javascript files. This may affect the load time negatively.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (340 kB).

HTTP Response Header

NameValue
dateFri, 16 Oct 2020 10:36:29 GMT
strict-transport-securitymax-age=0
expiresThu, 01 Jan 1970 00:00:00 GMT
x-content-type-optionsnosniff
content-typetext/html;charset=utf-8
content-encodinggzip
etagW/"42f7d876356c0007692e3ff018e94314"
content-length33258
varyAccept-Encoding
age310875
set-cookie65 Characters
accept-rangesbytes
x-contextidkxs51mVK/wOFnXpsp
serverSquarespace
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 553 referring domains.
This website has 53,356 backlinks.
This website has backlinks from 487 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# Squarespace Robots Txt

User-agent: AdsBot-Google
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /api/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*


User-agent: AdsBot-Google-Mobile
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /api/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*


User-agent: AdsBot-Google-Mobile-Apps
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /api/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*


User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /api/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*


Sitemap: https://www.yorkarchaeology.co.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.yorkarchaeology.co.uk
York Archaeological Trust
The website of York Archaeological Trust, a self-funded, educational charity and one of the leading professional archaeological organisations in the U.K. Operating across the country and internationally, it also runs world-class visitor attractions including JORVIK Viking Centre. With extensive public, community and educational audiences, YAT engages with over 1.2 million people across the World

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
York85%Check
York ARCHAEOLOGICAL TRUST77%Check
ARCHAEOLOGICAL73%Check
TRUST73%Check
website51%Check
Welcome39%Check
know39%Check
Services34%Check
provide34%Check

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