Cheshireeast.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
58% 
Page structure
100% 
Link structure
93% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
42.40 kB
Words
285
Media files
5
Number of links
31 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Cheshire East Council
The length of the page title is perfect. (270 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We provide local government services to around 406,527 residents in Cheshire East and are the 3rd largest Unitary Authority in the North West.
The length of the meta description is perfect. (882 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GENERATORContensis CMS Version 16.2
descriptionWe provide local government services to around 406,527 residents in Cheshire East and are the 3rd largest Unitary Authority in the North West.
keywordsCheshire East Borough Council,Knutsford,cec,cheshire council,cheshire east,cheshire east council,cheshire east unitary authority,congleton council,crewe and nantwich council,holmes chapel,home page,macclesfield,macclesfield council,middlewich,nantwich,poynton,sandbach,unitary authority
viewportwidth=device-width, initial-scale=1
google-site-verificationD6Nc-4YLmZTbzofUMMBGfNE4aSh6torAR8InWVm6hMc
langen-gb
og:imagehttps://www.cheshireeast.gov.uk/images/non_user/cec-og.png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 285 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 60 words is high.
32.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/non_user/cec-logo-colour-155x70px.pngCheshire East Council home pageHome page
...r/cheshire-east-masthead1-1500x400px.jpgVarious landmarks in Cheshire East
...jpg?width=500&height=301&fit=crop,centerRoyal Arcade site
...jpg?width=500&height=301&fit=crop,centerLocal transport plan
...jpg?width=500&height=301&fit=crop,centerCheshire and Warrington devolution

Page structure

H1 heading
(Critically important)
Cheshire East Council
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Cheshire East Council
H2 Featured
H2 Have your say
H2 Latest news
H2 Using this site
H2 Follow us
H2 Cheshire East Council suggested links
H3 Temporary use of Royal Arcade site
H3 Local Transport Plan consultation
H3 Devolution
H3 07/04/2025 - Council to share over £3.8m to support residents most in need
H3 07/04/2025 - Would you like to advise on councillors' allowances?
H3 07/04/2025 - Two weeks left to have your say on council's vision for transport
H3 04/04/2025 - Congleton jobs fair connects community with career opportunities
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/home.aspxAnchor Skip to content
/home.aspxCheshire East Council website home page
IMG-ALT Cheshire East Council home page
A-TITLE Home
/account/cheshire-east-account...Subdomain My account
/waste_and_recycling/bins-wast...Bins, waste and recycling
/planning/planning.aspxPlanning and building control
/council_tax/council-tax.aspxCouncil Tax
/highways_and_roads/roads-park...Roads, parking and travel
/schools/schools.aspxSchools and learning
/leisure,_culture_and_tourism/...Libraries and leisure
/business/business.aspxBusiness and consumer
/livewell/livewell.aspxHealth and social care
A-TITLE Live Well Cheshire East
/council_and_democracy/council...Council and democracy
A-TITLE Council and Democracy
/more-services/more-services.aspxMore services and jobs
/council_and_democracy/council...Subdomain Temporary use of Royal Arcade site Have your say on plans for a temporary use of the Royal Arcade site
IMG-ALT Royal Arcade site
/public_transport/local_transp...Subdomain Local Transport Plan consultation Give your views on a proposed vision for the local transport network
IMG-ALT Local transport plan
/council_and_democracy/devolut...Subdomain Devolution Have your say on devolution for the area
IMG-ALT Cheshire and Warrington devolution
/council-and-democracy/council...Consultations
A-TITLE Consultations in Cheshire East
/council_and_democracy/council...07/04/2025 - Council to share over £3.8m to support residents most in need People most in need across the borough will continue to receive vital support thro...
/council_and_democracy/council...07/04/2025 - Would you like to advise on councillors' allowances? The council wants to recruit someone to its independent remuneration panel to look at appro...
/council_and_democracy/council...07/04/2025 - Two weeks left to have your say on council's vision for transport There's still time to have your say on a proposed vision for the local transpo...
/council_and_democracy/council...04/04/2025 - Congleton jobs fair connects community with career opportunities Cheshire East Council in collaboration with the Department for Work and Pension...
/council_and_democracy/council...More news
A-TITLE Media Hub
/a_to_z_site_index/a_to_z_site...A to Z site index
/council_and_democracy/council...Accessibility
/council_and_democracy/council...Cookies
/council_and_democracy/council...Privacy policy
https://x.com/CheshireEastExternal X (Twitter)
A-TITLE (external link)
https://www.facebook.com/Chesh...External Subdomain Facebook
A-TITLE (external link)
https://www.linkedin.com/compa...External Subdomain LinkedIn
A-TITLE (external link)
https://www.instagram.com/ches...External Subdomain Instagram
A-TITLE (external link)
/council_and_democracy/council...All social media accounts
/council_and_democracy/custome...Contact us
/council_and_democracy/custome...at Cheshire East Council
/jobs_and_careers/jobs-and-car...Jobs - working for us
https://public.govdelivery.com...External Subdomain Sign up to email updates
/council_and_democracy/council...© Cheshire East Council
A-TITLE Copyright and Disclaimer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cheshireeast.gov.uk/home.aspx"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 08 Apr 2025 08:31:19 GMT
expires-1
pragmano-cache
x-contensis-viewer-groups0
x-node140007
x-depends140031 140020
surrogate-controlmax-age=60
x-is-iis-fallbacktrue
request-handler-metricsrouteInfoFetch: 23 ms (), generalRequestFetch: 212 ms, fallbackRequest 0 ms
alt-svch3=":443";ma=60;
x-origin-serverbackend-coordinator
x-hostlive-chesheast.cloud.contensis.com
x-grace72h
x-backend-ttl60.000
content-encodinggzip
varyAccept-Encoding
x-varnish79824148 78137828
x-varnish-authenticationskip
x-age28
cache-controlno-cache
accept-rangesbytes
content-length18367
x-server-namez-chesheast-CACHE1
strict-transport-securitymax-age=15768000
x-geoip-country-codeDE
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 160 referring domains.
This page has 461,682 backlinks.
This page has backlinks from 140 different ip addresses.

Robots.txt

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Disallow: /pdf/
Disallow: /docs/
Disallow: /files/
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User-agent: Googlebot-News

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Search preview

www.cheshireeast.gov.uk › home.aspx
Home | Cheshire East Council
We provide local government services to around 406,527 residents in Cheshire East and are the 3rd largest Unitary Authority in the North West.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cheshire92%Check
East92%Check
Cheshire East92%Check
Cheshire East Council85%Check
Council69%Check
Local54%Check
Local Transport52%Check
residents50%Check
Council website50%Check
Transport46%Check

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