Cityofrochester.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
69% 
Page structure
58% 
Link structure
25% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
162.40 kB
Words
1289
Media files
23
Number of links
196 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | City of Rochester, New York
The length of the page title is perfect. (367 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cityofrochester.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • adress => address
The average number of words per sentence of 29.57 words is high.
This page contains 1289 words. That's ok.
22.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/rochester/logo.pngHome
.../custom/rochester/images/logo-mobile.svgHome
...24-06/COR_0371 copy-X3.jpg?itok=EkUkpZF_Aerial photo of downtown Rochester at night.
...024-06/0502132CB189-X3.jpg?itok=D0JaXmtlPhoto of a sign that says "South Clinton Ave."
...GettyImages-1317988317.jpg?itok=cnAZnSsWPhoto of a sign at a business that says "We Are Open."
...24-06/RPO_Parcel5-8-X3.jpg?itok=XjBCRBjFPhoto of RPO conductor during a performance at Parcel 5.
...b9f0a2edfa.jpeg-n-2689.jpg?itok=OYNuhSlQCity Hall View From Outside Corner
...ng_100424_1.png?h=529342eb&itok=SD90-NL-Design concept rendering for Aqueduct Reimagined.
...nd-Social 1.jpg?h=cd2a7045&itok=X48H3hZcWeb graphic for ROC the Riverway Weekend 2024 (vertical)
..._Horizontal.jpg?h=fbb2a188&itok=IoycQKPsWeb graphic for NIA program.
...24 MMUG web.jpg?h=ba2b1841&itok=nquUdktyA web graphic for the Mayor's Mentor Up Gala
...tled-118-X3.jpg?h=34bbd072&itok=LKRYJdTGPhoto of people at the Rochester Public Market.
...-1424702866.jpg?h=119335f7&itok=Zo3kdGtOPhoto of Rochester skyline from Corn Hill.
...0559d56350.jpeg?h=9cbee7f4&itok=n8SB5-hLDog on leash
...led-244-M 1.png?h=e75b8a89&itok=CYljHoDM Motorcycle police with child
...R_SOTC-9411.jpg?h=df75c193&itok=ITCuXyurRochester Mayor Malik Evans speaking at the 2024 State of the City Adress.
...20220915065.jpg?h=0922f44c&itok=ByxEi4ufPhotograph of cancers celebrating Hispanic Heritage Month at Rochester's International Plaza.
...5 Morning-2.jpg?h=42e6b80e&itok=aR0E_uh_Photo of Rochester skyline from Parcel 5 in the morning.
...yan-0874-X3.jpg?h=34bbd072&itok=NpWpMN8nPhoto of two children gardening.
...4-09/Bandaloop-12.jpg.webp?itok=53uqjxL0Photo of Bandaloop performing at the Rochester Fringe Festival.
...28-4b4f-8f14-1833e03171a0.jpg-n-6926.jpgFormal headshot of Mayor Malik Evans
...default/files/2024-05/i-f8P5hhr-X2 1.pngCity Council Chambers
.../custom/rochester/images/footer_logo.pngCity of Rochester Logo

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Welcome to Rochester, NY
H2 Utility Menu
H2 User account menu
H2 Main navigation
H2 Popular Resources
H2 Upcoming
H2 List of meetings
H2 Meet the Mayor
H2 Mayor Malik D. Evans
H2 City Council
H2 Meet Your Councilmembers
H2 Rochester is Growing
H2 Helpful Links
H2 Resources
H2 Support
H2 Footer Menu 4
H3 Updated design concept for Aqueduct Reimagined
H3 Plan your ROC The Riverway Weekend Oct. 4-6
H3 City launches new Neighbors In Action (NIA) program
H3 Applications open for Mayor’s Mentor Up Winter Gala
H3 Public Market
H3 ROC The Riverway
H3 Pet & Animal Services
H3 Public Safety
H3 State of the City 2024
H3 International Plaza
H3 Downtown Revitalization Initiative
H3 Recreation
H3 Roc The Riverway Weekend 2024: Day 1
H3 Roc The Riverway Weekend 2024: Day 2
H3 RFD Open House: Truck 5 Fire House
H3 Mount Hope Cemetery Tour - From the Beyond: Tales of Melancholy, Grief, and Tragedy
H3 Aqueduct Reimagined and Riverfront Promenades Project Public Meeting
H3 Aqueduct Reimagined and Riverfront Promenades Project Public Meeting Duplicate text
H3 Examining Board of Plumbers
H4 Meeting resources
H4 Meeting resources Duplicate text
H4 Meeting resources Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
24 links don't have an anchor text.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cityofrochester.gov/Anchor Skip to main content
https://rochester.portal.us.em...External Subdomain 311 Live
/contact-usContact Us
/user/loginLog in
https://www.cityofrochester.gov/IMG-ALT Home
A-TITLE Home
/meetingsPublic Meetings
/meetings?search_api_fulltext&...City Council Meetings
/volunteer-opportunitiesVolunteer Opportunities
/boards-commissionsBoards and Commissions
/eventsEvents
/newsNews
/special-notices-closures-advi...Special Notices and Closures
/departments/department-enviro...Road Construction and Maintenance
/departments/planning/projects...Development Projects
/departments/department-enviro...Garbage and Recycling Pickup
/newsletterSign Up For Newsletter
/meetingsPublic Meeting Calendar
/departments/office-financial-...Financial Resources (OFE)
https://www.governmentjobs.com...External Subdomain Jobs and Internships
/permits-licensesPermits & Licenses
/departments/department-recrea...Venue Registrations
/departments/city-clerk/passportsPassports
/departments/department-recrea...Recreation Programs
/departments/city-clerk/marria...Marriage and Partnerships
/departments/city-clerk/dog-li...Dog Licenses
/departments/bureau-communciat...Special Event permit
/departments/neighborhood-and-...Handicap parking permit
/property-informationProperty Information
/departments/department-enviro...Text duplicate Garbage and Recycling Pickup
/departments/department-enviro...Leaf Pickup Schedule
/departments/city-council/city...Council Minutes/Agendas
/departments/department-recrea...City Facilities
/departments/planning/projects...Projects and Plans
/parkingParking
https://rochesterqa.portal.usp...External Subdomain Text duplicate 311 Live
/social-mediaSocial Media
/contactText duplicate Contact Us
/departments/department-human-...No Text
/departments/department-human-...Work
/departments/department-human-...No Text
/departments/department-human-...Jobs
https://www.governmentjobs.com...External Subdomain Current Job Listings
/departments/department-recrea...Workforce Development
/departments/department-human-...City Employment
/departments/department-recrea...Book a City Facility
/payMake a Payment
/departments/department-human-...Adopt an Animal
/departments/law-department/fr...Make a FOIL Request
/form/feedbackSubmit Feedback
/departments/bureau-communciat...Welcome to the City of Rochester website!
/housingNo Text
/housingHousing
/housingNo Text
/property-informationText duplicate Property Information
/departments/division-real-est...City of Rochester Real Estate
/departments/neighborhood-and-...City Property Auctions
/departments/neighborhood-and-...Homebuyer Assistance Program
/departments/rochester-land-ba...Rochester Land Bank Corportation
/departments/neighborhood-and-...Code Enforcement
/departments/neighborhood-and-...Housing Quality Task Force
/departments/rochester-police-...Rochester Police Department
/departments/rochester-fire-de...Rochester Fire Department
/departments/emergency-communi...Emergency Communications & 911
/departments/emergency-communi...Text duplicate 311 Live
/departments/emergency-managem...Sign Up for Emergency Alerts
/departments/department-human-...Work in Rochester
https://www.governmentjobs.com...External Subdomain Current Job Openings
/departments/department-human-...Internships
/departments/department-recrea...No Text
/departments/department-recrea...Recreation
/departments/department-recrea...No Text
/aquatics-swimming-programs-po...Aquatics
/departments/department-recrea...Athletics
/departments/department-recrea...Ice Skating
/departments/department-recrea...R-Centers
/departments/department-recrea...Youth Services
/servicesServices
/eventsText duplicate Events
/departments/des/active-transp...Transportation
/departments/neighborhood-and-...Neighborhood Service Centers
/departments/neighborhood-and-...Find a Neighborhood Service Center near you!
/businessNo Text
/businessDoing Business
/businessNo Text
/permits-and-licensesNo Text
/permits-and-licensesText duplicate Permits & Licenses
/permits-and-licensesNo Text
/departments/neighborhood-and-...Zoning Compliance
/departments/neighborhood-and-...Business Permits & Licenses
/departments/neighborhood-and-...Building and Trade Permits
/departments/neighborhood-and-...Professional or Trade Licenses
/departments/department-enviro...Right of Way Permits
/permits-and-licensesSee All
/servicesText duplicate Services
/departments/neighborhood-and-...Opening a Business
/meetingsText duplicate Public Meetings
/departments/finance-departmen...Become a City Vendor
/departments/neighborhood-and-...Zoning
/departments/finance-departmen...Contracts, Bids & RFPs
/departments/finance-departmen...Minority and Women-Owned Business Enterprises
/departments/neighborhood-and-...Programs to help you grow your business!
/eventsText duplicate Events
https://www.visitrochester.com/External Subdomain Visit Rochester
/departments/neighborhood-and-...Neighborhoods
/departments/department-enviro...Parks
/departments/planning/arts-ini...No Text
/departments/planning/arts-ini...Arts, Culture, & Entertainment
/departments/planning/arts-ini...No Text
/departments/department-recrea...Public Market
/eventsFind an event near you!
/departments/mayors-officeNo Text
/departments/mayors-officeMayor's Office
/departments/mayors-officeNo Text
/departments/mayors-officeAbout the Office of the Mayor
/departments/mayors-office/mal...About Mayor Evans
/smtSenior Management Team
/departments/city-councilAbout City Council
/departments/city-council/acce...Access to City Council Public Meetings
/departments/city-council/city...Legislation, Minutes and Proceedings
/departments/meet-rochesters-c...Meet the City Council Staff
/meetings/archivedPast Council Meetings
/workforce-developmentNo Text
/workforce-developmentEmployee & Workforce Development
/workforce-developmentNo Text
/departments/department-human-...City Job Listings
/youth-opportunitesYouth Opportunities
/departments/finance-departmen...Text duplicate Contracts, Bids & RFPs
/departments/department-recrea...Flower City Americorps
https://reoc.brockport.edu/External Subdomain REOC
/departments/department-human-...City Employment Verification
/departments/department-enviro...Re-Job
/departments/finance-departmen...Text duplicate Minority and Women-Owned Business Enterprises
/departmentsDepartments
https://eportal.cityofrocheste...External Subdomain Employee Portal
/servicesText duplicate Services
/departments/finance-departmen...Text duplicate Contracts, Bids & RFPs
/departments/office-management...Budget
/departments/mayors-office/roc...Rochester 2034
/meetingsText duplicate Public Meetings
/boards-commissionsCommittees, Boards, and Commissions
/locations/rochester-city-hallA history of Rochester City Hall
https://rochester.portal.us.em...External Subdomain Text duplicate 311 Live
/contact-usText duplicate Contact Us
/user/loginText duplicate Log in
https://www.cityofrochester.gov/Anchor A-TITLE Toggle Search Bar
/payText duplicate Make a Payment
/departments/department-enviro...Refuse Schedule
/departments/department-enviro...Text duplicate Parks
/departments/department-recrea...Animal Services
/departments/neighborhood-and-...Business Center
/property-informationProperty Info
/aqueductUpdated design concept for Aqueduct Reimagined
IMG-ALT Design concept rendering for Aqueduct Reimagined.
/roc-riverway-weekendPlan your ROC The Riverway Weekend Oct. 4-6 Experience the Genesee River with this wide-ranging, three-day festival!
IMG-ALT Web graphic for ROC the Riverway Weekend 2024 (vertical)
/departments/neighborhood-and-...City launches new Neighbors In Action (NIA) program Residents and neighborhood and local organizations will be able to apply for City resources and small gra...
IMG-ALT Web graphic for NIA program.
/departments/mayors-office/may...Applications open for Mayor’s Mentor Up Winter Gala The Mayor’s Mentor Up program is a dynamic initiative aimed at fostering enduring mentorship relationship...
IMG-ALT A web graphic for the Mayor's Mentor Up Gala
/newsSee more news
A-TITLE News
/departments/bureau-communciat...Subdomain Permits for events on City property
/departments/finance-departmen...Resolving Your Traffic Violation
/departments/department-recrea...R-Central
/departments/department-recrea...SNAP Benefits At The Market
/departments/office-financial-...Office of Financial Empowerment
/departments/department-recrea...Athletic Programs
/departments/city-clerk/marria...Marriage Licenses
/departments/finance-departmen...Contracts, Bids, & RFPs
/departments/mayors-office/roc...Text duplicate Rochester 2034
/departments/drhs/public-marketNo Text
/departments/department-enviro...No Text
/departments/department-recrea...No Text
/departments/communciations-an...No Text
/news/mayor-evans-delivers-202...No Text
/departments/department-recrea...No Text
/departments/neighborhood-and-...No Text
/departments/department-recrea...No Text
https://www.cityofrochester.gov/Anchor Text duplicate Events
https://www.cityofrochester.gov/Anchor Text duplicate Public Meetings
/events/roc-riverway-weekend-2...Oct 04 October 04 6:00 a.m. Roc The Riverway Weekend 2024: Day 1
/events/roc-riverway-weekend-2...Oct 05 October 05 6:00 a.m. Roc The Riverway Weekend 2024: Day 2
/events/rfd-open-house-truck-5...Oct 05 October 05 10:00 a.m. RFD Open House: Truck 5 Fire House
/events/mount-hope-cemetery-to...Oct 05 October 05 12:00 p.m. Mount Hope Cemetery Tour - From the Beyond: Tales of Melancholy, Grief, and Tragedy
/eventsSee more events
/meetings/aqueduct-reimagined-...Aqueduct Reimagined and Riverfront Promenades Project Public Meeting
/meetings/aqueduct-reimagined-...Text duplicate Aqueduct Reimagined and Riverfront Promenades Project Public Meeting
/meetings/examining-board-plum...Examining Board of Plumbers
/meetingsSee more meetings
/departments/mayors-office/mal...About the Mayor
A-TITLE Malik Evans, Mayor
/departments/mayors-officeMayor's Office The Evans Administration promotes positive systemic and structural change by providing transparent and collaborative leadership, offering equi...
/node/5136Senior Management Team Meet your City leaders.
/news/mayor-evans-delivers-202...2024 State of the City Address Speaking from the Arbor Midtown entertainment venue in the historic Lincoln Alliance Building on East Main Street, Mayor Evans...
/departments/city-council/acce...Access to City Council Public Meetings Find everything you need for City Council Public meetings like attachments, where you can attend the meeting, and how ...
/meetingsMeetings Relevant meeting information, including: attachments, where you can attend the meeting, and how to participate
/departments/city-council/city...Legislation, Minutes and Proceedings The chronologically arranged list contains recent Council Meeting Agendas, Meeting Minutes, and monthly lists of adopted...
/departments/city-councilText duplicate About City Council
A-TITLE City Council
/departments/communciations-an...reach out to us
/departments/communciations-an...Text duplicate Contact Us
https://maps.app.goo.gl/fBTaZh...External Subdomain Map to City Hall
/departmentsText duplicate Departments
/departments/mayors-officeText duplicate Mayor's Office
/departments/city-councilCity Council
/departments/department-human-...Equal Employment Opportunity
/departments/law-department/no...Title VI Nondiscrimination
/form/feedbackFeedback
/departments/department-inform...IT Support
/departments/department-human-...Text duplicate Jobs
/city-rochester-terms-useTerms of Service
/city-rochester-security-policySecurity
/sitemapSite Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cityofrochester.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (162 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 05 Oct 2024 08:33:24 GMT
content-typetext/html; charset=UTF-8
content-length23098
cache-controlmax-age=2764800, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyX-Geo-Country,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
last-modifiedFri, 04 Oct 2024 22:30:30 GMT
etag"1728081030-gzip"
content-encodinggzip
x-request-idv-43679484-82a0-11ef-b26a-97e45c566b10
x-ah-environmentprod
age36173
viavarnish
x-cacheHIT
x-cache-hits1003
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,158 referring domains.
This page has 1,010,857 backlinks.
This page has backlinks from 2,639 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

User-agent: Twitterbot
Allow: /

User-agent: LinkedInBot
Allow: /

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rochester70%Check
City68%Check
City Rochester68%Check
ROC Riverway58%Check
City Council56%Check
State City55%Check
ROC Riverway Weekend54%Check
City Hall53%Check
making Rochester53%Check
City Employment52%Check
Show more keywords and terms

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