Columbia.edu - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
68% 
Page structure
95% 
Link structure
75% 
Server
20% 
External factors
100% 
SEO Score
Response time
1.19 s
File size
236.70 kB
Words
494
Media files
59
Number of links
18 internal / 52 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Columbia University in the City of New York
The length of the page title is perfect. (390 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.columbia.edu/content/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationvnyp5u37vfshlzjdrxdfyhysss4eun
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 494 words on this page. Good pages should have about 800 words of useful content.
20.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/columbia/assets/img/cu-header.svgNo alt attribute provided
...plore/vagelos-building.jpg?itok=He0J_EpaVagelos Building
...Explore/butler-library.jpg?itok=BDXqL2sTButler Library
...he Big Draw Event (11).jpg?itok=EgyzAAKXA man draws on a canvas
...ent/Explore/startupLab.png?itok=J3n4QtDJPeople at a table with laptops
...edWainwrightHomecoming.jpg?itok=x1X_3t_Da football player being lifted up by teammates
.../Explore/two-graduates.jpg?itok=5WnxibdATwo columbia graduates in mortar boards
...23 CCS_COP28_webbanner.jpg?itok=m3K8zjrjColumbia at COP28
...3_Gifts_BirdCollective.jpg?itok=CWM7AqXi16 Holiday Gift Ideas from Columbia Entrepreneurs
...-susan-farley-columbia.jpg?itok=5XPtJWkUNed Blackhawk, Winner of the 2023 National Book Award for Nonfiction, Speaks at Columbia
...-lights-manhattanville.png?itok=ypg-Ms-nYour Guide to Seeing Sparkling Holiday Lights in Uptown NYC
...corps-nyc-045-columbia.jpg?itok=jWA2uVZMFrank Agwuncha Is Working, Teaching, and Wrapping Up a Master’s in Sustainability
...23-11-22_at_1.32.15_pm.png?itok=UQDZ9kygSoccer Heading Linked to Measurable Decline of Brain Structure and Function Over Two Years
...bruce-gilbert-columbia.jpg?itok=ZiNnYN-CGiving Thanks to Our Neighbors
.../minne-atairu-columbia.jpg?itok=3tyot2RjMeet Minne Atairu, an Artist and Doctoral Student at Teachers College
...lic/content/cmb_0186_3.jpg?itok=eeWcpGFPHow Storytelling Can Be Powerful Medicine
...nt/climate-changemaker.jpg?itok=Xq22Gu1sClimate Changemaker
...tent/miralini-wadwha_0.png?itok=GtgJFY1nColumbia Student Named U.S. Rhodes Scholar
...lassroom-2005-columbia.jpg?itok=oBPaE9aRCross-Disciplinary Frontiers Courses Connect Schools and Students
...ol-Hero-Shot-Web-Res_0.jpg?itok=A1Ei90_2Columbia Business School Wins Urban Land Institute Award
...opes_lr-117.jpg?h=c5a41350&itok=xgBvv-MOThis Is What Global Health Looks Like
...lerRoomIMG_6665 copy_0.jpg?itok=ss75qrjZZuckerman Scientists Merge Art and AI in Venice
...t/mary-putman-columbia.jpg?itok=-bMnw1J6Mary Putman Is Investigating the Fuel That Powers Stars
...land_UniversityLecture.jpg?itok=Ha6WSRiGColumbia Law Professor Elected as Judge on the International Court of Justice
...icholas-dames-columbia.jpg?itok=8xOYaoMNWhy Do Books Have Chapters?
...ith_debby_cuimcnews_0.jpeg?itok=yj34AiOXColumbia Receives $6.5 Million Gift to Expand the Weinberg Family Cerebral Palsy Center
...liam-thompson-columbia.jpg?itok=3D9-j9RFHow Many Atoms Does It Take to Trace the History of the Universe?
...urricane-otis-mexico_0.jpg?itok=3CnpTP1nWill Events Like Hurricane Otis Become More Common?
...-university-archives_0.png?itok=ul8rvQI0How Well Do You Know the History of Veterans at Columbia University?
...ent-veterans-fall-2019.png?itok=PK5htmQvColumbia Veterans Stories
...tent/margaret-sullivan.png?itok=WwaSWkqlMargaret Sullivan joining Columbia Journalism School as Executive Director of the Newmark Center
...en-barroso-neighbors-1.jpg?itok=SodcVXCo7 Photos From a Celebration of Columbia's 11th Cohort of A'Lelia Bundles Community Scholars
...vroni-barnard-columbia.jpg?itok=cJqGkVTgFrom Uzbekistan to New York: Meet Barnard Student Nazira Davroni
...een-movies_carrie_IMDb.jpg?itok=ksofq46CSpooky Movies to Stream this Halloween — all with Columbia Connections
...ent/TanyaPope1-Article.png?itok=JR9GNaxiConstructing Pathways to Community Empowerment Uptown with Columbia's Tanya Pope
...t/melanie-bernitz-wide.jpg?itok=mq8jQJj6What Community Members Should Know Now to Protect Against Flu and COVID-19
...thew-connelly-columbia.jpg?itok=EyWV1_KZCan You Keep a Secret?
...tent/Most Visited/lion.jpg?itok=MC-4pMeaSCholars Lion
...Visited/summer-session.jpg?itok=kqDAxYLSStudents lay around daffodils
...isited/thinkers-statue.jpg?itok=DkTduN_LThinker statue on Columbia's campus
...t Visited/commencement.jpg?itok=lnzhkROycolumbia grads in regalia
... Employment Columbia_0.jpg?itok=PgLwO4EUColumbia employees
...w-library-college-walk.jpg?itok=fcbmnn9yLow Library
...e-climate-change-video.png?itok=WvOotb4YTo Understand Climate Change, Study Rainfall and Drought
...enous-peoples-columbia.png?itok=Uczs_2mcA history of indigenous peoples at Columbia
...nt/muscota-marsh-thumb.png?itok=hx037GvnA Trip to Muscota Marsh
...ocations/aerial-campus.jpg?itok=6RY2VhKLLow library and campus from above
.../irving-medical-center.jpg?itok=nPyLGR7QRed, blue and white banner hanging over a glass building
...ns/jerome-green-center.jpg?itok=90Jlb89VCorner shot of Jerome L Greene Science Center
...cations/comer-building.jpg?itok=oE9qknCnCorner view of the Gary C. Comer Geochemistry Building on Lamont Campus
...campbell-sports-center.jpg?itok=f3kk5K4YCampbell Sports Center
...astTrip2009.DavidStone.jpg?itok=SZObxQyNBlack car in foreground of a white building in Amman
...eighbors-community-day.png?itok=uko_NTpZA Neighbor speaks with someone at community day.
...ntent/alelia-bundles_0.png?itok=7n8_oA9yA'Lelia Bundles
...nt/double-discovery-hp.png?itok=vDXzJOdtTwo students in DDC shirts
...ntent/community-impact.png?itok=JntrmGYACommunity Impact Students
...HealthPromotionCtr 2_0.jpg?itok=MpsmU-AWChildren in chefs hats learn to work with kitchen equipment
...ontent/CCS-76th-appeal.png?itok=g0deh79DThree CCS grantees
...tom/columbia/assets/img/cu-blue-logo.svgColumbia University Logo

Page structure

H1 heading
(Critically important)
Columbia University in the City of New York
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Columbia University in the City of New York
H2 Main navigation expanded
H2 Empty heading
H2 Empty heading
H2 Explore
H2 News
H2 Empty heading
H2 Empty heading
H2 Most Visited
H2 Featured Videos
H2 EVENTS
H2 Upcoming
H2 Ongoing
H2 Empty heading
H2 Empty heading
H2 Locations
H2 Community
H2 Follow Us
H3 Empty heading
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (52) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.columbia.edu/Anchor Skip to main content
https://www.columbia.edu/content/Columbia University in the City of New York
/content/admissionsAdmissions
/content/academicsAcademics
/content/researchResearch
/content/campus-lifeCampus Life
/content/about-columbiaAbout
https://news.columbia.edu/External Subdomain News
https://topics.engineering.col...External Subdomain Read Columbia Engineering Magazine
https://news.columbia.edu/news...External Subdomain Trivial anchor text
Read More
/content/about-columbiaAbout Columbia
https://www.columbia.edu/Anchor Previous
https://www.columbia.edu/Anchor Next
https://cumc.columbia.edu/External Subdomain Medical Center
IMG-ALT Vagelos Building
https://library.columbia.edu/External Subdomain Libraries
IMG-ALT Butler Library
/content/arts-columbiaArts
IMG-ALT A man draws on a canvas
/content/innovationInnovation
IMG-ALT People at a table with laptops
https://gocolumbialions.com/External Athletics
IMG-ALT a football player being lifted up by teammates
https://giving.columbia.edu/External Subdomain Giving
IMG-ALT Two columbia graduates in mortar boards
/content/current-newsRead more about Current News
A-TITLE Current News
https://www.facebook.com/columbiaExternal facebook
https://twitter.com/columbiaExternal twitter
https://www.youtube.com/user/c...External youtube
https://www.instagram.com/colu...External instagram
https://www.linkedin.com/schoo...External linkedin
/content/campus-resources-time...Campus Resources in Challenging Times
https://news.columbia.edu/cont...External Subdomain Text duplicate Trivial anchor text
Read More
https://www.registrar.columbia...External Subdomain Academic Calendar
IMG-ALT SCholars Lion
https://summer.sps.columbia.edu/External Summer Session
IMG-ALT Students lay around daffodils
https://visit.columbia.edu/External Subdomain Visiting
IMG-ALT Thinker statue on Columbia's campus
https://commencement.columbia....External Subdomain Commencement
IMG-ALT columbia grads in regalia
https://careers.columbia.edu/External Subdomain Careers
IMG-ALT Columbia employees
/content/statistics-and-factsColumbia Data
IMG-ALT Low Library
https://vimeo.com/871475640?sh...External Researching the Rainforest Floor to Understand Climate Change
IMG-ALT To Understand Climate Change, Study Rainfall and Drought
https://www.youtube.com/watch?...External What Is the History of Native American and Indigenous Peoples at Columbia University?
IMG-ALT A history of indigenous peoples at Columbia
https://vimeo.com/882962773External Tour the Rustic Beauty of Muscota Marsh
IMG-ALT A Trip to Muscota Marsh
https://events.columbia.edu/ca...External Subdomain See all events.
https://neighbors.columbia.edu/External Subdomain Columbia Neighbors
https://news.columbia.edu/cont...External Subdomain Anchor Subscribe
https://visit.columbia.edu/External Subdomain Morningside Heights
IMG-ALT Low library and campus from above
https://transportation.columbi...External Subdomain Intercampus Shuttle
http://www.cumc.columbia.edu/External Subdomain Irving Medical Center Campus
IMG-ALT Red, blue and white banner hanging over a glass building
https://neighbors.columbia.edu...External Subdomain Manhattanville
IMG-ALT Corner shot of Jerome L Greene Science Center
https://transportation.columbi...External Subdomain Manhattanville Loop Shuttle
http://www.ldeo.columbia.edu/External Subdomain Lamont-Doherty Earth Observatory
IMG-ALT Corner view of the Gary C. Comer Geochemistry Building on Lamont Campus
https://transportation.columbi...External Subdomain Shuttle Service
http://www.gocolumbialions.com...External Baker Athletics Complex
IMG-ALT Campbell Sports Center
http://globalcenters.columbia....External Subdomain Columbia Global Centers
IMG-ALT Black car in foreground of a white building in Amman
https://neighbors.columbia.edu/External Subdomain Text duplicate Columbia Neighbors
IMG-ALT A Neighbor speaks with someone at community day.
https://neighbors.columbia.edu...External Subdomain resource guide
https://neighbors.columbia.edu...External Subdomain community news and storytelling hub
https://gca.columbia.edu/conte...External Subdomain A'Lelia Bundles Community Scholars
IMG-ALT A'Lelia Bundles
https://ddc.college.columbia.edu/External Subdomain Double Discovery Center
IMG-ALT Two students in DDC shirts
https://www.communityimpact.co...External Subdomain Community Impact
IMG-ALT Community Impact Students
https://www.mailman.columbia.e...External Subdomain Harlem Health Promotion Center
IMG-ALT Children in chefs hats learn to work with kitchen equipment
https://www.communityservice.c...External Subdomain Columbia Community Service
IMG-ALT Three CCS grantees
https://web.archive.org/web/20...External Subdomain Office of Government and Community Affairs
https://web.archive.org/web/20...External Subdomain CUIMC Office of Government & Community Affairs
https://www.facebook.com/columbiaExternal Facebook
https://twitter.com/columbiaExternal Twitter
https://www.instagram.com/colu...External Instagram
https://www.linkedin.com/schoo...External LinkedIn
https://www.youtube.com/user/c...External Youtube
http://www.columbia.edu/Columbia University
IMG-ALT Columbia University Logo
/content/copyright©2023 Columbia University
https://accessibility.columbia...External Subdomain Accessibility
http://eoaa.columbia.edu/notic...External Subdomain Nondiscrimination
https://careers.columbia.edu/External Subdomain Text duplicate Careers
https://sites.columbia.edu/External Subdomain Built using Columbia Sites
https://www.columbia.edu/Anchor Back to Top
A-TITLE Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.columbia.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.19 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (237 kB).

HTTP Response Header

NameValue
dateWed, 29 Nov 2023 20:32:34 GMT
serverApache
content-languageen
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 29 Nov 2023 20:32:34 GMT
etag"1701289954"
content-typetext/html; charset=UTF-8
age66
x-grace3600.000
x-varnish-cacheHIT (182)
x-cache-controlmax-age=300, public
cache-controlno-store,no-cache,private
accept-rangesbytes
content-length242353
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 44,496 referring domains.
This page has 2,984,869 backlinks.
This page has backlinks from 29,636 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 9751 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# ignore this line - 1
# for info on robots.txt syntax see
# http://www.searchtools.com/robots/robots-txt.html

User-agent: *
Disallow: /cgi-bin/
Disallow: /acis/whatsnew.html
Disallow: /httpd/reports/
Disallow: /itc/ccnmtl/assets/

## New Homepage ##
# Directories
Disallow: /content/core/
Disallow: /content/profiles/
# Files
Disallow: /content/README.txt
Disallow: /content/web.config
# Paths (clean URLs)
Disallow: /content/admin/
Disallow: /content/comment/reply/
Disallow: /content/filter/tips/
Disallow: /content/node/add/
Disallow: /content/search/
Disallow: /content/user/register/
Disallow: /content/user/password/
Disallow: /content/user/login/
Disallow: /content/user/logout/
# Paths (no clean URLs)
Disallow: /content/index.php/admin/
Disallow: /content/index.php/comment/reply/
Disallow: /content/index.php/filter/tips/
Disallow: /content/index.php/node/add/
Disallow: /content/index.php/search/
Disallow: /content/index.php/user/password/
Disallow: /content/index.php/user/register/
Disallow: /content/index.php/user/login/
Disallow: /content/index.php/user/logout/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Columbia77%Check
Columbia New77%Check
New74%Check
Columbia University71%Check
New York70%Check
New York City67%Check
City62%Check
York City61%Check
Columbia Neighbors58%Check
Broadway New York57%Check
Show more keywords and terms

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