Columbia.edu - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
68% 
Page structure
95% 
Link structure
72% 
Server
14% 
External factors
100% 
SEO Score
Response time
0.88 s
File size
125.90 kB
Words
489
Media files
30
Number of links
17 internal / 54 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Columbia University in the City of New York
The length of the page title is perfect. (390 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.columbia.edu/content/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleHomepage | Columbia University in the City of New York
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 489 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 28 words is high.
18.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/columbia/assets/img/cu-header.svgNo alt attribute provided
...mages/vagelos-building.jpg?itok=G58R2XpoA tall tower is lit up against the night sky
... Images/butler-library.jpg?itok=otZNF0zbAlma Mater is backlit by the lights of Low Library at night
...he Big Draw Event (11).jpg?itok=EgyzAAKXA man stands at an easel drawing outside on the Plaza of Low Library, joined by more than a dozen others also drawing at easels.
...lic/content/startupLab.png?itok=Bl-ZS82kFive individuals sit around a table at Columbia Startup Lab
...edWainwrightHomecoming.jpg?itok=x1X_3t_DThe Columbia Lions football team lifts a teammate into the air in celebration.
...pus Life/two-graduates.jpg?itok=z9a8LlMpTwo graduates wearing regalia smile at the camera
...ent/Campus Images/lion.jpg?itok=fnwnYH0HBronze lion
...us Life/summer-session.jpg?itok=ZRHfRMPWA planting of flowers in front of students laying on the grass
...s Life/thinker-statute.jpg?itok=tJjtzWlrA cast of Auguste Rodin's The Thinker
...mpus Life/commencement.jpg?itok=8jxwV4EFFive graduates in cap and gown celebrate facing the camera
...e-Lopes.Eileen-Barroso.jpg?itok=Ix7YrZ4QAnnette Lopes smiling at camera
...w-library-college-walk.jpg?itok=nAw7QXqdCollege walk in front of Low Library
...gether-video-thumbnail.jpg?itok=57hIaZYcA Columbia Thank You to Our Essential Workers
...al-distancing-covid-19.jpg?itok=owLsmFNFA blonde woman in a white lab coat in front of wooden cabinets. A blue overlay with white text that states "Why we need social distancing."
...t-pandemic-video-thumb.jpg?itok=tWfD5jH_Red coronavirus cells
...030c560ec3d6347946592260364e&oe=5E9EB1CE🔥Columbia Latin Dance Troupe Sabor (@cusabor) showcased earlier this year💙 • Choreography of 2nd dance video by Vanessa Chirino (BC'20), Mateo Gomez (SEAS'20), Vasudha Rengarajan (SEAS'20) 🎥 @kchiucinematography & Dahiana Peña (CC'21) 📸 @djnemoson • #ColumbiaUniversityTalent #ColumbiaEverywhere #TogetherAtHome #StaySafe #ColumbiaUniversity
...s Images/aerial-campus.jpg?itok=NKaemIKMLow library and campus from above
.../irving-medical-center.jpg?itok=WI0ubZL-Red, blue and white banner hanging over a glass building
...es/jerome-green-center.jpg?itok=nHfKVXymCorner shot of Jerome L Greene Science Center
... Images/comer-building.jpg?itok=xrEqF_jmCorner view of the Gary C. Comer Geochemistry Building on Lamont Campus
...campbell-sports-center.jpg?itok=TEvwwN7_Campbell Sports Center
...astTrip2009.DavidStone.jpg?itok=x8LjNdOcBlack car in foreground of a white building in Amman
...ommunity Business Fair.jpg?itok=JDWkwhDHTwo local small business owners sitting behind a table urge two attendees to a business fair to sample their organic juice product.
...llness-Center-07-19-17.jpg?itok=R72iF4aPOlajide Williams, MD, director of the Wellness Center, stands in a playground with several children from the neighborhood (Credit: Columbia University)
...unityScholarVivanNixon.png?itok=BE7o84iYRev. Vivian Nixon stands at the podium to deliver her Columbia Community Scholar lecture in Low Library
...mmunity/DDC Graduation.jpg?itok=CATD3RA3Roughly three dozen graduates of the Double Discovery class of 2017 pose for a group portrait while wearing their high school graduation robes in Lerner Hall
...ommunity/StackOfBooks.jpeg?itok=td-z0M_mA stack of philosophy and political science books sits on a table
...emHealthPromotionCtr 2.jpg?itok=R2o43pWXWearing aprons and chef hats, a group of young children slice and dice an array of fresh vegetables.
...tom/columbia/assets/img/cu-blue-logo.svgColumbia University Logo

Page structure

H1 heading
(Critically important)
Columbia University in the City of New York
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Columbia University in the City of New York
H2 Main navigation expanded
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Explore
H2 News
H2 Most Visited
H2 Empty heading
H2 Featured Videos
H2 Empty heading
H2 Empty heading
H2 Instagram @columbia
H2 Twitter @Columbia
H2 Empty heading
H2 Locations
H2 Community
H2 Follow Us
H3 Empty heading
1 links don't have an anchor text.
The amount of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (54) on this page.
LinkAttributesAnchor text
https://www.columbia.edu/Anchor Skip to main content
https://www.columbia.edu/content/Columbia University in the City of New York
/content/admissionsAdmissions
/content/academicsAcademics
/content/researchResearch
/content/campus-lifeCampus Life
/content/about-columbiaAbout
https://news.columbia.edu/External Subdomain News
https://covid19.columbia.edu/External Subdomain Learn More
https://research.columbia.edu/...External Subdomain Text duplicate Learn More
https://blogs.ei.columbia.edu/...External Find COVID-19 Resources for Journalists
https://president.columbia.edu...External Subdomain President Bollinger Announces New Commitments on Climate
https://www.columbia.edu/Anchor Previous
https://www.columbia.edu/Anchor Next
http://www.cumc.columbia.edu/External Subdomain Medical Center
IMG-ALT A tall tower is lit up against the night sky
http://library.columbia.edu/External Subdomain Libraries
IMG-ALT Alma Mater is backlit by the lights of Low Library at night
/content/arts-columbiaArts
IMG-ALT A man stands at an easel drawing outside on the Plaza of Low Library, joined by more than a dozen others also drawing at easels.
/content/node/2653Innovation
IMG-ALT Five individuals sit around a table at Columbia Startup Lab
http://www.gocolumbialions.com/External Athletics
IMG-ALT The Columbia Lions football team lifts a teammate into the air in celebration.
http://giving.columbia.edu/External Subdomain Giving
IMG-ALT Two graduates wearing regalia smile at the camera
/content/current-newsRead more about Current News
A-TITLE Current News
/{{ item.link | unAmp }}No Text
http://registrar.columbia.edu/...External Subdomain Academic Calendar
IMG-ALT Bronze lion
http://summer.sps.columbia.edu/External Summer Session
IMG-ALT A planting of flowers in front of students laying on the grass
https://visit.columbia.edu/External Subdomain Visiting
IMG-ALT A cast of Auguste Rodin's The Thinker
https://commencement.columbia....External Subdomain Commencement
IMG-ALT Five graduates in cap and gown celebrate facing the camera
https://careers.columbia.edu/External Subdomain Employment
IMG-ALT Annette Lopes smiling at camera
/content/statistics-and-factsColumbia Data
IMG-ALT College walk in front of Low Library
https://gca.columbia.edu/conte...External Subdomain Important Voter Registration Dates and Information
https://youtu.be/s6iepN-CjCYExternal A Thank You Message to All the Essential Workers
IMG-ALT A Columbia Thank You to Our Essential Workers
https://youtu.be/RaZG90RgokEExternal How Social Distancing Can Stop the Spread of COVID-19
IMG-ALT A blonde woman in a white lab coat in front of wooden cabinets. A blue overlay with white text that states "Why we need social distancing."
https://www.youtube.com/watch?...External Columbia Experts Provide Coronavirus Advice
IMG-ALT Red coronavirus cells
https://covid19.columbia.edu/c...External Subdomain Volunteer or Donate Today
https://earthday.ei.columbia.edu/External Participate in a Virtual Event
https://www.instagram.com/colu...New window External Instagram @columbia
https://www.instagram.com/p/B_...External IMG-ALT 🔥Columbia Latin Dance Troupe Sabor (@cusabor) showcased earlier this year💙 • Choreography of 2nd dance video by Vanessa Chirino (BC'20), Mateo Gomez (SEAS'20...
https://www.twitter.com/ColumbiaExternal Twitter @Columbia
https://www.facebook.com/colum...External facebook
https://twitter.com/columbiaExternal twitter
https://www.youtube.com/user/c...External youtube
https://www.instagram.com/colu...External instagram
https://www.linkedin.com/schoo...External linkedin
https://library.columbia.edu/c...External Subdomain Explore the Digital Archives
https://visit.columbia.edu/External Subdomain Morningside Heights
IMG-ALT Low library and campus from above
https://transportation.columbi...External Subdomain Intercampus Shuttle
http://www.cumc.columbia.edu/External Subdomain Irving Medical Center Campus
IMG-ALT Red, blue and white banner hanging over a glass building
http://manhattanville.columbia...External Subdomain Manhattanville
IMG-ALT Corner shot of Jerome L Greene Science Center
https://transportation.columbi...External Subdomain Manhattanville Loop Shuttle
http://www.ldeo.columbia.edu/External Subdomain Lamont-Doherty Earth Observatory
IMG-ALT Corner view of the Gary C. Comer Geochemistry Building on Lamont Campus
https://transportation.columbi...External Subdomain Shuttle Service
http://www.gocolumbialions.com...External Baker Athletics Complex
IMG-ALT Campbell Sports Center
http://globalcenters.columbia....External Subdomain Columbia Global Centers
IMG-ALT Black car in foreground of a white building in Amman
https://gca.columbia.edu/External Subdomain Office of Government and Community Affairs
IMG-ALT Two local small business owners sitting behind a table urge two attendees to a business fair to sample their organic juice product.
https://communitywellness.manh...External Subdomain Columbia Wellness Center
IMG-ALT Olajide Williams, MD, director of the Wellness Center, stands in a playground with several children from the neighborhood (Credit: Columbia University)
https://gca.columbia.edu/conte...External Subdomain Community Scholars
IMG-ALT Rev. Vivian Nixon stands at the podium to deliver her Columbia Community Scholar lecture in Low Library
https://ddc.college.columbia.edu/External Subdomain Double Discovery Center
IMG-ALT Roughly three dozen graduates of the Double Discovery class of 2017 pose for a group portrait while wearing their high school graduation robes in Lerner Hall
https://freedomandcitizenship....External Subdomain Freedom and Citizenship
IMG-ALT A stack of philosophy and political science books sits on a table
https://www.mailman.columbia.e...External Subdomain Harlem Health Promotion Center
IMG-ALT Wearing aprons and chef hats, a group of young children slice and dice an array of fresh vegetables.
http://communityimpact.columbi...External Subdomain Volunteer
https://www.facebook.com/columbiaExternal Facebook
https://twitter.com/columbiaExternal Twitter
https://www.instagram.com/colu...External Instagram
https://www.linkedin.com/schoo...External LinkedIn
https://www.youtube.com/user/c...External Youtube
http://www.columbia.edu/Columbia University
IMG-ALT Columbia University Logo
/content/copyright©2020 Columbia University
http://health.columbia.edu/dis...External Subdomain Accessibility
http://eoaa.columbia.edu/notic...External Subdomain Nondiscrimination
https://careers.columbia.edu/External Subdomain Careers
https://sites.columbia.edu/External Subdomain Built using Columbia Sites
https://www.columbia.edu/Anchor Back to Top
A-TITLE Back to top

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.columbia.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.88 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (126 kB).

HTTP Response Header

NameValue
dateMon, 20 Apr 2020 02:32:47 GMT
serverApache
cache-controlmax-age=300, public
content-languageen
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 20 Apr 2020 02:32:47 GMT
etag"1587349967"
content-typetext/html; charset=UTF-8
age42
x-varnish-cacheHIT (33)
accept-rangesbytes
content-length128932
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 167,876 referring domains.
This website has 33,447,923 backlinks.
This website has backlinks from 108,230 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# ignore this line - 1
# for info on robots.txt syntax see
# http://www.searchtools.com/robots/robots-txt.html

User-agent: *
Disallow: /cgi-bin/
Disallow: /acis/whatsnew.html
Disallow: /httpd/reports/
Disallow: /itc/ccnmtl/assets/

## New Homepage ##
# Directories
Disallow: /content/core/
Disallow: /content/profiles/
# Files
Disallow: /content/README.txt
Disallow: /content/web.config
# Paths (clean URLs)
Disallow: /content/admin/
Disallow: /content/comment/reply/
Disallow: /content/filter/tips/
Disallow: /content/node/add/
Disallow: /content/search/
Disallow: /content/user/register/
Disallow: /content/user/password/
Disallow: /content/user/login/
Disallow: /content/user/logout/
# Paths (no clean URLs)
Disallow: /content/index.php/admin/
Disallow: /content/index.php/comment/reply/
Disallow: /content/index.php/filter/tips/
Disallow: /content/index.php/node/add/
Disallow: /content/index.php/search/
Disallow: /content/index.php/user/password/
Disallow: /content/index.php/user/register/
Disallow: /content/index.php/user/login/
Disallow: /content/index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Columbia81%Check
Columbia University74%Check
New70%Check
New York68%Check
University63%Check
City62%Check
York City61%Check
Broadway New York56%Check
Campus43%Check
News43%Check

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