Columbia.edu - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
74% 
Page structure
95% 
Link structure
71% 
Server
13% 
External factors
100% 
SEO Score
Response time
0.89 s
File size
128.40 kB
Words
478
Media files
29
Number of links
20 internal / 50 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Columbia University in the City of New York
The length of the page title is perfect. (390 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.columbia.edu/content/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationvnyp5u37vfshlzjdrxdfyhysss4eun
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 478 words on this page. Good pages should have about 800 words of useful content.
20.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/columbia/assets/img/cu-header.svgNo alt attribute provided
...plore/vagelos-building.jpg?itok=He0J_EpaVagelos Building
...Explore/butler-library.jpg?itok=BDXqL2sTButler Library
...he Big Draw Event (11).jpg?itok=EgyzAAKXA man draws on a canvas
...ent/Explore/startupLab.png?itok=J3n4QtDJPeople at a table with laptops
...edWainwrightHomecoming.jpg?itok=x1X_3t_Da football player being lifted up by teammates
.../Explore/two-graduates.jpg?itok=5WnxibdATwo columbia graduates in mortar boards
...tent/Most Visited/lion.jpg?itok=MC-4pMeaSCholars Lion
...Visited/summer-session.jpg?itok=kqDAxYLSStudents lay around daffodils
...isited/thinkers-statue.jpg?itok=DkTduN_LThinker statue on Columbia's campus
...t Visited/commencement.jpg?itok=lnzhkROycolumbia grads in regalia
... Employment Columbia_0.jpg?itok=PgLwO4EUColumbia employees
...w-library-college-walk.jpg?itok=fcbmnn9yLow Library
...list-president-943x530.png?itok=Vyz1i0l0Playlist: Columbia's Next President
...-deans-promo-thumbnail.png?itok=o4tl5vdUMeet the Deans with cutouts of Columbia Dean faces.
...nt/bollinger-thumbnail.png?itok=giy35G2Dhighlights from Lee C. Bollinger's Presidency
...ocations/aerial-campus.jpg?itok=6RY2VhKLLow library and campus from above
.../irving-medical-center.jpg?itok=nPyLGR7QRed, blue and white banner hanging over a glass building
...ns/jerome-green-center.jpg?itok=90Jlb89VCorner shot of Jerome L Greene Science Center
...cations/comer-building.jpg?itok=oE9qknCnCorner view of the Gary C. Comer Geochemistry Building on Lamont Campus
...campbell-sports-center.jpg?itok=f3kk5K4YCampbell Sports Center
...astTrip2009.DavidStone.jpg?itok=SZObxQyNBlack car in foreground of a white building in Amman
.../Neighbors Zuckerman_0.jpg?itok=uSozV2uVkids crowd around a table
...ness-Center-07-19-17_0.jpg?itok=OZ9TFq9hOlajide Williams with kids
...ityScholarVivanNixon_0.png?itok=cmul55s8A'Lelia Bundles
...unity/DDC Graduation_0.jpg?itok=kCaI0jEWDouble Discovery Graduates
...pact-adult-education_0.jpg?itok=oyjNJdIutwo teachers laughing
...HealthPromotionCtr 2_0.jpg?itok=MpsmU-AWChildren in chefs hats learn to work with kitchen equipment
...tom/columbia/assets/img/cu-blue-logo.svgColumbia University Logo

Page structure

H1 heading
(Critically important)
Columbia University in the City of New York
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Columbia University in the City of New York
H2 Main navigation expanded
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Explore
H2 News
H2 Empty heading
H2 Most Visited
H2 Featured Videos
H2 EVENTS
H2 Upcoming
H2 Ongoing
H2 Empty heading
H2 Empty heading
H2 Locations
H2 Community
H2 Follow Us
H3 Empty heading
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (50) on this page.
LinkAttributesAnchor text
https://www.columbia.edu/Anchor Skip to main content
https://www.columbia.edu/content/Columbia University in the City of New York
/content/admissionsAdmissions
/content/academicsAcademics
/content/researchResearch
/content/campus-lifeCampus Life
/content/about-columbiaAbout
https://news.columbia.edu/External Subdomain News
https://news.columbia.edu/cont...External Subdomain Trivial anchor text
Read More
/content/incoming-presidentLearn More
https://news.columbia.edu/cont...External Subdomain Text duplicate Learn More
https://www.youtube.com/playli...External Watch the Video Playlist
/content/about-columbiaAbout Columbia
https://www.columbia.edu/Anchor Previous
https://www.columbia.edu/Anchor Next
https://cumc.columbia.edu/External Subdomain Medical Center
IMG-ALT Vagelos Building
https://library.columbia.edu/External Subdomain Libraries
IMG-ALT Butler Library
/content/arts-columbiaArts
IMG-ALT A man draws on a canvas
/content/innovationInnovation
IMG-ALT People at a table with laptops
https://gocolumbialions.com/External Athletics
IMG-ALT a football player being lifted up by teammates
https://giving.columbia.edu/External Subdomain Giving
IMG-ALT Two columbia graduates in mortar boards
/content/current-newsRead more about Current News
A-TITLE Current News
/{{ item.link | unAmp }}No Text
https://www.facebook.com/columbiaExternal facebook
https://twitter.com/columbiaExternal twitter
https://www.youtube.com/user/c...External youtube
https://www.instagram.com/colu...External instagram
https://www.linkedin.com/schoo...External linkedin
/content/innovationText duplicate Learn More
https://www.registrar.columbia...External Subdomain Academic Calendar
IMG-ALT SCholars Lion
https://summer.sps.columbia.edu/External Summer Session
IMG-ALT Students lay around daffodils
https://visit.columbia.edu/External Subdomain Visiting
IMG-ALT Thinker statue on Columbia's campus
https://commencement.columbia....External Subdomain Commencement
IMG-ALT columbia grads in regalia
https://careers.columbia.edu/External Subdomain Careers
IMG-ALT Columbia employees
/content/statistics-and-factsColumbia Data
IMG-ALT Low Library
https://www.youtube.com/playli...External Meet Columbia University’s Next President, Minouche Shafik
IMG-ALT Playlist: Columbia's Next President
https://www.youtube.com/playli...External Meet Columbia's Deans
IMG-ALT Meet the Deans with cutouts of Columbia Dean faces.
https://www.youtube.com/watch?...External Bollinger’s Columbia: Celebrating Two Decades at the Helm
IMG-ALT highlights from Lee C. Bollinger's Presidency
https://events.columbia.edu/ca...External Subdomain See all events.
https://humanresources.columbi...External Subdomain Text duplicate Learn More
https://news.columbia.edu/cont...External Subdomain Anchor Subscribe
https://visit.columbia.edu/External Subdomain Morningside Heights
IMG-ALT Low library and campus from above
https://transportation.columbi...External Subdomain Intercampus Shuttle
http://www.cumc.columbia.edu/External Subdomain Irving Medical Center Campus
IMG-ALT Red, blue and white banner hanging over a glass building
https://neighbors.columbia.edu...External Subdomain Manhattanville
IMG-ALT Corner shot of Jerome L Greene Science Center
https://transportation.columbi...External Subdomain Manhattanville Loop Shuttle
http://www.ldeo.columbia.edu/External Subdomain Lamont-Doherty Earth Observatory
IMG-ALT Corner view of the Gary C. Comer Geochemistry Building on Lamont Campus
https://transportation.columbi...External Subdomain Shuttle Service
http://www.gocolumbialions.com...External Baker Athletics Complex
IMG-ALT Campbell Sports Center
http://globalcenters.columbia....External Subdomain Columbia Global Centers
IMG-ALT Black car in foreground of a white building in Amman
https://neighbors.columbia.edu/External Subdomain Columbia University Neighbors Hub
IMG-ALT kids crowd around a table
https://web.archive.org/web/20...External Subdomain resource directory
https://communitywellness.manh...External Subdomain Columbia Wellness Center
IMG-ALT Olajide Williams with kids
https://ddc.college.columbia.edu/External Subdomain Double Discovery Center
IMG-ALT Double Discovery Graduates
https://www.communityimpact.co...External Subdomain Community Impact
IMG-ALT two teachers laughing
https://www.mailman.columbia.e...External Subdomain Harlem Health Promotion Center
IMG-ALT Children in chefs hats learn to work with kitchen equipment
https://web.archive.org/web/20...External Subdomain Office of Government and Community Affairs
https://web.archive.org/web/20...External Subdomain CUIMC Office of Government & Community Affairs
https://www.facebook.com/columbiaExternal Facebook
https://twitter.com/columbiaExternal Twitter
https://www.instagram.com/colu...External Instagram
https://www.linkedin.com/schoo...External LinkedIn
https://www.youtube.com/user/c...External Youtube
http://www.columbia.edu/Columbia University
IMG-ALT Columbia University Logo
/content/copyright©2023 Columbia University
http://health.columbia.edu/dis...External Subdomain Accessibility
http://eoaa.columbia.edu/notic...External Subdomain Nondiscrimination
https://careers.columbia.edu/External Subdomain Text duplicate Careers
https://sites.columbia.edu/External Subdomain Built using Columbia Sites
https://www.columbia.edu/Anchor Back to Top
A-TITLE Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.columbia.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
dateSun, 29 Jan 2023 22:27:39 GMT
serverApache
content-languageen
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSun, 29 Jan 2023 22:27:39 GMT
etag"1675031259"
content-typetext/html; charset=UTF-8
age215
x-varnish-cacheHIT (256)
x-cache-controlmax-age=300, public
cache-controlno-store,no-cache,private
accept-rangesbytes
content-length131452
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 157,438 referring domains.
This page has 24,512,077 backlinks.
This page has backlinks from 95,448 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 9195 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# ignore this line - 1
# for info on robots.txt syntax see
# http://www.searchtools.com/robots/robots-txt.html

User-agent: *
Disallow: /cgi-bin/
Disallow: /acis/whatsnew.html
Disallow: /httpd/reports/
Disallow: /itc/ccnmtl/assets/

## New Homepage ##
# Directories
Disallow: /content/core/
Disallow: /content/profiles/
# Files
Disallow: /content/README.txt
Disallow: /content/web.config
# Paths (clean URLs)
Disallow: /content/admin/
Disallow: /content/comment/reply/
Disallow: /content/filter/tips/
Disallow: /content/node/add/
Disallow: /content/search/
Disallow: /content/user/register/
Disallow: /content/user/password/
Disallow: /content/user/login/
Disallow: /content/user/logout/
# Paths (no clean URLs)
Disallow: /content/index.php/admin/
Disallow: /content/index.php/comment/reply/
Disallow: /content/index.php/filter/tips/
Disallow: /content/index.php/node/add/
Disallow: /content/index.php/search/
Disallow: /content/index.php/user/password/
Disallow: /content/index.php/user/register/
Disallow: /content/index.php/user/login/
Disallow: /content/index.php/user/logout/

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Columbia77%Check
Columbia New75%Check
New70%Check
Columbia University70%Check
New York68%Check
New York City65%Check
City62%Check
York City61%Check
Meet Columbia58%Check
Broadway New York56%Check

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