Columbiasportswear.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
68% 
Page structure
58% 
Link structure
25% 
Server
54% 
External factors
3% 
SEO Score
Response time
0.98 s
File size
1,033.60 kB
Words
1289
Media files
7
Number of links
399 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sites-Columbia_UK-Site
The length of the page title is perfect. (219 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.columbiasportswear.co.uk/on/demandware.store/Sites-Columbia_UK-Site/en_GB/PX-Show
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
There should not be dynamic parameters in the URL.
Very long parameter values found in the URL
The page URL is very long (226 characters). URLs should not exceed 140 characters.
The URL has a lot of subdirectories.
No session ID was found in the URL.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsEmpty
google-site-verificationbLdxn9nq8DcVEI86QzHSI4mk4Fogoff_5AYxcEmYTog
langen
twitter:cardsummary_large_image
twitter:titleSites-Columbia_UK-Site
og:typewebsite
og:titleSites-Columbia_UK-Site
og:localeen_GB
og:urlhttps://www.columbiasportswear.co.uk/on/demandware.store/Sites-Columbia_UK-Site/en_GB/PX-Show
x-ua-compatibleie=edge
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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1289 words. That's ok.
20.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1033.6 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tswear2/COL_Nav-Tech_220x170?$aem_pjpeg$Technologie
...EUUK_New-NAV_Finders_220x180?$aem_pjpeg$Explore Product Finders
...EUUK_New-NAV_History_220x180?$aem_pjpeg$About Columbia
...P_NewHiking_Mini_Nav_260x190?$aem_pjpeg$Activities
...umbiaSportswear2/COL_CHS_Nav?$aem_pjpeg$The Hike Society

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/l/privacy-policySubdomain You can unsubscribe at any time. A link to unsubscribe is included in each e‑mail. We will use your email address to send you updates on new arrivals, offers...
/Subdomain Start Shopping
/on/demandware.store/Sites-Col...Anchor Skip to Content
/on/demandware.store/Sites-Col...Anchor Skip to Main Nav
/on/demandware.store/Sites-Col...Anchor Skip to Search
/Columbia Sportswear
A-TITLE Columbia Sportswear Home
/l/menMen
A-TITLE Men
/c/men-shop-allShop all Men’s
A-TITLE Shop all Men’s
/c/men-new-arrivalsMen's Autumn - Winter Collection
A-TITLE Men's Autumn - Winter Collection
/c/men-featured-bestsellersBest Sellers
A-TITLE Best Sellers
/c/men-featuredFeatured
A-TITLE Featured
/c/men-landroamer-collectionReady to Roam
A-TITLE Ready to Roam
/c/men-featured-heritageHeritage
A-TITLE Heritage
/c/technology-omni-max?prefv1=...Subdomain Omni-MAX™
A-TITLE Omni-MAX™
/c/men-featured-titaniumTitanium
A-TITLE Titanium
/c/outdry-extreme-rainwear?pre...Subdomain OutDry Extreme
A-TITLE OutDry Extreme
/c/mens-jacketsJackets
A-TITLE Jackets
/c/mens-jacketsShop All
A-TITLE Jackets
/c/mens-down-jacketsPuffers & Down jackets
A-TITLE Puffers & Down jackets
/c/mens-waterproof-jacket-soft...Waterproof Jackets
A-TITLE Waterproof Jackets
/c/mens-interchange-jackets3 in 1 Jackets
A-TITLE 3 in 1 Jackets
/c/men-hiking-jacketsHiking Jackets
A-TITLE Hiking Jackets
/c/mens-coats-parkaCoats & Parkas
A-TITLE Coats & Parkas
/c/mens-ski-jacketsSki Jackets
A-TITLE Ski Jackets
/c/mens-softshell-jacketsSoftshell Jackets
A-TITLE Softshell Jackets
/c/men-gilets-bodywarmersGilets & Bodywarmers
A-TITLE Gilets & Bodywarmers
/c/men-windbreakersWindbreakers
A-TITLE Windbreakers
/c/mens-fleecesFleeces
A-TITLE Fleeces
/c/mens-fleecesText duplicate Shop All
A-TITLE Fleeces
/c/men-fleeces-sherpaSherpa Fleeces
A-TITLE Sherpa Fleeces
/c/men-fleeces-casualCasual Fleeces
A-TITLE Casual Fleeces
/c/men-fleeces-technicalTechnical fleeces
A-TITLE Technical fleeces
/c/mens-tshirts-shirts-jumpersTops
A-TITLE Tops
/c/mens-tshirts-shirts-jumpersText duplicate Shop All
A-TITLE Tops
/c/mens-tshirtsT-shirts
A-TITLE T-shirts
/c/mens-shirtsShirts
A-TITLE Shirts
/c/mens-polosPolos
A-TITLE Polos
/c/mens-jumpers-hoodiesSweatshirts & Hoodies
A-TITLE Sweatshirts & Hoodies
/c/mens-trousers-shortsBottoms
A-TITLE Bottoms
/c/mens-trousers-shortsText duplicate Shop All
A-TITLE Bottoms
/c/mens-walking-trousers-shortsHiking Trousers
A-TITLE Hiking Trousers
/c/mens-casual-trousers-shortsCasual Trousers
A-TITLE Casual Trousers
/c/mens-ski-pantsSki Pants
A-TITLE Ski Pants
/c/mens-waterproof-trousersWaterproof Trousers
A-TITLE Waterproof Trousers
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/l/columbia-hike-societySubdomain Columbia Hike Society
/l/columbia-hike-societySubdomain #
/l/columbia-hike-societySubdomain Text duplicate Columbia Hike Society
/l/landroamer-lookbookLandroamer
A-TITLE Landroamer
/l/omni-heat-arctic?searchmeth...Subdomain Omni-Heat™ Arctic
/l/landroamer-lookbook?searchm...Subdomain Text duplicate Ready to Roam
/l/women?searchmethod=quicklin...Subdomain Text duplicate Women
/l/men?searchmethod=quicklinks...Subdomain Text duplicate Men
/l/kids?searchmethod=quicklink...Subdomain Text duplicate Kids
/on/demandware.store/Sites-Col...Subdomain Login
A-TITLE My Member's Account
/cartSubdomain Mini Cart
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/l/landroamer-lookbook?searchm...Subdomain Text duplicate Ready to Roam
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/l/men?searchmethod=quicklinks...Subdomain Text duplicate Men
/l/kids?searchmethod=quicklink...Subdomain Text duplicate Kids
/on/demandware.store/Sites-Col...Subdomain Text duplicate Login
A-TITLE My Member's Account
/cartSubdomain Text duplicate Mini Cart
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/c/promotion?signin=trueSubdomain Shop the Promotion
/on/demandware.store/Sites-Col...Subdomain Create your account
/order-returnsSubdomain learn more
/l/hike-societySubdomain Discover
/l/newsletter?icpa=global&icid...Subdomain Sign up
/Home
https://helpcenter-columbia-eu...New window External Subdomain Customer Care
/Continue Shopping
https://helpcenter-columbia-eu...New window External Subdomain Help Centre
/order-returnsSubdomain Returns
/orders?filter=0Subdomain Order Status
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/l/customer-service-deliverySubdomain Delivery
A-TITLE Delivery
/l/customer-service-paymentSubdomain Payment
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https://helpcenter-columbia-eu...New window External Subdomain FAQ
A-TITLE FAQ
/l/historySubdomain Our Story
A-TITLE Our Story
https://columbiasportswearcomp...New window External Subdomain Careers
A-TITLE Columbia Careers
/c/csr-mainSubdomain Text duplicate Corporate Responsibility
A-TITLE Corporate Responsibility
/l/affiliate-program-columbiaSubdomain Affiliate Programme
A-TITLE Affiliate Program
/l/columbia-dealer-resourcesSubdomain Wholesale
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https://investor.columbia.com/...New window Nofollow External Subdomain Investors & Press
A-TITLE Investors and Press
/store-locatorSubdomain Find a Store
A-TITLE Go to Store Locator
https://connect.studentbeans.c...External Subdomain Student Discount
A-TITLE Student Discount
https://secure.gocertify.me/at...External Subdomain Key Worker Discount
A-TITLE Key Worker Discount
/sizefit?pid=1864781&isPage=trueNofollow Subdomain Size Guides
A-TITLE Size Guides
/privacy-policy.htmlNew window Privacy Notice
https://www.instagram.com/colu...New window External Subdomain A-TITLE Go to Instagram
https://www.facebook.com/colum...New window External Subdomain A-TITLE Go to Facebook
https://www.youtube.com/user/C...New window External Subdomain A-TITLE Go to YouTube
https://twitter.com/columbia_euNew window External A-TITLE Go to Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Go to LinkedIn
https://www.tiktok.com/@columb...New window External Subdomain A-TITLE Go to TikTok
/internationalNo Text
/internationalUnited Kingdom
/l/terms-useSubdomain Terms of Use
/c/columbia-terms-saleSubdomain Terms of Sale
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A-TITLE Warranty
/l/privacy-policySubdomain Privacy Policy
/c/columbia-membership-termsSubdomain Membership Terms of Use
A-TITLE Terms of Use
/l/ugc-terms-useSubdomain User Generated Content Terms of Use
/l/impressumSubdomain Impressum
A-TITLE Impressum
/l/cookiesSubdomain Cookies
A-TITLE Cookies
/l/columbia-slavery-act-policySubdomain Modern Slavery Act Disclosure
A-TITLE Modern Slavery Act Disclosure
/l/columbia-tax-policySubdomain Tax Strategy Statement
A-TITLE Tax Strategy Statement
https://www.columbiasportswear...External Subdomain Germany Deutschland Online Shopping Available
/Subdomain United Kingdom Online Shopping Available
/internationalView all Locations

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.columbiasportswear.co.uk/on/demandware.store/Sites-Columbia_UK-Site/en_GB/PX-Show?url=aHR0cHM6Ly93d3cuY29sdW1iaWFzcG9ydHN3ZWFyLmNvLnVrL29uL2RlbWFuZHdhcmUuc3RvcmUvU2l0ZXMtQ29sdW1iaWFfVUstU2l0ZQ%3D%3D&frame=1729982647180"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.98 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,034 kB).

HTTP Response Header

NameValue
dateSat, 26 Oct 2024 22:44:07 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie136 Characters
x-dw-request-base-idp6PhlrdwHWcBAAB_
content-security-policyframe-ancestors 'self'
x-content-type-optionsnosniff
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
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strict-transport-securitymax-age=31536000
servercloudflare
cf-ray8d8df8196ad79bd4-FRA
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Disallow: /*?pmpt


User-agent: Googlebot-image
Disallow:

Sitemap: https://www.columbiasportswear.co.uk/sitemap_index.xml

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Get39%Check
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finder38%Check
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