Cornellpump.com - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
56% 
Page structure
79% 
Link structure
52% 
Server
0% 
External factors
100% 
SEO Score
Response time
4.04 s
File size
138.40 kB
Words
576
Media files
9
Number of links
111 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cornell Pump Company – Centrifugal Pumps for Agricultural, Municipal, and Industrial Applications
The page title should be shorter than 580 pixels. It is 882 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cornellpump.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress 6.4.4
msapplication-TileImagehttps://www.cornellpump.com/site/wp-content/uploads/2015/10/cropped-Cornell_Pump-FAV-270x270.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 576 words. That's ok.
22% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 27 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Made in the U.S.A.
H2 Cornell News
H2 Energy Efficiency—why a few percentage points really matter!
H2 Cartridge Seals Aid Z-Series in Harsh Environments
H2 Double Volutes Aid Z-Series Robustness
H2 Join Our Team
H6 Cornell Pump LLC
H6 Services
H6 Get In Touch
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.cornellpump.com/Anchor Skip to content
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/pages...External Subdomain No Text
https://www.youtube.com/cornel...External Subdomain No Text
https://www.cornellpump.com/Subdomain No Text
http://ecatalog.cornellpump.com/External Subdomain Anchor E-Catalog
/centrifugal-pumps/Subdomain Centrifugal Pumps
/clear-liquid-pumps/Subdomain Clear Liquid Pumps
/cutter-pumps/Subdomain Cutter Pumps
/food-process-pumps/Subdomain Food Process Pumps
/hot-oil-pumps/Subdomain Hot Oil Pumps
/hybrid-pumps/Subdomain Hybrid Pumps
/hydroturbines/Subdomain Hydro Turbines
/immersible-pumps/Subdomain Immersible Pumps
/refrigeration-pumps/Subdomain Refrigeration Pumps
/self-priming-pumps/Subdomain Self-Priming Pumps
/solids-handling-pumps/Subdomain Solids Handling Pumps
/slurry-pumps/Subdomain Slurry Pumps
/submersible-pumps/Subdomain Submersible Pumps
/z-series/Subdomain Z-Series Pumps
/nsfansi-61-certification/Subdomain NSF/ANSI 61 Certification
/cornell-pump-features/Subdomain Cornell Pump Features
/markets/Subdomain Market Applications
/markets/agriculture/Subdomain Agriculture
/markets/food-process/Subdomain Food Process
/markets/industrial/Subdomain Industrial
/markets/mining/Subdomain Mining
/markets/municipal/Subdomain Municipal
/markets/oil-and-gas/Subdomain Oil and Gas
/markets/refrigeration/Subdomain Refrigeration
/markets/rental/Subdomain Rental
/cornell-pump-features/Subdomain Features
/markets/iot-ecosystem/Subdomain IoT Ecosystem
/co-pilot/Subdomain Co-Pilot
/pulse-product/Subdomain Pulse
/rpm²-software-integration/Subdomain RPM² Software Integration
/support/Subdomain Resources
https://b2b.cornellpump.com/live/External Subdomain Business Portal
http://ecatalog.cornellpump.com/External Subdomain Anchor Cornell eCatalog
/document-library/Subdomain Literature Catalog
/pump-flo/Subdomain Pump Flo
/company/Subdomain Company
/cornell-history/Subdomain Cornell History
/cornell-pump-school/Subdomain Cornell Pump School
/upcoming-events/Subdomain Upcoming Events
/company/employment/Subdomain Employment
/pumpline-the-cornell-blog/Subdomain Cornell Blog
/contact/Subdomain Contact Cornell
http://ecatalog.cornellpump.com/External Subdomain Anchor Text duplicate E-Catalog
/centrifugal-pumps/Subdomain Text duplicate Centrifugal Pumps
/clear-liquid-pumps/Subdomain Text duplicate Clear Liquid Pumps
/cutter-pumps/Subdomain Text duplicate Cutter Pumps
/food-process-pumps/Subdomain Text duplicate Food Process Pumps
/hot-oil-pumps/Subdomain Text duplicate Hot Oil Pumps
/hybrid-pumps/Subdomain Text duplicate Hybrid Pumps
/hydroturbines/Subdomain Text duplicate Hydro Turbines
/immersible-pumps/Subdomain Text duplicate Immersible Pumps
/refrigeration-pumps/Subdomain Text duplicate Refrigeration Pumps
/self-priming-pumps/Subdomain Text duplicate Self-Priming Pumps
/solids-handling-pumps/Subdomain Text duplicate Solids Handling Pumps
/slurry-pumps/Subdomain Text duplicate Slurry Pumps
/submersible-pumps/Subdomain Text duplicate Submersible Pumps
/z-series/Subdomain Text duplicate Z-Series Pumps
/nsfansi-61-certification/Subdomain Text duplicate NSF/ANSI 61 Certification
/cornell-pump-features/Subdomain Text duplicate Cornell Pump Features
/markets/Subdomain Text duplicate Market Applications
/markets/agriculture/Subdomain Text duplicate Agriculture
/markets/food-process/Subdomain Text duplicate Food Process
/markets/industrial/Subdomain Text duplicate Industrial
/markets/mining/Subdomain Text duplicate Mining
/markets/municipal/Subdomain Text duplicate Municipal
/markets/oil-and-gas/Subdomain Text duplicate Oil and Gas
/markets/refrigeration/Subdomain Text duplicate Refrigeration
/markets/rental/Subdomain Text duplicate Rental
/cornell-pump-features/Subdomain Text duplicate Features
/markets/iot-ecosystem/Subdomain Text duplicate IoT Ecosystem
/co-pilot/Subdomain Text duplicate Co-Pilot
/pulse-product/Subdomain Text duplicate Pulse
/rpm²-software-integration/Subdomain Text duplicate RPM² Software Integration
/support/Subdomain Text duplicate Resources
https://b2b.cornellpump.com/live/External Subdomain Text duplicate Business Portal
http://ecatalog.cornellpump.com/External Subdomain Anchor Text duplicate Cornell eCatalog
/document-library/Subdomain Text duplicate Literature Catalog
/pump-flo/Subdomain Text duplicate Pump Flo
/company/Subdomain Text duplicate Company
/cornell-history/Subdomain Text duplicate Cornell History
/cornell-pump-school/Subdomain Text duplicate Cornell Pump School
/upcoming-events/Subdomain Text duplicate Upcoming Events
/company/employment/Subdomain Text duplicate Employment
/pumpline-the-cornell-blog/Subdomain Text duplicate Cornell Blog
/contact/Subdomain Text duplicate Contact Cornell
/markets/agriculture/Subdomain Agriculture Pumps
/markets/food-process/Subdomain Food Processing
/markets/industrial/Subdomain Industrial Pumps
/markets/mining/Subdomain Mining Pumps
/markets/municipal/Subdomain Municipal Pumps
/markets/refrigeration/Subdomain Text duplicate Refrigeration Pumps
/markets/rental/Subdomain Rental Pumps
http://ecatalog.cornellpump.com/External Subdomain Anchor Text duplicate E-Catalog
/support/Subdomain Text duplicate Resources
/pump-flo/Subdomain Text duplicate Pump Flo
/markets/iot-ecosystem/Subdomain Text duplicate IoT Ecosystem
/pumpline-the-cornell-blog/Subdomain Pumpline Blog
/cornell-pump-features/Subdomain Text duplicate Cornell Pump Features
/upcoming-events/Subdomain Tradeshows and Events
/co-pilot/Subdomain Discover Co-Pilot
/energy-efficiency-why-a-few-p...Subdomain No Text
/energy-efficiency-why-a-few-p...Subdomain Energy Efficiency—why a few percentage points really matter!
A-TITLE Energy Efficiency—why a few percentage points really matter!
/energy-efficiency-why-a-few-p...Subdomain Trivial anchor text
Read More
/cartridge-seals-aid-z-series-...Subdomain No Text
/cartridge-seals-aid-z-series-...Subdomain Cartridge Seals Aid Z-Series in Harsh Environments
A-TITLE Cartridge Seals Aid Z-Series in Harsh Environments
/cartridge-seals-aid-z-series-...Subdomain Text duplicate Trivial anchor text
Read More
/double-volutes-aid-z-series-r...Subdomain No Text
/double-volutes-aid-z-series-r...Subdomain Double Volutes Aid Z-Series Robustness
A-TITLE Double Volutes Aid Z-Series Robustness
/double-volutes-aid-z-series-r...Subdomain Text duplicate Trivial anchor text
Read More
/company/employment/Subdomain Employment Opportunities
https://www.facebook.com/pages...New window External Subdomain Facebook-f
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://www.youtube.com/cornel...New window External Subdomain Youtube
http://ecatalog.cornellpump.com/External Subdomain Anchor ECATALOG
/iso-certification/Subdomain ISO CERTIFICATION
https://b2b.cornellpump.com/External Subdomain BUSINESS PORTAL
/cornell-history/Subdomain CORNELL HISTORY
/contact/Subdomain CONTACT FORM
/company/employment/Subdomain EMPLOYMENT
/privacy-policy/Subdomain PRIVACY POLICY

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cornellpump.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (4.04 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 29 CSS files. This may affect the page load time negatively.
This page loads 27 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (138 kB).

HTTP Response Header

NameValue
dateTue, 04 Jun 2024 03:07:55 GMT
serverApache
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.cornellpump.com/wp-json/>; rel="https://api.w.org/", <https://www.cornellpump.com/wp-json/wp/v2/pages/19035>; rel="alternate"; type="application/json", <https://www.cornellpump.com/>; rel=shortlink
set-cookie50 Characters
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 209 referring domains.
This page has 16,662 backlinks.
This page has backlinks from 181 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /blog/
Disallow: /build/
Disallow: /bulletins/
Disallow: /cgi-bin/
Disallow: /css/
Disallow: /distributors/
Disallow: /ecat/
Disallow: /error/
Disallow: /images/
Disallow: /ipad/
Disallow: /js/
Disallow: /lit/
Disallow: /pilot_tmp/
Disallow: /pumpline-the-cornell-blog-old/
Disallow: /pumpschool/
Disallow: /site-test/
Disallow: /test-site/
Disallow: /timeline/
Disallow: /uploader/
Disallow: /web/

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cornell68%Check
Cornell Pump67%Check
Pump63%Check
Cornell Pump Company60%Check
Cornell Pump LLC58%Check
Cornell Pump Company Centrifugal57%Check
Pump Company55%Check
Cornell History52%Check
Pump Company Centrifugal Pumps49%Check
Company46%Check

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