Cream.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
66% 
Page structure
23% 
Link structure
93% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.51 s
File size
80.90 kB
Words
465
Media files
18
Number of links
58 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
CREAM – Centre for Research and Education in Art and Media
The length of the page title is perfect. (564 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://cream.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsmax-image-preview:large
generatorWordPress 6.4.4
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleCREAM - Centre for Research and Education in Art and Media
langen-gb
twitter:text:titleHome
twitter:imagehttps://i0.wp.com/cream.ac.uk/wp-content/uploads/FPL-Still00055.jpg?fit=768%2C576&ssl=1&w=640
twitter:cardsummary_large_image
og:typewebsite
og:titleCREAM
og:descriptionCentre for Research and Education in Art and Media
og:urlhttps://cream.ac.uk/
og:site_nameCREAM
og:imagehttps://i0.wp.com/cream.ac.uk/wp-content/uploads/FPL-Still00055.jpg?fit=768%2C576&ssl=1
og:image:width768
og:image:height576
og:image:altEmpty
og:localeen_GB
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 465 words on this page. Good pages should have about 800 words of useful content.
17% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/logo.svgCREAM logo - black text on white background
/wp-content/uploads/logo.svgCREAM logo - black text on white background
...haifilmarchive-banner-16-by-9-scaled.jpgphotograph of a large auditorium
...ploads/SunlessHaven-001416by9-banner.jpgNo alt attribute provided
...ds/Ex-Robots-Lab-16by9-banner-scaled.jpgphotograph of a robot with a chalk board in the background, reading 'to do list'
.../Ingrid-Pollard-by-Emile-Holba_16by9.jpgportrait photograph of Ingrid Pollard
/wp-content/uploads/Unknown-800x448.jpegNo alt attribute provided
...uploads/Sue-Goldshmidt-19-53-800x448.jpgLilith by the Red Sea Carpet by Sue Goldschmidt, detail shot.
...t/uploads/world-belongs-to-us_banner.jpgposter for the exhibition, the world that belongs to us
.../uploads/double-exposure-Pucill-2023.jpgfilm still showing a women wearing a bright yellow shirt and white blouse. She has her arm raised and is walking along a beach.
...ntent/uploads/roshini-cropped-framed.pngNo alt attribute provided
...s/Americn-Glitch-Cover-banner-scaled.jpgcover of the book 'American Glitch'
...l_Lola_Olufemi_by_Robin_Christian-24.jpgportrait photograph of Lola Olufemi
...bledTerritoriesRoshini-Kempadoo-08-1.jpgNo alt attribute provided
...s/photography-a-queer-history-banner.jpgNo alt attribute provided
...ds/Anton-Hand-2400x1454-1-1536x931-1.jpgcover of the publication, Edgar Martins, Anton’s hand is made of guilt. No muscle of bone. He has a Gung-ho Finger and a Grief-stricken Thumb, The Moth House 2024
...-of-Doubt-and-Shadow-Tableau-scaled.jpegNo alt attribute provided
...tent/uploads/PhR_41_Cover-844x1024-1.jpgphotograph of the cover for 'PhotoResearcher 41 - The Darkroom: Chemical, Cultural, Industrial

Page structure

H1 heading
(Critically important)
CREAM Home
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 CREAM Home
H1 Home
H2 Main Navigation
H2 CREAM Stories
H2 Main Site Areas
H2 Events
H2 Footer
H3 CREAM FLAHERTY INTERNATIONAL FELLOWSHIP OPEN CALL
H3 GEORGE CLARK’S NEW FILM TO PREMIERE ON OPENING NIGHT FILM AT OPEN CITY DOCUMENTARY FILM FESTIVAL
H3 IRAM GHUFRAN’S FILM SELECTED FOR COMPETITION AT VISIONS DU RÉEL
H3 INGRID POLLARD AWARDED PRESTIGIOUS HASSELBLAD FOUNDATION AWARD
H3 Research Areas
H3 Doctoral Programme
H3 The World that Belongs to Us
H3 ‘Double Exposure’ Awarded Best Experimental Film
H3 Shining Lights: Black Women Photographers in 1980s-90s Britain
H3 The Glitch is in Us
H3 Lola Olufemi curates public programme for the SLG exhibition, Acts of Resistance
H3 Soundscapes of Intersectional Encounters: Exploring Identity Through Sound
H3 Photography: A Queer History
H3 ‘I Saw Right Away That He Was Not There’
H3 Candeger Furtun and Christie Brown
H3 PhotoResearcher No.41–The Darkroom: Chemical, Cultural, Industrial
H3 Social Media
H4 Post Type
H4 People
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://cream.ac.uk/Anchor Skip to content
https://cream.ac.uk/IMG-ALT CREAM logo - black text on white background
https://cream.ac.uk/Text duplicate IMG-ALT CREAM logo - black text on white background
https://cream.ac.uk/about-cream/About
A-TITLE About
/cream-stories/Stories and Events
A-TITLE Stories and Events
/research/art-and-society/Art and Society
A-TITLE Art and Society
/research/moving-image-and-med...Moving Image and Media Aesthetics
A-TITLE Moving Image and Media Aesthetics
/research/music-and-fashion/Music and Fashion
A-TITLE Music and Fashion
/research/expanded-photography/Expanded Photography
A-TITLE Expanded Photography
/doctoral-programme-menu/Doctoral Programme
A-TITLE Doctoral Programme
/ecological-futurisms/Ecological Futurisms
A-TITLE Ecological Futurisms
https://cream.ac.uk/ambika-p3/Ambika P3
A-TITLE Ambika P3
/black-music-research-unit/Black Music Research Unit
A-TITLE Black Music Research Unit
/ceramics-research-centre-uk/Ceramics Research Centre – UK
A-TITLE Ceramics Research Centre – UK
/the-deep-field-project/The Deep Field Project
A-TITLE The Deep Field Project
https://cream.ac.uk/miraj/Moving Image Review and Art Journal (MIRAJ)
A-TITLE Moving Image Review and Art Journal (MIRAJ)
/menswear-archive/Westminster Menswear Archive
A-TITLE Westminster Menswear Archive
https://cream.ac.uk/people/People
A-TITLE People
https://cream.ac.uk/contact/Contact
A-TITLE Contact
https://cream.ac.uk/archive/Anchor Text duplicate Ambika P3
https://cream.ac.uk/archive/Anchor Artists Moving Image
https://cream.ac.uk/archive/Anchor Text duplicate Black Music Research Unit
https://cream.ac.uk/archive/Anchor Call for papers
https://cream.ac.uk/archive/Anchor CRC-UK
https://cream.ac.uk/archive/Anchor CREAM Futures
https://cream.ac.uk/archive/Anchor CREAM news
https://cream.ac.uk/archive/Anchor Deep Field Projects
https://cream.ac.uk/archive/Anchor Doctoral Progamme
https://cream.ac.uk/archive/Anchor Text duplicate Ecological Futurisms
https://cream.ac.uk/archive/Anchor Fashion
https://cream.ac.uk/archive/Anchor Hyphen
https://cream.ac.uk/archive/Anchor MIRAJ
https://cream.ac.uk/archive/Anchor PhD
https://cream.ac.uk/archive/Anchor Production Design Research
https://cream.ac.uk/archive/Anchor Text duplicate Westminster Menswear Archive
/features/cream-flaherty-inter...CREAM FLAHERTY INTERNATIONAL FELLOWSHIP OPEN CALL
/features/george-clarks-new-fi...GEORGE CLARK’S NEW FILM TO PREMIERE ON OPENING NIGHT FILM AT OPEN CITY DOCUMENTARY FILM FESTIVAL
/features/iram-ghufrans-film-s...IRAM GHUFRAN’S FILM SELECTED FOR COMPETITION AT VISIONS DU RÉEL
/features/ingrid-pollard-award...INGRID POLLARD AWARDED PRESTIGIOUS HASSELBLAD FOUNDATION AWARD
https://cream.ac.uk/upcoming/New window events
https://cream.ac.uk/research/Research Areas
/research/art-and-society/Text duplicate Art and Society
/research/film-and-media/Film and Media
/research/music-and-fashionText duplicate Music and Fashion
/research/photography/Photography
/doctoral-programme-menu/Text duplicate Doctoral Programme
/exhibitions/the-world-that-be...The World that Belongs to Us
/events/double-exposure-awarde...‘Double Exposure’ Awarded Best Experimental Film
/publications/shining-lights-b...Shining Lights: Black Women Photographers in 1980s-90s Britain
/publications/the-glitch-is-in...The Glitch is in Us
/exhibitions/lola-olufemi-slg/Lola Olufemi curates public programme for the SLG exhibition, Acts of Resistance
/exhibitions/soundscapes-of-in...Soundscapes of Intersectional Encounters: Exploring Identity Through Sound
/publications/photography-a-qu...Photography: A Queer History
/publications/i-saw-right-away...‘I Saw Right Away That He Was Not There’
/exhibitions/candeger-furtun-a...Candeger Furtun and Christie Brown
/publications/photoresearcher-...PhotoResearcher No.41–The Darkroom: Chemical, Cultural, Industrial
https://westminster.ac.uk/New window External University of Westminster
https://www.instagram.com/uow_...New window External Subdomain Instagram
https://twitter.com/UoW_CREAMNew window External X
/privacy-policyCookie & Privacy Policy
/accessibility-statement/Accessibility Statement.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://cream.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 25 Apr 2024 15:57:15 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://cream.ac.uk/wp-json/>; rel="https://api.w.org/"
feature-policygeolocation none;midi none;notifications none;push none;sync-xhr none;microphone none;camera none;magnetometer none;gyroscope none;speaker self;vibrate none;fullscreen self;payment none;
cache-controlno-transform
expect-ctmax-age=0, report-uri="https://thefourthdev.report-uri.com/r/d/ct/reportOnly"
referrer-policyno-referrer
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 102 referring domains.
This page has 436 backlinks.
This page has backlinks from 97 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 302 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CREAM81%Check
CREAM Centre65%Check
Research56%Check
Media54%Check
Research Centre52%Check
Art51%Check
FILM51%Check
Historical Research47%Check
Centre46%Check
Photography45%Check
Show more keywords and terms

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