Defconairsoft.co.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
79% 
Link structure
71% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
174.80 kB
Words
692
Media files
39
Number of links
173 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Defcon Airsoft: One Of The UK's Leading Airsoft Specialists
The length of the page title is perfect. (533 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Defcon Airsoft: Guns, HPA, BB Guns, Pistols, Rifles, Snipers, Shotguns, Tactical Gear, Sights, Scopes, Ammo & Accessories. SALE ON NOW!
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.defconairsoft.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportheight=device-height, width=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDefcon Airsoft: Guns, HPA, BB Guns, Pistols, Rifles, Snipers, Shotguns, Tactical Gear, Sights, Scopes, Ammo & Accessories. SALE ON NOW!
google-site-verificationWmEmbcyrCLVBeFDv5AI7Bn25_zr598wCDA2fbr9iBSA
generatorElementor 3.21.5; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-internal, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.defconairsoft.co.uk/wp-content/uploads/2017/03/favicon.png
langen-us
twitter:label1Est. reading time
twitter:data114 minutes
charsetUTF-8

Test up to 1.000 webpages of defconairsoft.co.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 692 words. That's ok.
17.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "height=device-height, width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2015/04/dEFCONAirsoft.pngDEFCON AIRSOFT
...uploads/2020/10/Airsoft-Pistols.jpg.webpairsoft pistols
...nt/uploads/2020/10/Airsoft-Guns.jpg.webpAirsoft Guns
...s/2020/10/Airsoft-Tactical-Gear.jpg.webpAirsoft Tactical Gear
...ads/2020/10/Airsoft-Accessories.jpg.webpAirsoft Accessories
...ads/2020/10/Airsoft-Consumables.jpg.webpAirsoft Consumables
...co.uk/defcon/banner/2-Tone-HP-Banner.jpgNo alt attribute provided
.../uploads/2022/01/Clearance-Sale.jpg.webpNo alt attribute provided
...Albert.-W.-Model-01P-1a-400x405.jpg.webpNo alt attribute provided
...MK18-MOD1_AEG_Rifle_002-400x400.jpg.webpNo alt attribute provided
...e-Airsoft-Rifle-Image01-400x400.jpg.webpNo alt attribute provided
...onAirsoft-TM-MTR16-G-05-400x400.jpg.webpNo alt attribute provided
...2-GBB-Pistol-Urban-Grey-400x400.jpg.webpNo alt attribute provided
...-AEG-Battleship-Grey-01-400x400.jpg.webpNo alt attribute provided
...loads/2023/09/213161_7_-400x400.jpg.webpNo alt attribute provided
.../2023/11/WE-GX02-BKSV-2-400x400.jpg.webpNo alt attribute provided
...ds/2023/11/VGP-01-30_3_-400x400.jpg.webpNo alt attribute provided
...2023/11/VGP-03-CS-03_3_-400x400.jpg.webpNo alt attribute provided
...023/11/VGP-04-04-BDS_4_-400x400.jpg.webpNo alt attribute provided
.../11/VGP-02-CS-09-BDS_3_-400x400.jpg.webpNo alt attribute provided
...loads/2023/11/MP5A4-2_result-400x400.jpgNo alt attribute provided
...6410_42_LINKS_1920X1920-400x400.jpg.webpNo alt attribute provided
...2.6516X_10_02_1920X1920-400x400.jpg.webpNo alt attribute provided
...oads/2024/02/A7300032_1-400x400.jpg.webpNo alt attribute provided
...2014/08/Beginners-Guide-300x131.jpg.webpBeginners-Guide
...458152ac16c485039aaad2f5a?s=128&d=mm&r=gdefconAdmin
...ds/2024/03/BudgetBuster-300x300.jpg.webpNo alt attribute provided
...458152ac16c485039aaad2f5a?s=128&d=mm&r=gdefconAdmin
...4/03/airsoft-game-modes-300x168.png.webpairsoft game modes
...458152ac16c485039aaad2f5a?s=128&d=mm&r=gdefconAdmin
...06/Airsoft-Interest-Free-Credit.png.webpNo alt attribute provided
...ontent/uploads/2020/10/Our-Blog.png.webpDefcon Airsoft Blog
...tent/uploads/2021/06/Pricematch.png.webpAirsoft Pricematch
...content/uploads/2020/10/Find-Us.png.webpNo alt attribute provided
/wp-content/uploads/2023/03/facebook.pngFacebook
/wp-content/uploads/2023/03/instagram.pngInstagram
/wp-content/uploads/2023/03/youtube.pngInstagram
...oads/2020/03/UKARA-approved-retailer.pngNo alt attribute provided
...content/uploads/2017/03/favicon.png.webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Airsoft Guns (1978)
H2 Airsoft Tactical Gear (599)
H2 Airsoft Accessories (1236)
H2 Airsoft Consumables (101)
H2 One of the UKs leading Airsoft online stores - Check out these latest products:
H2 Join The Club
H3 Latest Blog Posts:
H3 Airsoft Beginners Guide
H3 FREE Pistol – FREE Paint – FREE Postage!
H3 Airsoft Game Modes Guide
H4 Browse
H4 Social
H4 Call Us
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.defconairsoft.co.uk/Anchor Skip to navigation
https://www.defconairsoft.co.uk/Anchor Skip to content
https://www.defconairsoft.co.uk/Subdomain IMG-ALT DEFCON AIRSOFT
/my-account/Subdomain A-TITLE My Account
https://www.defconairsoft.co.uk/Subdomain Home
/about/Subdomain About
/category/guides/Subdomain Blog
/faq/Subdomain FAQ
/contact/Subdomain Contact
/price-match-promise/Subdomain Price Match
/terms-conditions/Subdomain Anchor Returns
/my-account/Subdomain Login/Register
/clearance-2/Subdomain ★ DEALS ★
/product-category/airsoft-guns/Subdomain Airsoft Guns
/product-category/airsoft-guns...Subdomain Pistols
/product-category/airsoft-guns...Subdomain Rifles
/product-category/airsoft-guns...Subdomain AEG
/product-category/airsoft-guns...Subdomain Gas
/product-category/airsoft-guns...Subdomain Submachine Guns
/product-category/airsoft-guns...Subdomain Text duplicate AEG
/product-category/airsoft-guns...Subdomain Text duplicate Gas
/product-category/airsoft-guns...Subdomain Shotguns
/product-category/airsoft-guns...Subdomain Sniper Rifles
/product-category/airsoft-guns...Subdomain Support Weapons
/product-category/accessories-...Subdomain Grenade Launchers
/product-category/accessories-...Subdomain Grenades
/product-category/accessories-...Subdomain Pyrotechnics
/product-category/two-tone/Subdomain Two Toned Guns
/product-category/accessories-2/Subdomain Accessories
/product-category/accessories-...Subdomain Magazines
/product-category/accessories-...Subdomain Rifle Magazines
/product-category/accessories-...Subdomain Pistol Magazines
/product-category/accessories-...Subdomain Submachine Gun Magazines
/product-category/accessories-...Subdomain Shotgun Shells
/product-category/accessories-...Subdomain Sniper Rifle Magazines
/product-category/accessories-...Subdomain Grenade Launcher Shells
/product-category/accessories-...Subdomain Magazine Accessories
/product-category/accessories-...Subdomain Other Accessories
/product-category/accessories-...Subdomain Camo Paints & Tapes
/product-category/accessories-...Subdomain Scope Mounts
/product-category/accessories-...Subdomain Tools & Chronographs
/product-category/accessories-...Subdomain Foregrips
/product-category/accessories-...Subdomain Stocks
/product-category/accessories-...Subdomain Cameras
/product-category/accessories-...Subdomain Targets
/product-category/accessories-...Subdomain Other
/product-category/accessories-...Subdomain Replica Knives
/product-category/accessories-...Subdomain Scopes & Sights
/product-category/accessories-...Subdomain Silencers & Flash Hiders
/product-category/accessories-...Subdomain Slings & Sling Mounts
/product-category/accessories-...Subdomain Tactical Torches & Lasers
/product-category/accessories-...Subdomain Upgrades & Parts
/product-category/consumables/Subdomain Gas & BBs
/product-category/consumables/...Subdomain 6mm BB’s (pellets)
/product-category/consumables/...Subdomain BB Loaders / Speed Loaders
/product-category/consumables/...Subdomain Airsoft Gas
/product-category/consumables/...Subdomain Lubrication
/product-category/consumables/...Subdomain Anti-Fog Solutions
/product-category/accessories-...Subdomain Batteries
/product-category/accessories-...Subdomain 11.1V LiPo Batteries
/product-category/accessories-...Subdomain 7.4V LiPo Batteries
/product-category/accessories-...Subdomain 8.4V NiMh Batteries
/product-category/accessories-...Subdomain 9.6V NiMh Batteries
/product-category/accessories-...Subdomain Chargers & Connectors
/product-category/accessories-...Subdomain Other Batteries
/product-category/tactical-gear/Subdomain Gear
/product-category/tactical-gea...Subdomain Comms & Radio Gear
/product-category/tactical-gea...Subdomain Bags & Gun Cases
/product-category/tactical-gea...Subdomain Vests & Chest Rigs
/product-category/tactical-gea...Subdomain Combat Belts
/product-category/tactical-gea...Subdomain Eye & Face Protection
/product-category/tactical-gea...Subdomain Helmets
/product-category/tactical-gea...Subdomain Holsters & Leg Platforms
/product-category/tactical-gea...Subdomain Gloves, Knee & Elbow Pads
/product-category/tactical-gea...Subdomain Magazine & Dump Pouches
/product-category/tactical-gea...Subdomain Patches & Stickers
/product-category/tactical-gea...Subdomain Clothing
/product-category/hpa-airsoft/Subdomain HPA
/product-category/hpa-airsoft/...Subdomain Tippmann
/product-category/hpa-airsoft/...Subdomain Valken
/product-category/hpa-airsoft/...Subdomain HPA Accessories
/product-category/outdoor-and-...Subdomain Knives
/product-category/accessories-...Subdomain Gifts
/our-brands/Subdomain Brands
/product-category/boneyard/Subdomain Boneyard
/my-account/Subdomain Text duplicate My Account
/faq/Subdomain Frequently Asked Questions
/contact/Subdomain Contact Us
/price-match-promise/Subdomain Text duplicate Price Match
/terms-conditions/Subdomain Anchor Text duplicate Returns
/category/guides/Subdomain Text duplicate Blog
https://www.facebook.com/Defco...External Subdomain Facebook
https://www.instagram.com/defc...External Subdomain Instagram
/product-category/airsoft-guns...Subdomain IMG-ALT airsoft pistols
https://www.defconairsoft.co.uk/airsoft
/product-category/airsoft-guns/airsoft guns
/product-category/airsoft-guns/Subdomain Airsoft Guns (1978)
IMG-ALT Airsoft Guns
/product-category/tactical-gear/Subdomain Airsoft Tactical Gear (599)
IMG-ALT Airsoft Tactical Gear
/product-category/accessories-2/Subdomain Airsoft Accessories (1236)
IMG-ALT Airsoft Accessories
/product-category/consumables/Subdomain Airsoft Consumables (101)
IMG-ALT Airsoft Consumables
https://airsofts.co.uk/defcon/...External No Text
/clearance-2/Subdomain No Text
/product/tokyo-marui-biohazard...Subdomain -5%
A-TITLE Tokyo Marui Biohazard Albert. W. Model 01P
/product/tokyo-marui-biohazard...Subdomain Tokyo Marui Biohazard Albert. W. Model 01P
/?add-to-cart=45148Nofollow Add to cart
/product/tokyo-marui-mk18-mod-...Subdomain -6%
A-TITLE Tokyo Marui MK18 Mod 1 Next Generation Recoil Shock AEG
/product/tokyo-marui-mk18-mod-...Subdomain Tokyo Marui MK18 Mod 1 Next Generation Recoil Shock AEG
/?add-to-cart=72408Nofollow Text duplicate Add to cart
/product/ghk-g5-gbbr-carbine-a...Subdomain -3%
A-TITLE GHK G5 GBBR Carbine Airsoft Rifle
/product/ghk-g5-gbbr-carbine-a...Subdomain GHK G5 GBBR Carbine Airsoft Rifle
/?add-to-cart=546430Nofollow Text duplicate Add to cart
/product/tokyo-marui-mtr16-g-e...Subdomain -11%
A-TITLE Tokyo Marui MTR16 G-Edition GBB With ZET System
/product/tokyo-marui-mtr16-g-e...Subdomain Tokyo Marui MTR16 G-Edition GBB With ZET System
/?add-to-cart=660873Nofollow Text duplicate Add to cart
/product/asg-cz-sp-01-shadow-c...Subdomain -12%
A-TITLE ASG CZ SP-01 SHADOW CO2 GBB Pistol Urban Grey
/product/asg-cz-sp-01-shadow-c...Subdomain ASG CZ SP-01 SHADOW CO2 GBB Pistol Urban Grey
/?add-to-cart=670045Nofollow Text duplicate Add to cart
/product/asg-cz-scorpion-evo-3...Subdomain -10%
A-TITLE ASG CZ Scorpion EVO 3 A1 M95 AEG (Battleship Grey) 2020 Revision
/product/asg-cz-scorpion-evo-3...Subdomain ASG CZ Scorpion EVO 3 A1 M95 AEG (Battleship Grey) 2020 Revision
/?add-to-cart=682829Nofollow Text duplicate Add to cart
/product/umarex-heckler-koch-s...Subdomain -9%
A-TITLE Umarex Heckler & Koch Submachine Gun MP7 A1 Navy GBB
/product/umarex-heckler-koch-s...Subdomain Umarex Heckler & Koch Submachine Gun MP7 A1 Navy GBB
/?add-to-cart=756014Nofollow Text duplicate Add to cart
/product/we-galaxy-1911-gas-bl...Subdomain -42%
A-TITLE WE Galaxy 1911 Gas Blowback Pistol (Silver Frame – Black Slide)
/product/we-galaxy-1911-gas-bl...Subdomain WE Galaxy 1911 Gas Blowback Pistol (Silver Frame – Black Slide)
/?add-to-cart=757332Nofollow Text duplicate Add to cart
/product/vorsk-eu7-tactical-ch...Subdomain -40%
A-TITLE Vorsk EU7 Tactical Chrome MATCH
/product/vorsk-eu7-tactical-ch...Subdomain Vorsk EU7 Tactical Chrome MATCH
/?add-to-cart=757361Nofollow Text duplicate Add to cart
/product/vorsk-cs-defender-pro...Subdomain -31%
A-TITLE Vorsk CS Defender Pro MEU Black
/product/vorsk-cs-defender-pro...Subdomain Vorsk CS Defender Pro MEU Black
/?add-to-cart=757372Nofollow Text duplicate Add to cart
/product/vorsk-vp26x-silver-bds/Subdomain -36%
A-TITLE Vorsk VP26X Silver BDS
/product/vorsk-vp26x-silver-bds/Subdomain Vorsk VP26X Silver BDS
/?add-to-cart=758022Nofollow Text duplicate Add to cart
/product/vorsk-cs-hi-capa-veng...Subdomain Text duplicate -31%
A-TITLE Vorsk CS Hi Capa Vengeance Compact Grey/Black + BDS
/product/vorsk-cs-hi-capa-veng...Subdomain Vorsk CS Hi Capa Vengeance Compact Grey/Black + BDS
/?add-to-cart=758035Nofollow Text duplicate Add to cart
/product/tokyo-marui-pm5a4-nex...Subdomain -7%
A-TITLE Tokyo Marui PM5A4 NEXT-GEN Recoil AEG
/product/tokyo-marui-pm5a4-nex...Subdomain Tokyo Marui PM5A4 NEXT-GEN Recoil AEG
/?add-to-cart=758290Nofollow Text duplicate Add to cart
/product/umarex-glock-g42-gbb-...Subdomain Text duplicate -9%
A-TITLE Umarex GLOCK G42 GBB Pistol
/product/umarex-glock-g42-gbb-...Subdomain Umarex GLOCK G42 GBB Pistol
/?add-to-cart=760813Nofollow Text duplicate Add to cart
/product/umarex-beretta-pmx-sm...Subdomain Text duplicate -10%
A-TITLE Umarex BERETTA PMX SMG GBB
/product/umarex-beretta-pmx-sm...Subdomain Umarex BERETTA PMX SMG GBB
/?add-to-cart=760817Nofollow Text duplicate Add to cart
/product/snow-wolf-thompson-m1a1/Subdomain -22%
A-TITLE Snow Wolf Thompson M1A1
/product/snow-wolf-thompson-m1a1/Subdomain Snow Wolf Thompson M1A1
/?add-to-cart=760904Nofollow Text duplicate Add to cart
/beginnersguide/Subdomain IMG-ALT Beginners-Guide
/beginnersguide/Subdomain Airsoft Beginners Guide
/beginnersguide/Subdomain Read More »
/budget-busting-deals/Subdomain No Text
/budget-busting-deals/Subdomain FREE Pistol – FREE Paint – FREE Postage!
/budget-busting-deals/Subdomain Text duplicate Read More »
/airsoft-game-modes-guide/Subdomain IMG-ALT airsoft game modes
/airsoft-game-modes-guide/Subdomain Airsoft Game Modes Guide
/airsoft-game-modes-guide/Subdomain Text duplicate Read More »
/interest-free-finance/Subdomain No Text
/category/guides/Subdomain IMG-ALT Defcon Airsoft Blog
/price-match-promise/Subdomain IMG-ALT Airsoft Pricematch
/contactSubdomain Anchor No Text
https://www.facebook.com/Defco...New window External Subdomain Text duplicate IMG-ALT Facebook
https://www.instagram.com/defc...New window External Subdomain Text duplicate IMG-ALT Instagram
https://www.youtube.com/channe...New window External Subdomain Text duplicate IMG-ALT Instagram
http://ukara.org.uk/New window External Anchor No Text
/brand/asg/Subdomain No Text
/brand/tokyo-marui/Subdomain No Text
/brand/pts/Subdomain No Text
/brand/vortex-optics/Subdomain No Text
/brand/g-g/Subdomain No Text
/brand/nuprol/Subdomain No Text
https://www.defconairsoft.co.uk/Subdomain Defcon Airsoft UK
/terms-conditions/Subdomain Terms
/privacy-policy/Subdomain Privacy
/faq/Subdomain Purchasing Guide & FAQs
/brand/tokyo-marui/Subdomain Tokyo Marui
/privacy-policy/New window Subdomain We use cookies to ensure you get the best experience on our website. MORE INFO
https://www.defconairsoft.co.uk/Anchor Got it!

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.defconairsoft.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (175 kB).

HTTP Response Header

NameValue
dateWed, 15 May 2024 19:20:51 GMT
content-typetext/html; charset=UTF-8
link<https://www.defconairsoft.co.uk/wp-json/>; rel="https://api.w.org/"
x-litespeed-cachehit
varyAccept-Encoding
x-turbo-charged-byLiteSpeed
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=tcZknPxVuslYUXaTsDo3OK9Sp4O509kdJL0OQ9TxivlG5JJ%2FvFy41RyIALnM2yYd4ICMsP%2FxF%2FAW4LoQc3nN6AEqEOiHy2id0WY793xOXEOK7rZ3HbRXpNjAm%2B%2BRq9cRzRszYymNT33L"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray88457cdc0fb80414-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 149 referring domains.
This page has 26,129 backlinks.
This page has backlinks from 129 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /staging/

Similar sites

Search preview

www.defconairsoft.co.uk
Defcon Airsoft: One Of The UK's Leading Airsoft Specialists
Defcon Airsoft: Guns, HPA, BB Guns, Pistols, Rifles, Snipers, Shotguns, Tactical Gear, Sights, Scopes, Ammo & Accessories. SALE ON NOW!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Airsoft82%Check
Defcon78%Check
Defcon Airsoft78%Check
Airsoft Guns66%Check
leading Airsoft64%Check
one56%Check
Guns54%Check
Accessories54%Check
Gear54%Check
Pistol54%Check
Show more keywords and terms

Test up to 1.000 webpages of defconairsoft.co.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions