Dermalogica.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
42% 
Page structure
35% 
Link structure
30% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
591.20 kB
Words
2035
Media files
64
Number of links
190 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Dermalogica® Skin Care | Official Site
The length of the page title is perfect. (346 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop Dermalogica for professional-grade skin care designed to treat all skin types and concerns. Healthy skin starts here.
The length of the meta description is perfect. (750 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dermalogica.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en-us
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: cs-cs
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionShop Dermalogica for professional-grade skin care designed to treat all skin types and concerns. Healthy skin starts here.
facebook-domain-verificationsijv1ggxy3gzkqi2pvmn7q7496b07l
shopify-digital-wallet/42076831896/digital_wallets/dialog
shopify-checkout-api-tokenf26df2f82dbf5a27548a156a3a542afe
trynow:selling_plan_id3102441624
langen
twitter:site@dermalogica
twitter:cardsummary_large_image
twitter:titleDermalogica® Skin Care | Official Site
twitter:descriptionShop Dermalogica for professional-grade skin care designed to treat all skin types and concerns. Healthy skin starts here.
og:site_nameDermalogica
og:urlhttps://www.dermalogica.com/
og:titleDermalogica® Skin Care | Official Site
og:typewebsite
og:descriptionShop Dermalogica for professional-grade skin care designed to treat all skin types and concerns. Healthy skin starts here.
X-UA-CompatibleIE=edge
content-languageen-us
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 12 text duplicates on this page:
  • Duplicate 1: *Overnight results obtained during independent clinical testing of 35 ...
  • Duplicate 2: Maximizing Your Skin Care Routine for Day and Night Incorporating a Vi...
  • Duplicate 3: Story Highlights: Specialized eye care: Understand the unique needs of...
  • Duplicate 4: In the world of skin care, the topic of sunscreen can be complex. Toda...
  • Duplicate 5: Be the first to know about new products, exclusive offers, and receive...
  • Duplicate 6: *By clicking SIGN-UP NOW, I accept the privacy terms and give my conse...
This page contains 2035 words. That's ok.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 12.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (591.2 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 41 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...x1000_Cleanse_Glow_300x.jpg?v=1730394734No alt attribute provided
...-80a8-dc09e17ff693_300x.jpg?v=1666308816woman applying spf onto face
.../files/dermalogica-logo.svg?v=1658756270Dermalogica
...x1000_Cleanse_Glow_300x.jpg?v=1730394734No alt attribute provided
...-80a8-dc09e17ff693_300x.jpg?v=1666308816woman applying spf onto face
...Asset_Desktop_ImageOnly.jpg?v=1695855830daily microfoliant pouring out of bottle
...age-Banner-Asset_Mobile.jpg?v=1695856940daily microfoliant pouring out of bottle
...Asset_Desktop_ImageOnly.jpg?v=1695856893hero picture of dynamic skin recovery spf50
...age-Banner-Asset_Mobile.jpg?v=1695856925hero picture of dynamic skin recovery spf50
...Asset_Desktop_ImageOnly.jpg?v=1695856963hand pouring special cleansing gel
...-Banner-Asset_Mobile_V3.jpg?v=1712791940hand pouring special cleansing gel
...eBanner_Added.jpg?v=1730399056&width=550No alt attribute provided
...2_Added_Group.jpg?v=1730394290&width=550No alt attribute provided
...ner_ImageOnly.jpg?v=1723570671&width=550biolumin-c nght restore serum
...omepageBanner.jpg?v=1723570695&width=550biolumin-c night restore serum
...tle_ImageOnly.jpg?v=1713387775&width=550No alt attribute provided
...le-Image_500w.jpg?v=1713824074&width=550No alt attribute provided
..._ExpertiseKit.jpg?v=1730399426&width=550No alt attribute provided
...-Grid-Asset-2.jpg?v=1727200521&width=550No alt attribute provided
...Blocks_Serums.jpg?v=1726078009&width=550model applying serum
...perRichRepair.jpg?v=1719955793&width=550super rich repair
...ks_Exfoliants.jpg?v=1726078031&width=550hands with product form
...PrismaProtect.jpg?v=1721945202&width=550prisma protect spf30
...rton_contents.jpg?v=1727133290&width=533advent calendar with products
...open_contents.jpg?v=1727133310&width=533advent calendar with products
...p_cleanseglow.png?v=1728601968&width=533cleanse and glow set carton with value
...glow_contents.jpg?v=1727478788&width=533cleanse and glow set carton with value
..._pdp_liftfirm.png?v=1728602090&width=533lift + firm set with value
...firm_contents.jpg?v=1727478775&width=533lift + firm set with value
..._expertisekit.png?v=1728602091&width=533expertise set with value
...-d00c51888156.jpg?v=1727478778&width=533expertise set with value
..._protectrenew.png?v=1728602208&width=533protect + renew set with value
...enew_contents.jpg?v=1727478770&width=533protect + renew set with value
...with-benefits.jpg?v=1726233151&width=533biolumin-c night restore serum benefits
...estore_swatch.jpg?v=1726233645&width=533biolumin-c night restore serum benefits
..._retinolrenew.png?v=1728602208&width=533retinol + renewal set with value
...ewal_contents.jpg?v=1727478888&width=533retinol + renewal set with value
...eansebrighten.png?v=1728601967&width=533cleanse + brighten set with value
...hten_contents.jpg?v=1727478788&width=533cleanse + brighten set with value
...ertiseonthego.png?v=1728602090&width=533expertise on the go set with value
...e-go_contents.jpg?v=1727478780&width=533expertise on the go set with value
...2_Benefits-V1.jpg?v=1706208478&width=533powerbright dark spot peel with benefits
...2_Benefits-V2.jpg?v=1706208478&width=533powerbright dark spot peel with benefits
...-6664124a7dff.jpg?v=1698107333&width=533special cleansing gel with benefits
...nts-spotlight.jpg?v=1698107244&width=533special cleansing gel with benefits
...-129d9f1c9108.jpg?v=1698096412&width=533calm water gel benefits
...swatch_GrayBG.jpg?v=1716335749&width=533calm water gel benefits
...-2ddd3d4d680b.png?v=1730410877&width=550hand dispensing intensive moisture balance
..._HomepageGrid.jpg?v=1727719955&width=550daily microfoliant ornament
...um_Blog_Image.jpg?v=1722033515&width=533when to Use Vitamin C Serum
...phyto-model-4.jpg?v=1715380173&width=533here’s everything you need to know about treating and lifting the eye area
...cles/Picture1.jpg?v=1712941069&width=533physical and chemical sunscreens
...ku_Group_1-_1.jpg?v=1709146568&width=533skin 101: how to build a basic skincare routine
...-0bc96e5e8f7a.png?v=1730410877&width=550hand dispensing intensive moisture balance
..._OffersWidget.jpg?v=1727199293&width=550No alt attribute provided
...92x1298_Group.jpg?v=1730394800&width=550No alt attribute provided
...-a90d0bc16552.jpg?v=1715363472&width=550free shipping on orders $20+
...es_1360x800_1.jpg?v=1725492356&width=550No alt attribute provided
...-3512c961f8ea.jpg?v=1715363425&width=5502x points on all subscription orders
...-994d20524453.jpg?v=1715370586&width=550No alt attribute provided
...-e96f66d93f00.jpg?v=1715363510&width=550travel sizes in hand
...-5a4d01f2282c.jpg?v=1715375944&width=550jumbo precleanse in hand
...rmalogica_Logo_-_No_Tag.png?v=1695661365Dermalogica Logo Mobile
...683/1896/files/Logomark.png?v=1695662685Dermalogica Logo

Page structure

H1 heading
(Critically important)
Dermalogica
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Dermalogica
H2 shop by popular categories
H2 customer favorites
H2 featured blogs
H2 when to Use Vitamin C Serum
H2 when to Use Vitamin C Serum Duplicate text
H2 here’s everything you need to know about treati...
H2 here’s everything you need to know about treati... Duplicate text
H2 physical vs chemical sunscreen
H2 physical vs chemical sunscreen Duplicate text
H2 skin 101: how to build a basic skincare routine
H2 skin 101: how to build a basic skincare routine Duplicate text
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 SIGN UP FOR EMAIL UPDATES
H2 SIGN UP FOR TEXT UPDATES
H2 ACCOUNT
H2 CUSTOMER SERVICE
H2 ABOUT US
H2 FOR PROFESSIONALS
H2 SIGN UP FOR EMAIL UPDATES Duplicate text
H2 SIGN UP FOR TEXT UPDATES Duplicate text
H3 shop holiday gift sets ➔
H3 collagen 101 ➔
H3 shop holiday gift sets ➔ Duplicate text
H3 collagen 101 ➔ Duplicate text
H3 facial oils and serums
H3 moisturizers
H3 exfoliants
H3 spf
H3 advent calendar (24-day)
H3 cleanse + glow set (3 full-size + free gift)
H3 lift + firm set (2 full-size + tool)
H3 expertise set (6 full-size + 2 face tools + headband)
H3 protect + renew set (2 travel-size)
H3 biolumin-c night restore serum
H3 retinol + renewal set (2 full-size)
H3 cleanse + brighten set (4 travel-size)
H3 expertise on the go set (4 luxe trial size + free bag)
H3 powerbright dark spot peel
H3 special cleansing gel
H3 calm water gel
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dermalogica.com/Anchor Skip to content
/pages/offerssee details
/pages/offersText duplicate see details
/pages/face-mappinglearn more
/collections/allshop all products
/collections/best-sellersbest sellers
/collections/holiday-setsholiday gift sets
/collections/new-arrivalsnew arrivals
/collections/travel-sizestravel sizes
/collections/jumbosjumbos
/collections/skin-kits-and-setsskin kits and sets
/collections/cleanserscleansers
/collections/exfoliantsexfoliants
/collections/moisturizersmoisturizers
/collections/masquesmasques
/collections/tonerstoners
/collections/facial-oils-and-s...facial oils and serums
/collections/targeted-treatmentstargeted treatments
/collections/eye-treatmentseye treatments
/collections/bodybody
/collections/spfspf
/collections/teen-acneteen acne
/collections/adult-acneadult acne
/collections/signs-of-skin-agingsigns of skin aging
/collections/dryness-and-dehyd...dryness and dehydration
/collections/oilinessoiliness
/collections/dull-and-lacklust...dull and lackluster skin
/collections/uneven-skin-toneuneven skin tone
/collections/sensitivity-and-r...sensitivity and redness
/collections/daily-skin-healthdaily skin health
/collections/age-smartage smart
/collections/active-clearingactive clearing
/collections/biolumin-cbiolumin-c
/collections/clear-startclear start
/collections/ultracalmingultracalming
/collections/powerbright-trxpowerbright
/collections/phyto-natureSubdomain phyto nature
/collections/holiday-setsshop holiday gift sets ➔
/collections/holiday-setsholiday collection
/pages/clearstartText duplicate clear start
/collections/skin-treatmentspro treatments
/pages/our-storyour story
/pages/jane-wurwandjane's story
/pages/sustainabilitysustainability
/pages/social-impactsocial impact
/pages/careerscareers
/pages/terracycleterracycle
/blogs/living-skin/tagged/skin...Subdomain skin aging
/blogs/living-skin/tagged/skin...Subdomain skin tone
/blogs/living-skin/tagged/acne...Subdomain acne & breakouts
/blogs/living-skin/tagged/skin...Subdomain skin health
/blogs/living-skinSubdomain all blogs
/blogs/living-skin/collagen-10...collagen 101 ➔
IMG-ALT woman applying spf onto face
/pages/face-mappingface mapping
/pages/offersoffers
/account/loginLog in
https://twitter.com/dermalogicaExternal Twitter
https://www.facebook.com/Derma...External Subdomain Facebook
https://www.pinterest.com/derm...External Subdomain Pinterest
https://www.instagram.com/derm...External Subdomain Instagram
https://tiktok.com/@dermalogicaExternal TikTok
https://www.youtube.com/dermal...External Subdomain YouTube
https://www.dermalogica.com/IMG-ALT Dermalogica
A-TITLE Visit our Homepage
/collections/allText duplicate shop all products
/collections/best-sellersText duplicate best sellers
/collections/holiday-setsText duplicate holiday gift sets
/collections/new-arrivalsText duplicate new arrivals
/collections/travel-sizesText duplicate travel sizes
/collections/jumbosText duplicate jumbos
/collections/skin-kits-and-setsText duplicate skin kits and sets
/collections/cleansersText duplicate cleansers
/collections/exfoliantsText duplicate exfoliants
/collections/moisturizersText duplicate moisturizers
/collections/masquesText duplicate masques
/collections/tonersText duplicate toners
/collections/facial-oils-and-s...Text duplicate facial oils and serums
/collections/targeted-treatmentsText duplicate targeted treatments
/collections/eye-treatmentsText duplicate eye treatments
/collections/bodyText duplicate body
/collections/spfText duplicate spf
/collections/teen-acneText duplicate teen acne
/collections/adult-acneText duplicate adult acne
/collections/signs-of-skin-agingText duplicate signs of skin aging
/collections/dryness-and-dehyd...Text duplicate dryness and dehydration
/collections/oilinessText duplicate oiliness
/collections/dull-and-lacklust...Text duplicate dull and lackluster skin
/collections/uneven-skin-toneText duplicate uneven skin tone
/collections/sensitivity-and-r...Text duplicate sensitivity and redness
/collections/daily-skin-healthText duplicate daily skin health
/collections/age-smartText duplicate age smart
/collections/active-clearingText duplicate active clearing
/collections/biolumin-cText duplicate biolumin-c
/collections/clear-startText duplicate clear start
/collections/ultracalmingText duplicate ultracalming
/collections/powerbright-trxText duplicate powerbright
/collections/phyto-natureSubdomain Text duplicate phyto nature
/collections/holiday-setsText duplicate shop holiday gift sets ➔
/collections/holiday-setsText duplicate holiday collection
/pages/clearstartText duplicate clear start
/collections/skin-treatmentsText duplicate pro treatments
/pages/our-storyText duplicate our story
/pages/our-storyText duplicate our story
/pages/jane-wurwandText duplicate jane's story
/pages/sustainabilityText duplicate sustainability
/pages/social-impactText duplicate social impact
/pages/careersText duplicate careers
/pages/terracycleText duplicate terracycle
/blogs/living-skinSubdomain blog
/blogs/living-skin/tagged/skin...Subdomain Text duplicate skin aging
/blogs/living-skin/tagged/skin...Subdomain Text duplicate skin tone
/blogs/living-skin/tagged/acne...Subdomain Text duplicate acne & breakouts
/blogs/living-skin/tagged/skin...Subdomain Text duplicate skin health
/blogs/living-skinSubdomain Text duplicate all blogs
/blogs/living-skin/collagen-10...Text duplicate collagen 101 ➔
IMG-ALT woman applying spf onto face
/pages/face-mappingText duplicate face mapping
/pages/offersText duplicate offers
/account/loginNo Text
https://www.dermalogica.com/cartCart
https://www.dermalogica.com/cartView my cart
/products/daily-microfoliantSHOP NOW
/products/dynamic-skin-recover...Text duplicate SHOP NOW
/products/special-cleansing-gelText duplicate SHOP NOW
/collections/holiday-setsLIMITED-EDITION GIFT SETS give, get, radiate *Explore all sets to see savings. SHOP HOLIDAY GIFT SETS *Explore all sets to see savings.
/products/biolumin-c-night-res...NEW BIOLUMIN-C NIGHT RESTORE helps restore skin's radiance, hydration, + tone overnight* *Overnight results obtained during independent clinical testing of 3...
IMG-ALT biolumin-c nght restore serum
/products/daily-microfoliantdaily microliant improves skin smoothness and reduces blackheads after just 1 use* SHOP NOW
/products/advent-calendarSold out
IMG-ALT advent calendar with products
/products/advent-calendaradvent calendar (24-day)
/products/cleanse-glow-setText duplicate Sold out
IMG-ALT cleanse and glow set carton with value
/products/cleanse-glow-setcleanse + glow set (3 full-size + free gift)
/products/lift-firm-setText duplicate Sold out
IMG-ALT lift + firm set with value
/products/lift-firm-setlift + firm set (2 full-size + tool)
/products/the-expertise-setText duplicate Sold out
IMG-ALT expertise set with value
/products/the-expertise-setexpertise set (6 full-size + 2 face tools + headband)
/products/protect-renew-setText duplicate Sold out
IMG-ALT protect + renew set with value
/products/protect-renew-setprotect + renew set (2 travel-size)
/products/biolumin-c-night-res...Text duplicate Sold out
IMG-ALT biolumin-c night restore serum benefits
/products/biolumin-c-night-res...biolumin-c night restore serum
/products/retinol-renewal-setText duplicate Sold out
IMG-ALT retinol + renewal set with value
/products/retinol-renewal-setretinol + renewal set (2 full-size)
/products/cleanse-brighten-setText duplicate Sold out
IMG-ALT cleanse + brighten set with value
/products/cleanse-brighten-setcleanse + brighten set (4 travel-size)
/products/expertise-on-the-go-setText duplicate Sold out
IMG-ALT expertise on the go set with value
/products/expertise-on-the-go-setexpertise on the go set (4 luxe trial size + free bag)
/products/powerbright-dark-spo...Text duplicate Sold out
IMG-ALT powerbright dark spot peel with benefits
/products/powerbright-dark-spo...powerbright dark spot peel
/products/special-cleansing-gelText duplicate Sold out
IMG-ALT special cleansing gel with benefits
/products/special-cleansing-gelspecial cleansing gel
/products/calm-water-gelText duplicate Sold out
IMG-ALT calm water gel benefits
/products/calm-water-gelcalm water gel
/collections/trending-productsview all
/blogs/living-skinVIEW ALL BLOGS
/blogs/living-skin/when-to-use...IMG-ALT when to Use Vitamin C Serum
/blogs/living-skin/tagged/hype...hyperpigmentation
/blogs/living-skin/tagged/serumsserums
/blogs/living-skin/tagged/skin...Text duplicate skin health
/blogs/living-skin/here-s-ever...IMG-ALT here’s everything you need to know about treating and lifting the eye area
/blogs/living-skin/tagged/agin...aging skin
/blogs/living-skin/tagged/eyeeye
/blogs/living-skin/tagged/tipstips
/blogs/living-skin/physical-vs...IMG-ALT physical and chemical sunscreens
/blogs/living-skin/tagged/skin...Text duplicate skin health
/blogs/living-skin/build-a-ski...IMG-ALT skin 101: how to build a basic skincare routine
/blogs/living-skin/tagged/skin...Text duplicate skin health
/blogs/living-skin/tagged/tipsText duplicate tips
/blogs/living-skinView all
/collections/best-sellersshop now
/collections/holiday-setsText duplicate shop now
/collections/holiday-setsText duplicate shop now
/collections/best-sellersText duplicate shop now
/pages/newsletter-sign-upsign up
/collections/best-sellersText duplicate shop now
/pages/rewardsSubdomain signed up to our rewards program
A-TITLE https://www.dermalogica.com/pages/rewards
/collections/skin-kits-and-setsshop skin kits & sets
/collections/best-sellersText duplicate shop now
/collections/jumbosshop jumbos
/pages/privacy-noticeSubdomain privacy terms
A-TITLE privacy terms
/accountmy account
/pages/rewardsrewards
/pages/subscriptionsubscription
/pages/refer-a-friendrefer a friend
/pages/contact-uscontact us
https://dermalogica.loopreturn...External Subdomain Anchor returns
/pages/shippingshipping
/pages/authorized-retailersauthorized retailers
/pages/store-locatorstore locator
/pages/our-storyText duplicate our story
/pages/careersText duplicate careers
/pages/sustainabilityText duplicate sustainability
/pages/social-impactText duplicate social impact
/pages/terracycleText duplicate terracycle
https://pro.dermalogica.com/External Subdomain dermalogicaPRO
/pages/pro-insiderpro insider program
https://treatingmelaninrichski...External treating melanin-rich skin
/pages/privacy-noticeSubdomain Text duplicate privacy terms
A-TITLE privacy terms
https://twitter.com/dermalogicaExternal Text duplicate Twitter
https://www.facebook.com/Derma...External Subdomain Text duplicate Facebook
https://www.pinterest.com/derm...External Subdomain Text duplicate Pinterest
https://www.instagram.com/derm...External Subdomain Text duplicate Instagram
https://tiktok.com/@dermalogicaExternal Text duplicate TikTok
https://www.youtube.com/dermal...External Subdomain Text duplicate YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
/pages/locationsSubdomain No Text
/pages/privacy-noticecookie and privacy notice
http://www.unileverus.com/term...External Subdomain terms of use
/pages/terms-of-saleSubdomain terms of sale
/apps/sitemapSubdomain sitemap
/pages/privacy-noticeSubdomain Anchor consumer health data privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dermalogica.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (591 kB).
The page response time is excellent with 0.19 seconds.

HTTP Response Header

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x-cachehit, server
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www.dermalogica.com
Dermalogica® Skin Care | Official Site
Shop Dermalogica for professional-grade skin care designed to treat all skin types and concerns. Healthy skin starts here.

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