Digital.nhs.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
70% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
81.70 kB
Words
691
Media files
18
Number of links
40 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - NHS England Digital
The length of the page title is perfect. (258 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
google-site-verificationo4nedarz4S_3eVpLdjB9QekMMCt4dDFMpL052z_I1QY
titleHome - NHS England Digital
descriptionWe’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:site@NHSDigital
twitter:titleHome - NHS England Digital
twitter:descriptionWe’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
twitter:imagehttps://digital.nhs.uk/webfiles/1718105197131/images/nhs-england-logo-social.jpg
og:typewebsite
og:localeen_GB
og:image:typeimage/jpeg
og:urlhttps://digital.nhs.uk/
og:titleHome - NHS England Digital
og:site_nameNHS England Digital
og:descriptionWe’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
og:imagehttps://digital.nhs.uk/webfiles/1718105197131/images/nhs-england-logo-social.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 691 words. That's ok.
36.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Data and technology that improves lives
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Data and technology that improves lives
H1 Accessibility is a choice
H1 Putting people and partnership at the centre of clinical research
H1 How we’re transforming our digital service catalogue
H1 We had to follow the data, not our users
H2 Internet explorer is no longer supported
H2 Our services
H2 Latest blogs
H2 Data and information
H2 How we look after your information
H2 Legal
H2 Get in touch
H2 Follow us on social media
H3 Statistics and publications
H3 Coronavirus dashboards
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
1 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
There are 5 external links on this page.
LinkAttributesAnchor text
https://digital.nhs.uk/Anchor Skip to main content
https://digital.nhs.uk/England
A-TITLE NHS England
https://digital.nhs.uk/servicesServices
https://digital.nhs.uk/dataData
https://digital.nhs.uk/cyberCyber
https://digital.nhs.uk/developerDeveloper
https://digital.nhs.uk/newsNews
/about-nhs-digitalAbout
https://digital.nhs.uk/searchNo Text
/about-nhs-digitalAbout us ???text.sr-only-link???
https://digital.nhs.uk/your-dataYour data
/cyber-and-data-securityCyber and data security ???text.sr-only-link???
https://digital.nhs.uk/servicesOur services ???text.sr-only-link???
/services/spineSpine
/services/nhs-appNHS App ???text.sr-only-link???
/services/nhs-appThe NHS App: a simple, secure way to get information and manage NHS services
/services/nhs-111-onlineNHS 111 online: helpful medical advice, and access to urgent healthcare
/coronavirusCoronavirus services
https://digital.nhs.uk/servicesNew window View all services ???text.sr-only-link???
/features/improving-the-nhss-m...GP registration
/blog/transformation-blog/2024...Accessibility is a choice Claire Dellar talks about her experience of using assistive technology and explains how other people’s choices not to prioritise ac...
IMG-ALT The author Claire Dellar
/blog/data-points-blog/2024/pu...Putting people and partnership at the centre of clinical research In March 2024, the Westminster Health Forum policy conference on "Next steps for clinical r...
IMG-ALT A crowded high street in England
/blog/transformation-blog/2024...How we’re transforming our digital service catalogue Thasmim Ali describes the changes we’ve made to our digital service catalogue to make it easier for our ...
IMG-ALT The author Thasmim Ali
/blog/design-matters/2024/we-h...We had to follow the data, not our users Chiara Garattini and Kate Burn explain how working in our Data and Analytics sub-directorate has challenged the assu...
IMG-ALT Decorative image of a crowd with hexagons joined by lines above them
https://digital.nhs.uk/blogAll blogs ???text.sr-only-link???
https://digital.nhs.uk/newsLatest news ???text.sr-only-link???
/search?sort=date&area=data&se...Statistics and publications We collect, process and publish data and information gathered from across the health and social care system in England. Start you...
https://digital.nhs.uk/dashboardsCoronavirus dashboards We publish a range of data about coronavirus. Explore our interactive dashboards to find out more about infection rates in your area a...
/data-and-information/keeping-...How we look after your data
/about-nhs-digital/privacy-and...Privacy and cookies
/about-nhs-digital/terms-and-c...Terms and conditions
https://digital.nhs.uk/your-dataLooking after your data
/about-nhs-digital/contact-us/...Freedom of information
/about-nhs-digital/corporate-i...Modern Slavery Act Statement
/about-nhs-digital/accessibilityAccessibility
/about-nhs-digital/terms-and-c...New window Anchor Copyright (c) NHS Digital ???text.sr-only-link???
/about-nhs-digital/contact-usContact us
https://www.england.nhs.uk/con...New window External Subdomain Press office ???text.sr-only-link???
https://digital.nhs.uk/careersCareers
/about-nhs-digital/tell-us-wha...Tell us what you think of our website
/about-nhs-digital/rss-feedsRSS feeds
https://twitter.com/nhsdigitalNew window External Twitter
https://www.facebook.com/NHSDi...New window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.youtube.com/channe...New window External Subdomain YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://digital.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (82 kB).

HTTP Response Header

NameValue
dateTue, 11 Jun 2024 21:06:45 GMT
content-typetext/html;charset=UTF-8
set-cookie165 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policyupgrade-insecure-requests
referrer-policyno-referrer-when-downgrade
permissions-policycamera=(), display-capture=(), fullscreen=(), geolocation=(), microphone=(), publickey-credentials-get=(), web-share=()
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
varyOrigin
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8924911a7e5a9972-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,283 referring domains.
This page has 1,118,432 backlinks.
This page has backlinks from 7,880 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1353 shares and comments on Facebook.

Robots.txt

User-agent: Googlebot
Disallow: /search/
Disallow: /about-nhs-digital/our-work/nhs-data-digital-and-technology-framework/
Disallow: /services/nhs-app/pilot/
Disallow: /about-nhs-digital/our-work/kwjhtu8zprny-standards-framework-draft/
Disallow: /search
Disallow: /services/path-to-live-hidden-folder/
Disallow: /binaries/content/assets/
Disallow: /binaries/content/documents/
Disallow: /binaries/content/attic/
Disallow: /binaries/content/taxonomies/
Disallow: /binaries/content/urlrewriter/
Disallow: /binaries/content/eforms/
User-agent: *
Disallow: /search/
Disallow: /about-nhs-digital/our-work/nhs-data-digital-and-technology-framework/
Disallow: /services/nhs-app/pilot/
Disallow: /about-nhs-digital/our-work/kwjhtu8zprny-standards-framework-draft/
Disallow: /search
Disallow: /services/path-to-live-hidden-folder/
Disallow: /binaries/
User-agent: AhrefsBot
Disallow: /
User-agent: AwarioRssBot
Disallow: /
User-agent: AwarioSmartBot
Disallow: /
User-agent: CCBot
Disallow: /
User-agent: coccocbot-web
Disallow: /
User-agent: DomainAppender
Disallow: /
User-agent: DomainCrawler
Disallow: /
User-agent: DomainSigmaCrawler
Disallow: /
User-agent: DomainStatsBot
Disallow: /
User-agent: Mediatoolkitbot
Disallow: /
User-agent: PetalBot
Disallow: /
User-agent: ClaudeBot
Disallow: /
User-agent: facebookexternalhit
Disallow: /
User-agent: MojeekBot
Disallow: /
User-agent: BLEXBot
Disallow: /
User-agent: SemrushBot
Disallow: /
User-agent: Bytespider
Disallow: /
User-agent: OpenVAS
Disallow: /
User-agent: MJ12bot
Disallow: /
User-agent: Riddler
Disallow: /
User-agent: Turnitin
Disallow: /
User-agent: TurnitinBot
Disallow: /
User-agent: sogouspider
Disallow: /
User-agent: Sogou web spider
Disallow: /
User-agent: crawl.sogou.com
Disallow: /
User-agent: Dragonfly
Disallow: /
User-agent: WizenozeBot
Disallow: /
User-agent: ImagesiftBot
Disallow: /
Sitemap: https://digital.nhs.uk/sitemap-combined.xml

Search preview

digital.nhs.uk
Home - NHS England Digital
We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital75%Check
NHS Digital73%Check
NHS71%Check
NHS England Digital64%Check
technology62%Check
Digital Services58%Check
Data56%Check
NHS services56%Check
information54%Check
NHS App54%Check

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