digital.nhs.uk | Website SEO Review

Response time

0.19 s

File size

81.20 kB

Words

383

Media files

10

Number of links

29 internal / 5 external

Meta specifications 100% achieved

Title

(Critically important)

Home - NHS England Digital

The length of the page title is perfect. (258 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care

The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

No canonical link is specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
format-detection	telephone=no
viewport	width=device-width, initial-scale=1
robots	max-image-preview:large
google-site-verification	o4nedarz4S_3eVpLdjB9QekMMCt4dDFMpL052z_I1QY
title	Home - NHS England Digital
description	We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
theme-color	#ffffff
lang	en
twitter:card	summary_large_image
twitter:site	@NHSDigital
twitter:title	Home - NHS England Digital
twitter:description	We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
twitter:image	https://digital.nhs.uk/webfiles/1729769027916/images/nhs-england-logo-social.jpg
og:type	website
og:locale	en_GB
og:image:type	image/jpeg
og:url	https://digital.nhs.uk/
og:title	Home - NHS England Digital
og:site_name	NHS England Digital
og:description	We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
og:image	https://digital.nhs.uk/webfiles/1729769027916/images/nhs-england-logo-social.jpg
X-UA-Compatible	IE=edge
charset	utf-8

Page quality 61% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

There are only 383 words on this page. Good pages should have about 800 words of useful content.

35.2% of the text are stop words.

The page contains a listing, which indicates a good text layout.

8 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 21.9 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

1 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...website-imagery.psd_0000_header-copy.jpg	Paediatrician with mother and baby
data:[...] Base64	No alt attribute provided
...ead-image.jpg/website:newsPostImageLarge	The author Ryan Lee standing outside looking directly at the camera.
.../picture1.jpg/website:newsPostImageLarge	Picture of the updated NHS website homepage on a laptop screen, tablet and mobile.
...ce-blog-2.jpg/website:newsPostImageLarge	Gloved hands using a keyboard
...ead-image.jpg/website:newsPostImageLarge	2 women and a man looking at a tablet device in the NHS England Accessibility Lab. The phrase 'Design for everyone' is visible on the wall behind them.
....nhs.uk/cdn/latest/icons/hex/twitter.svg	Twitter
...nhs.uk/cdn/latest/icons/hex/facebook.svg	Facebook
...nhs.uk/cdn/latest/icons/hex/linkedin.svg	LinkedIn
....nhs.uk/cdn/latest/icons/hex/youtube.svg	YouTube

Page structure 70% achieved

H1 heading

(Critically important)

Data and technology that improves lives

Too many H1 headings

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Data and technology that improves lives
H1	How to stay one step ahead of a cyber attack
H1	Behind the scenes publishing the new NHS website homepage
H1	Tracing NHS data back to the source
H1	How we scaled up user research in the NHS App at speed
H2	Data and information
H2	Coronavirus services
H2	Latest blogs
H2	Legal
H2	Get in touch
H2	Follow us on social media
H3	Keeping patient data safe
H3	Data dashboards
H3	Statistics and publications

Link structure 85% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

1 links don't have an anchor text.

The number of internal links is ok.

Every linktext is unique.

Internal Linking

External links

(Nice to have)

There are 5 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://digital.nhs.uk/	Anchor	Skip to main content
https://digital.nhs.uk/		England A-TITLE NHS England
https://digital.nhs.uk/services		Services
https://digital.nhs.uk/data		Data
https://digital.nhs.uk/cyber		Cyber
https://digital.nhs.uk/developer		Developer
https://digital.nhs.uk/news		News
/about-nhs-digital		About
https://digital.nhs.uk/search		No Text
/about-nhs-digital		About us ???text.sr-only-link???
https://digital.nhs.uk/your-data		Keeping patient data safe We collect data from GP practices to help support care and research. Find out about our new way of collecting this data, and what y...
https://digital.nhs.uk/dashboards		Data dashboards We publish a range of data. Explore our interactive dashboards to find out more. Visit the hub
/search?query&sort=date		Statistics and publications We collect, process and publish data and information gathered from across the health and social care system in England. Start you...
/coronavirus		Coronavirus services
/blog/transformation-blog/2024...		How to stay one step ahead of a cyber attack Ryan Lee explains how our Threat Operations team use a unique network of intelligence and techniques to detect a... IMG-ALT The author Ryan Lee standing outside looking directly at the camera.
/blog/design-matters/2024/behi...		Behind the scenes publishing the new NHS website homepage The NHS website homepage was last redesigned in 2018. Since then, the digital landscape has transfo... IMG-ALT Picture of the updated NHS website homepage on a laptop screen, tablet and mobile.
/blog/data-points-blog/2024/tr...		Tracing NHS data back to the source Professor Matt Sydes explains how we’re semi-automating the data provenance process to ease the admin burden on researche... IMG-ALT Gloved hands using a keyboard
/blog/design-matters/2024/how-...		How we scaled up user research in the NHS App at speed Tanja Galloway talks about the work of the NHS App user research team – and the challenges of supporti... IMG-ALT 2 women and a man looking at a tablet device in the NHS England Accessibility Lab. The phrase 'Design for everyone' is visible on the wall behind them.
https://digital.nhs.uk/blog		All blogs ???text.sr-only-link???
/about-nhs-digital/privacy-and...		Privacy and cookies
/about-nhs-digital/terms-and-c...		Terms and conditions
https://digital.nhs.uk/your-data		Looking after your data
/about-nhs-digital/contact-us/...		Freedom of information
/about-nhs-digital/corporate-i...		Modern Slavery Act Statement
/about-nhs-digital/accessibility		Accessibility
/about-nhs-digital/terms-and-c...	New window Anchor	Copyright (c) NHS Digital ???text.sr-only-link???
/about-nhs-digital/contact-us		Contact us
https://www.england.nhs.uk/con...	New window External Subdomain	Press office ???text.sr-only-link???
/about-nhs-digital/tell-us-wha...		Tell us what you think of our website
/about-nhs-digital/rss-feeds		RSS feeds
https://twitter.com/nhsdigital	New window External	Twitter
https://www.facebook.com/NHSDi...	New window External Subdomain	Facebook
https://www.linkedin.com/compa...	New window External Subdomain	LinkedIn
https://www.youtube.com/channe...	New window External Subdomain	YouTube

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://digital.nhs.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.19 seconds.

The file size of the HTML document is fine (81 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sun, 17 Nov 2024 06:27:40 GMT
content-type	text/html;charset=UTF-8
set-cookie	165 Characters
strict-transport-security	max-age=31536000; includeSubDomains
content-security-policy	upgrade-insecure-requests
referrer-policy	no-referrer-when-downgrade
permissions-policy	camera=(), display-capture=(), fullscreen=(), geolocation=(), microphone=(), publickey-credentials-get=(), web-share=()
x-frame-options	SAMEORIGIN
x-content-type-options	nosniff
vary	Origin
cf-cache-status	DYNAMIC
server	cloudflare
cf-ray	8e3da7ff3b871daa-FRA
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 13,358 referring domains.

This page has 592,433 backlinks.

This page has backlinks from 7,815 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Googlebot
Disallow: /search/
Disallow: /about-nhs-digital/our-work/nhs-data-digital-and-technology-framework/
Disallow: /services/nhs-app/pilot/
Disallow: /about-nhs-digital/our-work/kwjhtu8zprny-standards-framework-draft/
Disallow: /search
Disallow: /services/path-to-live-hidden-folder/
Disallow: /binaries/content/assets/
Disallow: /binaries/content/documents/
Disallow: /binaries/content/attic/
Disallow: /binaries/content/taxonomies/
Disallow: /binaries/content/urlrewriter/
Disallow: /binaries/content/eforms/
Disallow: /developer/api-catalogue/Taxonomies/
User-agent: *
Disallow: /search/
Disallow: /about-nhs-digital/our-work/nhs-data-digital-and-technology-framework/
Disallow: /services/nhs-app/pilot/
Disallow: /about-nhs-digital/our-work/kwjhtu8zprny-standards-framework-draft/
Disallow: /search
Disallow: /services/path-to-live-hidden-folder/
Disallow: /binaries/
Disallow: /developer/api-catalogue/Taxonomies/
User-agent: AhrefsBot
Disallow: /
User-agent: AwarioRssBot
Disallow: /
User-agent: AwarioSmartBot
Disallow: /
User-agent: CCBot
Disallow: /
User-agent: coccocbot-web
Disallow: /
User-agent: DomainAppender
Disallow: /
User-agent: DomainCrawler
Disallow: /
User-agent: DomainSigmaCrawler
Disallow: /
User-agent: DomainStatsBot
Disallow: /
User-agent: Mediatoolkitbot
Disallow: /
User-agent: PetalBot
Disallow: /
User-agent: ClaudeBot
Disallow: /
User-agent: facebookexternalhit
Disallow: /
User-agent: MojeekBot
Disallow: /
User-agent: BLEXBot
Disallow: /
User-agent: SemrushBot
Disallow: /
User-agent: Bytespider
Disallow: /
User-agent: OpenVAS
Disallow: /
User-agent: MJ12bot
Disallow: /
User-agent: Riddler
Disallow: /
User-agent: Turnitin
Disallow: /
User-agent: TurnitinBot
Disallow: /
User-agent: sogouspider
Disallow: /
User-agent: Sogou web spider
Disallow: /
User-agent: crawl.sogou.com
Disallow: /
User-agent: Dragonfly
Disallow: /
User-agent: WizenozeBot
Disallow: /
User-agent: ImagesiftBot
Disallow: /
User-agent: ChatGLM-Spider
Disallow: /
User-agent: ChatGLM-Spider/1.0
Disallow: /
Sitemap: https://digital.nhs.uk/sitemap-combined.xml

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digital.nhs.uk

Home - NHS England Digital

We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
NHS	81%	Check
Digital	71%	Check
NHS England Digital	68%	Check
technology	62%	Check
NHS App	62%	Check
NHS website homepage	56%	Check
Data	53%	Check
information	50%	Check
social	50%	Check
improves	50%	Check
lives	50%	Check
England	48%	Check
transform	48%	Check
system	48%	Check
health	46%	Check
national	46%	Check
Data Services	44%	Check
Social Media	44%	Check
website	42%	Check
research	40%	Check
new	40%	Check
homepage	40%	Check
user	40%	Check
App	40%	Check
Latest	40%	Check

Show more keywords and terms

Digital.nhs.uk - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

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Page quality 61% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 70% achieved

(Critically important)

(Important)

Heading structure

Link structure 85% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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