Digital.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
79% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
80.50 kB
Words
382
Media files
9
Number of links
29 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - NHS England Digital
The length of the page title is perfect. (255 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
The length of the meta description is perfect. (935 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
google-site-verificationo4nedarz4S_3eVpLdjB9QekMMCt4dDFMpL052z_I1QY
titleHome - NHS England Digital
descriptionWe’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:site@NHSDigital
twitter:titleHome - NHS England Digital
twitter:descriptionWe’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
twitter:imagehttps://digital.nhs.uk/webfiles/1747049261955/images/nhs-england-logo-social.jpg
og:typewebsite
og:localeen_GB
og:image:typeimage/jpeg
og:urlhttps://digital.nhs.uk/
og:titleHome - NHS England Digital
og:site_nameNHS England Digital
og:descriptionWe’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
og:imagehttps://digital.nhs.uk/webfiles/1747049261955/images/nhs-england-logo-social.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 382 words on this page. Good pages should have about 800 words of useful content.
35.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...website-imagery.psd_0000_header-copy.jpgPaediatrician with mother and baby
data:[...] Base64No alt attribute provided
...ead-image.jpg/website:newsPostImageLargeThe author Ryan Lee standing outside looking directly at the camera.
.../picture1.jpg/website:newsPostImageLargePicture of the updated NHS website homepage on a laptop screen, tablet and mobile.
...ce-blog-2.jpg/website:newsPostImageLargeGloved hands using a keyboard
...ead-image.jpg/website:newsPostImageLarge2 women and a man looking at a tablet device in the NHS England Accessibility Lab. The phrase 'Design for everyone' is visible on the wall behind them.
....nhs.uk/cdn/latest/icons/hex/twitter.svgTwitter
...nhs.uk/cdn/latest/icons/hex/linkedin.svgLinkedIn
....nhs.uk/cdn/latest/icons/hex/youtube.svgYouTube

Page structure

H1 heading
(Critically important)
Data and technology that improves lives
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Data and technology that improves lives
H2 Data and information
H2 Coronavirus services
H2 Latest blogs
H2 Legal
H2 Get in touch
H2 Follow us on social media
H3 Keeping patient data safe
H3 Data dashboards
H3 Statistics and publications
H5 How to stay one step ahead of a cyber attack
H5 Behind the scenes publishing the new NHS website homepage
H5 Tracing NHS data back to the source
H5 How we scaled up user research in the NHS App at speed
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
1 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://digital.nhs.uk/Anchor Skip to main content
https://digital.nhs.uk/England
A-TITLE NHS England
https://digital.nhs.uk/servicesServices
https://digital.nhs.uk/dataData
https://digital.nhs.uk/cyberCyber
https://digital.nhs.uk/developerDeveloper
https://digital.nhs.uk/newsNews
/about-nhs-digitalAbout
https://digital.nhs.uk/searchNo Text
/about-nhs-digitalAbout us ???text.sr-only-link???
https://digital.nhs.uk/your-dataKeeping patient data safe We collect data from GP practices to help support care and research. Find out about our new way of collecting this data, and what y...
https://digital.nhs.uk/dashboardsData dashboards We publish a range of data. Explore our interactive dashboards to find out more. Visit the hub
/search?query&sort=dateStatistics and publications We collect, process and publish data and information gathered from across the health and social care system in England. Start you...
/coronavirusCoronavirus services
/blog/transformation-blog/2024...How to stay one step ahead of a cyber attack Ryan Lee explains how our Threat Operations team use a unique network of intelligence and techniques to detect a...
IMG-ALT The author Ryan Lee standing outside looking directly at the camera.
/blog/design-matters/2024/behi...Behind the scenes publishing the new NHS website homepage The NHS website homepage was last redesigned in 2018. Since then, the digital landscape has transfo...
IMG-ALT Picture of the updated NHS website homepage on a laptop screen, tablet and mobile.
/blog/data-points-blog/2024/tr...Tracing NHS data back to the source Professor Matt Sydes explains how we’re semi-automating the data provenance process to ease the admin burden on researche...
IMG-ALT Gloved hands using a keyboard
/blog/design-matters/2024/how-...How we scaled up user research in the NHS App at speed Tanja Galloway talks about the work of the NHS App user research team – and the challenges of supporti...
IMG-ALT 2 women and a man looking at a tablet device in the NHS England Accessibility Lab. The phrase 'Design for everyone' is visible on the wall behind them.
https://digital.nhs.uk/blogAll blogs ???text.sr-only-link???
/about-nhs-digital/privacy-and...Privacy and cookies
/about-nhs-digital/terms-and-c...Terms and conditions
https://digital.nhs.uk/your-dataLooking after your data
/about-nhs-digital/contact-us/...Freedom of information
/about-nhs-digital/corporate-i...Modern Slavery Act Statement
/about-nhs-digital/accessibilityAccessibility
/about-nhs-digital/terms-and-c...New window Anchor Copyright (c) NHS England ???text.sr-only-link???
/about-nhs-digital/contact-usContact us
https://www.england.nhs.uk/con...New window External Subdomain Press office ???text.sr-only-link???
/about-nhs-digital/tell-us-wha...Tell us what you think of our website
/about-nhs-digital/rss-feedsRSS feeds
https://twitter.com/nhsdigitalNew window External Twitter
https://www.linkedin.com/showc...New window External Subdomain LinkedIn
https://www.youtube.com/channe...New window External Subdomain YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://digital.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
dateWed, 14 May 2025 14:29:16 GMT
content-typetext/html;charset=UTF-8
set-cookie165 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policyupgrade-insecure-requests
referrer-policyno-referrer-when-downgrade
permissions-policycamera=(), display-capture=(), fullscreen=(), geolocation=(), microphone=(), publickey-credentials-get=(), web-share=()
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
varyOrigin
cf-cache-statusDYNAMIC
servercloudflare
cf-ray93fb163c1c49eba6-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,262 referring domains.
This page has 25,373 backlinks.
This page has backlinks from 984 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /search/
Disallow: /binaries/
Sitemap: https://digital.nhs.uk/sitemap-combined.xml

Similar sites

Search preview

digital.nhs.uk
Home - NHS England Digital
We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS81%Check
Digital71%Check
NHS England Digital68%Check
NHS England66%Check
technology62%Check
NHS App62%Check
NHS website homepage56%Check
Data53%Check
information50%Check
social50%Check
Show more keywords and terms

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