Directionshaircolour.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
75% 
Page structure
58% 
Link structure
31% 
Server
85% 
External factors
56% 
SEO Score
Response time
0.72 s
File size
121.60 kB
Words
467
Media files
50
Number of links
100 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Directions Hair Colour | The official online store by La Riche
The length of the page title is perfect. (532 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Celebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
The length of the meta description is perfect. (926 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.directionshaircolour.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
csrf-tokenkquNWwZ9B3wQEbc87PHaa7nMqmcO71CA5x_gQcSfHcBlFoCCAJGo16GYtSppCE0zfCfeCYanqC7TveQAbaAhubdRiXmK3mutCHT2znnj6uc=
descriptionCelebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
referrerno-referrer-when-downgrade
robotsall
langen-gb
twitter:cardsummary_large_image
twitter:site@directionshair
twitter:creator@directionshair
twitter:titleDirections Hair Colour | The official online store by La Riche
twitter:descriptionCelebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
twitter:imagehttps://www.directionshaircolour.co.uk/opengraph.jpg
fb:profile_iddirectionshair
og:localeen_GB
og:site_nameDirections Hair Colour
og:typewebsite
og:urlhttps://www.directionshaircolour.co.uk/
og:titleDirections Hair Colour | The official online store by La Riche
og:descriptionCelebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
og:imagehttps://www.directionshaircolour.co.uk/opengraph.jpg
og:see_alsohttps://www.instagram.com/directions_hair_colour/
content-languageen-gb
charsetutf-8

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Page quality

Content
(Critically important)
There are only 467 words on this page. Good pages should have about 800 words of useful content.
26.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../logo/directions-retail.svg?v=1622539252Directions Hair Colour Official Online Store Logo
..._none/whats-your-colour.jpg?v=1694019195Whats your colour
...4_7720670900914578798_n.jpg?v=1650460101271000218 2759641984329294 7720670900914578798 n
...3_5973664306364362651_n.jpg?v=1673969712324261939 687630946429863 5973664306364362651 n
...7_6958600535933273820_n.jpg?v=1650461162101502778 364777551172057 6958600535933273820 n
/media/features/reds.png?v=1622213418Reds
/media/features/oranges.png?v=1622213418Oranges
...features/filter-yellows.png?v=1622213418Yellows
.../features/filter-greens.png?v=1622213418Greens
...a/features/filter-blues.png?v=1622213418Blues
...a/features/filter-pinks.png?v=1622213418Pinks
...features/filter-purples.png?v=1622213418Purples
...a/features/filter-greys.png?v=1622213418Greys
/media/features/ebony.png?v=1622213418Ebony
/media/features/fluos.png?v=1622213418Fluoros
...a/features/filter-toner.png?v=1622213418Toner
.../logo/directions-retail.svg?v=1622539252Directions Hair Colour Official Online Store Logo
...irections-wholesale-mob.svg?v=1622212579Directions Hair Colour Official Online Wholesale Store Logo
...er_none/carousel-jeseca.jpg?v=1731584543Carousel jeseca
...enter_none/carousel-sam.jpg?v=1731584563Carousel sam
...nter_none/carousel-ruth.jpg?v=1731584586Carousel ruth
...nter_none/carousel-paco.jpg?v=1731584608Carousel paco
...ter_none/carousel-jaymz.jpg?v=1731584636Carousel jaymz
...enter_none/carousel-amy.jpg?v=1731584651Carousel amy
...er_none/carousel-amy-02.jpg?v=1731584664Carousel amy 02
...e/Wholesale-Grid-Square.jpg?v=1694186308Wholesale Grid Square
...id-block/46-colour-pots.gif?v=169289641546 colour pots
...ne/mini-grid-lightening.jpg?v=1730904275Mini grid lightening
...e/mini-grid-salon-recap.jpg?v=1730904391Mini grid salon recap
...er_none/big-grid-choose.jpg?v=1730904418Big grid choose
...nter-center_none/colour.jpg?v=1694015775Colour
..._2023-09-06-155626_fksc.jpg?v=1694015786Lightening
..._2023-09-06-155633_gyxr.jpg?v=1694015793Care
..._2023-09-06-155637_pfnp.jpg?v=1694015797Accessories
..._2023-09-06-162108_wldv.jpg?v=1694017268Promo
...none/Stylists-thumbnail.jpg?v=1731585324Stylists thumbnail
...er_none/white-d-pink-bg.jpg?v=1622213412Photo of Directions Hair Colour
...on-show-recap-thumbnail.jpg?v=1731585344Salon show recap thumbnail
...er_none/white-d-pink-bg.jpg?v=1622213412Photo of Directions Hair Colour
..._2024-09-18-155551_xtbi.jpg?v=1726674951Thumbnail
...er_none/white-d-pink-bg.jpg?v=1622213412Photo of Directions Hair Colour
/images/lariche-logo.svg?v=1608544350La Riche
...ia/payment-icons/paypal.svg?v=1622213419paypal
/media/payment-icons/visa.svg?v=1622213419visa
...ayment-icons/mastercard.svg?v=1622213419mastercard
/media/payment-icons/amex.svg?v=1622213419amex
...s/little-princess-trust.png?v=1656666610Little Princess Trust
/images/made-in-britain.svg?v=1608544350Made in Britain Logo
/images/vegan-friendly.svg?v=1694073187Vegan Friendly Logo

Page structure

H1 heading
(Critically important)
Directions Hair Colour Official Online Store Directions Hair Colour Official Online Store Logo
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Directions Hair Colour Official Online Store Directions Hair Colour Official Online Store Logo
H2 Colour professionals Choose Directions.
H2 Colour professionals Choose Directions. Duplicate text
H2 Colour professionals Choose Directions. Duplicate text
H2 Colour professionals Choose Directions. Duplicate text
H2 Colour professionals Choose Directions. Duplicate text
H2 Colour professionals Choose Directions. Duplicate text
H2 Colour professionals Choose Directions. Duplicate text
H2 Lighten up
H3 Discover the Directions range
H4 Hair colour
H4 Hair Lightening Kits
H4 Colour care
H4 Accessories
H4 Promotional items
H4 From the Colour Hub
H6 Sign up to our newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Directions Hair Colour Official Online Store
IMG-ALT Directions Hair Colour Official Online Store Logo
/account/loginLog in
/account/registerCreate account
/account/registerText duplicate Create account
/checkout/basketBasket Quantity:
/colour-hub/whats-the-right-co...Subdomain What's The Right Colour For Your Hair?
IMG-ALT Whats your colour
/colour-hub/how-to-achieve-hai...Subdomain How to Achieve Hair Colour Perfection
IMG-ALT 271000218 2759641984329294 7720670900914578798 n
/colour-hub/how-to-introduce-c...Subdomain How To Introduce Clients to New Colours
IMG-ALT 324261939 687630946429863 5973664306364362651 n
/colour-hub/hair-colours-you-n...Subdomain Hair Colours You Need This Spring
IMG-ALT 101502778 364777551172057 6958600535933273820 n
/hair-colourSubdomain Hair Colour
/colour-careSubdomain Colour Care
/hair-lighteningSubdomain Hair Lightening
/accessoriesSubdomain Accessories
/promotional-itemsSubdomain Promotional Items
/hair-colour?search&hairColour...Reds
IMG-ALT Reds
/hair-colour?search&hairColour...Oranges
IMG-ALT Oranges
/hair-colour?search&hairColour...Yellows
IMG-ALT Yellows
/hair-colour?search&hairColour...Greens
IMG-ALT Greens
/hair-colour?search&hairColour...Blues
IMG-ALT Blues
/hair-colour?search&hairColour...Pinks
IMG-ALT Pinks
/hair-colour?search&hairColour...Purples
IMG-ALT Purples
/hair-colour?search&hairColour...Greys
IMG-ALT Greys
/hair-colour?search&hairColour...Ebony
IMG-ALT Ebony
/hair-colour?search&hairColour...Fluoros
IMG-ALT Fluoros
/hair-colour?search&hairColour...Toner
IMG-ALT Toner
/rewardsSubdomain Rewards
/colour-hub/whats-the-right-co...Subdomain What's Your Colour?
/colour-hub/how-to-guidesSubdomain How-to Guides
/colour-hubSubdomain Colour Hub
/IMG-ALT Directions Hair Colour Official Online Store Logo
/checkout/basketText duplicate Basket Quantity:
/Directions Hair Colour Official Online Wholesale Store
IMG-ALT Directions Hair Colour Official Online Wholesale Store Logo
/hair-colourSubdomain Text duplicate Hair Colour
/colour-careSubdomain Text duplicate Colour Care
/hair-lighteningSubdomain Text duplicate Hair Lightening
/accessoriesSubdomain Text duplicate Accessories
/promotional-itemsSubdomain Text duplicate Promotional Items
/rewardsSubdomain Text duplicate Rewards
/colour-hub/whats-the-right-co...Subdomain Text duplicate What's Your Colour?
/colour-hub/how-to-guidesSubdomain Text duplicate How-to Guides
/colour-hubSubdomain Text duplicate Colour Hub
/account/registerText duplicate Create account
/account/loginText duplicate Log in
/colour-hub/why-colour-profess...Subdomain Meet the experts
/colour-hub/why-colour-profess...Subdomain Text duplicate Meet the experts
/colour-hub/why-colour-profess...Subdomain Text duplicate Meet the experts
/colour-hub/why-colour-profess...Subdomain Text duplicate Meet the experts
/colour-hub/why-colour-profess...Subdomain Text duplicate Meet the experts
/colour-hub/why-colour-profess...Subdomain Text duplicate Meet the experts
/colour-hub/why-colour-profess...Subdomain Text duplicate Meet the experts
https://wholesale.directionsha...New window External Subdomain Shop Wholesale
/hair-colourSubdomain SHOP THE RANGE
/hair-lighteningSubdomain Shop the lightening range
/colour-hub/salon-internationa...Subdomain Trivial anchor text
Read more
/hair-colourSubdomain Shop hair colour
/colour-careShop colour care
/hair-colourSubdomain IMG-ALT Colour
/hair-colourSubdomain Hair colour
/hair-colourSubdomain Shop now
/hair-lighteningSubdomain IMG-ALT Lightening
/hair-lighteningSubdomain Hair Lightening Kits
/hair-lighteningSubdomain Text duplicate Shop now
/colour-careSubdomain IMG-ALT Care
/colour-careSubdomain Colour care
/colour-careSubdomain Text duplicate Shop now
/accessoriesSubdomain Text duplicate IMG-ALT Accessories
/accessoriesSubdomain Text duplicate Accessories
/accessoriesSubdomain Text duplicate Shop now
/promotional-itemsSubdomain IMG-ALT Promo
/promotional-itemsSubdomain Promotional items
/promotional-itemsSubdomain Text duplicate Shop now
https://www.instagram.com/dire...External Subdomain @directions_hair_colour
/colour-hub/why-colour-profess...Subdomain IMG-ALT Stylists thumbnail
/colour-hub/why-colour-profess...Subdomain Why Colour Professionals Choose Directions
/colour-hub/authors/directions...Subdomain IMG-ALT Photo of Directions Hair Colour
/colour-hub/authors/directions...Subdomain Directions Hair Colour
/colour-hub/salon-internationa...Subdomain IMG-ALT Salon show recap thumbnail
/colour-hub/salon-internationa...Subdomain Salon International 2024 Recap: Another Unforgettable Event
/colour-hub/authors/directions...Subdomain Text duplicate IMG-ALT Photo of Directions Hair Colour
/colour-hub/authors/directions...Subdomain Text duplicate Directions Hair Colour
/colour-hub/salon-internationa...Subdomain IMG-ALT Thumbnail
/colour-hub/salon-internationa...Subdomain Salon International 2024: We’re Back!
/colour-hub/authors/directions...Subdomain Text duplicate IMG-ALT Photo of Directions Hair Colour
/colour-hub/authors/directions...Subdomain Text duplicate Directions Hair Colour
/colour-hubView All
https://www.instagram.com/dire...New window External Subdomain A-TITLE Follow us on Instagram
https://www.facebook.com/direc...New window External Subdomain A-TITLE Follow us on Facebook
https://twitter.com/directions...New window External A-TITLE Follow us on Twitter
https://www.tiktok.com/@direct...New window External Subdomain A-TITLE Follow us on TikTok
/hair-colourSubdomain Text duplicate Hair Colour
/colour-careSubdomain Text duplicate Colour Care
/hair-lighteningSubdomain Text duplicate Hair Lightening
/accessoriesSubdomain Text duplicate Accessories
/promotional-itemsSubdomain Text duplicate Promotional Items
/faqsSubdomain FAQs
/faqs/returnsSubdomain Returns Policy
/account/ordersOrder History
/contactSubdomain Contact
/accountMy Account
https://wholesale.directionsha...New window External Subdomain Wholesale
/faqs/deliverySubdomain Delivery & Shipping
/student-discountsSubdomain Student Discounts
https://www.lariche.co.uk/New window External Subdomain IMG-ALT La Riche
/little-princess-trustIMG-ALT Little Princess Trust
/terms-conditionsSubdomain Terms & Conditions
/privacy-policySubdomain Privacy Policy
https://www.stormcreative.co.uk/New window External Subdomain Website by Storm Creative
https://facebook.com/sharer/sh...New window External Share on Facebook
https://twitter.com/intent/twe...New window External Share on Twitter
/cdn-cgi/l/email-protectionShare on Email
https://www.linkedin.com/share...New window External Subdomain Share on LinkedIn
https://reddit.com/submit/?url...New window External Share on Reddit
/privacy-policyReview

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.directionshaircolour.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
dateWed, 26 Mar 2025 12:22:25 GMT
content-typetext/html; charset=UTF-8
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set-cookie67 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
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pragmano-cache
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permissions-policyinterest-cohort=()
x-robots-tagall
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referrer-policyno-referrer-when-downgrade
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External factors

This page has only a few links from other websites.
This page only has backlinks from 19 referring domains.
This page only has 67 backlinks.
This page only has few backlinks from 19 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.directionshaircolour.co.uk/

sitemap: https://www.directionshaircolour.co.uk/sitemaps-2-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

Similar sites

Search preview

www.directionshaircolour.co.uk
Directions Hair Colour | The official online store by La Riche
Celebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hair91%Check
Hair Colour87%Check
Colour86%Check
Directions Hair85%Check
Directions81%Check
Directions Hair Colour81%Check
Directions Hair Colour Official76%Check
Hair Colour Official Online72%Check
Hair Lightening68%Check
Shop Hair66%Check
Show more keywords and terms

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