Diversified-group.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
79% 
Link structure
67% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
206.10 kB
Words
437
Media files
27
Number of links
86 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Diversified – Expertise
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://diversified-group.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorElementor 3.21.5; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
descriptionEmpty
msapplication-TileImagehttps://diversified-group.com/wp-content/uploads/2021/10/cropped-favicon-270x270.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 437 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 27.33 words is high.
22.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: diversified
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/05/Diversified.pngNo alt attribute provided
/wp-content/uploads/2024/02/ORA-Banner.jpgORA, A Diversified Company
...nt/uploads/2024/02/ORA-Banner-Mobile.jpgNo alt attribute provided
...oads/2020/05/triangle-e1588699095676.pngDiversified Lighting
...oads/2020/05/triangle-e1588699095676.pngDiversified Lighting
...oads/2020/05/triangle-e1588699095676.pngDiversified Lighting
...oads/2020/05/triangle-e1588699095676.pngDiversified Lighting
/wp-content/uploads/2022/12/PHL.pngNo alt attribute provided
...ent/uploads/2022/12/North-New-Jersey.pngNo alt attribute provided
/wp-content/uploads/2022/12/NYC.pngNew York City
...ads/2023/05/admin-pinnacle-2-300x176.pngNo alt attribute provided
...ntent/uploads/2024/06/traversetraing.jpgtraversetraing
...ent/uploads/2024/06/traversehospital.jpgtraversehospital
...4/06/Classroom_AcousticTileCeiling_0.jpgClassroom_AcousticTileCeiling_0
...ontent/uploads/2024/06/oclsoloshapes.jpgSolo Shapes Pendant
...ploads/2024/06/assuranceproductblock.jpgREB950
...ntent/uploads/2024/06/finelitelinear.jpgHP-4 Recessed
/wp-content/uploads/2024/06/lsiauto.jpgAutomotive
/wp-content/uploads/2024/05/litebox.jpgLitebox
/wp-content/uploads/2024/05/exolighting.jpgLightscaper
/wp-content/uploads/2024/05/kim-cypher.jpgCypher
/wp-content/uploads/2024/05/aira.jpgAira
...05/Diversified-Logo-white-1-1024x151.pngNo alt attribute provided
Video URLWidthHeight
...content/uploads/2021/09/north-jersey.mp4
...ntent/uploads/2020/07/Philly-skyline.mp4
...ntent/uploads/2020/07/hanging-lights.mp4
/wp-content/uploads/2020/07/Lightshow.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 THE PREMIER LIGHTING & CONTROLS AGENCY IN THE NORTHEAST
H2 Serving Eastern PA, Delaware, New Jersey, & Metro NYC
H3 Agency
H3 Quick Links
H3 Linecards
H4 Solo Shapes Pendant
H4 REB950
H4 HP-4 Recessed
H4 Automotive
H4 Litebox
H4 Lightscaper
H4 Cypher
H4 Aira
H5 Architectural Recessed
H5 Remarkable Luminous Efficacy
H5 Explore the Traverse
H6 See All of Our Team Members
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://diversified-group.com/Diversified
A-TITLE Diversified
https://diversified-group.com/No Text
/expertise/Expertise
/expertise/Overview
/expertise/healthcare/Medical, Healthcare & Labs
/expertise/education/Education
/expertise/commercial-interiors/Commercial Interiors
/expertise/human-centric-welln...Health & Wellness
/expertise/outdoor/Outdoor
/expertise/active-light-disinf...Disinfection Solutions
/expertise/signature-elements/Signature Elements
/expertise/iot-connected-light...IOT & Connected Lighting
/expertise/theatrical-architai...Theatrical & Architainment
/manufacturers/phl-interactive/Linecard
/linecards/Interactive Linecards
/linecardsAlphabetical List
/controls/Controls
/decorative/Decorative
/energy-savings-retrofit/Energy Savings & Retrofit
/outdoor/Text duplicate Outdoor
/team/Agency
/resources/teams/Team Finder
/new-york/New York
/services/Services
/about-us/About Us
/history/History
/board-of-directors/Board of Directors
/gallery/Resources
/resources/focus-books/Focus Books
/videos/Videos & Product Demos
/gallery/Inspiration Galleries
/education-training/Education Opportunities
/resources/industry-alliances/Industry Alliances
/contact-us/Contact
/contact-us/Contact Us
/oblaney-rinker-associates-ora...IMG-ALT ORA, A Diversified Company
/oblaney-rinker-associates-ora...No Text
/resources/teams/IMG-ALT Diversified Lighting
/resources/teams/CONNECT
/manufacturers/phl-interactive/Text duplicate IMG-ALT Diversified Lighting
/manufacturers/phl-interactive/Get Started
/expertise/signature-elements/Text duplicate IMG-ALT Diversified Lighting
/expertise/signature-elements/Connect
/controls/Text duplicate IMG-ALT Diversified Lighting
/controls/Text duplicate Get Started
/team/No Text
https://www.pinnacle-ltg.com/New window External Subdomain Pinnacle Architectural Lighting
https://www.pinnacle-ltg.com/New window External Subdomain No Text
https://www.pinnacle-ltg.com/t...New window External Subdomain No Text
https://www.pinnacle-ltg.com/t...New window External Subdomain Learn More
https://www.pinnacle-ltg.com/t...New window External Subdomain Text duplicate Learn More
https://www.pinnacle-ltg.com/t...New window External Subdomain Text duplicate Learn More
/solo-shapes-pendant/IMG-ALT Solo Shapes Pendant
/tag/ocl/OCL
/solo-shapes-pendant/Text duplicate Solo Shapes Pendant
/reb950/IMG-ALT REB950
/tag/assurance-emergency/Assurance Emergency
/reb950/Text duplicate REB950
/hp-4-recessed-2/IMG-ALT HP-4 Recessed
/tag/finelite/Finelite
/hp-4-recessed-2/Text duplicate HP-4 Recessed
/automotive/IMG-ALT Automotive
/tag/lsi-industries/LSI Industries
/automotive/Text duplicate Automotive
/litebox/IMG-ALT Litebox
/tag/prescolite/Prescolite
/litebox/Text duplicate Litebox
/lightscaper/IMG-ALT Lightscaper
/tag/exo/EXO
/lightscaper/Text duplicate Lightscaper
/cypher/IMG-ALT Cypher
/tag/kim-lighting/Kim Lighting
/cypher/Text duplicate Cypher
/aira/IMG-ALT Aira
/tag/litecontrol/Litecontrol
/aira/Text duplicate Aira
/services/No Text
/resources/teams/Text duplicate Team Finder
/team/?type&location[]=allento...DIV-PHL
/team/?type&location[]=fairfie...DIV-NJ
/new-york/DIV-NYC
/team/?type&location[]=allento...Other Office Locations
/contact-us/Text duplicate Contact Us
/services/Our Services
/history/Text duplicate History
/education-training/CEU & Training
/manufacturers/phl-interactive/Text duplicate DIV-PHL
/manufacturers/nj-interactive/Text duplicate DIV-NJ
/new-york/Anchor Text duplicate DIV-NYC
/manufacturers/phl-alphabetical/PHL Alphabetical
/manufacturers/nj-alphabetical/NJ Alphabetical
https://www.facebook.com/diver...New window External Subdomain Facebook
https://www.instagram.com/div_...New window External Subdomain Instagram
https://www.pinterest.com/Dive...New window External Subdomain Pinterest
https://www.youtube.com/channe...New window External Subdomain Youtube
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://diversified-group.com/No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://diversified-group.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (206 kB).

HTTP Response Header

NameValue
dateThu, 04 Jul 2024 06:14:12 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/7.4.33
link<https://diversified-group.com/wp-json/>; rel="https://api.w.org/"
x-litespeed-cachehit
varyAccept-Encoding
platformhostinger
x-turbo-charged-byLiteSpeed
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=Beti%2F11tpsa1QoQEOZinI4Ut56REPQbY62dVDbcF8S0t3NWj2pIPnvXjfHnzwWzouMZUcD4TrOufBMQa7F2wldDy3t5ZfeCZhCP%2FZ2QHVqSfh5b57m5FKNBXutF1m2Wr9Rb3FZBQMUQ%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray89dcf947f9669193-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 66 referring domains.
This page has 122,497 backlinks.
This page has backlinks from 58 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://diversified-group.com/wp-sitemap.xml

Similar sites

Search preview

diversified-group.com
Diversified – Expertise

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Diversified66%Check
Diversified expertise56%Check
Lighting47%Check
Expertise46%Check
Jersey45%Check
NYC45%Check
North45%Check
North Jersey45%Check
Recessed44%Check
Agency43%Check
Show more keywords and terms

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