Downtownhickory.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
81% 
Page structure
87% 
Link structure
90% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.51 s
File size
240.10 kB
Words
577
Media files
41
Number of links
45 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HDDA | Welcome to Downtown Hickory
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://downtownhickory.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
keywordsEmpty
robotsmax-image-preview:large
generatorWordPress 6.6.1
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://downtownhickory.com/wp-content/uploads/2022/12/cropped-website-icon-270x270.jpg
langen
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 577 words. That's ok.
32.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 377 characters this one is longer than 70 characters:
"a variety of unique retail shops, restaurants, professional offices, and entertainment venues are loca..."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2022/11/NewHDDAlogoweb.jpgHDDA
...3/Wine-selection-by-RevivalCreatives.jpgSlider Item
/wp-content/uploads/2022/03/Coffee.jpgSlider Item
.../01/SHOP-creditRevivalCreatives-copy.jpgSlider Item
.../2022/01/DINE-creditRevivalCreatives.jpgSlider Item
...2/01/CityPark-creditRevivalCreatives.jpgSlider Item
...ads/2022/01/SALTBlock-e1642444557586.jpgSlider Item
...t/uploads/2022/01/HickoryCommTheatre.jpgSlider Item
.../uploads/2022/03/Wyatt-Bridge800x500.jpgSlider Item
...ploads/2022/01/DowntownFarmersMarket.jpgSlider Item
...loads/2024/07/FootcandleFilmFest2024.jpgSlider Item
...nt/uploads/2024/05/JazzSeries2024web.jpgSlider Item
...ntent/uploads/2022/02/Oktoberfest-01.jpgSlider Item
...SquarecreditRevivalCreatives-300x200.jpgRetail Union Square
...1/Oktoberfest2019streetmusic-300x200.jpgOktoberfest street music
...ksatNotions_RevivalCreatives-300x200.jpgDrinks at Notions
...edowncredit-RevivalCreatives-300x200.jpgLowes Foods City Park
...ads/2022/11/TextedlyPhoneMessage2022.pngNo alt attribute providedTextedlyPhoneMessage2022
...03/Hickory-Logo-trademark-Full-Color.jpgLogo Item
...nt/uploads/2021/11/GreaterHickoryCCM.jpgLogo Item
...ploads/2019/05/hey-community-theatre.pngLogo Item
...2021/11/HickoryMetroConventionCenter.jpgLogo Item
...ads/2022/01/WPSSymphonyUnderTheSails.jpgLogo Item
/test/wp-content/uploads/2019/05/HMA.pngLogo Item
...uploads/2021/11/CatCoChamberCommerce.jpgLogo Item
...ontent/uploads/2022/01/FarmersMarket.jpgLogo Item
/test/wp-content/uploads/2022/01/LRU.jpgLogo Item
...p-content/uploads/2019/06/safeharbor.pngLogo Item
/test/wp-content/uploads/2022/01/UAC.jpgLogo Item
...ent/uploads/2022/01/OktoberfestCrowd.jpgOktoberfest CrowdOktoberfestCrowd
...nrockingchairscreditRevivalCreatives.jpgRetail Union SquareCoupleinrockingchairscreditRevivalCreatives
...s/2022/03/KidsatCatawbaScienceCenter.jpgKids at Catawba Science CenterKidsatCatawbaScienceCenter
...2/01/WindowShopping_RevivalCreatives.jpgWindow ShoppingWindowShopping_RevivalCreatives
...koryWineShoppecreditRevivalCreatives.jpgHickory Wine ShoppeHickory Wine Shoppe creditRevivalCreatives
...ilHarrisArcadecreditRevivalCreatives.jpgRetail Harris ArcadeRetailHarrisArcadecreditRevivalCreatives
...kRunninginwatecreditRevivalCreatives.jpgLowes Foods City ParkLowesFoodsCityParkRunninginwatecreditRevivalCreatives
...3/Cheers_photocreditRevivalCreatives.jpgCheers!Cheers_photocreditRevivalCreatives
...ds/2023/06/Community_mainstreet_logo.jpgNC Main Street LogoCommunity_mainstreet_logo
...ent/uploads/2024/05/Main-Street-2024.jpgMain Street America logoMain Street 2024
...ent/uploads/2019/04/downtown-signage.pngNo alt attribute provided
/wp-content/uploads/2019/04/ev-charging.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Downtown Hickory Has It All!
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Downtown Hickory Has It All!
H2 SHOP. DINE. ENJOY DOWNTOWN HICKORY.
H2 SHOP. DINE. ENJOY DOWNTOWN HICKORY. Duplicate text
H2 SHOP. DINE. ENJOY DOWNTOWN HICKORY. Duplicate text
H2 SHOP. DINE. ENJOY DOWNTOWN HICKORY. Duplicate text
H2 SHOPPING
H2 Retail Union Square
H2 ENTERTAINMENT
H2 DINING
H2 LEISURE
H2 FOLLOW US
H3 SHOP | DINE
H3 Things To Do
H3 Upcoming Events
H3 STAY IN TOUCH
H3 DOWNTOWN RESOURCES
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://downtownhickory.com/IMG-ALT HDDA
https://downtownhickory.com/Home
/calendar/annual-events/Annual Events
/calendar/event-calendar/Event Calendar
/oktoberfest/Oktoberfest
/oktoberfest/entertainment/ENTERTAINMENT
/oktoberfest/kidsfest/KIDSFEST
/oktoberfest/castle-of-cans/CASTLE OF CANS
/oktoberfest/directions-festiv...DIRECTIONS / FESTIVAL MAP
/oktoberfest/vendors/VENDORS
/oktoberfest/volunteers/VOLUNTEERS
/oktoberfest/sponsors/SPONSORS
/photo-gallery/PHOTO GALLERY
https://downtownhickory.com/news/News
/shopping/Shopping
/dining/Dining
/leisure/Leisure
/entertainment/Entertainment
/services/Services
/professional/Professional
/downtown-selfie-walk/Downtown Selfie Walk
/about-us/About Us
/parking/Parking
/donate/Donate
/calendar/SHOP. DINE. ENJOY DOWNTOWN HICKORY.
/calendar/What's Happening?
/calendar/Text duplicate SHOP. DINE. ENJOY DOWNTOWN HICKORY.
/calendar/Text duplicate What's Happening?
/calendar/Text duplicate SHOP. DINE. ENJOY DOWNTOWN HICKORY.
/calendar/Text duplicate What's Happening?
/calendar/Text duplicate SHOP. DINE. ENJOY DOWNTOWN HICKORY.
/calendar/Text duplicate What's Happening?
/shopping/See Directory
/calendar/annual-events/Text duplicate Annual Events
/dining/Text duplicate See Directory
/leisure/More Info
https://downtownhickory.com/Text duplicate Home
/calendarEvents
https://downtownhickory.com/newsText duplicate News
/shoppingDiscover Downtown
/about-usText duplicate About Us
/parkingParking & Maps
/donateText duplicate Donate
https://www.facebook.com/downt...New window External Subdomain Follow
A-TITLE Follow on Facebook
https://www.instagram.com/down...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Instagram
/about-usNewsletter Signup
https://downtownhickory.com/feed/RSS
https://www.elegantthemes.com/External Subdomain Elegant Themes
A-TITLE Premium WordPress Themes
https://www.wordpress.org/External Subdomain WordPress

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://downtownhickory.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (240 kB).

HTTP Response Header

NameValue
x-powered-byPHP/8.0.30
link<https://downtownhickory.com/wp-json/>; rel="https://api.w.org/", <https://downtownhickory.com/wp-json/wp/v2/pages/1658>; rel="alternate"; title="JSON"; type="application/json", <https://downtownhickory.com/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
content-length35774
content-typetext/html; charset=UTF-8
dateWed, 11 Sep 2024 03:37:14 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 159 referring domains.
This page has 450 backlinks.
This page has backlinks from 124 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://downtownhickory.com/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HICKORY88%Check
Downtown Hickory84%Check
Downtown80%Check
Hickory Downtown Development68%Check
Hickory Downtown Development Association60%Check
Downtown Development58%Check
walk downtown58%Check
Historic Downtown55%Check
Discover Downtown55%Check
SHOP50%Check
Show more keywords and terms

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