Downtownnaperville.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
54% 
Page structure
20% 
Link structure
81% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
40.10 kB
Words
231
Media files
24
Number of links
35 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Downtown Naperville Alliance
The length of the page title is perfect. (334 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://downtownnaperville.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
apple-mobile-web-app-titleDNA
application-nameDNA
msapplication-TileColor#d21f44
msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml?v=0922
theme-color#ffffff
article:publisherhttps://www.facebook.com/downtownnaperville/
article:modified_time2025-01-27T21:15:46+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@DTNaperville
og:localeen_US
og:typewebsite
og:titleHome - Downtown Naperville Alliance
og:urlhttps://downtownnaperville.com/
og:site_nameDowntown Naperville Alliance
og:imagehttps://downtownnaperville.com/wp-content/uploads/2022/09/og-image.png
og:image:width1200
og:image:height1200
og:image:typeimage/png
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 231 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/dna/img/promo-close.svgClose button
...ntent/themes/dna/img/dna-logo-header.svgDowntown Naperville Alliance logo
...ntent/themes/dna/img/social-facebook.svgFacebook icon
...ontent/themes/dna/img/social-twitter.svgTwitter icon
...tent/themes/dna/img/social-instagram.svgInstagram icon
...nt/themes/dna/img/illustration-wheel.svgColor wheel illustration
/wp-content/themes/dna/img/arrow-scroll.svgScroll arrow
.../uploads/2023/05/Barber-Haus-615x800.jpgNo alt attribute provided
...ploads/2023/11/Dessert-Final-600x800.jpgNo alt attribute provided
.../2023/05/Fat-Rosies-HIGH-136-800x533.jpgNo alt attribute provided
...ent/themes/dna/img/illustration-bird.svgBird illustration
/wp-content/uploads/2022/07/icon-map.svgMap icon
...content/uploads/2022/07/icon-parking.svgParking icon
...ntent/uploads/2022/07/icon-directory.svgDirectory icon
...s/2023/11/RCW57806_corrected-800x533.jpgNo alt attribute provided
.../uploads/2023/01/Lauren-Rae2-800x700.jpgNo alt attribute provided
...ds/2022/10/Family-1-39-FINAL-533x800.jpgNo alt attribute provided
...ent/themes/dna/img/illustration-gift.svgGift illustration
...ntent/themes/dna/img/dna-logo-footer.svgDowntown Naperville Alliance logo
...ntent/themes/dna/img/social-facebook.svgFacebook icon
...ontent/themes/dna/img/social-twitter.svgTwitter icon
...tent/themes/dna/img/social-instagram.svgInstagram icon
...ntent/themes/dna/img/icon-button-map.svgMap pin icon
Video URLWidthHeight
...ntent/uploads/2024/04/home-loop-0424.mp415001500

Page structure

H1 heading
(Critically important)
Welcome to Downtown Naperville
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to Downtown Naperville
H1 So Much to Explore
H1 Come Shop, Dine, Stay and Explore
H1 What’s New in Downtown Naperville
H3 Stay in the mix!
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/text-signup/Signup
https://downtownnaperville.com/IMG-ALT Downtown Naperville Alliance logo
https://downtownnaperville.com/Home
/shop/Shop
/dine/Dine
/services/Services
/directory/Directory
/events/?_event_type=downtown-...Events
/news/News
/contact/Contact
/gift-cards/Gift Cards
/plan-your-visit/Plan Your Visit
/jobs/Jobs
https://www.facebook.com/downt...New window External Subdomain IMG-ALT Facebook icon
https://twitter.com/DTNapervilleNew window External IMG-ALT Twitter icon
https://www.instagram.com/down...New window External Subdomain IMG-ALT Instagram icon
https://downtownnaperville.com/Anchor Scroll to Discover!
IMG-ALT Scroll arrow
/shop/150+ Shops
/dine/50+ Restaurants
/plan-your-visit/Text duplicate Plan Your Visit
IMG-ALT Map icon
https://www.naperville.il.us/a...New window External Subdomain Find Parking
IMG-ALT Parking icon
/directory/Explore Downtown
IMG-ALT Directory icon
/dine/Restaurants and Eateries
/events/Helping Out
/gift-cards/Text duplicate Gift Cards
/email-signup/Text duplicate Signup
https://downtownnaperville.com/Text duplicate IMG-ALT Downtown Naperville Alliance logo
https://downtownnaperville.com/Text duplicate Home
/shop/Text duplicate Shop
/dine/Text duplicate Dine
/services/Text duplicate Services
/directory/Text duplicate Directory
/events/?_event_type=downtown-...Text duplicate Events
/news/Text duplicate News
/contact/Text duplicate Contact
/gift-cards/Text duplicate Gift Cards
/plan-your-visit/Text duplicate Plan Your Visit
/jobs/Text duplicate Jobs
https://www.facebook.com/downt...New window External Subdomain Text duplicate IMG-ALT Facebook icon
https://twitter.com/DTNapervilleNew window External Text duplicate IMG-ALT Twitter icon
https://www.instagram.com/down...New window External Subdomain Text duplicate IMG-ALT Instagram icon
/interactive-map/View Interactive Map
IMG-ALT Map pin icon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://downtownnaperville.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 12 Apr 2025 18:37:32 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://downtownnaperville.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 28
x-cache-groupbot
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 142 referring domains.
This page has 8,118 backlinks.
This page has backlinks from 127 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://downtownnaperville.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

downtownnaperville.com
Home - Downtown Naperville Alliance

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Naperville81%Check
Downtown81%Check
Downtown Naperville81%Check
Downtown Naperville Alliance73%Check
Historic Downtown59%Check
Welcome50%Check
Alliance48%Check
Explore43%Check
stay43%Check
Gift43%Check
Show more keywords and terms

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