Dunedincashmere.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
57% 
Page quality
63% 
Page structure
93% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
380.10 kB
Words
1292
Media files
36
Number of links
190 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cashmere, Lambswool, Tweed Clothing & Accessories – Dunedin Cashmere
The page title should be shorter than 580 pixels. It is 687 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Located on Edinburgh's famous Royal Mile, Dunedin Cashmere is popular with both locals and tourists alike. We stand out by specialising in cashmere; a luxury material that has become an integral part of the long-standing Scottish tradition for luxury textiles.
The meta description is too long: 1586 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dunedincashmere.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#333333
descriptionLocated on Edinburgh's famous Royal Mile, Dunedin Cashmere is popular with both locals and tourists alike. We stand out by specialising in cashmere; a luxury material that has become an integral part of the long-standing Scottish tradition for luxury textiles.
google-site-verification8AqKA36ksOtji-m88_91kchHz19ygkfgewYS_KjIExY
shopify-digital-wallet/40947974293/digital_wallets/dialog
shopify-checkout-api-tokendca7c5931aa60b347a6c93507dbeea4e
langen
twitter:site@DunedinCashmere
twitter:cardsummary_large_image
twitter:titleCashmere, Lambswool, Tweed Clothing & Accessories
twitter:descriptionLocated on Edinburgh's famous Royal Mile, Dunedin Cashmere is popular with both locals and tourists alike. We stand out by specialising in cashmere; a luxury material that has become an integral part of the long-standing Scottish tradition for luxury textiles.
og:site_nameDunedin Cashmere
og:urlhttps://www.dunedincashmere.co.uk/
og:titleCashmere, Lambswool, Tweed Clothing & Accessories
og:typewebsite
og:descriptionLocated on Edinburgh's famous Royal Mile, Dunedin Cashmere is popular with both locals and tourists alike. We stand out by specialising in cashmere; a luxury material that has become an integral part of the long-standing Scottish tradition for luxury textiles.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
These Typos were found:
  • usefull => useful
This page contains 1292 words. That's ok.
11% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Cashmere_Logo.png?v=1613782361&width=360No alt attribute provided
...Cashmere_Logo.png?v=1613782361&width=220No alt attribute provided
...social_media.jpg?v=1614289840&width=1000No alt attribute provided
...umn_Blankets.jpg?v=1632341873&width=2400No alt attribute provided
..._Autumn_main.jpg?v=1638484136&width=1080No alt attribute provided
..._camel_main2.jpg?v=1666732245&width=1080No alt attribute provided
...n_Camel_main.jpg?v=1666732236&width=1000No alt attribute provided
..._camel_main2.jpg?v=1638492611&width=1080No alt attribute provided
...n_Camel_main.jpg?v=1638492611&width=1000No alt attribute provided
...n_Camel_main.jpg?v=1638490747&width=1080No alt attribute provided
..._Camel_main2.jpg?v=1638490747&width=1000No alt attribute provided
...Tweed_Jacket.jpg?v=1613782534&width=2112No alt attribute provided
..._Blue_Jumper.jpg?v=1613782534&width=2000No alt attribute provided
...e-tan-769927.jpg?v=1698163527&width=1080Ht Ladies Handbag Tan & Brown Herringbone / Tan - Dunedin Cashmere
...muffs-954889.jpg?v=1691057986&width=1080Cable Knitted Earmuffs - Dunedin Cashmere
...check-545160.jpg?v=1698770855&width=1080Blanket Scarf Dark Blue Check - Dunedin Cashmere
...Denim_main01.jpg?v=1690960589&width=1080No alt attribute provided
...edding_gifts.jpg?v=1624633999&width=2400No alt attribute provided
...amel_main_AC.jpg?v=1638491932&width=1600No alt attribute provided
...lack_main_AC.jpg?v=1638491932&width=1600No alt attribute provided
...black-666811.jpg?v=1691059206&width=1600Women's Dunedin Cashmere Fashion V Neck Black - Dunedin Cashmere
...chsia-970674.jpg?v=1691059206&width=1600Women's Dunedin Cashmere 100% Cashmere Fuchsia - Dunedin Cashmere
...Stewart_main.jpg?v=1690996964&width=1080No alt attribute provided
...tewart_model.jpg?v=1690996964&width=1000No alt attribute provided
...cotland_main.jpg?v=1669816831&width=1080No alt attribute provided
...land_stripes.jpg?v=1669816831&width=1000No alt attribute provided
...artan_main01.jpg?v=1642416871&width=1080No alt attribute provided
...artan_main02.jpg?v=1642416871&width=1000No alt attribute provided
...4234912_main.jpg?v=1690977825&width=1080No alt attribute provided
...4234912_back.jpg?v=1690977825&width=1000No alt attribute provided
...e-sun-170514.png?v=1659734442&width=1080Here comes the sun! - Dunedin Cashmere
...udget-732704.png?v=1659734443&width=1080Gift ideas for every budget - Dunedin Cashmere
...trend-218811.png?v=1659734443&width=1080Timeless Tartan Trend - Dunedin Cashmere
...ere_Material.jpg?v=1613783327&width=2400No alt attribute provided

Page structure

H1 heading
(Critically important)
Dunedin Cashmere
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Dunedin Cashmere
H2 Fall in Love
H2 Colours of Autumn
H2 Men's Cashmere Jumpers
H2 Luxury Women's Jumpers
H2 Shop by category
H2 The Art of Gift Giving
H2 Tartan Skirts
H2 From the Blog
H2 CONTACT US:
H2 USEFULL LINKS:
H2 Sign up and save
H2 Currency
H3 Sign up and save Duplicate text
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/collections/cashmere-collectionCASHMERE
/collections/womenWOMEN
/collections/womens-cashmere-j...JUMPERS
/collections/womens-cashmere-c...CARDIGANS
/collections/womens-cashmere-s...SLIPOVERS
/collections/cashmere-capesCAPES
/collections/womens-cashmere-hatsHEADWEAR
/collections/womens-cashmere-g...GLOVES
/collections/menMEN
/collections/mens-cashmere-jum...Text duplicate JUMPERS
/collections/mens-cashmere-car...Text duplicate CARDIGANS
/collections/mens-slipoversText duplicate SLIPOVERS
/collections/mens-cashmere-hatsText duplicate HEADWEAR
/collections/mens-cashmere-glovesText duplicate GLOVES
/collections/cashmere-scarvesSCARVES
/collections/cashmere-stolesSTOLES
/collections/cashmere-blanketsBLANKETS
/collections/womenText duplicate WOMEN
/collections/womens-clothesCLOTHING
/collections/womens-jumpersText duplicate JUMPERS
/collections/womens-cardigansText duplicate CARDIGANS
/collections/womens-slipoversText duplicate SLIPOVERS
/collections/women-capes-ponchosCAPES & PONCHOS
/collections/womens-jackets-coatsJACKETS & COATS
/collections/womens-skirtsSKIRTS
/collections/womens-trousersTROUSERS
/collections/womens-accessoriesACCESSORIES
/collections/lightweight-scarvesLIGHTWEIGHT SCARVES
/collections/womens-scarvesText duplicate SCARVES
/collections/plain-scarvesPLAIN SCARVES
/collections/womens-stolesText duplicate STOLES
/collections/womens-hatsText duplicate HEADWEAR
/collections/womens-gloves-mit...Text duplicate GLOVES
/collections/womens-handbagsHANDBAGS & PURSES
/collections/accessoriesOTHER
/COLLECTIONS
/collections/lilac-tonesHEATHER STORY
/collections/pink-storyPINK STORY
/collections/shades-of-redSHADES OF RED
/collections/blue-tonesBLUE TONES
/collections/winter-whiteWINTER WHITE
/collections/menText duplicate MEN
/collections/mens-clothesText duplicate CLOTHING
/collections/mens-jumpersText duplicate JUMPERS
/collections/mens-cardigansText duplicate CARDIGANS
/collections/mens-slipoversText duplicate SLIPOVERS
/collections/mens-jackets-coatsText duplicate JACKETS & COATS
/collections/mens-shirtsSHIRTS
/collections/mens-accessoriesText duplicate ACCESSORIES
/collections/mens-scarvesText duplicate SCARVES
/collections/plain-scarvesText duplicate PLAIN SCARVES
/collections/mens-hatsText duplicate HEADWEAR
/collections/mens-glovesText duplicate GLOVES
/collections/mens-tiesTIES
/Text duplicate COLLECTIONS
/collections/blue-tonesText duplicate BLUE TONES
/collections/shades-of-purpleSHADES OF PURPLE
/collections/shades-of-redText duplicate SHADES OF RED
/collections/nautical-vibesNAUTICAL VIBES
/collections/childrens-collectionCHILDREN
/collections/childrens-scarvesText duplicate SCARVES
/collections/childrens-lambswo...LAMBSWOOL
/collections/childrens-cashmer...Text duplicate CASHMERE
/collections/mini-capesText duplicate CAPES
/collections/childrens-hats-an...HATS & GLOVES
/collections/childrens-skirtsText duplicate SKIRTS
/collections/home-accessoriesHOME
/collections/blanketsText duplicate BLANKETS
/collections/recycled-wool-bla...RECYCLED WOOL
/collections/lambswool-blanketsText duplicate LAMBSWOOL
/collections/cashmere-blankets100% CASHMERE
/collections/pet-accessoriesPET ACCESSORIES
/collections/pet-blanketsPET BLANKETS
/collections/dog-coatsDOG COATS
/collections/clearanceCLEARANCE
/accountLog in
https://www.instagram.com/dune...New window External Subdomain Instagram
A-TITLE Dunedin Cashmere on Instagram
https://www.facebook.com/Duned...New window External Subdomain Facebook
A-TITLE Dunedin Cashmere on Facebook
http://twitter.com/DunedinCash...New window External Twitter
A-TITLE Dunedin Cashmere on Twitter
https://www.pinterest.com/Dune...New window External Subdomain Pinterest
A-TITLE Dunedin Cashmere on Pinterest
/searchSearch
/collections/womenText duplicate WOMEN
/collections/womens-cashmere-j...Text duplicate JUMPERS
/collections/womens-cashmere-c...Text duplicate CARDIGANS
/collections/womens-cashmere-s...Text duplicate SLIPOVERS
/collections/cashmere-capesText duplicate CAPES
/collections/womens-cashmere-hatsText duplicate HEADWEAR
/collections/womens-cashmere-g...Text duplicate GLOVES
/collections/menText duplicate MEN
/collections/mens-cashmere-jum...Text duplicate JUMPERS
/collections/mens-cashmere-car...Text duplicate CARDIGANS
/collections/mens-slipoversText duplicate SLIPOVERS
/collections/mens-cashmere-hatsText duplicate HEADWEAR
/collections/mens-cashmere-glovesText duplicate GLOVES
/collections/cashmere-scarvesText duplicate SCARVES
/collections/cashmere-stolesText duplicate STOLES
/collections/cashmere-blanketsText duplicate BLANKETS
/collections/womens-clothesText duplicate CLOTHING
/collections/womens-jumpersText duplicate JUMPERS
/collections/womens-cardigansText duplicate CARDIGANS
/collections/womens-slipoversText duplicate SLIPOVERS
/collections/women-capes-ponchosText duplicate CAPES & PONCHOS
/collections/womens-jackets-coatsText duplicate JACKETS & COATS
/collections/womens-skirtsText duplicate SKIRTS
/collections/womens-trousersText duplicate TROUSERS
/collections/womens-accessoriesText duplicate ACCESSORIES
/collections/lightweight-scarvesText duplicate LIGHTWEIGHT SCARVES
/collections/womens-scarvesText duplicate SCARVES
/collections/plain-scarvesText duplicate PLAIN SCARVES
/collections/womens-stolesText duplicate STOLES
/collections/womens-hatsText duplicate HEADWEAR
/collections/womens-gloves-mit...Text duplicate GLOVES
/collections/womens-handbagsText duplicate HANDBAGS & PURSES
/collections/accessoriesText duplicate OTHER
/Text duplicate COLLECTIONS
/collections/lilac-tonesText duplicate HEATHER STORY
/collections/pink-storyText duplicate PINK STORY
/collections/shades-of-redText duplicate SHADES OF RED
/collections/blue-tonesText duplicate BLUE TONES
/collections/winter-whiteText duplicate WINTER WHITE
/collections/mens-clothesText duplicate CLOTHING
/collections/mens-jumpersText duplicate JUMPERS
/collections/mens-cardigansText duplicate CARDIGANS
/collections/mens-slipoversText duplicate SLIPOVERS
/collections/mens-jackets-coatsText duplicate JACKETS & COATS
/collections/mens-shirtsText duplicate SHIRTS
/collections/mens-accessoriesText duplicate ACCESSORIES
/collections/mens-scarvesText duplicate SCARVES
/collections/plain-scarvesText duplicate PLAIN SCARVES
/collections/mens-hatsText duplicate HEADWEAR
/collections/mens-glovesText duplicate GLOVES
/collections/mens-tiesText duplicate TIES
/Text duplicate COLLECTIONS
/collections/blue-tonesText duplicate BLUE TONES
/collections/shades-of-purpleText duplicate SHADES OF PURPLE
/collections/shades-of-redText duplicate SHADES OF RED
/collections/nautical-vibesText duplicate NAUTICAL VIBES
/No Text
/collections/childrens-scarvesText duplicate SCARVES
/collections/childrens-lambswo...Text duplicate LAMBSWOOL
/collections/childrens-cashmer...Text duplicate CASHMERE
/collections/mini-capesText duplicate CAPES
/collections/childrens-hats-an...Text duplicate HATS & GLOVES
/collections/childrens-skirtsText duplicate SKIRTS
/collections/blanketsText duplicate BLANKETS
/collections/recycled-wool-bla...Text duplicate RECYCLED WOOL
/collections/lambswool-blanketsText duplicate LAMBSWOOL
/collections/cashmere-blanketsText duplicate 100% CASHMERE
/collections/pet-accessoriesText duplicate PET ACCESSORIES
/collections/pet-blanketsText duplicate PET BLANKETS
/collections/dog-coatsText duplicate DOG COATS
/collections/clearanceText duplicate CLEARANCE
/accountText duplicate Log in
/searchText duplicate Search
/cartCart
/collections/saleNo Text
/collections/saleSHOP NOW
/collections/colours-of-autumnView all
/collections/colours-of-autumn...Highland Wool Blend Tartan Blanket / Throw Extra Warm Buchanan Autumn Regular price £53.99 Sale price£27.99 Save 48%
/collections/colours-of-autumn...Edinburgh 100% Lambswool Scarf Thomson Camel Regular price £23.99 Sale price£13.99 Save 42%
/collections/colours-of-autumn...Edinburgh Cashmere Scarf Thomson Camel Regular price £97.99 Sale price£43.99 Save 55%
/collections/colours-of-autumn...Mini Edinburgh Lambswool Scarf Thomson Camel Regular price £15.99 Sale price£7.99 Save 50%
/collections/colours-of-autumnView all 88 products
/collections/mens-jumpersNo Text
/collections/mens-jumpersShop Now
/collections/womens-jumpersNo Text
/collections/womens-jumpersText duplicate Shop Now
/collections/womens-handbagsHandbags & Purses
IMG-ALT Ht Ladies Handbag Tan & Brown Herringbone / Tan - Dunedin Cashmere
/collections/womens-hatsWomen's Hats
IMG-ALT Cable Knitted Earmuffs - Dunedin Cashmere
/collections/womens-stolesWomen's Stoles
IMG-ALT Blanket Scarf Dark Blue Check - Dunedin Cashmere
/collections/mens-slipoversMen's Cashmere Slipovers
/collections/wedding-gift-ideasNo Text
/collections/wedding-gift-ideasText duplicate Shop Now
/collections/women-capes-ponchosUp to 70% off Capes & Ponchos
/collections/womens-cardigansUp to 70% off Women's Cardigans
IMG-ALT Women's Dunedin Cashmere Fashion V Neck Black - Dunedin Cashmere
/collections/womens-skirtsText duplicate View all
/collections/womens-skirts/pro...Ladies Deluxe Tartan Kilted Skirt Stewart Royal Regular price £67.99 Sale price£23.40 Save 66%
/collections/womens-skirts/pro...Ladies Tartan Billie Kilted Skirt Heritage Of Scotland Regular price £64.99 Sale price£39.99 Save 38%
/collections/womens-skirts/pro...Ladies Tartan Billie Kilted Skirt Regular price £90.99 Sale price£22.80 Save 75%
/collections/womens-skirts/pro...Ladies Deluxe Tartan Kilted Skirt Black Watch Regular price £67.99 Sale price£23.40 Save 66%
/collections/womens-skirtsView all 11 products
/blogs/newsText duplicate View all
/blogs/news/here-comes-the-sunIMG-ALT Here comes the sun! - Dunedin Cashmere
/blogs/news/here-comes-the-sunHere comes the sun!
/blogs/news/gift-ideas-for-eve...IMG-ALT Gift ideas for every budget - Dunedin Cashmere
/blogs/news/gift-ideas-for-eve...Gift ideas for every budget
/blogs/news/timeless-tartan-trendIMG-ALT Timeless Tartan Trend - Dunedin Cashmere
/blogs/news/timeless-tartan-trendTimeless Tartan Trend
/policies/shipping-policyShipping Policy
/policies/refund-policyRefund Policy
/policies/privacy-policyPrivacy Policy
/policies/terms-of-serviceTerms of Service
/blogs/newsBlog
https://www.instagram.com/dune...New window External Subdomain Text duplicate Instagram
A-TITLE Dunedin Cashmere on Instagram
https://www.facebook.com/Duned...New window External Subdomain Text duplicate Facebook
A-TITLE Dunedin Cashmere on Facebook
http://twitter.com/DunedinCash...New window External Text duplicate Twitter
A-TITLE Dunedin Cashmere on Twitter
https://www.pinterest.com/Dune...New window External Subdomain Text duplicate Pinterest
A-TITLE Dunedin Cashmere on Pinterest
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dunedincashmere.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (380 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 66 referring domains.
This page has 829 backlinks.
This page has backlinks from 56 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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www.dunedincashmere.co.uk
Cashmere, Lambswool, Tweed Clothing & Accessories – Dunedin Cas...
Located on Edinburgh's famous Royal Mile, Dunedin Cashmere is popular with both locals and tourists alike. We stand out by specialising in cashmere; a luxury material that has become an integral part of the long-standing Scottish tradition for luxury textiles.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CASHMERE93%Check
Dunedin Cashmere92%Check
Dunedin88%Check
Clothing Accessories Dunedin Cashmere67%Check
Cashmere Scarves65%Check
Tweed Clothing Accessories Dunedin54%Check
Luxury50%Check
MATERIAL48%Check
Tweed48%Check
Royal48%Check
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