Dunelm.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
28% 
Page structure
62% 
Link structure
25% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
823.00 kB
Words
452
Media files
44
Number of links
173 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Dunelm | The UK's Leading Home Furnishings Retailer
The length of the page title is perfect. (490 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm.
The length of the meta description is perfect. (858 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dunelm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionWelcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm.
robotsindex, follow
format-detectiontelephone=no
theme-colorrgb(255, 255, 255)
og:localeen_GB
og:site_namedunelm
langen
twitter:siteDunelmUK
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 452 words on this page. Good pages should have about 800 words of useful content.
27.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (823 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ner3DesktopHomepageWk13A.jpg?auto=formatCeiling light
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Help us make a difference
data:[...] Base64In-store pick-up on 50,000+ products
data:[...] Base64The gift that lets them choose
data:[...] Base64What’s new at Pausa this autumn 
data:[...] Base64We’ve partnered with Age UK
data:[...] Base64Pass on your pre-loved textiles 
data:[...] Base64Clearing out a mattress or furniture?
data:[...] Base64Styles for commercial use

Page structure

H1 heading
(Critically important)
Hurry, don’t miss this! Up to 50% off 1,000s of products*
The H1 heading is perfect.
Headings
(Important)
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Hurry, don’t miss this! Up to 50% off 1,000s of products*
H2 The Home of... Layering up your lie-in
H2 The Home of... Christmas magic
H2 Save up to 50% on 1,000s of products*
H2 Celebrate staying-in season
H2 Spoiler... Christmas is coming
H2 The Home of Homes
H2 Brands we love
H2 Shop by room
H2 More to explore
H3 Your one-way ticket to toastiness
H3 Get that festive feeling (as early as you like)
H3 Don’t miss these autumn savings
H3 Outdoor Lighting
H3 Furniture
H3 Washable rugs
H3 Fogarty mattresses
H3 Bedding
H3 Top picks to see you through
H3 Prep now, relax later with delivery before the big day
H3 SHOP ALL BRANDS
H3 FOGARTY
H3 DORMA
H3 SILENTNIGHT
H3 TEFAL
H3 BRABANTIA
H3 JOSEPH JOSEPH
H3 DISNEY
H3 bedroom
H3 Living room
H3 Kitchen & dining
H3 Bathroom
H3 Hallway
H3 Kids'
H3 Home office
H3 Delivering Joy
H3 Click & Collect
H3 Gift cards
H3 SEASONAL TREATS
H3 Find out more
H3 HERE’S HOW
H3 SEE WHAT WE CAN COLLECT
H3 SEE OUR RANGE
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
20 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dunelm.com/Anchor Skip to Content
https://www.dunelm.com/trackTrack Order
A-TITLE Track
https://www.dunelm.com/storesStore Finder
A-TITLE Store Finder
https://www.dunelm.com/info/helpHelp
A-TITLE Help
https://www.dunelm.com/A-TITLE Dunelm
https://www.dunelm.com/basketBasket
/category/seasonalThe Cosy Zone
/category/christmasChristmas
/category/home-and-furniture/f...Furniture & Beds
/category/home-and-furniture/b...Bedding
/category/home-and-furniture/c...Curtains
/category/home-and-furniture/c...Blinds
/category/rugsRugs
/category/home-decorHome Decor
/category/lightingLighting
/category/diy-and-decoratingDecorating & DIY
/category/home-and-furniture/c...Kitchen & Utility
/category/home-and-furniture/b...Bath
/category/home-and-furniture/s...Storage
/category/kidsKids
/category/offers/all-offersOffers & Savings
/info/help/deliveryFree Standard Delivery Over £49 Large Item Delivery £9.95
/info/help/click-and-collectFree Same-Day Click & Collect In as little as 2 hours
/info/help/returns-and-refundsFree & Flexible Returns For your peace of mind
/info/finance-options-to-suit-you12 Months' Interest-Free Credit When you spend £300. T&Cs apply
/category/seasonalThe Home of... Easing into autumnShop our cosy range
/category/offers/all-offersNew window SHOP AUTUMN SAVINGS
/category/offers/all-offersNew window LIGHTING OFFERS
/category/home-and-furniture/b...New window BRUSHED COTTON BEDDING
/category/seasonalNew window FIND YOUR COSY
/category/christmas/christmas-...New window CHRISTMAS DECORATIONS
/category/christmasNew window SHOP ALL CHRISTMAS
/category/lighting/outdoor-lig...No Text
/category/lighting/outdoor-lig...Outdoor Lighting
/category/offers/all-offersNo Text
/category/offers/all-offersFurniture
/category/offers/all-offersNo Text
/category/offers/all-offersWashable rugs
/category/offers/all-offersNo Text
/category/offers/all-offersFogarty mattresses
/category/offers/all-offersNo Text
/category/offers/all-offersText duplicate Bedding
/category/offers/all-offersNew window SHOP ALL OFFERS
/category/christmasIMG-ALT Christmas decorations
/category/christmasFESTIVE PREP STARTS HERE
/category/seasonalIMG-ALT Easy ways to keep your home warm this winter
/category/seasonalSTAY SNUG FOR LESS
/category/home-and-furniture/c...IMG-ALT Warming up your windows
/category/home-and-furniture/c...THERMAL CURTAINS
/category/special-buysIMG-ALT Special buys
/category/special-buysSEE WHAT'S NEW
/category/cleaning-and-laundry...IMG-ALT Less-hassle laundry
/category/cleaning-and-laundry...INDOOR DRYING
/category/home-and-furnitureIMG-ALT Happy Diwali
/category/home-and-furnitureHOST AT HOME
/category/home-and-furniture/f...IMG-ALT Make room for everyone this season
/category/home-and-furniture/f...Make room for everyone this season MADE TO ORDER
/category/made-to-measureIMG-ALT Winter windows? Wonderful!
/category/made-to-measureWinter windows? Wonderful! MADE TO MEASURE
/category/gifts/all-giftsIMG-ALT Making a list? We’ve got you
/category/gifts/all-giftsMaking a list? We’ve got you CHRISTMAS GIFT GUIDE
/category/home-decorHOME DECOR
/category/home-and-furniture/b...BEDDING
/category/home-and-furniture/f...FURNITURE
/category/home-and-furniture/c...KITCHEN
/category/lightingLIGHTING
/category/home-and-furniture/c...CURTAINS
/category/brandsNo Text
/category/brandsSHOP ALL BRANDS
/category/home-and-furnitureNo Text
/category/home-and-furnitureFOGARTY
/category/brands/dorma/all-dormaNo Text
/category/brands/dorma/all-dormaDORMA
/category/home-and-furniture/f...No Text
/category/home-and-furniture/f...SILENTNIGHT
/category/brands/tefal/all-tefalNo Text
/category/brands/tefal/all-tefalTEFAL
/category/brands/brabantiaNo Text
/category/brands/brabantiaBRABANTIA
/category/brands/joseph-josephNo Text
/category/brands/joseph-josephJOSEPH JOSEPH
/category/brands/disney/all-di...No Text
/category/brands/disney/all-di...DISNEY
/category/home-and-furnitureNo Text
/category/home-and-furniturebedroom
/category/home-and-furnitureNo Text
/category/home-and-furnitureLiving room
/category/home-and-furniture/c...No Text
/category/home-and-furniture/c...Kitchen & dining
/category/home-and-furnitureNo Text
/category/home-and-furnitureBathroom
/category/home-and-furniture/f...No Text
/category/home-and-furniture/f...Hallway
/category/kidsNo Text
/category/kidsKids'
/category/home-and-furniture/f...No Text
/category/home-and-furniture/f...Home office
/info/delivering-joy-at-christmasIMG-ALT Help us make a difference
/info/delivering-joy-at-christmasHelp us make a difference Delivering Joy
/category/home-and-furnitureIMG-ALT In-store pick-up on 50,000+ products
/category/home-and-furnitureIn-store pick-up on 50,000+ products Click & Collect
/info/gift-cardsIMG-ALT The gift that lets them choose
/info/gift-cardsThe gift that lets them choose Gift cards
/info/about/pausa-coffee-shopsIMG-ALT What’s new at Pausa this autumn
/info/about/pausa-coffee-shopsWhat’s new at Pausa this autumn SEASONAL TREATS
/info/about/charityIMG-ALT We’ve partnered with Age UK
/info/about/charityWe’ve partnered with Age UK Find out more
/info/about/take-back-schemeIMG-ALT Pass on your pre-loved textiles
/info/about/take-back-schemePass on your pre-loved textiles HERE’S HOW
/info/about/mattress-and-furni...IMG-ALT Clearing out a mattress or furniture?
/info/about/mattress-and-furni...Clearing out a mattress or furniture? SEE WHAT WE CAN COLLECT
/category/dunelm-b2b/commercia...IMG-ALT Styles for commercial use
/category/dunelm-b2b/commercia...Styles for commercial use SEE OUR RANGE
/info/help/terms-and-conditionsTerms and Conditions
/info/help/privacyPrivacy Policy
https://www.dunelm.com/contact-usContact Us
https://www.dunelm.com/info/helpText duplicate Help
https://www.dunelm.com/trackTrack My Order
/info/help/returns-and-refundsReturns & Refunds
/info/help/cancellationsCancellations
/info/help/frequently-asked-qu...FAQs
/info/about/airtaskerAirtasker
/info/product-guaranteesProduct Guarantees
https://www.dunelm.com/contact-usText duplicate Contact Us
https://www.dunelm.com/info/helpText duplicate Help
https://www.dunelm.com/trackText duplicate Track My Order
/info/help/returns-and-refundsText duplicate Returns & Refunds
/info/help/cancellationsText duplicate Cancellations
/info/help/frequently-asked-qu...Text duplicate FAQs
/info/about/airtaskerText duplicate Airtasker
/info/product-guaranteesText duplicate Product Guarantees
/info/help/deliveryHome Delivery
https://www.dunelm.com/storesStore Locator
/info/help/click-and-collectClick & Collect
/info/gift-cardsGift Cards
/category/brandsBrands
/info/help-and-advice-guidesHelp & Advice Guides
/info/finance-options-to-suit-youFinance Options
/info/student-discountStudent Discount
/info/help/deliveryText duplicate Home Delivery
https://www.dunelm.com/storesText duplicate Store Locator
/info/help/click-and-collectText duplicate Click & Collect
/info/gift-cardsText duplicate Gift Cards
/category/brandsText duplicate Brands
/info/help-and-advice-guidesText duplicate Help & Advice Guides
/info/finance-options-to-suit-youText duplicate Finance Options
/info/student-discountText duplicate Student Discount
/info/about-usAbout Us
https://www.dunelmcareers.com/External Subdomain Careers
/info/about/charityCharity
https://corporate.dunelm.com/External Subdomain Corporate
https://corporate.dunelm.com/s...External Subdomain Sustainability
/info/about/pausa-coffee-shopsPausa Coffee Shops
/info/dunelm-business-to-businessBusiness to Business
/info/dunelm-reviewsReviews
/info/about-usText duplicate About Us
https://www.dunelmcareers.com/External Subdomain Text duplicate Careers
/info/about/charityText duplicate Charity
https://corporate.dunelm.com/External Subdomain Text duplicate Corporate
https://corporate.dunelm.com/s...External Subdomain Text duplicate Sustainability
/info/about/pausa-coffee-shopsText duplicate Pausa Coffee Shops
/info/dunelm-business-to-businessText duplicate Business to Business
/info/dunelm-reviewsText duplicate Reviews
/info/about/take-back-schemePass It On & Take Back
/info/help/paymentSafe & Secure Payments
/info/help/terms-and-conditionsTerms & Conditions
/info/help/privacyText duplicate Privacy Policy
/info/help/cookiesCookie Policy
/info/help/product-safety-recallsProduct Safety Recalls
/info/help/giveaway-terms-and-...Giveaway Terms & Conditions
/info/help/promotions-terms-an...Promotions Terms & Conditions
/info/about/take-back-schemeText duplicate Pass It On & Take Back
/info/help/paymentText duplicate Safe & Secure Payments
/info/help/terms-and-conditionsText duplicate Terms & Conditions
/info/help/privacyText duplicate Privacy Policy
/info/help/cookiesText duplicate Cookie Policy
/info/help/product-safety-recallsText duplicate Product Safety Recalls
/info/help/giveaway-terms-and-...Text duplicate Giveaway Terms & Conditions
/info/help/promotions-terms-an...Text duplicate Promotions Terms & Conditions
https://www.facebook.com/DunelmUKNew window External Subdomain IMG-ALT Facebook
https://www.pinterest.com/dune...New window External Subdomain IMG-ALT Pinterest
https://www.instagram.com/dune...New window External Subdomain IMG-ALT Instagram
https://www.youtube.com/user/D...New window External Subdomain IMG-ALT Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dunelm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (823 kB).
The page response time is excellent with 0.07 seconds.

HTTP Response Header

NameValue
content-typetext/html
x-timerS1729229275.645515,VS0,VE344
log-originstatus=200
fastly-restarts1
cache-controlmax-age=0, must-revalidate
content-encodinggzip
accept-rangesbytes
age111
dateFri, 18 Oct 2024 05:29:45 GMT
set-cookie53 Characters
correlationidd90e2945-0ca8-407a-a912-f78b3561ca0f
x-cacheMISS, HIT
x-cache-hits0, 0
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
access-control-allow-originhttps://www.dunelm.com
alt-svch3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length206362
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 4,513 referring domains.
This page has 104,789 backlinks.
This page has backlinks from 3,092 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /*f_attributes*
Disallow: /*search?*
Disallow: /*/imagezoom*
Disallow: /*/colourpicker*
Disallow: /facet/
Disallow: /product/*?colour*
Disallow: /*?referrer*
Disallow: /track
Disallow: /checkout
Disallow: /basket
Disallow: /my-account/
Disallow: /category/*?page=*&*
Disallow: /category/*?*&page=*
Allow: /tracks-poles-and-fixtures
Allow: /product/*made-to-measure*?colour*

User-agent: Googlebot-Image
Allow: /

User-agent: AdsBot-Google
Disallow: /webapp/

User-agent: AdsBot-Google-Mobile
Disallow: /webapp/

Sitemap: https://www.dunelm.com/sitemap.xml

Similar sites

Search preview

www.dunelm.com
Dunelm | The UK's Leading Home Furnishings Retailer
Welcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Dunelm71%Check
products56%Check
day55%Check
SHOP54%Check
miss54%Check
Furniture52%Check
Bedding52%Check
mattresses50%Check
Hurry50%Check
Collect47%Check
Show more keywords and terms

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Cookie Policy

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