Dunelondon.com - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
65% 
Page structure
58% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.09 s
File size
339.00 kB
Words
1134
Media files
61
Number of links
337 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shoes, Boots, Sandals & Accessories | Dune London
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The hottest new trends, stand-out shoes and must-have bags. Shop the latest Ladies & Men's footwear from Dune
The length of the meta description is perfect. (703 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dunelondon.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe hottest new trends, stand-out shoes and must-have bags. Shop the latest Ladies & Men's footwear from Dune
keywordsDune London
format-detectiontelephone=no
msapplication-TileColor#ffffff
theme-color#ffffff
msapplication-TileImage/on/demandware.static/Sites-DuneUK-Site/-/en_GB/v1723872765902/images/favicons/ms-icon-144x144.png
msapplication-config/on/demandware.static/Sites-DuneUK-Site/-/default/dw0828b1b2/images/favicons/browserconfig.xml
langen
x-ua-compatibleie=edge
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charsetUTF-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
This page contains 1134 words. That's ok.
20.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...brary/default/dwe8d6e2dc/images/logo.svgDune LondonDune London
...TIONAL_LADIES_HUCKLE_BLACK-1200X1500.jpgWomen's Catalog Image
...DL_AW24_TRANSITIONAL_MENS_SIMLEY_TAN.jpgWomen's Catalog Image
...ories/DL_SS24_NAV_SummerPromo_Launch.jpgWomen's Catalog Image
...ories/DL_SS24_NAV_SummerPromo_Launch.jpgWomen's Catalog Image
...24_TRANSITIONAL_ACCS_DECIDED_DENIM 1.jpgWomen's Catalog Image
...24_TRANSITIONAL_ACCS_PRIMROSES_BLACK.jpgWomen's Catalog Image
...24_STYLESERIES_ACCESSORIES_KEFALONIA.jpgWomen's Catalog Image
..._SS24_HIGHSUMMER_ACCS_GUESSING_AMBER.jpgWomen's Catalog Image
...ome/DL_SS24_Homepage_Week28_Hero_DesktopNo alt attribute provided
...home/DL_SS24_Homepage_Week28_Hero_MobileNo alt attribute provided
...DL_SS24_Homepage_Week28_Category_01_DualContrasting toe cap ballet pumps with bow detail in blue and cream
...DL_SS24_Homepage_Week28_Category_01_DualContrasting toe cap ballet pumps with bow detail in blue and cream
...DL_SS24_Homepage_Week28_Category_02_DualWoven shoulder bag in tan, pewter, burgundy and black
...DL_SS24_Homepage_Week28_Category_02_DualWoven shoulder bag in tan, pewter, burgundy and black
...DL_SS24_Homepage_Week28_Category_03_DualWomen's Lace Up Chunky Flatform Trainers
...DL_SS24_Homepage_Week28_Category_03_DualWomen's Lace Up Chunky Flatform Trainers
...DL_SS24_Homepage_Week28_Category_04_DualNo alt attribute provided
...DL_SS24_Homepage_Week28_Category_04_DualNo alt attribute provided
.../products/EPISODE2-2026500620047107_SideEpisode - LeopardEpisode - Leopard
...ium/products/DENT-0022511200008776_FrontDent - LeopardDent - Leopard
...roducts/EVANGELYN2-2026500620048380_SideEvangelyn - SilverEvangelyn - Silver
...m/products/HELENAS-0075510780005515_SideHelenas - SilverHelenas - Silver
...oducts/DELIBERATE-0019511200004310_FrontDeliberate - PewterDeliberate - Pewter
...um/products/JOSSEY-0099504510002516_SideJossey - GoldJossey - Gold
...products/COMPELLED-0095504510023781_SideCompelled - CaramelCompelled - Caramel
.../products/GLAIRING-0076500620009516_SideGlairing - GoldGlairing - Gold
...m/products/HIGHEST-0075510780004879_SideHighest - Dark RedHighest - Dark Red
...um/products/DORRY-0019500110109887_FrontDorry - BerryDorry - Berry
...to,q_auto/v1/home/DL_SS24_SummerPromo_HPNo alt attribute provided
..._auto/v1/home/DL_SS24_SummerPromo_HP_MblNo alt attribute provided
...ome/DL_SS24_Homepage_Week28_Editorial_01Gold embellished slider sandals
...ome/DL_SS24_Homepage_Week28_Editorial_01Gold embellished slider sandals
...e/DL_SS24_Homepage_WeekXX_Editorial_02_2No alt attribute provided
...e/DL_SS24_Homepage_WeekXX_Editorial_02_2No alt attribute provided
...e/DL_SS24_Homepage_Week21_Editorial_05_1No alt attribute provided
...e/DL_SS24_Homepage_Week21_Editorial_05_1No alt attribute provided
...e/DL_SS24_Homepage_Week21_Editorial_03_1No alt attribute provided
...e/DL_SS24_Homepage_Week21_Editorial_03_1No alt attribute provided
...e_Week07_Category_08_Dual_Womens_SandalsHand holding a chunky black sandal with a flatform sole and large buckle detil
...e_Week07_Category_08_Dual_Womens_SandalsHand holding a chunky black sandal with a flatform sole and large buckle detil
..._Category_07_Womens_Block_Heeled_SandalsBlock heeled sandal with buckle detail straps and platform sole
..._Category_07_Womens_Block_Heeled_SandalsBlock heeled sandal with buckle detail straps and platform sole
...1/home/DL_SS24_Homepage_Week20_SEO_01_WWNo alt attribute provided
...1/home/DL_SS24_Homepage_Week20_SEO_01_WWNo alt attribute provided
...S24_LADIES_LYNKS_LOTO_LAPLIN_GROUPSHOT_1Women’s leather gladiator sandals in black and ecru
...S24_LADIES_LYNKS_LOTO_LAPLIN_GROUPSHOT_1Women’s leather gladiator sandals in black and ecru
...ome/DL_SS24_Homepage_WeekXX_Editorial_08No alt attribute provided
...ome/DL_SS24_Homepage_WeekXX_Editorial_08No alt attribute provided
...1/home/DL_SS24_Homepage_WeekXX_SEO_01_MWMen's slider sandal in brown and black leather
...1/home/DL_SS24_Homepage_WeekXX_SEO_01_MWMen's slider sandal in brown and black leather
...1/home/DL_SS24_Homepage_WeekXX_SEO_02_MWNo alt attribute provided
...1/home/DL_SS24_Homepage_WeekXX_SEO_02_MWNo alt attribute provided
...1/home/DL_SS24_Homepage_WeekXX_SEO_03_MWMen's woven leather loafers in tan, navy and dark brown
...1/home/DL_SS24_Homepage_WeekXX_SEO_03_MWMen's woven leather loafers in tan, navy and dark brown
...ek17_Category_04_Dual_Men_s_Casual_ShoesMen's casual espadrille loafers in brown and navy suede
...ek17_Category_04_Dual_Men_s_Casual_ShoesMen's casual espadrille loafers in brown and navy suede
...uto/v1/home/DL_SS24_Homepage_Week15_GoldWomen's wedge espadrille heel in gold leather with pleated gold clutch bag
...uto/v1/home/DL_SS24_Homepage_Week15_GoldWomen's wedge espadrille heel in gold leather with pleated gold clutch bag
...e/DL_SS24_Homepage_Week21_Editorial_04_1No alt attribute provided
...e/DL_SS24_Homepage_Week21_Editorial_04_1No alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 City Escape
H2 City Escape Duplicate text
H2 New In
H2 Select a Size:
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Empty heading
H2 Empty heading
H2 Sun Soaked Sandals
H2 Sun Soaked Sandals Duplicate text
H2 Modern Boho
H2 Modern Boho Duplicate text
H2 Bright Whites
H2 Bright Whites Duplicate text
H2 Dress To Impress
H2 Dress To Impress Duplicate text
H2 Laid Back Luxe
H2 Laid Back Luxe Duplicate text
H2 Gold Rush
H2 Gold Rush Duplicate text
H2 Back To Black
H2 Back To Black Duplicate text
H2 Bestsellers
H2 Remove Product?
H3 Women's Shoes
H3 Women's Bags
H3 Women's Trainers
H3 Men's Shoes
H3 Women's Chunky Sandals
H3 Women's Platform Sandals
H3 Women's Clutch Bags
H3 Women's Gladiator Sandals
H3 Men's Sandals
H3 Men's Espadrilles
H3 Men's Loafers
H3 Men's Boat Shoes
H6 Find a store
H6 Account
H6 Customer Service
H6 About Dune London
H6 Find a store Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
21 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dunelondon.com/Anchor Skip to main content
https://www.dunelondon.com/Anchor Skip to footer content
/customer-service/delivery.htmlNew window Subdomain FREE DELIVERY ON ORDERS OVER £120 T&CS APPLY
https://www.dunelondon.com/Anchor SIGN UP TO EMAILS FOR 10% OFF YOUR FIRST ORDER
/customer-service/delivery.htmlNew window Subdomain FREE CLICK & COLLECT T&CS APPLY
https://www.dunelondon.com/IMG-ALT Dune London
A-TITLE Dune London Home
https://www.dunelondon.com/loginSubdomain A-TITLE Sign In
/wishlistSubdomain A-TITLE View Wishlist
https://www.dunelondon.com/cartSubdomain No Text
/wishlistText duplicate View Wishlist
https://www.dunelondon.com/cartView Bag
A-TITLE View Bag
https://www.dunelondon.com/cartText duplicate View Bag
A-TITLE View Bag
/new-arrivals/Subdomain New In
/new-arrivals/Subdomain Shop All
/new-arrivals/New Arrivals
/new-arrivals/womens-new-in/Women's New In
/new-arrivals/mens-new-in/Men's New In
/new-arrivals/coming-soon/Coming Soon
/new-arrivals/Shop All New Arrivals
/new-arrivals/womens-new-in/Subdomain Shop Women's New In
IMG-ALT Women's Catalog Image
/new-arrivals/mens-new-in/Subdomain Shop Men's New In
IMG-ALT Women's Catalog Image
/all-womens-footwear-and-acces...Women
/all-womens-footwear-and-acces...Text duplicate Shop All
/womens-sandals/Women's Sandals
/womens-sandals/womens-flat-sa...Flat Sandals
/womens-sandals/womens-heeled-...Heeled Sandals
/womens-sandals/womens-wedge-s...Wedge Sandals
/womens-sandals/womens-wide-fi...Wide Fit Sandals
/womens-sandals/womens-block-h...Block Heeled Sandals
/womens-sandals/womens-gold-sa...Gold Sandals
/womens-sandals/womens-chunky-...Chunky Sandals
/womens-sandals/womens-platfor...Platform Sandals
/womens-sandals/black/Subdomain Black Sandals
/womens-sandals/white/Subdomain White Sandals
/womens-sandals/womens-loupe-s...Loupe Sandals
/womens-sandals/womens-gladiat...Gladiator Sandals
/womens-sandals/Shop All Women's Sandals
/womens-shoes/Women's Shoes
/womens-shoes/womens-heels/Heels
/womens-shoes/womens-flat-shoes/Flat Shoes
/womens-shoes/womens-trainers/Trainers
/womens-shoes/womens-loafers/Loafers
/womens-shoes/womens-wedding-s...Wedding Shoes
/womens-shoes/womens-court-shoes/Court Shoes
/womens-shoes/womens-wide-fit-...Wide Fit Shoes
/womens-shoes/ballet-pumps/Ballet Pumps
/womens-shoes/womens-episode-t...Episode Trainers
/womens-shoes/Shop All Women's Shoes
/womens-boots/Women's Boots
/womens-boots/womens-ankle-boots/Ankle Boots
/womens-boots/womens-knee-high...Knee High Boots
/womens-boots/womens-chelsea-b...Chelsea Boots
/womens-boots/black/Subdomain Black Boots
/womens-boots/womens-western-b...Western Cowboy Boots
/womens-boots/womens-biker-boots/Biker Boots
/womens-boots/womens-wide-fit-...Wide Fit Boots
/womens-boots/Shop All Women's Boots
/womens-seasonal-offers/Subdomain Shop Now
IMG-ALT Women's Catalog Image
/all-mens-footwear-and-accesso...Men
/all-mens-footwear-and-accesso...Text duplicate Shop All
/mens-shoes/Men's Shoes
/mens-shoes/mens-smart-shoes/Smart Shoes
/mens-shoes/mens-casual-shoes/Casual Shoes
/mens-shoes/mens-loafers/Text duplicate Loafers
/mens-shoes/mens-trainers/Text duplicate Trainers
/mens-shoes/black/Subdomain Black Shoes
/mens-shoes/brown/Subdomain Brown Shoes
/mens-shoes/mens-wide-fit-shoes/Text duplicate Wide Fit Shoes
/mens-shoes/mens-brogues/Brogues
/mens-shoes/mens-boat-shoes/Boat Shoes
/mens-shoes/mens-espadrilles/Espadrilles
/mens-shoes/white/Subdomain White Shoes
/mens-shoes/Shop All Men's Shoes
/mens-boots/Men's Boots
/mens-boots/mens-chelsea-boots/Text duplicate Chelsea Boots
/mens-boots/mens-casual-boots/Casual Boots
/mens-boots/mens-smart-boots/Smart Boots
/mens-boots/brown/Subdomain Brown Boots
/mens-boots/mens-chukka-boots/Chukka Boots
/mens-boots/black/Subdomain Text duplicate Black Boots
/mens-boots/Shop All Men's Boots
/mens-sandals/Men's Sandals
/mens-sandals/mens-leather-san...Leather Sandals
/mens-sandals/mens-sliders/Sliders
/mens-sandals/mens-flip-flops/Flip Flops
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IMG-ALT Women's Catalog Image
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www.dunelondon.com
Shoes, Boots, Sandals & Accessories | Dune London
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