Eder-maschinenbau.de - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
82% 
Page structure
62% 
Link structure
25% 
Server
79% 
External factors
100% 
SEO Score
Response time
5.33 s
File size
151.70 kB
Words
1039
Media files
17
Number of links
168 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Startseite - EDER Maschinenbau GmbH
The length of the page title is perfect. (360 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.eder-maschinenbau.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification4w2006t5weksvn923u74jqqx55xegf
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorElementor 3.21.8; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.eder-maschinenbau.de/wp-content/uploads/2022/03/Logo_EDER_Maschinenbau_GmbH.svg
article:publisherhttps://www.facebook.com/EDER.Maschinenbau/
article:modified_time2024-06-13T10:49:10+00:00
langde-de
twitter:cardsummary_large_image
og:localede_DE
og:typewebsite
og:titleStartseite - EDER Maschinenbau GmbH
og:descriptionInnovative, robuste Geräte für Land-, Forst- und Holzwirtschaft Innovative, robuste Geräte für Land-, Forst- und Holzwirtschaft EDER – Maschinenbau. Qualität seit 1970. EDER – Forstgeräte Das Wolfenbütteler Familienunternehmen EDER – Maschinenbau GmbH ist ein globaler Anbieter von Forstgeräten. Die Produktpalette besteht aus tragbaren Winden, Klettergeräten, Fällkeilen, diversen Anbaugeräten an Kettensägen sowie dem Spaltgerät und Hydraulikaggregat. Neben diesen […]
og:urlhttps://www.eder-maschinenbau.de/
og:site_nameEDER Maschinenbau GmbH
og:imagehttps://www.eder-maschinenbau.de/wp-content/uploads/2022/04/Startseite_-Transportable-Seilwinden-1024x819.jpg
charsetUTF-8

Test up to 1.000 webpages of eder-maschinenbau.de with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
These Typos were found:
  • unteranderem => unter anderem
This page contains 1039 words. That's ok.
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Innovative, robuste Geräte für Land-, Forst- und Holzwirtschaft
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Innovative, robuste Geräte für Land-, Forst- und Holzwirtschaft
H1 Innovative, robuste Geräte für Land-, Forst- und Holzwirtschaft Duplicate text
H2 EDER - Forstgeräte
H2 Messeankündigungen
H2 Fräs- und Dreharbeiten
H3 Tragbare Seilwinden
H3 NEU seit Februar 2024 im Handel erhältlich
H3 Anbaugeräte für Motorsägen
H3 Klettergeräte
H3 NEU seit Februar 2024 im Handel erhältlich Duplicate text
H3 Spaltgerät und Hydraulikaggregat
H3 Fällkeile / Fällheber
H3 15.03.-16.03.2024 FISAT-Technikseminar
H3 12.04.-14.04.2024 Forst live
H3 23.04.-25.04.24 - Baumpflegetage
H3 09.05.-12.05.24 - Scholzkopf festival 2024
H3 18.05.-20.05.24 - 21. Blockenhausencup
H3 19.06.-22.06.24 - 18. kwf - tagung
H3 30.07.-21.07.24 - Demo forest
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.eder-maschinenbau.de/Anchor Zum Inhalt wechseln
/haendlerportal/Subdomain Händlerportal
https://www.eder-maschinenbau.de/Subdomain No Text
https://www.eder-maschinenbau.de/Subdomain Startseite
/ueber-uns/Subdomain Über Uns
/ueber-uns/Subdomain Anchor Jobs
/ueber-uns/Subdomain Anchor Kontakt
/forstgeraete/Subdomain Forstgeräte
/forstgeraete/tragbare-seilwin...Subdomain Tragbare Seilwinden
/forstgeraete/tragbare-seilwin...Subdomain EDER – Powerwinch 500
/forstgeraete/tragbare-seilwin...Subdomain EDER – Powerwinch 400
/forstgeraete/tragbare-seilwin...Subdomain EDER – Powerwinch 1200
/forstgeraete/tragbare-seilwin...Subdomain EDER – Powerwinch 1200 B
/forstgeraete/tragbare-seilwin...Subdomain EDER – Powerwinch 1800
/forstgeraete/tragbare-seilwin...Subdomain Zubehör
/forstgeraete/faellkeile/Subdomain Fällkeile / Fällheber
/forstgeraete/faellkeile/faell...Subdomain EDER – Titan 80 Pro
/forstgeraete/faellkeile/eder-...Subdomain EDER – Funk Titan 80
/forstgeraete/faellkeile/eder-...Subdomain EDER – Titan 50
/forstgeraete/faellkeile/eder-...Subdomain EDER – Fällheber
/forstgeraete/faellkeile/eder-...Subdomain EDER – Hydraulische Funkfällsysteme
/forstgeraete/anbaugeraete-fue...Subdomain Anbaugeräte für Motorsägen
/forstgeraete/anbaugeraete-fue...Subdomain Riemenantrieb
/forstgeraete/anbaugeraete-fue...Subdomain ESG1 Schälgerät
/forstgeraete/anbaugeraete-fue...Subdomain EPH1 Planhobel
/forstgeraete/anbaugeraete-fue...Subdomain ERH1 Rundhobel
/forstgeraete/anbaugeraete-fue...Subdomain ESF1 Scheibenfräse
/forstgeraete/anbaugeraete-fue...Subdomain EKH1 Konturhobel
/forstgeraete/anbaugeraete-fue...Subdomain ERB1 Rundbürste
/forstgeraete/anbaugeraete-fue...Subdomain EBF1 Borkenkäferfräse
/forstgeraete/anbaugeraete-fue...Subdomain ETH1 Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Kettenantrieb
/forstgeraete/anbaugeraete-fue...Subdomain ESG-C Schälgerät
/forstgeraete/anbaugeraete-fue...Subdomain EPH-C Planhobel
/forstgeraete/anbaugeraete-fue...Subdomain ERH-C Rundhobel
/forstgeraete/anbaugeraete-fue...Subdomain ESF-C Scheibenfräse
/forstgeraete/anbaugeraete-fue...Subdomain EKH-C Konturhobel
/forstgeraete/anbaugeraete-fue...Subdomain ENF-C Nutenfräse
/forstgeraete/anbaugeraete-fue...Subdomain ERB-C Rundbürste
/forstgeraete/anbaugeraete-fue...Subdomain EBR-C Borkenkäferfräse
/forstgeraete/anbaugeraete-fue...Subdomain ETH-C Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain ETH-C-mini Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Zubehör
/forstgeraete/spaltgeraet-und-...Subdomain Spaltgerät & Hydraulikaggregat
/forstgeraete/eder-augenfraese/Subdomain Augenfräser
/forstgeraete/eder-presssystem/Subdomain Presssystem
/forstgeraete/eder-stammpresse/Subdomain Stammpresse
/hoehenarbeiten/Subdomain Höhenarbeiten
/hoehenarbeiten/klettergeraet/Subdomain Klettergeräte
/fraes-und-dreharbeiten/Subdomain Fräs- und Dreharbeiten
/fraes-und-dreharbeiten/Subdomain Leistungen
/fraes-und-dreharbeiten/refere...Subdomain Referenzen
/qualitaet/Subdomain Qualität
https://www.eder-maschinenbau.de/Subdomain Text duplicate Startseite
/ueber-uns/Subdomain Text duplicate Über Uns
/ueber-uns/Subdomain Anchor Text duplicate Jobs
/ueber-uns/Subdomain Anchor Text duplicate Kontakt
/forstgeraete/Subdomain Text duplicate Forstgeräte
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate Tragbare Seilwinden
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 500
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 400
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 1200
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 1200 B
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 1800
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate Zubehör
/forstgeraete/faellkeile/Subdomain Text duplicate Fällkeile / Fällheber
/forstgeraete/faellkeile/faell...Subdomain Text duplicate EDER – Titan 80 Pro
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Funk Titan 80
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Titan 50
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Fällheber
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Hydraulische Funkfällsysteme
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Anbaugeräte für Motorsägen
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Riemenantrieb
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESG1 Schälgerät
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EPH1 Planhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERH1 Rundhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESF1 Scheibenfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EKH1 Konturhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERB1 Rundbürste
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EBF1 Borkenkäferfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ETH1 Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Kettenantrieb
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESG-C Schälgerät
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EPH-C Planhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERH-C Rundhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESF-C Scheibenfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EKH-C Konturhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ENF-C Nutenfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERB-C Rundbürste
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EBR-C Borkenkäferfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ETH-C Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ETH-C-mini Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Zubehör
/forstgeraete/spaltgeraet-und-...Subdomain Text duplicate Spaltgerät & Hydraulikaggregat
/forstgeraete/eder-augenfraese/Subdomain Text duplicate Augenfräser
/forstgeraete/eder-presssystem/Subdomain Text duplicate Presssystem
/forstgeraete/eder-stammpresse/Subdomain Text duplicate Stammpresse
/hoehenarbeiten/Subdomain Text duplicate Höhenarbeiten
/hoehenarbeiten/klettergeraet/Subdomain Text duplicate Klettergeräte
/fraes-und-dreharbeiten/Subdomain Text duplicate Fräs- und Dreharbeiten
/fraes-und-dreharbeiten/Subdomain Text duplicate Leistungen
/fraes-und-dreharbeiten/refere...Subdomain Text duplicate Referenzen
/qualitaet/Subdomain Text duplicate Qualität
/en/Subdomain EN
https://www.eder-maschinenbau.de/Anchor No Text
/ueber-uns/Subdomain Anchor unverbindlich anfragen
/forstgeraete__trashed/tragbar...Subdomain weitere informationen
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate weitere informationen
/forstgeraete__trashed/anbauge...Subdomain Text duplicate weitere informationen
/forstgeraete__trashed/kletter...Subdomain Text duplicate weitere informationen
/forstgeraete/klettergeraet/Subdomain Text duplicate weitere informationen
/forstgeraete__trashed/spaltge...Subdomain Text duplicate weitere informationen
/forstgeraete/faellkeile/Subdomain Text duplicate weitere informationen
https://www.fisat.de/fisat-tec...External Subdomain No Text
https://www.fisat.de/fisat-tec...External Subdomain 15.03.-16.03.2024 FISAT-Technikseminar
https://www.forst-live.de/de?g...External Subdomain No Text
https://www.forst-live.de/de?g...External Subdomain 12.04.-14.04.2024 Forst live
https://www.deutsche-baumpfleg...External Subdomain No Text
https://www.deutsche-baumpfleg...External Subdomain 23.04.-25.04.24 - Baumpflegetage
https://holzkunst-scholz.de/pa...External No Text
https://holzkunst-scholz.de/pa...External 09.05.-12.05.24 - Scholzkopf festival 2024
https://blockhausencup.de/External No Text
https://blockhausencup.de/External 18.05.-20.05.24 - 21. Blockenhausencup
https://kwf-tagung.net/External No Text
https://kwf-tagung.net/External 19.06.-22.06.24 - 18. kwf - tagung
https://www.demoforest.be/en/External Subdomain No Text
https://www.demoforest.be/en/External Subdomain 30.07.-21.07.24 - Demo forest
/forstgeraete__trashed/fraes-u...Subdomain Text duplicate weitere informationen
/impressum/Subdomain Impressum
/datenschutzerklaerung/Subdomain Datenschutz
/ueber-uns/Subdomain Anchor Text duplicate Kontakt
https://www.facebook.com/EDER....New window External Subdomain Facebook
https://www.youtube.com/channe...New window External Subdomain Youtube
https://www.instagram.com/eder...New window External Subdomain Instagram
https://www.eder-maschinenbau.de/Anchor No Text
https://www.eder-maschinenbau.de/Subdomain Text duplicate Startseite
/ueber-uns/Subdomain Text duplicate Über Uns
/ueber-uns/Subdomain Anchor Text duplicate Jobs
/ueber-uns/Subdomain Anchor Text duplicate Kontakt
/forstgeraete/Subdomain Text duplicate Forstgeräte
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate Tragbare Seilwinden
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 500
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 400
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 1200
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 1200 B
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate EDER – Powerwinch 1800
/forstgeraete/tragbare-seilwin...Subdomain Text duplicate Zubehör
/forstgeraete/faellkeile/Subdomain Text duplicate Fällkeile / Fällheber
/forstgeraete/faellkeile/faell...Subdomain Text duplicate EDER – Titan 80 Pro
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Funk Titan 80
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Titan 50
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Fällheber
/forstgeraete/faellkeile/eder-...Subdomain Text duplicate EDER – Hydraulische Funkfällsysteme
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Anbaugeräte für Motorsägen
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Riemenantrieb
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESG1 Schälgerät
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EPH1 Planhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERH1 Rundhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESF1 Scheibenfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EKH1 Konturhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERB1 Rundbürste
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EBF1 Borkenkäferfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ETH1 Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Kettenantrieb
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESG-C Schälgerät
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EPH-C Planhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERH-C Rundhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ESF-C Scheibenfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EKH-C Konturhobel
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ENF-C Nutenfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ERB-C Rundbürste
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate EBR-C Borkenkäferfräse
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ETH-C Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate ETH-C-mini Troghöhler
/forstgeraete/anbaugeraete-fue...Subdomain Text duplicate Zubehör
/forstgeraete/spaltgeraet-und-...Subdomain Text duplicate Spaltgerät & Hydraulikaggregat
/forstgeraete/eder-augenfraese/Subdomain Text duplicate Augenfräser
/forstgeraete/eder-presssystem/Subdomain Text duplicate Presssystem
/forstgeraete/eder-stammpresse/Subdomain Text duplicate Stammpresse
/hoehenarbeiten/Subdomain Text duplicate Höhenarbeiten
/hoehenarbeiten/klettergeraet/Subdomain Text duplicate Klettergeräte
/fraes-und-dreharbeiten/Subdomain Text duplicate Fräs- und Dreharbeiten
/fraes-und-dreharbeiten/Subdomain Text duplicate Leistungen
/fraes-und-dreharbeiten/refere...Subdomain Text duplicate Referenzen
/qualitaet/Subdomain Text duplicate Qualität

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.eder-maschinenbau.de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.33 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (152 kB).

HTTP Response Header

NameValue
dateFri, 12 Jul 2024 19:22:29 GMT
serverApache/2.4.59 (Unix)
x-powered-byPHP/8.0.30
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.eder-maschinenbau.de/wp-json/>; rel="https://api.w.org/", <https://www.eder-maschinenbau.de/wp-json/wp/v2/pages/59>; rel="alternate"; type="application/json", <https://www.eder-maschinenbau.de/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
content-length24294
content-typetext/html; charset=UTF-8
set-cookie44 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 49 referring domains.
This page has 213 backlinks.
This page has backlinks from 49 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.eder-maschinenbau.de/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.eder-maschinenbau.de
Startseite - EDER Maschinenbau GmbH

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
EDER65%Check
Eder Maschinenbau62%Check
EDER Maschinenbau GmbH57%Check
Forst56%Check
Geräte54%Check
Maschinenbau GmbH54%Check
Innovative54%Check
robuste54%Check
Land54%Check
Holzwirtschaft54%Check

Test up to 1.000 webpages of eder-maschinenbau.de with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions