effectory.com | Website SEO Review

Response time

0.04 s

File size

155.50 kB

Words

623

Media files

27

Number of links

32 internal / 12 external

Meta specifications 80% achieved

Title

(Critically important)

Effectory - Listen. Learn. Lead.

The length of the page title is perfect. (278 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

%%cf_summary%%

The meta description is too short. (127 pixels out of 1000 max pixel length) Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.effectory.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	%%cf_summary%%
generator	WPML ver:4.6.10 stt:37,1,3;
msapplication-TileImage	https://www.effectory.com/wp-content/uploads/cropped-icon-512-270x270.png
article:modified_time	2024-03-21T13:20:10+00:00
lang	en
twitter:card	summary_large_image
twitter:title	Homepage
twitter:description	Europe's leading provider of Employee Listening solutions. Every year we help over 1.200 organizations in more than 110 countries.
twitter:site	@Effectory
og:locale	en_US
og:type	website
og:title	Homepage
og:description	%%cf_summary%%
og:url	https://www.effectory.com/
og:site_name	Effectory
og:image	https://www.effectory.com/wp-content/uploads/Effectory-Europe-leading-provider-of-employee-listening-solutions.jpg
og:image:width	1200
og:image:height	627
og:image:type	image/jpeg
X-UA-Compatible	IE=edge
charset	UTF-8

Page quality 83% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 623 words. That's ok.

30.8% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

11 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 14.11 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/wp-content/uploads/logo.svg	Effectory
data:[...] Base64	Effectory
data:[...] Base64	Effectory
data:[...] Base64	Employee feedback that fuels success
data:[...] Base64	Surveys, analytics and strategies for the entire employee experience
...perience-platform-header-en-1024x920.png	Surveys, analytics and strategies for the entire employee experience
...y-employee-engagement-illustration01.svg	employee engagement
...ry-employee-wellbeing-illustration02.svg	employee wellbeing
...employee-satisfaction-illustration03.svg	employee satisfaction
data:[...] Base64	Find out employee needs – directly from them
data:[...] Base64	Decrease the time spent on performing surveys
data:[...] Base64	Monitor key metrics such as inclusion, well-being and team collaboration
data:[...] Base64	Check-in on employee sentiment after organizational transformation
data:[...] Base64	Evaluate and improve your hybrid work model
data:[...] Base64	Industry-leading approach to data security
data:[...] Base64	Listen
data:[...] Base64	3 Smart ways to use employee feedback: Part 3 – How to manage organizational change through surveys
data:[...] Base64	3 smart ways to use employee feedback: Part 2 – How to target specific teams or groups with surveys
data:[...] Base64	3 smart ways to use employee feedback: Part 1 – How to conduct program and policy evaluation surveys
data:[...] Base64	Why Effectory?
data:[...] Base64	200+ specialistsand strategists
data:[...] Base64	Users love oureasy-to-use platform
data:[...] Base64	ISO certified andGDPR compliant
data:[...] Base64	Surveys available in60 languages
data:[...] Base64	Trusted by1,200+ organizations
data:[...] Base64	Benchmarks for building a competitive advantage
data:[...] Base64	Are you a World-class Workplace?

Page structure 58% achieved

H1 heading

(Critically important)

Employee feedback that fuels success

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Employee feedback that fuels success
H2	Surveys, analytics and strategies for the entire employee experience
H2	Effectory’s feedback platform makes organizations world-class
H2	A powerful employee feedback platform
H2	How does it work?
H2	Why Effectory?
H2	200+ specialists and strategists
H2	Users love our easy-to-use platform
H2	ISO certified and GDPR compliant
H2	Surveys available in 60 languages
H2	Trusted by 1,200+ organizations
H2	Benchmarks for building a competitive advantage
H2	Are you a World-class Workplace?
H3	Find out employee needs – directly from them
H3	Find out employee needs – directly from them Duplicate text
H3	Decrease the time spent on performing surveys
H3	Decrease the time spent on performing surveys Duplicate text
H3	Monitor key metrics such as inclusion, well-being and team collaboration
H3	Monitor key metrics such as inclusion, well-being and team collaboration Duplicate text
H3	Check-in on employee sentiment after organizational transformation
H3	Check-in on employee sentiment after organizational transformation Duplicate text
H3	Evaluate and improve your hybrid work model
H3	Evaluate and improve your hybrid work model Duplicate text
H3	Industry-leading approach to data security
H3	Industry-leading approach to data security Duplicate text
H3	Listen
H3	Learn
H3	Lead
H3	What our community is talking about
H3	for you
H3	about us
H3	log in
H3	Stay informed
H4	3 Smart ways to use employee feedback: Part 3 – How to manage organizational change through surveys
H4	3 smart ways to use employee feedback: Part 2 – How to target specific teams or groups with surveys
H4	3 smart ways to use employee feedback: Part 1 – How to conduct program and policy evaluation surveys

Link structure 93% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 12 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.effectory.com/	Subdomain	IMG-ALT Effectory A-TITLE Effectory
https://www.effectory.com/	Subdomain Text duplicate	IMG-ALT Effectory A-TITLE Effectory
https://www.effectory.com/	Subdomain Text duplicate	IMG-ALT Effectory A-TITLE Effectory
https://my.effectory.com/	New window External Subdomain	my effectory A-TITLE my effectory
https://login.effectory.com/	New window External Subdomain	survey login A-TITLE survey login
https://www.effectory.com/	Subdomain	English
https://www.effectory.com/de/	Subdomain	Deutsch
https://www.effectory.com/nl/	Subdomain	Nederlands
/products/	Subdomain	Solutions
https://www.effectory.com/plans/	Subdomain	Plans
/knowledge/	Subdomain	Knowledge
/about-effectory/	Subdomain	About us
/contact/	Subdomain	Contact
https://worldclassworkplace.com/	New window External	world-class workplace
https://my.effectory.com/	New window External Subdomain Text duplicate	my effectory A-TITLE my effectory
https://login.effectory.com/	New window External Subdomain Text duplicate	survey login A-TITLE survey login
/request/online-demo/	Subdomain	Book your demo A-TITLE Book your demo
/case-studies/exact/	New window Subdomain	Exact’s Success Story view case A-TITLE view case
/case-studies/	Subdomain	read our case studies A-TITLE read our case studies
/products/	Subdomain	Discover our solutions A-TITLE Discover our solutions
/knowledge/3-smart-ways-to-use...	Subdomain	read article A-TITLE 3 Smart ways to use employee feedback: Part 3 – How to manage organizational change through surveys
/knowledge/3-smart-ways-to-use...	Subdomain Text duplicate	read article A-TITLE 3 smart ways to use employee feedback: Part 2 – How to target specific teams or groups with surveys
/knowledge/3-smart-ways-to-use...	Subdomain Text duplicate	read article A-TITLE 3 smart ways to use employee feedback: Part 1 – How to conduct program and policy evaluation surveys
/about-effectory/	Subdomain	IMG-ALT Why Effectory? A-TITLE About us
/about-effectory/	Subdomain Text duplicate	About us A-TITLE About us
/contact/	Subdomain	Get in touch
https://www.worldclassworkplac...	External Subdomain	discover more A-TITLE discover more
https://www.worldclassworkplac...	New window External Subdomain	IMG-ALT Are you a World-class Workplace? A-TITLE Discover more
/products/	Subdomain Text duplicate	Solutions A-TITLE Solutions
/knowledge/	Subdomain Text duplicate	Knowledge A-TITLE Knowledge
/case-studies/	Subdomain	Case studies A-TITLE Case studies
/downloads/	Subdomain	Downloads A-TITLE Downloads
/about-effectory/	Subdomain	our story A-TITLE our story
/careers/	Subdomain	Careers A-TITLE Careers
https://go.effectory.com/partn...	New window External Subdomain	Partners A-TITLE Partners
/contact/	Subdomain Text duplicate	Contact A-TITLE Contact
https://my.effectory.com/	New window External Subdomain Text duplicate	my effectory A-TITLE my effectory
https://login.effectory.com/	New window External Subdomain Text duplicate	survey login A-TITLE survey login
/privacy-policy/	Subdomain	Privacy and cookie policy A-TITLE Privacy and cookie policy
/security/	Subdomain	Information security A-TITLE Information security
/terms-and-conditions/	Subdomain	Terms and conditions A-TITLE Terms and conditions
/responsible-disclosure-policy/	Subdomain	Responsible disclosure policy A-TITLE Responsible disclosure policy
https://www.facebook.com/Effec...	Nofollow External Subdomain	Facebook
https://www.linkedin.com/compa...	Nofollow External Subdomain	Linked In

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.effectory.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.

The page response time is excellent with 0.04 seconds.

The file size of the HTML document is fine (156 kB).

Page Speed

HTTP Response Header

Name	Value
strict-transport-security	max-age=63072000; includeSubDomains
x-frame-options	SAMEORIGIN
permissions-policy	sync-xhr=(),camera=(),fullscreen=(self)
last-modified	Mon, 20 May 2024 01:32:09 GMT
cache-control	max-age=0
expires	Mon, 20 May 2024 02:26:21 GMT
vary	Accept-Encoding
content-encoding	gzip
referrer-policy	same-origin
x-xss-protection	1; mode=block
x-content-type-options	nosniff
content-security-policy	default-src 'unsafe-inline' 'self' data: effectory.com www.effectory.com ac.effectory.com; script-src 'self' 'unsafe-inline' 'unsafe-eval' .usemessages.com .googlesyndication.com yoast.com .hubspot.com .hsadspixel.net .hsforms.net .hs-scripts.com .hs-banner.com .hs-analytics.net .hscollectedforms.net .clarity.ms bat.bing.com www.powr.io client.hip.live.com maps.googleapis.com mktdplp102cdn.azureedge.net www.youtube.com static.zdassets.com consentcdn.cookiebot.com consent.cookiebot.com www.googletagmanager.com google-analytics.com www.google-analytics.com snap.licdn.com www.googleadservices.com static.hotjar.com connect.facebook.net googleads.g.doubleclick.net script.hotjar.com;frame-ancestors 'self' .hsforms.com consentcdn.cookiebot.com; img-src .googleadservices.com .doubleclick.net 'self' data: .cookiebot.com .youtube.com .hsforms.com .hubspot.com .googletagmanager.com c.bing.com c.clarity.ms bat.bing.com i.ytimg.com script.hotjar.com onlinedialogue.s3.eu-west-1.amazonaws.com onlinedialogue.s3-eu-west-1.amazonaws.com .linkedin.com .dynamics.com wus.client.hip.live.com eus.client.hip.live.com maps.gstatic.com www.google.de maps.googleapis.com secure.gravatar.com www.google-analytics.com px.ads.linkedin.com www.google.com www.google.nl www.facebook.com; style-src 'unsafe-inline' fonts.googleapis.com ac.effectory.com www.effectory.com effectory.com; font-src data: fonts.gstatic.com script.hotjar.com ac.effectory.com www.effectory.com effectory.com; frame-src 'self' .hubspot.com td.doubleclick.net ad.doubleclick.net .twentythree.com .hsforms.com www.powr.io www.youtube.com forms.office.com www.facebook.com vars.hotjar.com consentcdn.cookiebot.com .dynamics.com; connect-src google.com .googleadservices.com .linkedin.com .yoast.com .googlesyndication.com .doubleclick.net .hubspot.com .google.com .amazonaws.com .hsforms.com .hubapi.com .linkedin.oribi.io .hscollectedforms.net .google-analytics.com .clarity.ms .hotjar.com wss://.hotjar.com surveystats.hotjar.io .effectory.com maps.googleapis.com .dynamics.com consentcdn.cookiebot.com in.hotjar.com www.google-analytics.com stats.g.doubleclick.net effectorychathelp.zendesk.com ekr.zdassets.com
x-content-security-policy	default-src 'unsafe-inline' 'self' data: effectory.com www.effectory.com ac.effectory.com; script-src 'self' 'unsafe-inline' 'unsafe-eval' .usemessages.com .googlesyndication.com yoast.com .hubspot.com .hsadspixel.net .hsforms.net .hs-scripts.com .hs-banner.com .hs-analytics.net .hscollectedforms.net .clarity.ms bat.bing.com www.powr.io client.hip.live.com maps.googleapis.com mktdplp102cdn.azureedge.net www.youtube.com static.zdassets.com consentcdn.cookiebot.com consent.cookiebot.com www.googletagmanager.com google-analytics.com www.google-analytics.com snap.licdn.com www.googleadservices.com static.hotjar.com connect.facebook.net googleads.g.doubleclick.net script.hotjar.com;frame-ancestors 'self' .hsforms.com consentcdn.cookiebot.com; img-src .googleadservices.com .doubleclick.net 'self' data: .cookiebot.com .youtube.com .hsforms.com .hubspot.com .googletagmanager.com c.bing.com c.clarity.ms bat.bing.com i.ytimg.com script.hotjar.com onlinedialogue.s3.eu-west-1.amazonaws.com onlinedialogue.s3-eu-west-1.amazonaws.com .linkedin.com .dynamics.com wus.client.hip.live.com eus.client.hip.live.com maps.gstatic.com www.google.de maps.googleapis.com secure.gravatar.com www.google-analytics.com px.ads.linkedin.com www.google.com www.google.nl www.facebook.com; style-src 'unsafe-inline' fonts.googleapis.com ac.effectory.com www.effectory.com effectory.com; font-src data: fonts.gstatic.com script.hotjar.com ac.effectory.com www.effectory.com effectory.com; frame-src 'self' .hubspot.com td.doubleclick.net ad.doubleclick.net .twentythree.com .hsforms.com www.powr.io www.youtube.com forms.office.com www.facebook.com vars.hotjar.com consentcdn.cookiebot.com .dynamics.com; connect-src google.com .googleadservices.com .linkedin.com .yoast.com .googlesyndication.com .doubleclick.net .hubspot.com .google.com .amazonaws.com .hsforms.com .hubapi.com .linkedin.oribi.io .hscollectedforms.net .google-analytics.com .clarity.ms .hotjar.com wss://.hotjar.com surveystats.hotjar.io .effectory.com maps.googleapis.com .dynamics.com consentcdn.cookiebot.com in.hotjar.com www.google-analytics.com stats.g.doubleclick.net effectorychathelp.zendesk.com ekr.zdassets.com
content-length	27817
content-type	text/html; charset=UTF-8
date	Mon, 20 May 2024 02:26:21 GMT
server	Apache
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 1,029 referring domains.

This page has 23,334 backlinks.

This page has backlinks from 848 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: *.pdf

Sitemap: https://www.effectory.com/sitemap_index.xml

Similar sites

Search preview

www.effectory.com

Effectory - Listen. Learn. Lead.

%%cf_summary%%

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Effectory	70%	Check
Employee	58%	Check
feedback	58%	Check
Lead	58%	Check
Employee feedback	58%	Check
Listen	54%	Check
success	54%	Check
Employee Experience	52%	Check
fuels	52%	Check
feedback platform	52%	Check
employee sentiment	52%	Check
Learn	50%	Check
Employee Engagement	50%	Check
Surveys	46%	Check
world-class	46%	Check
platform	46%	Check
security	46%	Check
work	46%	Check
time	46%	Check
sentiment	46%	Check
evaluate	46%	Check
improve	46%	Check
model	46%	Check
world-class workplace	46%	Check
needs	46%	Check

Show more keywords and terms

Effectory.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of effectory.com with our free plan!

Page quality 83% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 58% achieved

(Critically important)

(Important)

Heading structure

Link structure 93% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Test up to 1.000 webpages of effectory.com with our free plan!

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