Eiu.com - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
87% 
Page structure
81% 
Link structure
73% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.21 s
File size
110.30 kB
Words
1200
Media files
22
Number of links
56 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Insights & Market Intelligence | Economist Intelligence Unit
The page title should be shorter than 580 pixels. It is 589 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.eiu.com/n/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionEIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.
article:publisherhttp://facebook.com/TheEIU/
article:modified_time2024-06-04T17:07:19+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleGlobal Insights & Market Intelligence
twitter:descriptionEIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.
twitter:site@theeiu
og:localeen_GB
og:typewebsite
og:titleGlobal Insights & Market Intelligence
og:descriptionEIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.
og:urlhttps://www.eiu.com/n/
og:site_nameEconomist Intelligence Unit
og:imagehttps://www.eiu.com/n/wp-content/uploads/2019/10/shutterstock_1184978059-1024x576.png
og:image:width1024
og:image:height576
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1200 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Eiu Logo
data:[...] Base64Be prepared
data:[...] Base64Plan effectively
data:[...] Base64Examine risk
data:[...] Base64Explore new markets
data:[...] Base64No alt attribute provided
data:[...] Base64EICN
data:[...] Base64Finance in 2023
data:[...] Base64Government architecture in skyline
data:[...] Base64People talking in corporate environment
data:[...] Base64Academics working together
data:[...] Base64Bird's eye view of a city
data:[...] Base64Container ship docked in port as seen from above, Germany
data:[...] Base64Business person with stylist looking at stock market
data:[...] Base64John Ferguson presenting
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Twitter
data:[...] Base64Linkedin
data:[...] Base64Facebook
data:[...] Base64Youtube

Page structure

H1 heading
(Critically important)
Global insights and market intelligence
The H1 heading is perfect.
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Global insights and market intelligence
H2 Empowering the world’s leading organisations
H2 Providing clients with critical guidance
H2 Strategic insight, tailored to your sector
H2 Explore our solutions
H2 Why EIU?
H2 Explore the latest developments
H2 Stay informed on global themes
H2 Featured reports
H2 Intelligent insights, delivered directly to your inbox
H3 Be prepared
H3 Plan effectively
H3 Assess risk
H3 Explore new markets
H3 Expert analysis at the intersection of economics and politics
H3 Intelligence you can trust
H3 Financial services
H3 Government institutions
H3 Corporates
H3 Academic institutions
H3 Prepare for what’s ahead
H3 Identify, compare and mitigate risk across 180 markets
H3 Monitoring fiscal, currency and banking sector risks
H3 Book the experts behind the award-winning forecasts
H3 Extensive global coverage
H3 Challenging consensus
H3 Independence
H3 Global Outlook: prospects for Europe amid elections and trade wars
H3 Japan’s economy rebounds in Q2 on consumption jolt
H3 Risks around sectarian violence are growing in Bangladesh
H3 Softening US labour market presages slowdown
H3 African cities 2035
H3 US election: impact on Asia
H3 US election: impact on the Middle East
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.eiu.com/n/Anchor Skip to content
https://www.eiu.com/n/Subdomain IMG-ALT Eiu Logo
https://www.eiu.com/n/?sSubdomain Search
/n/who-we-help/Subdomain Who we help
/n/who-we-help/financial-servi...Subdomain Financial ServicesInforming forecast and investment decisions for financial services
/n/who-we-help/corporates/Subdomain CorporatesAssessing business risks and opportunities for multinationals
/n/who-we-help/academic-instit...Subdomain Academic institutionsDelivering economic and political intelligence for academic institutions
/n/who-we-help/government-inst...Subdomain Government institutionsSupporting trade, international development and policy decisions for governments
/n/who-we-help/professionals-w...Subdomain Professionals we work withInvest with conviction, plan future strategy and mitigate risks with our independent macroeconomic and geopolitical insights—empowe...
/n/who-we-help/Subdomain Browse all industriesOur insightful solutions enable our clients to understand the world today and to be prepared for the changes of tomorrow
https://www.eiu.com/n/solutions/Subdomain Solutions
/n/solutions/viewpoint/Subdomain EIU ViewpointWe monitor the world to prepare you for what’s ahead
/n/solutions/viewpoint/country...Subdomain Country AnalysisUnderstand a country’s political, policy and economic outlook
/n/solutions/viewpoint/financi...Subdomain Financial RiskMonitoring sovereign, currency and banking sector risk
/n/solutions/viewpoint/operati...Subdomain Operational RiskIdentify, assess, compare and mitigate the operational risks involved in doing business
/n/solutions/esg-rating-service/Subdomain ESG Rating ServiceWe measure the true impact that governments, businesses and society have on sustainability
/n/solutions/speaker-bureau/Subdomain Speaker BureauBook the experts behind the award-winning economic and political forecasts
https://www.eiu.com/n/solutions/Subdomain Browse all solutionsExplore all our products and services
/n/content/the-eiu-update/Subdomain Insights
/n/content/the-eiu-update/Subdomain The EIU UpdateThought-provoking analysis and information about new products and services
/n/content/white-papers/Subdomain White papersPractical business information on a wide range of topics
/n/content/webinars/Subdomain WebinarsUpcoming live virtual events featuring our global team of analysts
/n/global-themes/Subdomain Global themesStay current on important topics that impact you
/n/content/videos/Subdomain VideosLatest commentary on the world news and events
/n/eiu-newsletters/Subdomain EIU newslettersSubscribe now to understand the trends that impact your business and investments
https://www.eiu.com/n/contact-us/Subdomain Contact
https://store.eiu.com/External Subdomain EIU Store
https://www.eiu.com/n/?sSubdomain Search Search
https://viewpoint.eiu.com/External Subdomain Client log in
A-TITLE Client Log-in
https://www.eiu.com/n/contact-us/Subdomain Enquire now
/n/who-we-help/financial-servi...Subdomain Learn more
/n/who-we-help/government-inst...Subdomain Text duplicate Learn more
/n/who-we-help/corporates/Subdomain Text duplicate Learn more
/n/who-we-help/academic-instit...Subdomain Text duplicate Learn more
/n/solutions/viewpoint/country...Subdomain Find out more
/n/solutions/viewpoint/operati...Subdomain Text duplicate Find out more
/n/solutions/viewpoint/financi...Subdomain Text duplicate Find out more
/n/solutions/speaker-bureau/Subdomain Text duplicate Find out more
/n/global-outlook-prospects-fo...Subdomain The EIU Update Global Outlook: prospects for Europe amid elections and trade wars In EIU's September 2024 Global Outlook video, regional director for Europe,...
/n/japans-economy-rebounds-in-...Subdomain The EIU Update Japan’s economy rebounds in Q2 on consumption jolt Economy | Forecasting | Asia | Japan
/n/risks-around-sectarian-viol...Subdomain The EIU Update Risks around sectarian violence are growing in Bangladesh Forecasting | Politics | Risk | Asia | Bangladesh | India
/n/softening-us-labour-market-...Subdomain The EIU Update Softening US labour market presages slowdown Economy | Forecasting | Americas | Global | United States | Country Analysis
/n/global-themes/Subdomain Explore now
/n/campaigns/african-cities-2035/Subdomain African cities 2035 African cities are forecast to see some of the fastest population growth rates globally through to 2035. Find out more
/n/campaigns/african-cities-2035/Subdomain Text duplicate Find out more
/n/campaigns/us-election-its-i...Subdomain US election: impact on Asia EIU expects Donald Trump to win the US election in November. As a large and diverse region, Asia may face varied exposure to poli...
/n/campaigns/us-election-its-i...Subdomain Text duplicate Find out more
/n/campaigns/us-election-impac...Subdomain US election: impact on the Middle East As EIU expects the former president, Donald Trump, to win the next presidential election in November, it’s crucial to ...
/n/campaigns/us-election-impac...Subdomain Text duplicate Find out more
/n/eiu-newsletters/Subdomain Sign up now
https://www.eiu.com/n/about/Subdomain About us
https://store.eiu.com/homeExternal Subdomain Text duplicate EIU Store
https://www.clearstate.com/External Subdomain Clearstate
https://corporatenetwork.com/External Corporate Network
/n/working-at-economist-intell...Subdomain Careers
https://www.eiu.com/n/contact-us/Subdomain Contact us
/support/tutorials.aspxSubdomain Tutorials
https://www.economistgroup.com/External Subdomain The Economist Group
https://www.economist.com/External Subdomain The Economist
https://impact.economist.com/External Subdomain Economist Impact
https://events.economist.com/External Subdomain Economist Events
https://twitter.com/theeiuExternal IMG-ALT Twitter
A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain IMG-ALT Linkedin
A-TITLE LinkedIn
https://www.facebook.com/pages...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://www.youtube.com/user/e...External Subdomain IMG-ALT Youtube
A-TITLE YouTube
https://www.economistgroup.com...External Subdomain Cookie policy
https://www.eiu.com/n/terms/Subdomain Terms of access
http://economistgroup.com/privacyExternal Privacy statement
/n/regulatory-affairs/Subdomain Regulatory affairs
/n/content-licensing-partnersh...Subdomain Licensing & Permissions
https://www.eiu.com/n/Anchor Manage Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.eiu.com/n/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (110 kB).

HTTP Response Header

NameValue
dateSat, 24 Aug 2024 11:08:09 GMT
content-typetext/html; charset=UTF-8
set-cookie178 Characters
cache-controlmax-age=0, must-revalidate, private
varyAccept-Encoding
x-powered-byWP Engine
link<https://eiudigital.wpengine.com/wp-json/>; rel="https://api.w.org/"
x-cacheableNO:Set Known Cookie
x-cacheMISS
x-cache-groupbot
access-control-allow-origin*
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8b82e1f88b6b9bec-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,154 referring domains.
This page has 238,319 backlinks.
This page has backlinks from 938 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.eiu.com/sitemap.xml 
User-agent: *
Crawl-Delay: 20
Disallow: /contents/
Disallow: /images/
Disallow: /graphics/
Disallow: /upload/
Disallow: /asset_images/
Disallow: /search.asp
Disallow: /search/
Disallow: /search.asp
Disallow: /search/
Disallow: *.aspx_*
Noindex: *.aspx_*
Disallow: *.aspx/_*
Noindex: *.aspx/_*
Disallow: /*/article/*2_*
Noindex: /*/article/*2_*
Allow: /AllCountries.aspx

User-agent: Googlebot
Disallow: /search.asp
Disallow: /search/
Disallow: *.aspx_*
Noindex: *.aspx_*
Disallow: *.aspx/_*
Noindex: *.aspx/_*
Disallow: /*/article/*2_*
Noindex: /*/article/*2_*
Allow: /AllCountries.aspx

User-agent: BingBot
Crawl-Delay: 20 
Disallow: /search.asp
Disallow: /search/
Disallow: *.aspx_*
Noindex: *.aspx_*
Disallow: *.aspx/_*
Noindex: *.aspx/_*
Disallow: /*/article/*2_*
Noindex: /*/article/*2_*
Allow: /AllCountries.aspx


User-agent: slurp
Disallow: /search.asp
Disallow: /search/
Disallow: *.aspx_*
Noindex: *.aspx_*
Disallow: *.aspx/_*
Noindex: *.aspx/_*
Disallow: /*/article/*2_*
Noindex: /*/article/*2_*
Allow: /AllCountries.aspx

# GPTBot is OpenAI’s web crawler
User-agent: GPTBot
Disallow: /

# Allows us to block Google's bot Bard
User-agent: Google-Extended
Disallow: /

# ChatGPT-User is OpenAI’s web crawler
User-agent: ChatGPT-User
Disallow: /

# Common Crawl bot
User-agent: CCBot
Disallow: /

# PiplBot is PiplBot's web crawler
User-agent: PiplBot
Disallow: /

# anthropic-ai is Anthropic's web crawler
User-agent: anthropic-ai
Disallow: /

# Claude-Web is Claude’s web crawler
User-agent: Claude-Web
Disallow: /

# TurnitinBot is Turnitin’s web crawler
User-agent: TurnitinBot
Disallow: /

# PetalBot is Petal’s web crawler
User-agent: PetalBot
Disallow: /

# MoodleBot is Moodle’s web crawler
User-agent: MoodleBot
Disallow: /

# magpie-crawler is Brandwatch.com’s web crawler
User-agent: magpie-crawler
Disallow: /

# ia_archiver is Wayback Machine’s web crawler
User-agent: ia_archiver
Disallow: /

# Applebot-Extended is Apple's secondary user agent 
User-agent: Applebot-Extended
Disallow: /

# PerplexityBot is the crawler for perplexity AI
User-Agent: PerplexityBot
Disallow: /

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Search preview

www.eiu.com
Global Insights & Market Intelligence | Economist Intelligence ...
EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
intelligence82%Check
insights82%Check
Market Intelligence81%Check
Market Insights80%Check
market79%Check
Global insights market intelligence79%Check
global77%Check
Economist Intelligence67%Check
Business Intelligence66%Check
Intelligence Unit66%Check
Show more keywords and terms

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