Ellenmacarthurfoundation.org - SEO Checker

Overview of the SEO Check
Meta information
93% 
Page quality
64% 
Page structure
58% 
Link structure
25% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
543.30 kB
Words
1734
Media files
175
Number of links
150 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
How to Build a Circular Economy | Ellen MacArthur Foundation
The length of the page title is perfect. (562 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Help build a circular economy: a better system that can help fight climate change, biodiversity loss and pollution. Explore the solutions for businesses today.
The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ellenmacarthurfoundation.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

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twitter:descriptionHelp build a circular economy: a better system that can help fight climate change, biodiversity loss and pollution. Explore the solutions for businesses today.
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og:descriptionHelp build a circular economy: a better system that can help fight climate change, biodiversity loss and pollution. Explore the solutions for businesses today.
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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: In this episode of The Circular Economy Show, we uncover the power of ...
This page contains 1734 words. That's ok.
35.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.79 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (543.3 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 35 tags for this page.
Image SEO
(Somewhat important)
116 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...eecc34b/Cyber-Essentials-Logo-v2__1_.pngCyber Essentials Certified

Page structure

H1 heading
(Critically important)
It’s time for a circular economy
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 64 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 It’s time for a circular economy
H2 Redesigning food to regenerate nature
H2 Featured
H2 Video hub
H2 Circular economy podcasts
H2 Circular economy articles
H2 Popular circular economy case studies
H2 Explore by topic
H2 Our mission is to accelerate the transition to a circular economy
H2 News and updates from The Ellen MacArthur Foundation
H3 In brief
H4 Building Prosperity: Unlocking the potential of a nature-positive, circular economy for Europe
H4 The Global Commitment 2024
H4 A UN treaty to end plastic pollution
H4 Rising to the challenge of reuse
H4 Improving climate emissions accounting to accelerate the circular economy transition
H4 The Foundation urges governments to unite in ambition as plastics treaty negotiations continue
H4 Episode 4: Food Packaging with Purpose
H4 The circular economy: a ‘triple play’ solution for achieving China’s climate objectives
H4 Now live: The Global Commitment 2024 Annual Report
H4 The marketing playbook for a circular economy
H4 Global CEOs call for a legally-binding Global Plastics Treaty
H4 Governments have just five weeks to end plastic pollution
H4 Celebrating World Food Day
H4 Ep 161: What’s in your Soho bag? Unpacking the role of collaboration in circular product design
H4 The Ellen MacArthur Foundation welcomes Jonquil Hackenberg as new CEO
H4 Episode 3: The first bite: putting products to the test
H4 Redesigning Food: Behind the scenes
H4 Ep 160: How can the US lead the circular economy transition?
H4 How extended producer responsibility policy can tackle textile waste
H4 The CNMI Sustainable Fashion Awards 2024
H4 Improving climate emissions accounting to accelerate the circular economy transition Duplicate text
H4 Ep 159: How to build a nature-positive circular economy for Europe
H4 Published today: “Scaling Impact: The Plastics Pact Network’s Six-Year Journey Towards Eliminating Plastic Pollution and Waste”
H4 Episode 2: Old Ideas with Modern Thinking
H4 Bringing together groups of companies to invest in landscapes: LENs
H4 Ep 170: What should businesses do to scale a circular economy?
H4 Ep 169: 2024 in review: A year exploring the circular economy
H4 Ep 168: What does it take to scale biomaterials?
H4 Ep 167: What happened at INC-5? With Ellen MacArthur and Christiana Figueres
H4 Ep 166: China, climate, and the circular economy
H4 Ep 165: Plastic pollution: What is INC-5 and why does it matter?
H4 Ep 164: Can the circular economy help bridge the climate adaptation gap?
H4 Ep 163: Decoding durability in a circular economy: more life, more memories
H4 Ep 162: Sustainability and the circular economy: what’s the difference?
H4 Ep 161: What’s in your Soho bag? Unpacking the role of collaboration in circular product design Duplicate text
H4 Ep 160: How can the US lead the circular economy transition? Duplicate text
H4 Ep 159: How to build a nature-positive circular economy for Europe Duplicate text
H4 Ep 158: Shaping the future with the performance economy | The origins of the circular economy
H4 Ep 157: Inside the world of industrial symbiosis | The origins of the circular economy
H4 Ep 156: Applying regenerative design to everyday life | The origins of the circular economy
H4 Ep 155: Are cradle to cradle & the circular economy the same thing? | The origins of the circular economy
H4 Biodiversity and the circular economy
H4 Built environment and the circular economy
H4 Business and the circular economy
H4 Cities and the circular economy
H4 Design and the circular economy
H4 Climate and the circular economy
H4 Education and learning towards a circular economy
H4 Fashion and the circular economy
H4 Finance and the circular economy
H4 Food and the circular economy
H4 Government and policy for a circular economy
H4 Plastics and the circular economy
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
There are 19 external links on this page.
LinkAttributesAnchor text
/No Text
/exploreNo Text
/exploreNo Text
/topics/circular-economy-intro...What is a circular economy?
/building-prosperityPublication Building Prosperity: Unlocking the potential of a nature-positive, circular economy for Europe This report demonstrates the opportunity of a natu...
IMG-ALT Building Prosperity, abstract image of a circular building looking to the sky
/explore?sortBy=dateDesc&topic...Climate
/explore?sortBy=dateDesc&topic...Built environment
/explore?sortBy=dateDesc&topic...Cities
/global-commitment-2024/overviewProject | Publication The Global Commitment 2024 Overview of the progress made across the Global Commitment signatory group
IMG-ALT Plastic bottles
/explore?sortBy=dateDesc&topic...Plastics
/un-plastics-treaty/overviewProject A UN treaty to end plastic pollution A UN treaty based on legally-binding global rules and comprehensive circular economy measures is a...
IMG-ALT Illustration of earth on a blue background
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/the-big-food-redesign-challen...About the Challenge
https://www.nature-in-mind.com...New window External Subdomain Nature in Mind products
/exploreView more
/videos/rising-to-the-challeng...Video Rising to the challenge of reuse This film explores how REPOSIT is bringing together major retailers to collaborate and make reuse...
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/ghg-emissions-accountingPublication Improving climate emissions accounting to accelerate the circular economy transition We want to to ensure that emissions accounting for circular ...
IMG-ALT cloud on pink background
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/news/the-foundation-urges-gov...News The Foundation urges governments to unite in ambition as plastics treaty negotiations continue This moment is bigger than plastic pollution. In a time o...
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/videos/episode-4-food-packagi...Video Episode 4: Food Packaging with Purpose Part of the series: 'Redesigning Food: Behind the Scenes'
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Food
/a-triple-play-solution-for-ac...Publication The circular economy: a ‘triple play’ solution for achieving China’s climate objectives This paper highlights the fundamental benefits of the cir...
IMG-ALT The circular economy a triple play solution for achieving chinas climate objective publication
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/news/now-live-the-global-comm...News Now live: The Global Commitment 2024 Annual Report Since 2018, more than 1,000 organisations have given their backing to the Global Commitment, led by...
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/marketing/overviewPublication | Workshop resource | Toolkit The marketing playbook for a circular economy Our marketing playbook for a circular economy is designed to help mar...
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Business
/news/global-ceos-call-for-a-l...News Global CEOs call for a legally-binding Global Plastics Treaty 21 prominent CEOs whose companies are members of the Business Coalition for a Global Plast...
IMG-ALT Abstract image with Business Coalition for a Global Plastics Treaty logo
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/news/governments-have-just-fi...News Governments have just five weeks to end plastic pollution Ellen MacArthur and Christiana Figueres call on global governments to secure a legally-binding...
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/news/celebrating-world-food-dayNews Celebrating World Food Day This World Food Day, we’re sharing how a circular economy for food is one of the most powerful...
IMG-ALT Illustration of farm fields
/explore?sortBy=dateDesc&topic...Text duplicate Food
/podcasts/ep-161-whats-in-your...Podcast Ep 161: What’s in your Soho bag? Unpacking the role of collaboration in circular product design In this episode of The Circular Economy Show, we unco...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Design
/explore?sortBy=dateDesc&topic...Fashion
/news/welcoming-jonquil-hacken...News The Ellen MacArthur Foundation welcomes Jonquil Hackenberg as new CEO Jonquil is an experienced leader with a proven track record of over 20 years in bu...
IMG-ALT Jonquil Hackenberg
/videos/the-first-bite-putting...Video Episode 3: The first bite: putting products to the test Part of the series: 'Redesigning Food: Behind the Scenes'
IMG-ALT Image of 4 people in front of a purple background.
/explore?sortBy=dateDesc&topic...Text duplicate Food
/redesigning-food-behind-the-s...Video Redesigning Food: Behind the scenes 5 episodes
IMG-ALT Illustration of farm fields
/explore?sortBy=dateDesc&topic...Text duplicate Food
/podcasts/ep-160-how-can-the-u...Podcast Ep 160: How can the US lead the circular economy transition? This episode of the Ellen MacArthur Foundation’s Circular Economy Show, dives into the g...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Business
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/explore?sortBy=dateDesc&topic...Policy
/articles/how-extended-produce...Article How extended producer responsibility policy can tackle textile waste
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Text duplicate Fashion
/explore?sortBy=dateDesc&topic...Text duplicate Policy
/cnmi-sustainable-fashion-awar...Event The CNMI Sustainable Fashion Awards 2024 In 2024, the Foundation continued its Network Partnership with Camera Nazionale della Moda Italiana...
IMG-ALT CNMI 2024 Logo
/explore?sortBy=dateDesc&topic...Text duplicate Fashion
/ghg-emissions-accountingText duplicate Publication Improving climate emissions accounting to accelerate the circular economy transition We want to to ensure that emissions accounting for circular ...
IMG-ALT cloud on pink background
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/podcasts/ep-159-how-to-build-...Podcast Ep 159: How to build a nature-positive circular economy for Europe In this episode of the Ellen MacArthur Foundation’s Circular Economy Show, we’ll d...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Built environment
/explore?sortBy=dateDesc&topic...Text duplicate Policy
/news/published-today-scaling-...News Published today: “Scaling Impact: The Plastics Pact Network’s Six-Year Journey Towards Eliminating Plastic Pollution and Waste”
IMG-ALT Report cover of Scaling Impact
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/videos/old-ideas-with-modern-...Video Episode 2: Old Ideas with Modern Thinking Part of the series: 'Redesigning Food: Behind the Scenes'
IMG-ALT A group of people in front of a green banner.
/explore?sortBy=dateDesc&topic...Text duplicate Food
/circular-examples/bringing-to...Case study Bringing together groups of companies to invest in landscapes: LENs LENs offers a scalable structure for public-private collaborations to prioriti...
IMG-ALT tile image
/explore?sortBy=dateDesc&topic...Text duplicate Food
/circular-economy-videos/overviewExplore videos
/circular-economy-podcast/over...View all
/podcasts/ep-170-what-should-b...Podcast Ep 170: What should businesses do to scale a circular economy? How do we move from pilots and beyond the ESG hype bubble to scale the implementation ...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Finance
/explore?sortBy=dateDesc&topic...Text duplicate Business
/podcasts/ep-169-2024-in-revie...Podcast Ep 169: 2024 in review: A year exploring the circular economy Join Fin, Lou and Pippa from the Circular Economy Show as we look back at a year in the...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Design
/explore?sortBy=dateDesc&topic...Text duplicate Business
/podcasts/ep-168-what-does-it-...Podcast Ep 168: What does it take to scale biomaterials? In this episode of The Circular Economy Show, we uncover the story of Arda Biomaterials, the...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Business
/explore?sortBy=dateDesc&topic...Text duplicate Built environment
/podcasts/ep-167-what-happened...Podcast Ep 167: What happened at INC-5? With Ellen MacArthur and Christiana Figueres In this special episode of The Circular Economy Show, we’re sharing a co...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Policy
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/podcasts/ep-166-china-climate...Podcast Ep 166: China, climate, and the circular economy In this episode, we discuss how adopting a comprehensive circular economy framework can play a...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/explore?sortBy=dateDesc&topic...Text duplicate Policy
/podcasts/ep-165-plastic-pollu...Podcast Ep 165: Plastic pollution: What is INC-5 and why does it matter? In advance of INC-5 at the end of this month, Marta Longhurst, the Ellen MacArthur F...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Plastics
/podcasts/ep-164-can-the-circu...Podcast Ep 164: Can the circular economy help bridge the climate adaptation gap? The circular economy can be a powerful climate mitigation strategy. But what...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Circular economy explained
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/podcasts/ep-163-decoding-dura...Podcast Ep 163: Decoding durability in a circular economy: more life, more memories When we talk about durable materials, products, and services, what do we ...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Fashion
/explore?sortBy=dateDesc&topic...Text duplicate Design
/explore?sortBy=dateDesc&topic...Text duplicate Circular economy explained
/podcasts/ep-162-sustainabilit...Podcast Ep 162: Sustainability and the circular economy: what’s the difference? Is the circular economy just another form of sustainability? Taking the key o...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Circular economy explained
/podcasts/ep-161-whats-in-your...Text duplicate Podcast Ep 161: What’s in your Soho bag? Unpacking the role of collaboration in circular product design In this episode of The Circular Economy Show, we unco...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Design
/explore?sortBy=dateDesc&topic...Text duplicate Fashion
/podcasts/ep-160-how-can-the-u...Text duplicate Podcast Ep 160: How can the US lead the circular economy transition? This episode of the Ellen MacArthur Foundation’s Circular Economy Show, dives into the g...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Business
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/explore?sortBy=dateDesc&topic...Text duplicate Policy
/podcasts/ep-159-how-to-build-...Text duplicate Podcast Ep 159: How to build a nature-positive circular economy for Europe In this episode of the Ellen MacArthur Foundation’s Circular Economy Show, we’ll d...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Built environment
/explore?sortBy=dateDesc&topic...Text duplicate Policy
/podcasts/ep-158-shaping-the-f...Podcast Ep 158: Shaping the future with the performance economy | The origins of the circular economy Selling performance instead of good could help us slow ...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Business
/explore?sortBy=dateDesc&topic...Text duplicate Design
/podcasts/ep-157-inside-the-wo...Podcast Ep 157: Inside the world of industrial symbiosis | The origins of the circular economy In nature, symbiosis refers to two or more species benefiting ...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Biodiversity
/explore?sortBy=dateDesc&topic...Text duplicate Design
/podcasts/ep-156-applying-rege...Podcast Ep 156: Applying regenerative design to everyday life | The origins of the circular economy In today’s episode, we’re placing nature in the centre of...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Design
/explore?sortBy=dateDesc&topic...Text duplicate Biodiversity
/podcasts/ep-155-are-cradle-to...Podcast Ep 155: Are cradle to cradle & the circular economy the same thing? | The origins of the circular economy Are Cradle to Cradle and the Circular Econo...
IMG-ALT The Circular Economy Show
/explore?sortBy=dateDesc&topic...Text duplicate Design
/explore?sortBy=dateDesc&topic...Text duplicate Biodiversity
/circular-economy-articlesExplore articles
/circular-examples/digital-dep...explore the example
/topics/biodiversity/overviewBiodiversity and the circular economy This topic area examines how the circular economy can help shape a nature-positive future.
IMG-ALT Colourful dots on a grey background.
/explore?sortBy=dateDesc&topic...Text duplicate Biodiversity
/topics/built-environment/over...Built environment and the circular economy In a circular economy our built environment can be a force for good
IMG-ALT red background with blueprint diagram
/explore?sortBy=dateDesc&topic...Text duplicate Built environment
/resources/business/overviewBusiness and the circular economy A circular economy transformation will empower us with the tools to tackle global challenges, and...
IMG-ALT abstract image
/explore?sortBy=dateDesc&topic...Text duplicate Business
/topics/cities/overviewCities and the circular economy This topic area looks at the role cities play in the transition to a circular economy.
IMG-ALT Photo of building with green background
/explore?sortBy=dateDesc&topic...Text duplicate Cities
/topics/circular-design/overviewDesign and the circular economy Design is a force for change. From innovative products or disruptive business models to entire...
IMG-ALT Abstract wavy image in yellow and green
/explore?sortBy=dateDesc&topic...Text duplicate Design
/topics/climate/overviewClimate and the circular economy This topic area looks at how fixing the economy can help fix climate change.
IMG-ALT cloud on pink background
/explore?sortBy=dateDesc&topic...Text duplicate Climate
/resources/education-and-learn...Education and learning towards a circular economy We support circular economy learning across a growing global community of schools, colleges and...
IMG-ALT Green abstract image.
/explore?sortBy=dateDesc&topic...Education
/topics/fashion/overviewFashion and the circular economy This topic area explores how the circular economy works for the fashion industry.
IMG-ALT Clothes hanged up on a rail
/explore?sortBy=dateDesc&topic...Text duplicate Fashion
/topics/finance/overviewFinance and the circular economy This topic area looks at the role of the financial sector in the shift to a circular economy.
IMG-ALT Abstract image of yellow buildings on purple background
/explore?sortBy=dateDesc&topic...Text duplicate Finance
/topics/food/overviewFood and the circular economy This topic area shows how moving to a circular economy for food will help people and nature thrive.
IMG-ALT cutlery on orange background
/explore?sortBy=dateDesc&topic...Text duplicate Food
/resources/government-and-poli...Government and policy for a circular economy The circular economy provides a framework which allows governments and cities to realise many of...
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/explore?sortBy=dateDesc&topic...Text duplicate Policy
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www.ellenmacarthurfoundation.org
How to Build a Circular Economy | Ellen MacArthur Foundation
Help build a circular economy: a better system that can help fight climate change, biodiversity loss and pollution. Explore the solutions for businesses today.

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economy73%Check
Circular73%Check
Circular Economy73%Check
MacArthur Foundation68%Check
Foundation66%Check
MacArthur66%Check
build66%Check
circular economy help64%Check
Circular Economy Show60%Check
comprehensive circular economy60%Check

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