Ems.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
44% 
Page structure
100% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
16.50 kB
Words
255
Media files
19
Number of links
3 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Eastern Mountain Sports
The length of the page title is perfect. (224 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We're working hard to bring you a new web experience which will be home for all the outdoor gear and apparel you know and love us for. In the meantime, you can still stop by one of our stores where our teams are ready to welcome you.
The meta description is too long: 1458 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe're working hard to bring you a new web experience which will be home for all the outdoor gear and apparel you know and love us for. In the meantime, you can still stop by one of our stores where our teams are ready to welcome you.
viewportwidth=device-width, initial-scale=1
next-head-count6
langen
og:imagehttps://img.cdn.mountainwarehouse.com/ems/ems-opengraph.png?w=1200
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 255 words on this page. Good pages should have about 800 words of useful content.
18% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.ems.com/ems-logo.svgEastern Mountain Sports Logo
https://www.ems.com/pin.pngNo alt attribute provided
https://www.ems.com/new-tab.svgNo alt attribute provided
https://www.ems.com/pin.pngNo alt attribute provided
https://www.ems.com/new-tab.svgNo alt attribute provided
https://www.ems.com/pin.pngNo alt attribute provided
https://www.ems.com/new-tab.svgNo alt attribute provided
https://www.ems.com/pin.pngNo alt attribute provided
https://www.ems.com/new-tab.svgNo alt attribute provided
https://www.ems.com/pin.pngNo alt attribute provided
https://www.ems.com/new-tab.svgNo alt attribute provided
https://www.ems.com/pin.pngNo alt attribute provided
https://www.ems.com/new-tab.svgNo alt attribute provided
https://www.ems.com/pin.pngNo alt attribute provided
https://www.ems.com/new-tab.svgNo alt attribute provided
https://www.ems.com/XTwitter.svgX
https://www.ems.com/Instagram.svgInstagram
https://www.ems.com/Facebook.svgFacebook
https://www.ems.com/YouTube.svgYoutube

Page structure

H1 heading
(Critically important)
Eastern Mountain Sports®
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Eastern Mountain Sports®
H2 New Site Coming Soon
H2 Our Stores
H2 Frequently Asked Questions
H3 Hadley, Massachusetts
H3 Burlington, Vermont
H3 Lake Placid, New York
H3 8 Glen Rd, West Lebanon, NH 03784
H3 Saratoga Springs, New York
H3 Portsmouth, New Hampshire
H3 North Conway, New Hampshire
There are too few (3) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ems.com/IMG-ALT Eastern Mountain Sports Logo
https://www.google.com/maps/pl...New window External Subdomain View in Google Maps
https://www.google.com/maps/pl...New window External Subdomain Text duplicate View in Google Maps
https://www.google.com/maps/pl...New window External Subdomain Text duplicate View in Google Maps
https://www.google.com/maps/pl...New window External Subdomain Text duplicate View in Google Maps
https://www.google.com/maps/pl...New window External Subdomain Text duplicate View in Google Maps
https://www.google.com/maps/pl...New window External Subdomain Text duplicate View in Google Maps
https://www.google.com/maps/pl...New window External Subdomain Text duplicate View in Google Maps
https://x.com/easternmntnNew window External IMG-ALT X
https://www.instagram.com/east...New window External Subdomain IMG-ALT Instagram
https://www.facebook.com/easte...New window External Subdomain IMG-ALT Facebook
https://www.youtube.com/@easte...New window External Subdomain IMG-ALT Youtube
/terms-of-serviceTerms of Service
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ems.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (17 kB).

HTTP Response Header

NameValue
dateSat, 19 Oct 2024 06:17:49 GMT
content-typetext/html; charset=utf-8
access-control-allow-origin*
cache-controlpublic, max-age=0, must-revalidate
link</_next/static/css/dfeb94a708a944b0.css>; rel="preload"; as=style, </_next/static/css/99a2633d033eded5.css>; rel="preload"; as=style
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=MdynsAfa7C6kM4q3iAt3HmPVkvX3fiOOTp2FxpyJGwB7blrTgpcpnflhRvrwjF%2FG6ciDkMZk1NxKQ%2B2KQZ%2BiUXI3zxaSSRw5SfzIRlCKWFl73CpjOEPu6yTwEtW%2BxA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
servercloudflare
cf-ray8d4ea5b38a52dc52-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,064 referring domains.
This page has 152,890 backlinks.
This page has backlinks from 2,341 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.ems.com
Eastern Mountain Sports
We're working hard to bring you a new web experience which will be home for all the outdoor gear and apparel you know and love us for. In the meantime, you can still stop by one of our stores where our teams are ready to welcome you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mountain63%Check
Eastern63%Check
Sports63%Check
Mountain Sports63%Check
Eastern Mountain Sports63%Check
New53%Check
Store50%Check
stores50%Check
New York48%Check
New Hampshire48%Check
Show more keywords and terms

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