England.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
65% 
Page quality
94% 
Page structure
100% 
Link structure
80% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
45.90 kB
Words
600
Media files
5
Number of links
43 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NHS England
The page title is too short. (124 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.england.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
authorNHS England
robotsmax-image-preview:large
viewportwidth=device-width, initial-scale=1.0
langen-us
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 600 words. That's ok.
35.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...england/static/img/nhs-england-white.svgNHS England
...nt/uploads/2018/11/dentist-promo-img.jpgDentist talking to a patient
...ntent/uploads/2023/06/workforce-plan.gifA healthcare professional talking to a patient and her child.
...nt/uploads/2022/04/elective-recovery.jpgHospital, doctor, nurse, healthcare assistant
...es/nhsengland/static/img/nhs-uk-logo.svgNHS website

Page structure

H1 heading
(Critically important)
Cookies on the NHS England website
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Cookies on the NHS England website
H2 We lead the NHS in England to deliver high quality services for all
H2 NHS Dental Recovery Plan
H2 NHS Long Term Workforce Plan
H2 Primary care access plan
H2 News and blogs
H3 NHS Long Term Plan
H3 Health inequalities improvement
H3 Elective recovery
H3 Workforce
H3 Mental health
H3 Integrated care
H3 Urgent and emergency care
H3 Primary care
H3 Cancer
H3 Digital transformation
H3 NHS IMPACT
H3 NHS @home
H3 Busiest ever summer for accident and emergency departments
H4 Great North Run set to inspire thousands to take up running with NHS couch to 5K
H4 NHS chief signs pledge to support armed forces and veterans
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.england.nhs.uk/Anchor Skip to main content
/privacy-policy/Subdomain read more about our cookies
https://www.england.nhs.uk/Subdomain Home
A-TITLE Home
https://www.england.nhs.uk/news/Subdomain News
A-TITLE News
/publication/Subdomain Publications
A-TITLE Publications
/statistics/Subdomain Statistics
A-TITLE Statistics
https://www.england.nhs.uk/blogs/Subdomain Blogs
/events/Subdomain Events
A-TITLE Events
/contact-us/Subdomain Contact us
A-TITLE Contact us
https://www.england.nhs.uk/Subdomain IMG-ALT NHS England
https://www.england.nhs.uk/about/Subdomain About us
A-TITLE About NHS England
/ourwork/Subdomain Our work
A-TITLE Our work
/ourwork/commissioning2/Subdomain Commissioning
A-TITLE Commissioning
/get-involved/Subdomain Get involved
A-TITLE Get involved
https://www.nhs.uk/New window External NHS.uk
https://www.myplannedcare.nhs.uk/New window External Subdomain My Planned Care
/publication/our-plan-to-recov...Subdomain New plans to recover and reform NHS dentistry
/publication/nhs-long-term-wor...Subdomain Long Term Workforce Plan
https://www.england.nhs.uk/ltwp/Subdomain workforce plan for the NHS
/long-read/delivery-plan-for-r...Subdomain primary care plan
https://www.longtermplan.nhs.uk/External Subdomain NHS Long Term Plan
/about/equality/equality-hub/Subdomain Health inequalities improvement
/coronavirus/publication/deliv...Subdomain Elective recovery
/supporting-our-nhs-people/Subdomain Workforce
/mental-health/Subdomain Mental health
/integratedcare/Subdomain Integrated care
/urgent-emergency-care/Subdomain Urgent and emergency care
/primary-care/Subdomain Primary care
/cancer/Subdomain Cancer
/digitaltechnology/Subdomain Digital transformation
/nhsimpact/Subdomain NHS IMPACT
/nhs-at-home/Subdomain NHS @home
/2024/09/busiest-ever-summer-f...Subdomain Busiest ever summer for accident and emergency departments
/news/?filter-keyword&filter-c...Subdomain Text duplicate Urgent and emergency care
/2024/09/great-north-run-set-t...Subdomain Great North Run set to inspire thousands to take up running with NHS couch to 5K
/news/?filter-keyword&filter-c...Subdomain Patient care
/2024/09/nhs-chief-signs-pledg...Subdomain NHS chief signs pledge to support armed forces and veterans
/news/?filter-keyword&filter-c...Subdomain Armed forces
/blog/?filter-categorySubdomain See all blog posts
/news/?filter-categorySubdomain See all news
/terms-and-conditions-2/Subdomain Terms and conditions
A-TITLE Terms and conditions
/privacy-policy/Subdomain Privacy and cookies
A-TITLE Privacy and cookies
/terms-and-conditions/comment-...Subdomain Social media and comment moderation
A-TITLE Social media and comment moderation
/contact-us/feedback/Subdomain Website feedback
/accessibility/Subdomain Accessibility statement
A-TITLE Accessibility statement
http://www.nationalarchives.go...External Subdomain Open Government Licence v3.0
A-TITLE Open Government Licence v3.0
/email-bulletins/New window Subdomain Sign up to our email bulletins
A-TITLE Sign up to our email bulletins
http://www.twitter.com/NHSEnglandNew window External Subdomain Follow us on X
A-TITLE Follow us on X
https://www.facebook.com/NHSEn...New window External Subdomain Follow us on Facebook
A-TITLE Follow us on Facebook
https://www.instagram.com/nhse...New window External Subdomain Find us on Instagram
A-TITLE Find us on Instagram
https://www.linkedin.com/compa...New window External Subdomain Visit us on LinkedIn
A-TITLE Visit us on LinkedIn
http://www.youtube.com/thenhse...New window External Subdomain Watch videos on YouTube
A-TITLE Watch videos on YouTube
https://www.nhs.uk/External IMG-ALT NHS website
A-TITLE NHS website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.england.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length8907
accept-rangesbytes
cache-controlpublic, max-age=240, s-maxage=960
content-encodinggzip
content-security-policydefault-src https: 'self'; font-src https: data:; img-src https: data:; script-src https: 'self' data: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'; report-uri https://dxw.report-uri.com/r/d/csp/enforce;
dateFri, 13 Sep 2024 13:55:21 GMT
serverApache
strict-transport-securitymax-age=15552000
via1.1 varnish (Varnish/6.2), 1.1 eaedf92fd05c53aa96f20b6322b473e6.cloudfront.net (CloudFront)
x-served-by13156adff2
x-ua-compatibleIE=edge
x-varnish72090568
varyAccept-Encoding
x-cacheMiss from cloudfront
x-amz-cf-popFRA56-P3
x-amz-cf-idLZvRNa7NaWNMA6O5xfTLJoud3K2l0ws-eOg3eFnVyVgvpwmZplesag==
age0
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 26,282 referring domains.
This page has 1,905,499 backlinks.
This page has backlinks from 15,478 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/

# XML Sitemap & Google News version 5.4.9 - https://status301.net/wordpress-plugins/xml-sitemap-feed/
Sitemap: https://www.england.nhs.uk/sitemap.xml

Similar sites

Search preview

www.england.nhs.uk
NHS England

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
England81%Check
NHS England78%Check
NHS76%Check
NHS Long58%Check
NHS Dental55%Check
NHS Long Term53%Check
site52%Check
website52%Check
NHS Long Term Plan52%Check
Cookies50%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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