Equestrianstockholm.com - SEO Checker

Overview of the SEO Check
Meta information
56% 
Page quality
71% 
Page structure
91% 
Link structure
80% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
892.10 kB
Words
554
Media files
17
Number of links
111 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Equestrian Stockholm: Riding Wear & Accessories - Unique Designs
The page title should be shorter than 580 pixels. It is 613 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Equestrian Stockholm offers a unique selection of riding wear for both rider and horse☆ Unrivaled quality and fit ☆ Premier saddle pads and horse equipment and accessories☆ Where Riders meet Fashion ☆ Ride with style ☆ Inspired by Powerful Women - Inspired by you
The meta description is too long: 1670 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://equestrianstockholm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
A country is specified wrong in alternate links: en-ac
A country is specified wrong in alternate links: de-ac
A country is specified wrong in alternate links: nl-ac
A country is specified wrong in alternate links: es-ac
A country is specified wrong in alternate links: it-ac
A country is specified wrong in alternate links: fr-ac
A country is specified wrong in alternate links: ar-ac
A country is specified wrong in alternate links: sv-ac
A country is specified wrong in alternate links: pl-ac
A country is specified wrong in alternate links: fi-ac
A country is specified wrong in alternate links: da-ac
A country is specified wrong in alternate links: no-ac
A country is specified wrong in alternate links: ja-ac
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
shopify-digital-wallet/64161349832/digital_wallets/dialog
shopify-checkout-api-tokenc04a3d268bbaf1531d55e61ee95f1783
descriptionEquestrian Stockholm offers a unique selection of riding wear for both rider and horse☆ Unrivaled quality and fit ☆ Premier saddle pads and horse equipment and accessories☆ Where Riders meet Fashion ☆ Ride with style ☆ Inspired by Powerful Women - Inspired by you
theme-colorEmpty
langen
twitter:cardsummary_large_image
twitter:titleEquestrian Stockholm: Riding Wear & Accessories - Unique Designs
twitter:descriptionEquestrian Stockholm offers a unique selection of riding wear for both rider and horse☆ Unrivaled quality and fit ☆ Premier saddle pads and horse equipment and accessories☆ Where Riders meet Fashion ☆ Ride with style ☆ Inspired by Powerful Women - Inspired by you
og:site_nameEquestrian Stockholm
og:urlhttps://equestrianstockholm.com/
og:titleEquestrian Stockholm: Riding Wear & Accessories - Unique Designs
og:typewebsite
og:descriptionEquestrian Stockholm offers a unique selection of riding wear for both rider and horse☆ Unrivaled quality and fit ☆ Premier saddle pads and horse equipment and accessories☆ Where Riders meet Fashion ☆ Ride with style ☆ Inspired by Powerful Women - Inspired by you
og:imagehttp://equestrianstockholm.com/cdn/shop/files/ES_logo_wordmark_black_1200x628_5cc4f86c-04cb-4f55-a7bf-9ad12531c26a.jpg?v=1712737906
og:image:secure_urlhttps://equestrianstockholm.com/cdn/shop/files/ES_logo_wordmark_black_1200x628_5cc4f86c-04cb-4f55-a7bf-9ad12531c26a.jpg?v=1712737906
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 554 words. That's ok.
24% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (892.1 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Modern Breeze
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Modern Breeze
H2 SHOP THE LOOK
H2 EQUESTRIAN STOCKHOLM
H3 Cart
H3 Classic Show Jacket Navy
H3 Riding Compression Breeches Dressage Supreme White
H3 My favorite place to shop
H3 Great quality and design
H3 perfect fit
H3 RICH COLOR
H4 Empty heading
H4 Join the club & enjoy 10% off on your order by signing up today
H5 ENTER THE HOUSE OF ES
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.
LinkAttributesAnchor text
https://equestrianstockholm.com/Anchor Skip to content
https://equestrianstockholm.com/Anchor Menu
/pages/newNew
/collections/breeches-and-tightsBreeches & Tights
/collections/saddle-padsSaddle Pads
/collections/riderRider
/collections/horseHorse
https://equestrianstockholm.com/IMG-ALT Equestrian Stockholm
/accountAccount
https://equestrianstockholm.com/Anchor View my cart (0) 0
/pages/newText duplicate New
A-TITLE Navigate to New
/collections/breeches-and-tightsRiding Breeches & Tights
A-TITLE Navigate to Riding Breeches & Tights
/collections/beige-saddle-padBeige
A-TITLE Navigate to Beige
/collections/black-saddle-padBlack
A-TITLE Navigate to Black
/collections/blue-saddle-padBlue
A-TITLE Navigate to Blue
/collections/brown-saddle-padBrown
A-TITLE Navigate to Brown
/collections/green-saddle-padGreen
A-TITLE Navigate to Green
/collections/gray-saddle-padGray
A-TITLE Navigate to Gray
/collections/orange-saddle-padOrange
A-TITLE Navigate to Orange
/collections/pink-saddle-padPink
A-TITLE Navigate to Pink
/collections/purple-saddle-padPurple
A-TITLE Navigate to Purple
/collections/red-saddle-padRed
A-TITLE Navigate to Red
/collections/turquoise-saddle-padTurquoise
A-TITLE Navigate to Turquoise
/collections/yellow-saddle-padYellow
A-TITLE Navigate to Yellow
/collections/white-saddle-padWhite
A-TITLE Navigate to White
/collections/womensWomen's
A-TITLE Navigate to Women's
/collections/topsTops
A-TITLE Navigate to Tops
/collections/compression-breechesCompression Breeches
A-TITLE Navigate to Compression Breeches
/collections/riding-tights-leg...Riding Tights & Leggings
A-TITLE Navigate to Riding Tights & Leggings
/collections/riding-breechesRiding Breeches
A-TITLE Navigate to Riding Breeches
/collections/riding-sweatersRiding Sweaters
A-TITLE Navigate to Riding Sweaters
/collections/riding-vestsRiding Vests
A-TITLE Navigate to Riding Vests
/collections/riding-jacketsRiding Jackets
A-TITLE Navigate to Riding Jackets
/collections/show-jacketsShow jackets
A-TITLE Navigate to Show jackets
/collections/accessoriesAccessories
A-TITLE Navigate to Accessories
/collections/riding-stocksRiding Stocks
A-TITLE Navigate to Riding Stocks
/collections/riding-socksRiding Socks
A-TITLE Navigate to Riding Socks
/collections/riding-glovesRiding Gloves
A-TITLE Navigate to Riding Gloves
/collections/capsCaps
A-TITLE Navigate to Caps
/collections/headbands-beaniesHeadbands & Beanies
A-TITLE Navigate to Headbands & Beanies
/collections/hairbandsHairbands
A-TITLE Navigate to Hairbands
/collections/beltsBelts
A-TITLE Navigate to Belts
/collections/feed-scoopFeed scoop
A-TITLE Navigate to Feed scoop
/collections/keyringsKeyrings
A-TITLE Navigate to Keyrings
/collections/jewelryJewelry
A-TITLE Navigate to Jewelry
/collections/towelsTowels
A-TITLE Navigate to Towels
/collections/mensMen's
A-TITLE Navigate to Men's
/collections/saddle-padsText duplicate Saddle Pads
A-TITLE Navigate to Saddle Pads
/collections/dressage-saddle-padsDressage Saddle Pads
A-TITLE Navigate to Dressage Saddle Pads
/collections/jumping-saddle-padsJumping Saddle Pads
A-TITLE Navigate to Jumping Saddle Pads
/collections/pony-saddle-padsPony Saddle Pads
A-TITLE Navigate to Pony Saddle Pads
/collections/anti-slip-padsAnti-Slip Pads
A-TITLE Navigate to Anti-Slip Pads
/collections/horse-equipmentHorse Equipment
A-TITLE Navigate to Horse Equipment
/collections/ear-bonnetsEar Bonnets
A-TITLE Navigate to Ear Bonnets
/collections/haltersHalters
A-TITLE Navigate to Halters
/collections/horse-blanketsHorse Blankets
A-TITLE Navigate to Horse Blankets
/collections/horse-bootsHorse Boots
A-TITLE Navigate to Horse Boots
/collections/leg-wrapsLeg Wraps
A-TITLE Navigate to Leg Wraps
/collections/horse-accessoriesText duplicate Accessories
A-TITLE Navigate to Accessories
/collections/dog-collarsDog Collars
A-TITLE Navigate to Dog Collars
/collections/dog-rugsDog Rugs
A-TITLE Navigate to Dog Rugs
/collections/dog-bedsDog Beds
A-TITLE Navigate to Dog Beds
/collections/modern-breezeModern Breeze
A-TITLE Navigate to Modern Breeze
/collections/endless-glowEndless Glow
A-TITLE Navigate to Endless Glow
/collections/dramatic-mondayDramatic Monday
A-TITLE Navigate to Dramatic Monday
/collections/dark-veniceDark Venice
A-TITLE Navigate to Dark Venice
/collections/black-editionBlack Edition
A-TITLE Navigate to Black Edition
/collections/bordeauxBordeaux
A-TITLE Navigate to Bordeaux
/collections/es-collectionsAll collections
A-TITLE Navigate to All collections
/pages/dressage-new-customerDressage
A-TITLE Navigate to Dressage
/pages/jump-new-customerJump
A-TITLE Navigate to Jump
/collections/saleSale
A-TITLE Navigate to Sale
/blogs/team-ridersTeam Riders
A-TITLE Navigate to Team Riders
/blogs/team-stablesTeam Stables
A-TITLE Navigate to Team Stables
/pages/design-communityDesign Community
A-TITLE Navigate to Design Community
/blogs/storiesStories
A-TITLE Navigate to Stories
/blogs/product-storiesThe story behind the product
A-TITLE Navigate to The story behind the product
/pages/esstockholmES By You
A-TITLE Navigate to ES By You
/pages/our-storyOur Story
A-TITLE Navigate to Our Story
/collections/gift-cardGift Card
A-TITLE Navigate to Gift Card
/cartView cart
/policies/shipping-policyShipping
/collections/modern-breezeSHOP NOW
/collections/horseText duplicate Horse
/collections/riderText duplicate Rider
/collections/dressage-saddle-padsDRESSAGE SADDLE PADS
/collections/topsTOPS
/collections/jumping-saddle-padsJUMP SADDLE PADS
/collections/riding-tights-leg...BREECHES & TIGHTS
/products/classic-show-jacket-...1
/products/riding-compression-b...2
/products/classic-show-jacket-...Text duplicate New
IMG-ALT Classic Show Jacket Navy
/products/classic-show-jacket-...Classic Show Jacket Navy
/products/classic-show-jacket-...Text duplicate 1
/products/riding-compression-b...IMG-ALT Riding Compression Breeches Dressage Supreme White
/products/riding-compression-b...Text duplicate Riding Compression Breeches Dressage Supreme White
/products/riding-compression-b...Text duplicate 2
/collections/dramatic-mondayDramatic monday
/collections/endless-glowText duplicate Endless Glow
/pages/our-storyTrivial anchor text
Read more
A-TITLE Our Story
/blogs/team-ridersText duplicate Team Riders
/blogs/team-stablesText duplicate Team Stables
/pages/racRide Against Cancer
/pages/ride-for-natureRide For Nature
/pages/ride-for-womenRide For Women
/pages/design-communityText duplicate Design Community
/pages/esstockholm#ESSTOCKHOLM
/pages/faqFAQ
/pages/faq/?path=/category/shi...Text duplicate Shipping
/pages/faq/?path=/category/ret...Returns & Complaints
/policies/privacy-policyPrivacy Policy
https://www.facebook.com/eques...External Subdomain Facebook
https://www.instagram.com/esst...External Subdomain Instagram
https://www.tiktok.com/@esstoc...External Subdomain TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://equestrianstockholm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (892 kB).
The page response time is excellent with 0.16 seconds.

HTTP Response Header

NameValue
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set-cookie99 Characters
x-cachehit, server
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 240 referring domains.
This page has 46,965 backlinks.
This page has backlinks from 142 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://equestrianstockholm.com/sitemap.xml

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User-agent: MJ12bot
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User-agent: Pinterest
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Search preview

equestrianstockholm.com
Equestrian Stockholm: Riding Wear & Accessories - Unique Designs
Equestrian Stockholm offers a unique selection of riding wear for both rider and horse☆ Unrivaled quality and fit ☆ Premier saddle pads and horse equipment and accessories☆ Where Riders meet Fashion ☆ Ride with style ☆ Inspired by Powerful Women - Inspired by you

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
EQUESTRIAN77%Check
STOCKHOLM77%Check
EQUESTRIAN STOCKHOLM77%Check
Riding65%Check
Equestrian Fashion61%Check
riding wear58%Check
Accessories56%Check
Riding Wear Accessories55%Check
Riding Breeches54%Check
unique53%Check

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