Esso.de - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
79% 
Page structure
95% 
Link structure
85% 
Server
95% 
External factors
100% 
SEO Score
Response time
5.23 s
File size
87.40 kB
Words
836
Media files
18
Number of links
50 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tankstellen für Benzin und Diesel in Deutschland | Esso
The length of the page title is perfect. (501 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Finde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland
The meta description is too long: 1517 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.esso.de/de-de
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
An alternate link incorrectly contains an URL with a relative path.
The href language en-ca, fr-ca is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
is_gdpr_enabledtrue
isalldefaultcategoryenabledfalse
gdpr_googleanalyticsFalse
descriptionFinde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland
viewportwidth=device-width, initial-scale=1
platformwep2.5
langde-de
twitter:titleHome
twitter:cardsummary_large_image
og:titleEsso in Deutschland
og:typeWebsite
og:urlhttps://www.esso.de/de-de
og:imagehttps://www.esso.de/-/media/eame/de/images/fuels/esso-red/esso-red-fb-og.jpg
og:descriptionFinde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland
Content-Security-Policyframe-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.mobil.co.in/ https://*.app.baqend.com https://*.baqend.com https://www.mobil.com/ https://r1.dotdigital-pages.com https://*.eame.mobil.com/ https://www.exxonmobil.com/ https://www.mobil.co.id/ https://www.facebook.com/ https://*.adsrvr.org/ https://www.youtube.com/ https://*.livechatinc.com/ https://*.udesk.cn/ https://cdn.appdynamics.com/ https://*.brightcove.net/ https://*.doubleclick.net/ https://*.avndscxom.com/ https://*.youtube-nocookie.com/ https://*.vimeo.com/ https://*.bazaarvoice.com/ https://*.sc-static.net https://*.snapchat.com https://*.tapad.com *.taboola.com; default-src 'self' 'unsafe-inline' 'unsafe-eval' blob: https://apps.sitecore.net https://*.app.baqend.com https://*.baqend.com https://*.avndscxom.com/ https://*.googlesyndication.com https://*.ampproject.org/ https://*.bing.com https://players.brightcove.net https://apps.spheracloud.net https://cdn.cookielaw.org 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https://www.bing.com data:; upgrade-insecure-requests; block-all-mixed-content;

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 836 words. That's ok.
34.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...27&hash=9B5004B81C95C9B247118B65B426467CEsso Kraftstoffe
https://www.esso.de/-/media/mobil_grey.pngMobilMobil
https://www.esso.de/-/media/esso_grey.pngEssoEsso

Page structure

H1 heading
(Critically important)
Du suchst eine Tankstelle in Deiner Nähe?
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Du suchst eine Tankstelle in Deiner Nähe?
H2 3x mehr Pflege für den Motor
H2 Esso Pay jetzt mit giropay verfügbar!
H2 Komm entspannter ans Ziel.
H2 Sammle DeutschlandCard-Punkte bei Esso
H2 Genieße die kleinen Geschichten des Lebens – Mit Esso und BookBeat.
H2 Bezahle Deinen Kraftstoff bequem per App – mit Esso Pay
H2 Heizöl
H2 Finde einen Esso Vertriebspartner in Deiner Nähe
H2 Mehr erfahren
H3 Empty heading
H3 Empty heading
H3 Tanken
H3 Shoppen
H3 Schmierstoffe kaufen
H3 Auto waschen
H3 Autowäsche
H3 ESSO CARD™
H3 Treueprogramm
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.esso.de/de-deAnchor Unsere Tankstellen
https://www.esso.de/de-deAnchor Esso Synergy Kraftstoffe
https://www.esso.de/de-de/oilMotorenöle
https://www.esso.de/de-deAnchor Karten & Werbeaktionen
https://wholesalefuels.esso.de...External Subdomain Geschäftskunden
/de-de/contact-detailsKontakt
https://www.esso.de/de-deAnchor Text duplicate Unsere Tankstellen
/de-de/stationsUnsere Tankstellen – Übersicht
https://www.esso.de/de-deAnchor Text duplicate Esso Synergy Kraftstoffe
https://www.esso.de/de-de/fuelsEsso Synergy Kraftstoffe – Übersicht
https://www.esso.de/de-deAnchor Text duplicate Motorenöle
https://www.esso.de/de-deAnchor Heizöl
https://www.esso.de/de-deAnchor Text duplicate Karten & Werbeaktionen
/de-de/promotionsKarten & Werbeaktionen – Übersicht
https://www.essocard.com/de-de/External Subdomain Esso Card™
/de-de/komm-entspannter-ans-zielTank Mal Wieder Ruhe
https://www.esso.de/de-deAnchor Text duplicate Geschäftskunden
https://www.esso.de/de-deAnchor Text duplicate Kontakt
https://www.esso.de/de-deAnchor Text duplicate Unsere Tankstellen – Übersicht
https://www.esso.de/de-deAnchor Tankstellenpartner werden
https://www.esso.de/de-deAnchor Text duplicate Esso Synergy Kraftstoffe – Übersicht
https://www.esso.de/de-deAnchor Esso Synergy Benzin
https://www.esso.de/de-deAnchor Esso Synergy Diesel
https://www.esso.de/de-deAnchor Text duplicate Karten & Werbeaktionen – Übersicht
https://www.esso.de/de-deAnchor Text duplicate Esso Card™
https://www.esso.de/de-deAnchor Esso Pay
https://www.esso.de/de-deAnchor Text duplicate Tank Mal Wieder Ruhe
https://www.esso.de/de-deAnchor DeutschlandCard
https://www.esso.de/de-deAnchor Esso Gutschein
https://corporate.exxonmobil.c...New window External Subdomain Geschäftsbereiche
https://corporate.exxonmobil.c...New window External Subdomain Globale Marken
https://corporate.exxonmobil.c...External Subdomain Anchor Weltweit
http://facebook.com/EssoDeutsc...External No Text
https://www.youtube.com/c/essoNew window External Subdomain No Text
/de-de/find-stationText duplicate Unsere Tankstellen
https://www.esso.de/de-de/fuelsText duplicate Esso Synergy Kraftstoffe
/de-de/promotionsText duplicate Karten & Werbeaktionen
/de-de/contact-detailsText duplicate Kontakt
/de-de/stationsText duplicate Unsere Tankstellen – Übersicht
https://www.esso.de/de-de/fuelsText duplicate Esso Synergy Kraftstoffe – Übersicht
/de-de/promotionsText duplicate Karten & Werbeaktionen – Übersicht
https://www.essocard.com/de-de/External Subdomain Text duplicate Esso Card™
/de-de/komm-entspannter-ans-zielText duplicate Tank Mal Wieder Ruhe
/de-de/find-stationDeine Tankstelle finden
/de-de/promotionsMehr zur DeutschlandCard
https://www.esso.de/de-de/fuelsMehr erfahren
A-TITLE Mehr erfahren
/de-de/promotionsSubdomain Anchor Mehr Infos zu Esso Pay
A-TITLE Mehr Infos zu Esso Pay
/de-de/komm-entspannter-ans-zielJetzt mehr erfahren.
A-TITLE Jetzt mehr erfahren.
/de-de/komm-entspannter-ans-zielText duplicate Mehr erfahren
A-TITLE Mehr erfahren
/de-de/promotionsSo funktioniert’s
https://www.esso-optiplus.de/i...External Subdomain Jetzt mehr erfahren
A-TITLE Jetzt mehr erfahren
/de-de/find-stationIMG-ALT Auto wasche mich
A-TITLE Autowäsche finden
/de-de/find-stationAutowäsche finden
A-TITLE Autowäsche finden
https://www.essocard.com/de-de/New window Nofollow External Subdomain IMG-ALT ESSO Karte
A-TITLE Zum Esso Card™ Angebot (externer Inhalt)
https://www.essocard.com/de-de/New window Nofollow External Subdomain Zum Esso Card™ Angebot (externer Inhalt)
A-TITLE Zum Esso Card™ Angebot (externer Inhalt)
/de-de/find-stationDeine Tankstelle finden >
A-TITLE Deine Tankstelle finden
/de-de/promotionsIMG-ALT Frau tankt
A-TITLE Jetzt mehr erfahren
/de-de/promotionsText duplicate Jetzt mehr erfahren
A-TITLE Jetzt mehr erfahren
https://www.esso.de/de-de/fuelsesso.de/fuels
/de-de/contact-detailsText duplicate Kontakt
A-TITLE Kontakt
https://wholesalefuels.esso.de...New window External Subdomain Text duplicate Geschäftskunden
A-TITLE Geschäftskunden
http://corporate.exxonmobil.com/External Subdomain No Text
https://www.mobil.com/enExternal Subdomain IMG-ALT Mobil
https://www.esso.com/enExternal Subdomain IMG-ALT Esso
http://corporate.exxonmobil.de...New window Nofollow External Subdomain Nutzungsbedingungen
http://corporate.exxonmobil.de...New window Nofollow External Subdomain Hinweise zum Datenschutz
/de-de/contact-detailsImpressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.esso.de/de-de"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
x-ua-compatibleIE=Edge
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
strict-transport-securitymax-age=31536000; includeSubDomains;
service-worker-allowed/
content-encodinggzip
content-length23985
dateSat, 31 Aug 2024 10:37:10 GMT
varyAccept-Encoding
set-cookie41 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 40 referring domains.
This page has 6,344 backlinks.
This page has backlinks from 35 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /api
Disallow: /xomfl
Disallow: /sitecore
Disallow: /download
Disallow: /de-de/download

User-agent: GPTBot
Disallow: /

Sitemap: https://www.esso.de/sitemap.xml

Similar sites

Search preview

www.esso.de › de-de
Tankstellen für Benzin und Diesel in Deutschland | Esso
Finde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Esso73%Check
Tankstelle73%Check
Esso Tankstelle71%Check
nächstgelegene Tankstelle60%Check
Tankstellen58%Check
Esso Pay58%Check
Esso Card58%Check
zu Esso57%Check
Kraftstoff54%Check
Nähe54%Check
Show more keywords and terms

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