Estwinggear.com - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
47% 
Page structure
91% 
Link structure
75% 
Server
100% 
External factors
76% 
SEO Score
Response time
0.28 s
File size
118.80 kB
Words
329
Media files
14
Number of links
73 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Estwing Gear Home
The page title is too short. (182 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://estwinggear.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationdETNiG-VhTxT8ElYyzN-dM4TWsCe0ADR6sngwptU9ww
viewportwidth=device-width, initial-scale=1
shopify-digital-wallet/82827772188/digital_wallets/dialog
shopify-checkout-api-tokenf7ff086175c0cd9ded8a79a026fd8764
langen
twitter:cardsummary_large_image
twitter:titleEstwing Gear Home
twitter:descriptionEstwing Gear
og:site_nameEstwing Gear
og:urlhttps://estwinggear.com/
og:titleEstwing Gear Home
og:typewebsite
og:descriptionEstwing Gear
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 329 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 7.33 words is low.
10.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Nav-Logo_png.webp?v=1697488399&width=150Estwing Gear
...les/FP1_edit.png?v=1698364522&width=1500No alt attribute provided
...les/FP2_jpeg.webp?v=1697486954&width=850No alt attribute provided
...les/FP3_jpeg.webp?v=1697486954&width=850No alt attribute provided
...ezr1cjyu32bfm.jpg?v=1700507921&width=650Folding Lock Back Utility Knife with Disposable Razor Blade
...j9z8vxj1znllr.jpg?v=1702099394&width=650Mini Folding Lock Back Utility Knife with Disposable Razor Blade
...-f683b63c183c.jpg?v=1702099413&width=6501.8-Inch Sheepsfoot Tip Cable Splicing Knife with In-Handle Blade Cover Storage
...tpwzvwoyqvcnt.jpg?v=1702099409&width=650Serrated Blade Cable Splicing Scissors and Sheepsfoot Cable Splicing Knife Combo Set with Leather Belt Sheath
...brxhfgbspsuyg.jpg?v=1702099321&width=6503-In-1 Angle Adjusting Retractable Carpet / Flooring and Utility Knife
...o74wdakvnsy7g.jpg?v=1700507769&width=65011-Inch Heavy Duty Nail Jack Brad, Nail and Staple Remover
...vfdqjo4qcxgq6.jpg?v=1702099357&width=65013 Pocket Electrician's Tool Rig
...jqmpngjqeftre.jpg?v=1702099301&width=65019-In-1 Reversible Ratcheting MultiTool Screwdriver Bit Set
...zhcjdhp6esvf7.jpg?v=1702099312&width=65025-Foot Double-Sided Tape Measure
...-BW-Logo_png.webp?v=1697567727&width=160No alt attribute provided

Page structure

H1 heading
(Critically important)
Estwing Gear
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Estwing Gear
H2 Innovative Storage Solutions
H2 Featured
H2 Newest Releases
H3 Tool Backpacks
H3 Sledge Hammers
H3 Folding Lock Back Utility Knife with Disposable Razor Blade
H3 Mini Folding Lock Back Utility Knife with Disposable Razor Blade
H3 1.8-Inch Sheepsfoot Tip Cable Splicing Knife with In-Handle Blade Cover Storage
H3 Serrated Blade Cable Splicing Scissors and Sheepsfoot Cable Splicing Knife Combo Set with Leather Belt Sheath
H3 3-In-1 Angle Adjusting Retractable Carpet / Flooring and Utility Knife
H3 11-Inch Heavy Duty Nail Jack Brad, Nail and Staple Remover
H3 13 Pocket Electrician's Tool Rig
H3 19-In-1 Reversible Ratcheting MultiTool Screwdriver Bit Set
H3 25-Foot Double-Sided Tape Measure
H3 JOIN THE CLUB
H3 QUICK LINKS
H3 Legal
H3 Company Info
H4 YOUR CART
H5 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.
LinkAttributesAnchor text
https://estwinggear.com/Anchor Skip to the content
/account/loginLogin
/account/registerCreate Account
https://estwinggear.com/IMG-ALT Estwing Gear
/customer_identity/redirect?lo...LOG IN
https://estwinggear.com/cartOpen mini cart
/collections/hand-toolsHand Tools
/collections/chiselsChisels
/collections/cutting-toolsCutting Tools
/collections/hooks-picksHooks & Picks
/collections/pry-toolsPry Bars and Nail Pullers
/collections/screwdriversScrewdrivers
/collections/tape-measuresTape Measures
/collections/tool-sets-1Tool Sets
/collections/utility-knivesUtility Knives
/collections/knivesKnives
/collections/fixed-bladeFixed Blade
/collections/foldingFolding
/collections/utilityUtility
/collections/work-gearWork Gear
/collections/bags-storageBags & Storage
/collections/belts-rigsBelts & Rigs
/collections/glovesGloves
/collections/sledge-hammersSledge Hammers
/collections/hand-toolsText duplicate Hand Tools
/collections/chiselsText duplicate Chisels
/collections/cutting-toolsText duplicate Cutting Tools
/collections/hooks-picksText duplicate Hooks & Picks
/collections/pry-toolsText duplicate Pry Bars and Nail Pullers
/collections/screwdriversText duplicate Screwdrivers
/collections/tape-measuresText duplicate Tape Measures
/collections/tool-sets-1Text duplicate Tool Sets
/collections/utility-knivesText duplicate Utility Knives
/collections/knivesText duplicate Knives
/collections/fixed-bladeText duplicate Fixed Blade
/collections/foldingText duplicate Folding
/collections/utilityText duplicate Utility
/collections/work-gearText duplicate Work Gear
/collections/bags-storageText duplicate Bags & Storage
/collections/belts-rigsText duplicate Belts & Rigs
/collections/glovesText duplicate Gloves
/collections/sledge-hammersText duplicate Sledge Hammers
/collections/bags-storageSHOP BAGS & STORAGE
/collections/tool-sets-1Tool Backpacks
/collections/tool-sets-1SHOP TOOL SETS
/collections/sledge-hammersText duplicate Sledge Hammers
/collections/sledge-hammersSHOP SLEDGE HAMMERS
/products/folding-lock-back-ut...IMG-ALT Folding Lock Back Utility Knife with Disposable Razor Blade
/products/folding-lock-back-ut...Text duplicate Folding Lock Back Utility Knife with Disposable Razor Blade
/products/mini-folding-lock-ba...IMG-ALT Mini Folding Lock Back Utility Knife with Disposable Razor Blade
/products/mini-folding-lock-ba...Text duplicate Mini Folding Lock Back Utility Knife with Disposable Razor Blade
/products/sheepsfoot-tip-cable...IMG-ALT 1.8-Inch Sheepsfoot Tip Cable Splicing Knife with In-Handle Blade Cover Storage
/products/sheepsfoot-tip-cable...Text duplicate 1.8-Inch Sheepsfoot Tip Cable Splicing Knife with In-Handle Blade Cover Storage
/products/serrated-blade-cable...IMG-ALT Serrated Blade Cable Splicing Scissors and Sheepsfoot Cable Splicing Knife Combo Set with Leather Belt Sheath
/products/serrated-blade-cable...Text duplicate Serrated Blade Cable Splicing Scissors and Sheepsfoot Cable Splicing Knife Combo Set with Leather Belt Sheath
/products/3-in-1-angle-adjusti...IMG-ALT 3-In-1 Angle Adjusting Retractable Carpet / Flooring and Utility Knife
/products/3-in-1-angle-adjusti...Text duplicate 3-In-1 Angle Adjusting Retractable Carpet / Flooring and Utility Knife
/products/11-inch-heavy-duty-n...IMG-ALT 11-Inch Heavy Duty Nail Jack Brad, Nail and Staple Remover
/products/11-inch-heavy-duty-n...Text duplicate 11-Inch Heavy Duty Nail Jack Brad, Nail and Staple Remover
/products/electricians-tool-rigIMG-ALT 13 Pocket Electrician's Tool Rig
/products/electricians-tool-rigText duplicate 13 Pocket Electrician's Tool Rig
/products/19-in-1-reversible-r...IMG-ALT 19-In-1 Reversible Ratcheting MultiTool Screwdriver Bit Set
/products/19-in-1-reversible-r...Text duplicate 19-In-1 Reversible Ratcheting MultiTool Screwdriver Bit Set
/products/25-foot-double-sided...IMG-ALT 25-Foot Double-Sided Tape Measure
/products/25-foot-double-sided...Text duplicate 25-Foot Double-Sided Tape Measure
https://estwinggear.myshopify....External Subdomain No Text
/pages/contactContact Us
https://estwinggear.com/pages/faqFAQ
/pages/shipping-returnsShipping & Returns
/pages/about-usJS Products & Estwing Licensed Products
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use
/pages/california-transparency...CA Supply Chains Act
/pages/accessibility-policyAccessibility Policy
https://www.jsproducts.com/New window External Subdomain JS Products Inc.
A-TITLE https://www.jsproducts.com
https://www.google.com/maps/pl...External Subdomain 6445 Montessouri St Las Vegas, NV 89113
A-TITLE https://www.google.com/maps/place/6445+Montessouri+St,+Las+Vegas,+NV+89113/@36.071715,-115.2501994,17z/data=!3m1!4b1!4m5!3m4!1s0x80c8c7ba0b2f86f3:0x1274865a2...

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://estwinggear.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
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x-cachemiss
x-frame-optionsDENY
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strict-transport-securitymax-age=7889238
x-shopid82827772188
x-shardid283
varyAccept
content-languageen
powered-byShopify
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x-xss-protection1; mode=block
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x-download-optionsnoopen
servercloudflare
cf-ray87f107219a948f40-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 520 backlinks.
This page only has few backlinks from 22 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://estwinggear.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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Sitemap: https://estwinggear.com/sitemap.xml

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Sitemap: https://estwinggear.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

estwinggear.com
Estwing Gear Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Estwing77%Check
Gear77%Check
Estwing Gear77%Check
Utility44%Check
Blade44%Check
Knife44%Check
Tool44%Check
Storage44%Check
Folding44%Check
Cable44%Check

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