Ethicalshop.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
95% 
Link structure
37% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
118.50 kB
Words
801
Media files
21
Number of links
180 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The best place for eco-friendly, ethically sourced and fairtrade treats. - The Ethical Shop
The page title should be shorter than 580 pixels. It is 787 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Ethical Shop by New Internationalist is the best place to get eco-friendly gifts, fair trade presents and organic treats. Start shopping ethically today!
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleThe best place for eco-friendly, ethically sourced and fairtrade treats. - The Ethical Shop
descriptionThe Ethical Shop by New Internationalist is the best place to get eco-friendly gifts, fair trade presents and organic treats. Start shopping ethically today!
keywordseco-friendly, ethical, fairtrade, fair trade, organic, educational, books
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0
format-detectiontelephone=no
”robots””noodp”
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • activites => activities
  • teh => the
This page contains 801 words. That's ok.
25.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: ethical shop
Some tags are too long. With 75 characters this one is longer than 70 characters:
"ni550 - abortion: why is your body still a battleground? - july/august 2024"
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...240px-ethicalshop-single-leaf-logo_1.pngEthical Shop
...240px-ethicalshop-single-leaf-logo_1.pngEthical Shop
...ethicalshopemailslide_NevesBeesMar24.jpgNevesBees
...emailslide_DivineBakewellRecipeMar24.jpgrecipe idea
...opemailslide_3greetingscardsFeb24_V2.jpgCards
...mailslide_GiftVoucherLongerTextDec23.jpgGift Vouchers
...alshopslide_JosieQuoteSouthwoldJan24.jpgGifts
...hop.org/media/wysiwyg/leaftick-green.png✔
...hop.org/media/wysiwyg/leaftick-green.png✔
...hop.org/media/wysiwyg/leaftick-green.png✔
...ma_rainbow_cotton_bucket_hat_medium1.jpgRainbow Cotton Bucket Hat - CRAIM
...zaytoun_extra_virgin_olive_oil_group.jpgZaytoun Extra Virgin Olive Oil
...448b9/n/i/ni550_abortion_cover_small.jpgNI550 Cover - Abortion: Why Is Your Body Still A Battleground?
...akfast_blend_tea__80_tea_bags__to_78.jpgTraidcraft Breakfast Blend Tea (80 tea bags), FTBT
..._sbb/brand/Neves-Bees-full-logo-__5_.pngNo alt attribute provided
....org/pub/media/wysiwyg/ftf-logo-es_1.pngNo alt attribute provided
...ntend/venedor/default/images/bestbuy.pngEthical Consumer Best Buy
...calshop-icons/png/64px-facebook-icon.pngMake friends with us in teh facebook
...lshop-icons/png/64px-instagram-icon2.pngFollow our insta
...icalshop-icons/png/64px-twitter-icon.pngFollow @ethical_shop on Twitter
...ia/ethicalshop/es-padlock-white-20px.pngpadlock

Page structure

H1 heading
(Critically important)
Ethical Shop Ethical Shop
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Ethical Shop Ethical Shop
H2 Empty heading
H3 No quibbles return policy
H3 Free UK delivery over £75
H3 Fast, friendly service
H3 Our suppliers
H3 Supplier of the month
H3 Shop by values
H3 Shop by cause
H3 Links
H3 About the Ethical Shop
H3 Wholesale customer?
H3 Our Fairtrade fund
H3 Our credentials
H4 Join us on social media
H5 Neve's Bees
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ethicalshop.org/Ethical Shop
IMG-ALT Ethical Shop
A-TITLE Ethical Shop
/customer/account/Account
/customer/account/login/refere...Sign In
https://ethicalshop.org/Anchor Skip to Content
https://ethicalshop.org/Text duplicate Ethical Shop
IMG-ALT Ethical Shop
A-TITLE Ethical Shop
/books-2.htmlBooks
/books-2/children-s-books.htmlChildren's Books
/books-2/children-s-books/chil...Fiction
/books-2/children-s-books/chil...Non-Fiction
/books-2/maps-atlases.htmlAtlases & Maps
/books-2/ebooks.htmleBooks
/books-2/ebooks/fiction.htmlText duplicate Fiction
/books-2/ebooks/non-fiction.htmlText duplicate Non-Fiction
/books-2/ebooks/nononsense-ebo...NoNonsense Guides
/books-2/fiction.htmlText duplicate Fiction
/books-2/fiction/crime.htmlCrime
/books-2/fiction/graphic-novel...Graphic Fiction
/books-2/fiction/novels.htmlNovels
/books-2/fiction/short-story-c...Short Story Collections
/books-2/fiction/short-story-c...The Caine Prize
/books-2/non-fiction.htmlText duplicate Non-Fiction
/books-2/non-fiction/world-foo...Food & Drink
/books-2/non-fiction/graphic-n...Graphic Non-Fiction
/books-2/non-fiction/graphic-m...Graphic Memoir
/books-2/non-fiction/comment-r...Lifestyle
/books-2/non-fiction/no-nonsen...Text duplicate NoNonsense Guides
/books-2/non-fiction/poetry.htmlPoetry
/books-2/non-fiction/current-e...Society & Politics
/books-2/magazines.htmlMagazines
/books-2/magazines/new-interna...New Internationalist
/books-2/magazines/resurgence-...Resurgence & Ecologist
/books-2/music.htmlMusic Downloads
/books-2/myriad-titles.htmlMyriad Editions
/books-2/myriad-titles/myriad-...Text duplicate Fiction
/books-2/myriad-titles/myriad-...Atlases
/books-2/myriad-titles/myriad....Text duplicate Non-Fiction
/books-2/special-offers.htmlSpecial Offers
/greetings-cards.htmlCards
/clothing.htmlClothing
/clothing/clothing-accessories...Accessories
/clothing/clothing-accessories...Bags, Purses & Wallets
/clothing/clothing-accessories...Belts
/clothing/clothing-accessories...Hats & Gloves
/clothing/clothing-accessories...Jewellery
/clothing/clothing-accessories...Scarves & Shawls
/clothing/clothing.htmlText duplicate Clothing
/clothing/clothing/t-shirts.htmlT-Shirts
/clothing/clothing/knitwear.htmlKnitwear
/clothing/clothing/sleepwear-l...Sleepwear & Loungewear
/clothing/clothing/clothing-un...Underwear, Socks & Hoisery
/clothing/clothing/footwear.htmlFootwear
/clothing/the-ethical-sock-sho...The Ethical Sock Shop
https://ethicalshop.org/food.htmlText duplicate Food & Drink
/food/diy-kits.htmlDIY Kits
/food/food-gift-boxes.htmlGift Sets & Hampers
/food/storecupboard.htmlStore Cupboard
/food/sweet-treats.htmlSweet Treats
/food/tea-coffee.htmlTea & Coffee
/food/short-shelf-life.htmlSALE - Short Shelf Life
/gifts.htmlGifts
/gifts/gift-cards.htmlGift Vouchers
/gifts/under-10.htmlUnder £10
/gifts/under-20.htmlUnder £20
/gifts/under-30.htmlUnder £30
/gifts/under-40.htmlUnder £40
/gifts/ethical-accessories.htmlEthical Accessories
/gifts/gifts-for-animal-lovers...Gifts For Animal Lovers
/gifts/gifts-for-bee-lovers.htmlGifts for Bee Lovers
/gifts/gift-for-crafters.htmlGifts for Crafters
/gifts/gifts-for-feminists.htmlGifts for Feminists
/gifts/ethical-tastes.htmlEthical Tastes
/gifts/cosy-gifts.htmlCosy Gifts
/gifts/gift-wrap-cards.htmlGiftwrap & Cards
/gifts/gifts-for-gardeners.htmlGifts for Gardeners
/gifts/gifts-for-vegans.htmlGifts for Vegans
/gifts/recycled-gifts.htmlRecycled Gifts
/gifts/the-ethical-body.htmlWell-being and Self Care
/gifts/sheep-gifts.htmlSheep Gifts
/gifts/special-gifts.htmlSpecial Gifts
/gifts/children-s-gift-ideas.htmlEthical Gifts for Children
/gifts/the-great-outdoors.htmlThe Great Outdoors
/gifts/maps-and-stationery.htmlMaps and Stationery
/gifts/fiction-for-gifts.htmlFiction for Gifts
/gifts/home-fair.htmlHome Fair
/gifts/ethical-socks.htmlEthical Socks and Slippers
/wellbeing-bodycare.htmlPersonal Care
/wellbeing-bodycare/bath-body....Bath & Body
/wellbeing-bodycare/dental-car...Dental Care
/wellbeing-bodycare/hair-care....Hair Care
/home-accessories.htmlHome & Garden
/home-accessories/household-es...Household Essentials
/home-accessories/household-es...Alternatives to Plastics
/home-accessories/household-es...Energy Saving
/home-accessories/household-es...Household & Cleaning
/home-accessories/household-es...Soap
/home-accessories/household-es...Basics Boxes
/home-accessories/crafts-and-k...Hobbies & Crafts
/home-accessories/around-the-h...Home Accessories
/home-accessories/around-the-h...Decorative Accessories
/home-accessories/around-the-h...Candles & Home Fragrance
/home-accessories/around-the-h...Stationery
/home-accessories/home-furnish...Home Furnishings
/home-accessories/home-furnish...Bedding & Hot Water Bottles
/home-accessories/home-furnish...Cushions, Throws & Rugs
/home-accessories/in-the-kitch...Cooking & Dining
/home-accessories/in-the-kitch...Kitchen Textiles
/home-accessories/in-the-kitch...Tableware & Utensils
/home-accessories/in-the-kitch...Food Wraps & Storage
/home-accessories/outandabout....Out & About
/home-accessories/outandabout/...Cycling
/home-accessories/outandabout/...Camping & Walking
/home-accessories/outandabout/...Wildlife Field Guides
/home-accessories/in-the-garde...Garden
/home-accessories/in-the-garde...Bee, Bug & Bird Care
/home-accessories/in-the-garde...Tools, Planters & Seeds
/home-accessories/in-the-garde...Outdoor Accessories & Lighting
/home-accessories/in-the-garde...Text duplicate Gifts for Gardeners
/home-accessories/pet-care.htmlPet Care
/children.htmlChildren
/children/toys.htmlToys
/children/toys/games.htmlPuzzles & Board Games
/children/toys/eco-toys.htmlEco Toys
/children/toys/craft-dressing-...Craft & Dressing Up
/children/toys/outdoor-activit...Outdoor Activites
/children/books.htmlText duplicate Books
/children/musical-instruments....Musical Instruments
https://ethicalshop.org/sale.htmlSALE
/our-partners.htmlPartners
/our-partners/new-internationa...Text duplicate New Internationalist
/our-partners/new-internationa...Magazine Single Issues
/our-partners/new-internationa...Magazine Subscription
/our-partners/soil-association...Soil Association
/our-partners/soil-association...Christmas Cards
/our-partners/soil-association...Text duplicate Garden
/our-partners/soil-association...Text duplicate Gifts
/our-partners/soil-association...Basics
/our-partners/ecologist.htmlText duplicate Resurgence & Ecologist
/our-partners/ecologist/plasti...Plastic Free
/our-partners/ecologist/bodyca...Bodycare
/our-partners/ecologist/magazi...Magazine
/our-partners/war-on-want.htmlWar on Want
/our-partners/es-ethicalconsum...Ethical Consumer
/our-partners/free-west-papua-...Free West Papua Campaign
/new-products.htmlNew Products
https://ethicalshop.org/blogBlog
/suppliers/neves-bees.html/IMG-ALT NevesBees
https://ethicalshop.org/blog/IMG-ALT recipe idea
/greetings-cards.html/Text duplicate IMG-ALT Cards
/new-internationalist-gift-car...Text duplicate IMG-ALT Gift Vouchers
/gifts.html/Text duplicate IMG-ALT Gifts
/rainbow-cotton-bucket-hat.htmlIMG-ALT Rainbow Cotton Bucket Hat - CRAIM
/rainbow-cotton-bucket-hat.htmlRainbow Cotton Bucket Hat
A-TITLE Rainbow Cotton Bucket Hat
/zaytoun-extra-virgin-olive-oi...IMG-ALT Zaytoun Extra Virgin Olive Oil
/zaytoun-extra-virgin-olive-oi...Text duplicate Zaytoun Extra Virgin Olive Oil
A-TITLE Zaytoun Extra Virgin Olive Oil
/ni550-abortion-why-is-your-bo...IMG-ALT NI550 Cover - Abortion: Why Is Your Body Still A Battleground?
/ni550-abortion-why-is-your-bo...NI550 - Abortion: Why Is Your Body Still A Battleground? - July/August 2024
A-TITLE NI550 - Abortion: Why Is Your Body Still A Battleground? - July/August 2024
/traidcraft-breakfast-blend-te...IMG-ALT Traidcraft Breakfast Blend Tea (80 tea bags), FTBT
/traidcraft-breakfast-blend-te...Traidcraft Breakfast Blend Tea (80 tea bags)
A-TITLE Traidcraft Breakfast Blend Tea (80 tea bags)
https://ethicalshop.org/suppliersethical, eco-friendly and fairtrade suppliers
/suppliers/neves-bees.htmlNo Text
/suppliers/neves-bees.htmlNeve's Bees
/catalogsearch/advanced/result...Charity
/catalogsearch/advanced/result...Vegan Friendly
/catalogsearch/advanced/result...Eco Friendly
/catalogsearch/advanced/result...Educational
/catalogsearch/advanced/result...Fair Trade
/catalogsearch/advanced/result...Organic
/catalogsearch/advanced/result...Recycled
/catalogsearch/advanced/result...Made in the UK
/catalogsearch/advanced/result...Text duplicate New Internationalist
/catalogsearch/advanced/result...Myriad
/catalogsearch/advanced/result...Text duplicate Soil Association
https://newint.org/about/jobsExternal Jobs
/suppliers/Our suppliers
A-TITLE Suppliers
https://ethicalshop.org/privacy/Privacy policy
A-TITLE Privacy policy
/delivery-return/Delivery and returns
A-TITLE Delivery and Returns
https://ethicalshop.org/help-faq/FAQs
A-TITLE FAQs
https://ethicalshop.org/contact/Contact us
A-TITLE Contact Us
http://newint.org/External Text duplicate New Internationalist
https://ethicalshop.org/aboutRead more ...
https://shop.newint.org/ukwhol...External Subdomain Wholesale shop
/ethical-shop-fairtrade-fundNo Text
https://www.ethicalconsumer.or...External Subdomain IMG-ALT Ethical Consumer Best Buy
https://www.facebook.com/theet...External Subdomain IMG-ALT Make friends with us in teh facebook
https://www.instagram.com/ethi...External Subdomain IMG-ALT Follow our insta
https://twitter.com/intent/fol...External IMG-ALT Follow @ethical_shop on Twitter
https://ethicalshop.org/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ethicalshop.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
dateMon, 24 Jun 2024 04:50:22 GMT
content-typetext/html; charset=UTF-8
pragmano-cache
cache-controlmax-age=0, must-revalidate, no-cache, no-store
expiresSat, 24 Jun 2023 04:31:47 GMT
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
set-cookie153 Characters
access-control-allow-origin*
varyAccept-Encoding
x-ua-compatibleIE=edge
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=Hm2nT3Uxen3lLWO3A90Ggauf4jpk2iAbMIVewb2ErbuQcaG8%2Bd9c9uQ1Q%2BaW2ohhlY3zWxbj5qOAARyAm8fi3wSPuNxtDUZkYMj0pY29GN76xG3mKeuqt%2F8znWOtegaZ9zM%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray898a18b83e9a382e-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 256 referring domains.
This page has 5,669 backlinks.
This page has backlinks from 196 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

ethicalshop.org
The best place for eco-friendly, ethically sourced and fairtrade tr...
The Ethical Shop by New Internationalist is the best place to get eco-friendly gifts, fair trade presents and organic treats. Start shopping ethically today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ethical Shop97%Check
Ethical94%Check
Shop94%Check
friendly62%Check
Fair61%Check
Trade61%Check
Eco Friendly60%Check
Fair Trade59%Check
eco-friendly58%Check
Treats56%Check
Show more keywords and terms

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