Ets.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
47% 
Page structure
79% 
Link structure
0% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
64.90 kB
Words
75
Media files
0
Number of links
2 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ETS | Global education and talent solutions
The length of the page title is perfect. (387 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
The meta description is too long: 1263 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ets.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsETS,All Users
tagsETS,All Users
descriptionWe are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
templateets-page-template
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#1a212b
theme-color#1a212b
msapplication-square310x310logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-310x310.png
msapplication-wide310x150logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-310x150.png
msapplication-square150x150logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-150x150.png
msapplication-square70x70logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-70x70.png
langen
twitter:cardsummary_large_image
twitter:site@etsinsights
twitter:creator@etsinsights
og:urlhttps://www.ets.org/
og:titleETS | Global education and talent solutions
og:descriptionWe are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
og:localeen_US
og:imagehttps://ets.org/content/dam/ets-org/Rebrand/Photos/og-image.jpg
og:image:altTwo woman holding up a printed document and reading it in a cafe. The E.T.S. logo overlays the image.
og:image:width1200
og:image:height630
og:site_nameETS
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 75 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
36% of the text are stop words.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Sign up for ETS updates
This page seems to be an entry page, because only very few links were found.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ets.org/Anchor Skip to main content
https://www.ets.org/Anchor Skip to footer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ets.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 25,018 referring domains.
This page has 2,317,323 backlinks.
This page has backlinks from 15,970 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 8181 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /Media/SOAR
Disallow: /bin/
Disallow: /c/toefl_junior/freepracticetest/32706/rsc/pdf/Practice_Test_Junior_Practice_test_audio_embedded_version_Paper_Test_ADA.pdf
Disallow: /portal/site/
Disallow: /store/contact
Disallow: /store/customer-service/returns-cancellations?faq=q2
Disallow: /s/gre/newsletter/2019/newsletter_business/index.html
Disallow: /store/customer-service
Disallow: /store/customer-service/returns-cancellations
Disallow: /store/customer-service/order-information
Disallow: /store/customer-service/shipping
Disallow: /store/customer-service/product-help
Disallow: /store/customer-service/ebook-help
Disallow: /raters/ap-reader-chat/ap-reader-chat
Disallow: /pdfs/gre/gre-bschool-comparison-tool.xlsx
Sitemap: https://www.ets.org/sitemap.xml

Similar sites

Search preview

www.ets.org
ETS | Global education and talent solutions
We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ORGANIZATION46%Check
updates38%Check
Sign38%Check
Sign up38%Check
Skip34%Check
content34%Check
Latest News34%Check
main34%Check
footer34%Check
Stay34%Check
Show more keywords and terms

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