Eu.theory.com - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
72% 
Page structure
58% 
Link structure
25% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
224.10 kB
Words
1019
Media files
18
Number of links
165 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Theory Official Site | Contemporary Clothing for Women and Men
The page title should be shorter than 580 pixels. It is 584 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Theory
The meta description is too short. (46 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://eu.theory.com/?lang=en_BE
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=3, user-scalable=no
descriptionTheory
keywordsTheory
google-site-verificationjWs969RIcs4v3bSlG6STDTDApoBV5ZQ9IG5orOAIS0A
facebook-domain-verification4qefydgf50qa1w0s8puffjocy9nlz5
langen
twitter:site@Theory__
og:imagehttps://eu.theory.com/on/demandware.static/Sites-theory_eu-Site/-/default/dw9fd31e90/images/logo.png
og:image:altTheory EU
og:typewebsite
og:site_nameTheory EU
og:titleTheory Official Site | Contemporary Clothing for Women and Men
og:localeen_BE
og:descriptionTheory
og:urlhttps://eu.theory.com/?lang=en_BE
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: 1By checking this box, you consent to receive emails about Theory's la...
This page contains 1019 words. That's ok.
26.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 10.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=3, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dwf082518b/images/icons/banner-close.svgclose
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Stay Cool
data:[...] Base64pant guide
data:[...] Base64wardrobe
data:[...] Base64outerwear
...-media.theory.com/i/theory/ICON1?$media$ICON1
...-media.theory.com/i/theory/ICON2?$media$ICON2
...media.theory.com/i/theory/ICON03?$media$No alt attribute provided
...eory.com/i/theory/store-locator1?$media$Same-Day Delivery

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Forgot your Password
H2 Forgot your Password Duplicate text
H3 Layer Up, Tone Down
H3 Spotlight On: Luxury Knitwear
H3 Trouser Guide
H3 Theory Wardrobe
H3 A Fresh Coat
H3 Sign In
H4 Fall 2024
H4 Fall 2024 Duplicate text
H4 Fall 2024 Duplicate text
H4 Luxury Knitwear
H4 Fall 2024 Duplicate text
H4 Luxury Knitwear Duplicate text
H4 Customer Care
H4 About Theory
H4 Contact Us
H4 Information
H5 Forgot Password
H5 Forgot your Password Duplicate text
H5 Search
H5 Sign In/Register
H5 Forgot Password Duplicate text
H5 Forgot your Password Duplicate text
H5 Exclusions
H5 Promo T&Cs
H5 Sign-In or Register to Create a Wishlist
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://eu.theory.com/Anchor Skip to main content
https://eu.theory.com/Anchor Skip to footer content
/womens-wardrobe-essentials?to...Shop Women
/mens-wardrobe-essentials?topb...Shop Men
/welcome-eu.html?topbanner=true/SIGN-UP
/shipping-eu.html?announcement...Free shipping
/returns-eu.html?announcement-...exchanges
/returns-eu.html?announcement-...returns
/womens-new/?lang=en_BESubdomain NEW ARRIVALS
/womens-fall-collection/?lang=...Subdomain Fall 2024
/womens-new/?lang=en_BESubdomain New Arrivals
/womens-trouser-guide.htmlTrouser Guide
/womens-wardrobe-essentials/?l...Subdomain Theory Wardrobe
/womens-cashmereCashmere Shop
/mens-fall-collection/?lang=en_BESubdomain Text duplicate Fall 2024
/mens-new/?lang=en_BESubdomain Text duplicate New Arrivals
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/womens-fall-collection/?lang=...Subdomain No Text
/womens-fall-collectionShop Now
/mens-fall-collection/?lang=en_BESubdomain No Text
/mens-fall-collection/?lang=en_BESubdomain Text duplicate Shop Now
/womens-view-all/?lang=en_BESubdomain WOMEN
/womens-fall-collection/?lang=...Subdomain Text duplicate Fall 2024
/womens-new/?lang=en_BESubdomain Text duplicate New Arrivals
/womens-cashmereText duplicate Cashmere Shop
/womens-trouser-guide.htmlText duplicate Trouser Guide
/womens-wardrobe-essentials/?l...Subdomain Text duplicate Theory Wardrobe
/womens-essential-duo-eu/?lang...Subdomain Essential Duos
/womens-view-all/?lang=en_BESubdomain View All
/womens-trousers/?lang=en_BESubdomain Trousers
/womens-blazers/?lang=en_BESubdomain Blazers
/womens-outerwear/?lang=en_BESubdomain Coats + Jackets
/womens-knitwear/?lang=en_BESubdomain Jumpers + Cardigans
/womens-suits/?lang=en_BESubdomain Suits
/womens-dresses/?lang=en_BESubdomain Dresses
/womens-tops/?lang=en_BESubdomain Tops + Shirts
/womens-tshirts/?lang=en_BESubdomain T-Shirts
/womens-skirts/?lang=en_BESubdomain Skirts
/womens-accessories-view-all/?...Subdomain Text duplicate View All
/womens-shoes/?lang=en_BESubdomain Shoes
/womens-sale-view-all/?lang=en_BESubdomain Text duplicate View All
/womens-fall-collection/?lang=...Subdomain No Text
/womens-fall-collectionText duplicate Shop Now
/womens-knitwearNo Text
/womens-knitwearText duplicate Shop Now
/mens-view-all/?lang=en_BESubdomain MEN
/mens-fall-collection/?lang=en_BESubdomain Text duplicate Fall 2024
/mens-new/?lang=en_BESubdomain Text duplicate New Arrivals
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-essential-duo/?lang=en_BESubdomain Text duplicate Essential Duos
/mens-view-all/?lang=en_BESubdomain Text duplicate View All
/mens-trousers/?lang=en_BESubdomain Trousers + Shorts
/mens-tshirts/?lang=en_BESubdomain T-Shirts + Polos
/mens-outerwear/?lang=en_BESubdomain Text duplicate Coats + Jackets
/mens-knitwear/?lang=en_BESubdomain Text duplicate Jumpers + Cardigans
/mens-shirts/?lang=en_BESubdomain Shirts
/mens-blazers/?lang=en_BESubdomain Text duplicate Blazers
/mens-suits/?lang=en_BESubdomain Text duplicate Suits
/mens-accessories-view-all/?la...Subdomain Text duplicate View All
/mens-sale-view-all/?lang=en_BESubdomain Text duplicate View All
/mens-fall-collection/?lang=en_BESubdomain No Text
/mens-fall-collection/?lang=en_BESubdomain Text duplicate Shop Now
/mens-knitwearNo Text
/mens-knitwearText duplicate Shop Now
https://eu.theory.com/?lang=en_BEA-TITLE Theory Home
/on/demandware.store/Sites-the...Forgot Password?
A-TITLE Forgot Password?
/wishlist/?lang=en_BESubdomain Wishlist
A-TITLE Wishlist
/wishlist/?lang=en_BESubdomain Text duplicate A-TITLE Wishlist
/cart/?lang=en_BESubdomain A-TITLE Cart 0 Items
/womens-fall-collection/?lang=...Subdomain Text duplicate Fall 2024
/womens-new/?lang=en_BESubdomain Text duplicate New Arrivals
/womens-trouser-guide.htmlText duplicate Trouser Guide
/womens-wardrobe-essentials/?l...Subdomain Text duplicate Theory Wardrobe
/womens-cashmereText duplicate Cashmere Shop
/mens-fall-collection/?lang=en_BESubdomain Text duplicate Fall 2024
/mens-new/?lang=en_BESubdomain Text duplicate New Arrivals
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/womens-fall-collection/?lang=...Subdomain Text duplicate Fall 2024
/womens-new/?lang=en_BESubdomain Text duplicate New Arrivals
/womens-cashmereText duplicate Cashmere Shop
/womens-trouser-guide.htmlText duplicate Trouser Guide
/womens-wardrobe-essentials/?l...Subdomain Text duplicate Theory Wardrobe
/womens-good-collection/?lang=...Subdomain Theory for Good
/womens-essential-duo-eu/?lang...Subdomain Text duplicate Essential Duos
/womens-view-all/?lang=en_BESubdomain Text duplicate View All
/womens-trousers/?lang=en_BESubdomain Text duplicate Trousers
/womens-blazers/?lang=en_BESubdomain Text duplicate Blazers
/womens-outerwear/?lang=en_BESubdomain Text duplicate Coats + Jackets
/womens-knitwear/?lang=en_BESubdomain Text duplicate Jumpers + Cardigans
/womens-suits/?lang=en_BESubdomain Text duplicate Suits
/womens-dresses/?lang=en_BESubdomain Text duplicate Dresses
/womens-tops/?lang=en_BESubdomain Text duplicate Tops + Shirts
/womens-tshirts/?lang=en_BESubdomain Text duplicate T-Shirts
/womens-skirts/?lang=en_BESubdomain Text duplicate Skirts
/womens-accessories-view-all/?...Subdomain Text duplicate View All
/womens-shoes/?lang=en_BESubdomain Text duplicate Shoes
/womens-sale-view-all/?lang=en_BESubdomain LAST CHANCE
/womens-sale-view-all/?lang=en_BESubdomain Text duplicate View All
/mens-fall-collection/?lang=en_BESubdomain Text duplicate Fall 2024
/mens-new/?lang=en_BESubdomain Text duplicate New Arrivals
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-essential-duo/?lang=en_BESubdomain Text duplicate Essential Duos
/mens-view-all/?lang=en_BESubdomain Text duplicate View All
/mens-trousers/?lang=en_BESubdomain Text duplicate Trousers + Shorts
/mens-tshirts/?lang=en_BESubdomain Text duplicate T-Shirts + Polos
/mens-outerwear/?lang=en_BESubdomain Text duplicate Coats + Jackets
/mens-knitwear/?lang=en_BESubdomain Text duplicate Jumpers + Cardigans
/mens-shirts/?lang=en_BESubdomain Text duplicate Shirts
/mens-blazers/?lang=en_BESubdomain Text duplicate Blazers
/mens-suits/?lang=en_BESubdomain Text duplicate Suits
/mens-accessories-view-all/?la...Subdomain Text duplicate View All
/mens-sale-view-all/?lang=en_BESubdomain Text duplicate LAST CHANCE
/mens-sale-view-all/?lang=en_BESubdomain Text duplicate View All
https://eu.theory.com/Anchor Sign In
https://eu.theory.com/Anchor Register
/on/demandware.store/Sites-the...Text duplicate Forgot Password?
A-TITLE Forgot Password?
/privacy-eu.html?lang=en_BENew window Subdomain Privacy Policy
/womens-fall-collection/?lang=...Subdomain SHOP WOMEN
/mens-fall-collection/?lang=en_BESubdomain SHOP MEN
/womens-new/?lang=en_BESubdomain Women's New Arrivals
/womens-new/?lang=en_BESubdomain SHOP NOW
/mens-new/?lang=en_BESubdomain Men's New Arrivals
/mens-new/?lang=en_BESubdomain Text duplicate SHOP NOW
/womens-knitwear/?lang=en_BESubdomain Text duplicate SHOP WOMEN
/mens-knitwear/?lang=en_BESubdomain Text duplicate SHOP MEN
/womens-trouser-guide.htmlText duplicate SHOP WOMEN
/mens-trouser-guide.htmlText duplicate SHOP MEN
/womens-wardrobe-essentials/?l...Subdomain Text duplicate SHOP WOMEN
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate SHOP MEN
/womens-outerwear/?lang=en_BESubdomain Text duplicate SHOP WOMEN
/mens-outerwear/?lang=en_BESubdomain Text duplicate SHOP MEN
/returns-exchanges.htmlSubdomain Learn More
/shipping-eu.htmlSubdomain Text duplicate Learn More
/klarna-eu.htmlSubdomain Text duplicate Learn More
https://eu.theory.com/stores/Subdomain Search Locations
/privacy-eu.htmlNew window Trivial anchor text
here
https://eu.theory.com/login/My Account
https://eu.theory.com/orders/Track My Order
/shipping-eu.htmlShipping + Payments
/returns-exchanges.htmlReturns + Exchanges
/help/?pgid=faq-euFAQs
/klarna-eu.htmlKlarna
/about-eu.htmlOur Story
/theory-for-good.htmlTheory For Good
https://eu.theory.com/stores/Store Finder
http://www.facebook.com/theoryNew window External Subdomain No Text
http://www.twitter.com/theory__New window External Subdomain No Text
https://www.instagram.com/theo...New window External Subdomain No Text
https://www.pinterest.com/theo...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
/terms-eu.htmlTerms of Use
/privacy-eu.htmlText duplicate Privacy Policy
https://eu.theory.com/account/Text duplicate My Account
https://eu.theory.com/account/Text duplicate Track My Order
/shipping-eu.htmlText duplicate Shipping + Payments
/returns-exchanges.htmlText duplicate Returns + Exchanges
/help/?pgid=faq-euText duplicate FAQs
/klarna-eu.htmlText duplicate Klarna
/about-eu.htmlText duplicate Our Story
/theory-for-good.htmlText duplicate Theory For Good
https://eu.theory.com/stores/Text duplicate Store Finder
/terms-eu.htmlText duplicate Terms of Use
/privacy-eu.htmlText duplicate Privacy Policy
http://www.facebook.com/theoryNew window External Subdomain No Text
http://www.twitter.com/theory__New window External Subdomain No Text
https://www.instagram.com/theo...New window External Subdomain No Text
https://www.pinterest.com/theo...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
https://eu.theory.com/Anchor Text duplicate Sign In
https://eu.theory.com/Anchor Create Account
/privacy-eu.html?lang=en_BENew window Subdomain Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://eu.theory.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (224 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
accept-rangesbytes
x-dw-request-base-idMvrMBnLU_2YBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
x-content-type-optionsnosniff
servercloudflare
cf-ray8cd6fdfceb390405-CDG
x-akamai-transformed9l 33216 0 pmb=mRUM,1
content-encodinggzip
dateFri, 04 Oct 2024 17:46:35 GMT
content-length34905
set-cookie142 Characters
server-timingcdn-cache; desc=MISS
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 119 referring domains.
This page has 383 backlinks.
This page has backlinks from 101 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /search
Disallow: /profile
Disallow: /passwordreset
Disallow: /passwordset
Disallow: /passwordconfirm
Disallow: /account
Disallow: /register
Disallow: /addressbook
Disallow: /billing
Disallow: /checkout
Disallow: /shipping
Disallow: /revieworder
Disallow: /orderconfirmation
Disallow: /cart
Disallow: /giftcertedit
Disallow: /giftcertpurchase
Disallow: /giftregistrysearch
Disallow: /giftregistrybyid
Disallow: /giftregistryshow
Disallow: /orders
Disallow: /wallet
Disallow: /wishlistsearch
Disallow: /wishlist
Disallow: /wishlistother
Disallow: /*pmin*
Disallow: /*pmax*
Disallow: /*prefn1*
Disallow: /*prefn2*
Disallow: /*prefn3*
Disallow: /*prefn4*
Disallow: /*prefv1*
Disallow: /*prefv2*
Disallow: /*prefv3*
Disallow: /*prefv4*
Disallow: /*srule*
Sitemap: https://eu.theory.com/sitemap_index.xml
user-agent: Pinterestbot
Crawl-delay: 1

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Theory84%Check
Theory retail stores52%Check
Clothing for Women50%Check
Women45%Check
CLOTHING45%Check
Wardrobe45%Check
Password43%Check
Register43%Check
Sign43%Check
Fall43%Check
Show more keywords and terms

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