Exxonmobilstore.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
46% 
Page structure
77% 
Link structure
98% 
Server
87% 
External factors
27% 
SEO Score
Response time
2.60 s
File size
191.60 kB
Words
279
Media files
38
Number of links
58 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page - Exxon Mobil
The length of the page title is perfect. (236 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleHome Page - Exxon Mobil
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 279 words on this page. Good pages should have about 800 words of useful content.
24% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/wysiwyg/eu-flag-sm_3.pngEuropean Stock
/media/wysiwyg/UK-sm_1.pngRed Bull UK Stock
/media/logo/stores/49/exxon-mobil_3x.pngLogo HomeLogo
/media/logo/stores/49/exxon-mobil_3x.pngLogo HomeLogo
/media/wysiwyg/flags-US_1.pngImperial storeImperial store
/media/wysiwyg/flags-US_1.pngImperial storeImperial store
/media/wysiwyg/eu-flag_1.pngNo alt attribute provided
/media/wysiwyg/eu-flag_1.pngNo alt attribute provided
/media/wysiwyg/UK_2.pngNo alt attribute provided
/media/wysiwyg/UK_2.pngNo alt attribute provided
...mobil1_racing_feature_banner_m2_1__1.jpgFueling Champions: Mobil 1 RacingFueling Champions: Mobil 1 Racing
...3/5/35363_xom_red_bull_banner_d1-1_1.jpgCelebrate 50 years of Mobil1Celebrate 50 years of Mobil1
.../36495_xom_delvac_feature_banner_m_1.jpgRev up your style with our exclusive trucker merchRev up your style with our exclusive trucker merch
...iwyg/13619-exxon-mobil-banner-3-2_3x.jpglast chance item
...iwyg/13619-exxon-mobil-banner-3-2_2x.jpglast chance item
...iwyg/13619-exxon-mobil-banner-3-1_3x.jpgshop all
...iwyg/13619-exxon-mobil-banner-3-1_2x.jpgshop all
...iwyg/13619-exxon-mobil-banner-3-3_3x.jpgShop drinkware
...iwyg/13619-exxon-mobil-banner-3-3_2x.jpgShop drinkware
.../13619-exxon-mobil-banner-2-2-v-2_3x.jpgShop Mobil 1 Racing
.../13619-exxon-mobil-banner-2-2-v-2_2x.jpgShop Mobil 1 Racing
.../13619-exxon-mobil-banner-2-1-v-2_3x.jpgShop men’s apparel
.../13619-exxon-mobil-banner-2-1-v-2_2x.jpgShop men’s apparel
.../wysiwyg/exxon-static-banner-image_2.jpgcustom orders availablecustom orders available
/media/wysiwyg/social_linkedin.pngexxonmobil linkedin
/media/wysiwyg/social_linkedin.pngexxonmobil linkedin
/media/wysiwyg/X_logo_circle.pngtwitter exxonmobil
/media/wysiwyg/X_logo_circle.pngtwitter exxonmobil
/media/wysiwyg/social_youtube.pngyoutube ExxonMobil
/media/wysiwyg/social_youtube.pngyoutube ExxonMobil
/media/wysiwyg/footer_exxonmobil.pngExxonMobil logo
/media/wysiwyg/footer_exxonmobil.pngExxonMobil logo
/media/wysiwyg/footer_exxon.pngexxon logo
/media/wysiwyg/footer_exxon.pngexxon logo
/media/wysiwyg/footer_mobil.pngmobil logo
/media/wysiwyg/footer_mobil.pngmobil logo
/media/wysiwyg/footer_xto.pngxtoenergy logo
/media/wysiwyg/footer_xto.pngxtoenergy logo

Page structure

H1 heading
(Critically important)
ExxonMobil Store
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 ExxonMobil Store
H3 EU/UK Employees Get Mobil 1 50th and Red Bull Gear Shipped from your region faster...
H3 Custom orders available
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.exxonmobilstore.com/Anchor Skip to Content
https://emstoreeu.bdashops.com/External Subdomain IMG-ALT European Stock
https://emstoreeu.bdashops.com/External Subdomain Text duplicate European Stock
https://emstoreuk.bdashops.com/External Subdomain IMG-ALT Red Bull UK Stock
A-TITLE Red Bull UK Stock
https://emstoreuk.bdashops.com/External Subdomain UK Stock
A-TITLE Red Bull UK Stock
/wesupply/track/shipment/Subdomain Tracking Info
/customer/account/login/refere...Subdomain Sign In
/customer/account/create/Subdomain Create an Account
https://www.exxonmobilstore.com/Subdomain IMG-ALT Logo Home
A-TITLE Logo
https://www.exxonmobilstore.com/Subdomain Text duplicate IMG-ALT Logo Home
A-TITLE Logo
/catalogsearch/advanced/Subdomain Advanced Search
/checkout/cart/Subdomain My Cart
https://imperialstore.bdashops...External Subdomain IMG-ALT Imperial store
A-TITLE Imperial store
https://www.exxonmobilstore.com/Anchor Menu
/mobil-1-50thSubdomain Mobil 1 50th
/newSubdomain New
/clearanceSubdomain Clearance
/shop-by-brandSubdomain Shop By Brand
/shop-by-brand/exxonmobilSubdomain ExxonMobil
/shop-by-brand/mobilSubdomain Mobil
/shop-by-brand/mobil-1Subdomain Mobil 1
/shop-by-brand/mobil-1-racingSubdomain Mobil 1 Racing
/shop-by-brand/mobil-delvacSubdomain Mobil Delvac
/shop-by-brand/safetySubdomain Safety
/shop-by-categorySubdomain Shop by category
/shop-by-category/caps-and-acc...Subdomain Caps and accessories
/shop-by-category/women-s-apparelSubdomain Women's Apparel
/shop-by-category/men-s-apparelSubdomain Men's Apparel
/shop-by-category/gifts-and-co...Subdomain Gifts and collectibles
/shop-by-category/workplace-techSubdomain Workplace & Tech
/shop-by-category/bags-and-travelSubdomain Bags and travel
/shop-by-category/drinkwareSubdomain Drinkware
/shop-by-category/electronic-g...Subdomain Electronic gift certificates
/custom-orderSubdomain Custom Order
/ktmSubdomain KTM
https://www.exxonmobilstore.com/Anchor Account
https://www.exxonmobilstore.com/Anchor Settings
/stores/store/redirect/___stor...Subdomain ExxonMobil EU
/stores/store/redirect/___stor...Subdomain ExxonMobil UK
https://emstoreeu.bdashops.com/External Subdomain No Text
https://emstoreeu.bdashops.com/External Subdomain EU Mobil 1 50th & Red Bull
https://emstoreuk.bdashops.com/External Subdomain No Text
https://emstoreuk.bdashops.com/External Subdomain UK Mobil 1 50th & Red Bull
/shop-by-brand/mobil-1-racingSubdomain Fueling Champions: Mobil 1 Racing
/shop-by-brand/mobil-1-racingSubdomain Shop Now
/catalog/category/view/s/mobil...Subdomain Celebrate 50 years of Mobil1
/catalog/category/view/s/mobil...Subdomain Shop Mobil1
/catalog/category/view/s/mobil...Rev up your style with our exclusive trucker merch
/catalog/category/view/s/mobil...Shop Delvac
/catalog/category/view/s/clear...Shop last chance
/catalog/category/view/s/exxon...Shop all
/catalog/category/view/s/drink...Shop drinkware
/catalog/category/view/s/mobil...Shop Mobil 1 Racing
/catalog/category/view/s/men-s...Shop men’s apparel
/custom-orderCustom orders available
/privacy-and-cookie-policy/Subdomain Privacy policy
/terms-of-use/Subdomain Terms of use
/dsar-request/Subdomain Do not sell my personal information
/electronic-gift-card/Purchase gift card
/gift-card-balance/Subdomain Check gift card balance
/customer/account/Subdomain My Account
/sales/order/history/Subdomain Track My Order
/shopping-info/Subdomain Shopping Info
/contact/Subdomain Contact Us
/faq/Subdomain FAQs
/terms-of-use/Subdomain web terms of use
/privacy-and-cookie-policy/Subdomain privacy and cookie policy.
http://www.linkedin.com/compan...New window External Subdomain IMG-ALT exxonmobil linkedin
https://twitter.com/exxonmobilNew window External IMG-ALT twitter exxonmobil
http://www.youtube.com/user/Ex...New window External Subdomain IMG-ALT youtube ExxonMobil
http://www.exxonmobil.com/New window External Subdomain IMG-ALT ExxonMobil logo
http://www.exxon.com/New window External Subdomain IMG-ALT exxon logo
http://www.mobil.com/New window External Subdomain IMG-ALT mobil logo
http://www.xtoenergy.com/New window External Subdomain IMG-ALT xtoenergy logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.exxonmobilstore.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.60 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (192 kB).

HTTP Response Header

NameValue
cache-controlmax-age=0, must-revalidate, no-cache, no-store
content-encodinggzip
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content-typetext/html; charset=UTF-8
dateFri, 23 Aug 2024 19:51:05 GMT
expiresWed, 23 Aug 2023 19:51:05 GMT
pragmano-cache
referrer-policystrict-origin-when-cross-origin
servernginx
set-cookie180 Characters
strict-transport-securitymax-age=31557600
varyAccept-Encoding
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x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 611 backlinks.
This page only has few backlinks from 2 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

# Directories
Disallow: /app/
Disallow: /bin/
Disallow: /dev/
Disallow: /lib/
Disallow: /phpserver/
Disallow: /pkginfo/
Disallow: /report/
Disallow: /setup/
Disallow: /update/
Disallow: /var/
Disallow: /vendor/

# Paths (clean URLs)
Disallow: /index.php/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/
Disallow: /catalogsearch/
Disallow: /checkout/
Disallow: /control/
Disallow: /contacts/
Disallow: /customer/
Disallow: /customer/account/login
Disallow: /customize/
Disallow: /newsletter/
Disallow: /review/
Disallow: /sales/
Disallow: /sendfriend/
Disallow: /wishlist/

# Files
Disallow: /composer.json
Disallow: /composer.lock
Disallow: /CONTRIBUTING.md
Disallow: /CONTRIBUTOR_LICENSE_AGREEMENT.html
Disallow: /COPYING.txt
Disallow: /Gruntfile.js
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /nginx.conf.sample
Disallow: /package.json
Disallow: /php.ini.sample
Disallow: /RELEASE_NOTES.txt

# Do not index pages that are sorted or filtered.
Disallow: /*?*product_list_mode=
Disallow: /*?*product_list_order=
Disallow: /*?*product_list_limit=
Disallow: /*?*product_list_dir=

# Do not index session ID
Disallow: /*?SID=
Disallow: /*?
Disallow: /*.php$

# CVS, SVN directory and dump files
Disallow: /*.csv
Disallow: /*.zip$
Disallow: /*.svn$
Disallow: /*.idea$
Disallow: /*.sql$
Disallow: /*.tgz$

Similar sites

Search preview

www.exxonmobilstore.com
Home Page - Exxon Mobil

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mobil88%Check
Exxon Mobil83%Check
store72%Check
ExxonMobil Store71%Check
ExxonMobil70%Check
Mobil 50th67%Check
Mobil Racing66%Check
Mobil 50th Red60%Check
Mobil 50th Red Bull57%Check
Red47%Check
Show more keywords and terms

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