Fairtrade.net - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
85% 
Page structure
75% 
Link structure
67% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.81 s
File size
45.80 kB
Words
1288
Media files
19
Number of links
248 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fairtrade International
The page title is too short. (199 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
This website gives you a quick introduction to Fairtrade, including how to get involved as a consumer, producer or business.
The length of the meta description is perfect. (762 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtrade.net/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ffffff
MobileOptimized320
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover, target-densitydpi=device-dpi, shrink-to-fit=no
msapplication-config/assets/other/browserconfig.xml
descriptionThis website gives you a quick introduction to Fairtrade, including how to get involved as a consumer, producer or business.
langen
twitter:cardsummary
twitter:titleFairtrade International
twitter:descriptionThis website gives you a quick introduction to Fairtrade, including how to get involved as a consumer, producer or business.
twitter:urlhttps://www.fairtrade.net/
og:site_nameFairtrade International
og:urlhttps://www.fairtrade.net/
og:titleFairtrade International
og:descriptionThis website gives you a quick introduction to Fairtrade, including how to get involved as a consumer, producer or business.
og:localeen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1288 words. That's ok.
24.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover, target-densitydpi=device-dpi, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Frequently searched for
H2 Fairtrade producers
H2 Latest impact
H2 About Fairtrade
H3 Fairtrade International Announces Election of Board Members
H3 EU Organic Regulation will negatively impact small-scale producers
H3 Fairtrade launches 2023 annual report
H3 Cultivating opportunities for fair and sustainable products close to home
H3 I am a cocoa farmer. When I say we need training and investment to thrive, take my word for it
H3 Seen some of our Marks?
H3 Learn about our impact
H3 The gold mining organisation San Juan de Dios de Pampa Blanca
H3 CONACADO (Dominican Republic)
H3 Fairtrade Premium spending on the SDGs
H3 Fairtrade production overview
H3 For producers
H3 For businesses
H3 About Us
H3 Fairtrade Standards
H3 Fairtrade Products
H3 Key Issues
H3 About Fairtrade Duplicate text
H3 Connect with us
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.fairtrade.net/Fairtrade
https://www.fairtrade.net/Anchor Skip to navigation (n)
https://www.fairtrade.net/Anchor Skip to content (c)
https://www.fairtrade.net/Anchor Skip to footer (f)
https://www.fairtrade.net/aboutAbout
/about/what-is-fairtradeWhat is Fairtrade?
/about/how-fairtrade-worksHow Fairtrade works
/about/key-benefits-of-fairtradeKey benefits of Fairtrade
/about/fairtrade-marksFairtrade Marks
/about/how-fairtrade-differsHow Fairtrade differs from other labels
/about/certificationHow Fairtrade certification works
/about/integrity-in-complianceAssuring integrity in checking compliance
/about/marks-misuseReport misuse of the Marks
/about/fairtrade-sourcingFairtrade sourcing
/about/products-and-ingredientsFairtrade products and ingredients
/about/supply-chain-traceabilityTraceability in Fairtrade supply chains
/about/fairtrade-systemThe Fairtrade system
/about/producer-networksProducer networks and producer organizations
/about/fairtrade-organizationsFairtrade organizations and businesses
/about/fairtrade-internationalFairtrade International
/about/projectsSubdomain Our Projects
/about/our-partnersSubdomain Our partners
/about/governanceGovernance
/about/missionOur mission and vision
/about/strategyOur strategy
/about/ga-and-boardGeneral assembly and board
/about/key-policiesKey policies
/about/missionFairtrade International Constitution / Satzung des Vereins
https://files.fairtrade.net/20...External Subdomain Fairtrade Organization Code
/about/privacyPrivacy Policy / Datenschutz
/about/impressumImpressum
/about/faqFAQ
/opportunityOpportunities
/opportunity/data-analyst-clim...Data Analyst Climate and Environment
https://www.fairtrade.net/contactContact us
https://www.fairtrade.net/impactImpact
/impact/storiesKey data
/impact/fairtrade-producers-ov...Fairtrade producers
/impact/fairtrade-premium-over...Fairtrade Premium
/impact/fairtrade-production-o...Fairtrade production
/impact/mapping-deforestation-...Mapping deforestation risks
/impact/fairtrade-premium-spen...Fairtrade Premium spending on the SDGs
/impact/measuring-impactMeasuring our impact
/impact/overviewAn overview of our impact
/impact/how-we-conduct-researchHow we conduct and use research
/impact/monitoringImpact monitoring
/impact/fairtrade-impact-acros...Subdomain Fairtrade Impact Map
/impact/top-7-products-dashboardTop 7 Products Dashboard
/impact/theory-of-changeTheory of change
https://www.fairtrade.net/libraryLibrary
/library/2023-annual-report2023 Annual Report
/library/living-income-referen...Living Income Reference Prices for Vanilla
/library/fairtrade-west-africa...Fairtrade West Africa Cocoa Programme Monitoring Report, 4th Ed.
/library/monitoring-report-asi...Monitoring Report: Asia Pacific, 15th Edition
/library/monitoring-the-scope-...Monitoring the scope and benefits of Fairtrade: Overview - Monitoring Report 15th Edition
/library/monitoring-report-afr...Monitoring Report: Africa and Middle East, 15th Edition
/library/monitoring-report-lat...Monitoring Report: Latin America and Caribbean, 15th Edition
/library/lifecycle-assessment-...Life cycle assessment of cut roses
/library/fairtrade-living-inco...Fairtrade Living Income - Progress Report 2023
/library/supporting-shared-res...Supporting shared responsibility: Fairtrade HREDD report 2023
https://www.fairtrade.net/librarymore publications ...
https://www.fairtrade.net/issueKey issues
/issue/child-labourChild labour
/issue/decent-livelihoodsDecent livelihoods
/issue/living-incomeLiving income
/issue/living-wageLiving wage
/issue/environmentClimate and environment
/issue/forced-labourForced labour
/issue/gender-equalityGender equality
/issue/due-diligenceHuman rights and due diligence
/issue/mitigating-risksMitigating risks
/issue/supply-chain-collaborat...Supply chain collaboration
/issue/trade-unionsTrade unions
/issue/remediating-child-labourRemediating child labour
/issue/environmental-rightsEnvironmental rights
/issue/human-rights-commitmentText duplicate Mitigating risks
/issue/access-to-remedyAccess to remedy
/issue/sdgsSDGs
/issue/sdg1SDG1
/issue/sdg2SDG2
/issue/sdg5SDG5
/issue/sdg8SDG8
/issue/sdg12SDG12
/issue/sdg13SDG13
/issue/sdg17SDG17
/issue/workers-rightsWorkers' rights
/standardStandards
/standard/aboutAbout the standards
/standard/aimsAims of the Fairtrade standards
/standard/how-we-set-standardsHow we set standards
/standard/work-in-progressStandards work in progress
/standard/contract-production-...Contract Production Standard Review 2023
/standard/review-of-cost-of-su...Review of Cost of Sustainable Production for Seed Cotton 2024
/standard/flowers-and-plants-s...Flowers and Plants Review 2022
/standard/hazardous-materials-...Hazardous Materials List Review for Flowers and Plants 2024
/standard/banana-price-review-...Banana Price Review 2024
/standard/fresh-fruit-fresh-ve...Fresh Fruit, Fresh Vegetables Standards Review - 2024
/standard/fairtrade-textile-st...Fairtrade Textile Standard, limited review - 2024
/standard/standard-for-gold-an...Standard for Gold and Associated Precious Metals 2018
/standard/hired-labour-organiz...Hired Labour Standard - Review for suspension request 2023
/standard/cocoa-price-review-2023Cocoa Price Review 2023
/standard/work-in-progressmore work in progress ...
/standard/announcementsStandards / price announcements
/standard/removal-of-requireme...Removal of requirement 2.1.10 Mass balance: origin matching of bean volumes from the Cocoa Standard
/standard/eu-organic-regulatio...EU Organic Regulation 2018/848 - Adaptation options for organic Fairtrade certified POs
/standard/new-requirements-in-...New requirements in the Fairtrade Textile Standard 2024
/standard/brazil-nuts-price-an...Brazil Nuts - Price Announcement 2024
/standard/revised-standards-fo...Revised Standards for Traders and Hired Labour Organizations on HREDD 2024
/standard/updates-in-the-fairt...Updates in the Fairtrade Cocoa Standard 2024
/standard/cocoa-fmp-differentialCocoa Fairtrade Minimum Price Differential Announcement
/standard/suspension-of-entry-...Suspension of entry to new fresh banana producers 2024
/standard/explanatory-document...Calculating base wages in the Standard for Fresh Fruits, applicable for banana companies
/standard/calculating-floor-wa...Calculating floor wages for Flowers and Plants 2024
/standard/announcementsmore announcements ...
/standard/fairtrade-standardsFairtrade standards
/standard/spoSmall-scale Producer Organizations
/standard/spo-cane-sugarCane sugar
/standard/spo-cerealsCereals
/standard/spo-cocoaCocoa
/standard/spo-coffeeCoffee
/standard/spo-fibre-cropsFibre crops (including cotton)
/standard/spo-fresh-fruitFresh fruit
/standard/spo-herbs-herbal-tea...Herbs, herbal teas and spices
/standard/spo-honeyHoney
/standard/spo-nutsNuts
/standard/spo-oilseedsOilseeds and oleaginous fruits
/standard/spo-prepared-fruit-v...Prepared and preserved fruit and vegetables
/standard/spo-teaTea
/standard/spo-vegetablesVegetables
/standard/hlHired Labour
/standard/hl-flowers-and-plantsFlowers and plants
/standard/hl-fresh-fruitText duplicate Fresh fruit
/standard/hl-fresh-vegetablesFresh vegetables
/standard/hl-herbsHerbs and herbal teas
/standard/hl-oilseedsText duplicate Oilseeds and oleaginous fruits
/standard/hl-prepared-fruitPrepared and preserved fruit
/standard/hl-sports-ballsSports balls
/standard/hl-teaText duplicate Tea
/standard/cpContract Production
/standard/cp-cerealsText duplicate Cereals
/standard/cp-cocoaText duplicate Cocoa
/standard/cp-fibre-cropsText duplicate Fibre crops (including cotton)
/standard/cp-herbs-herbal-teas...Text duplicate Herbs, herbal teas and spices
/standard/cp-nutsText duplicate Nuts
/standard/cp-oilseedsText duplicate Oilseeds and oleaginous fruits
/standard/cp-prepared-fruit-ve...Text duplicate Prepared and preserved fruit and vegetables
/standard/cp-vegetablesText duplicate Vegetables
/standard/traderTrader Standard
/standard/climateClimate Standard
/standard/textileTextile Standard
/standard/goldGold Standard
/standard/minimum-price-infoMinimum price and premium info
https://www.fairtrade.net/productProducts
/product/bananasBananas
/product/carbon-creditsCarbon credits
/product/cocoaText duplicate Cocoa
/product/coffeeText duplicate Coffee
/product/composite-productsComposite products
/product/cottonCotton
/product/flowers-and-plantsText duplicate Flowers and plants
/product/fruit-and-juicesFruit and juices
/product/goldGold and precious metals
/product/herbs-and-spicesHerbs and spices
/product/honeyText duplicate Honey
/product/nuts-and-oilsNuts and oils
/product/quinoaQuinoa
/product/riceRice
/product/sports-ballsText duplicate Sports balls
/product/sugarSugar
/product/teaText duplicate Tea
/product/textilesTextiles
/product/vegetablesText duplicate Vegetables
/product/wineWine and wine grapes
https://www.fairtrade.net/newsNews
/news/articlesArticles
/news/fairtrade-international-...Fairtrade International Announces Election of Board Members
/news/fairtrade-launches-2023-...Fairtrade’s 2023 Annual Report highlights progress towards fairness agenda
/news/fairtrade-statement-on-e...EU Organic Regulation will have negative consequences for small-scale producers
/news/child-labour-can-be-tack...Child labour can be tackled one step, one programme, at a time
/news/cultivating-opportunitie...Cultivating opportunities for fair and sustainable products close to home
/news/i-am-a-cocoa-farmer-when...I am a cocoa farmer. When I say we need training and investment to thrive, take my word for it
/news/more-cocoa-farmers-benef...More cocoa farmers benefit from Fairtrade training, according to new report
/news/fairtrade-premium-reache...Fairtrade Premium reached €222.8 million in 2022
/news/strong-producer-organisa...Strong producer organisations are the foundation of a sustainable future
/news/csddd-key-to-tackle-impa...EU due diligence legislation is key, but support for implementation is needed
/news/articlesmore news ...
/news/profilesProfiles
/news/the-gold-mining-organisa...The gold mining organisation Minera Cambio S.A. in Peru
/news/the-gold-mining-organisa...The gold mining organisation Cooperativa Minera Metalúrgica San Francisco de Ananea
/news/the-gold-mining-organisa...The gold mining organisation Oro Sur Limata
/news/the-gold-mining-organisa...The gold mining organisation San Antonio de Ananea
/news/the-gold-mining-organisa...The gold mining organisation Cooperativa Minera El Dorado de Ananea
/news/the-gold-mining-organisa...The gold mining organisation Cooperativa Minera Estrella de Oro
/news/the-gold-mining-organisa...The gold mining organisation Cooperativa Minera Santiago de Ananea
/news/the-gold-mining-organisa...The gold mining organisation Cooperativa Minera Los Andes de Ananea
/news/the-gold-mining-organisa...The gold mining organisation Cooperativa Minera Señor de Ananea
/news/the-gold-mining-organisa...The gold mining organisation Municipal de Ananea
/news/profilesmore profiles ...
/news/press-mediaFor the press/media
https://www.fairtrade.net/actGet involved
/act/fairtrade-for-businessesFor business
/act/get-certifiedGet certified
/act/become-a-fairtrade-licenseeGet licensed
/act/apply-to-become-a-licenseeApply now
/act/resources-for-licenseesLicensee resources
/act/fairtrade-for-producersFor producers
/act/information-and-trainingInformation and training for producers
https://www.fairtrade.net/finderFairtrade Finder
https://www.fairtrade.net/Search
/act/fairtrade-for-producersFairtrade for producers
/act/fairtrade-for-businessesFairtrade for businesses
/about/key-benefits-of-fairtradeBenefits of Fairtrade
/standard/fairtrade-standardsFairtrade Standards
https://www.fairtrade.net/libraryResearch and publications
/opportunityOpportunities at Fairtrade
/act/fairtrade-for-producersText duplicate For producers
/act/fairtrade-for-businessFor businesses
/standard/minimum-price-infoPricing Database
https://www.fairtrade.net/libraryText duplicate Library
/news/press-mediaPress
https://www.fairtrade.net/contactContact
/news/fairtrade-international-...Subdomain Text duplicate Fairtrade International Announces Election of Board Members
/news/fairtrade-statement-on-e...Subdomain Trivial anchor text
Read More
/news/fairtrade-launches-2023-...Subdomain Text duplicate Trivial anchor text
Read More
/news/cultivating-opportunitie...Subdomain Text duplicate Trivial anchor text
Read More
/news/i-am-a-cocoa-farmer-when...Subdomain Text duplicate Trivial anchor text
Read More
/news/fairtrade-premium-reache...Subdomain Fairtrade Premium reached high of €222.8 million
/news/more-cocoa-farmers-benef...Subdomain Text duplicate More cocoa farmers benefit from Fairtrade training, according to new report
/news/what-nearly-everyone-get...Subdomain What (nearly) everyone gets wrong about the Living Income Reference Price
/news/strong-producer-organisa...Subdomain Text duplicate Strong producer organisations are the foundation of a sustainable future
/news/new-study-confirms-fairt...Subdomain New study confirms Fairtrade roses from Kenya have smaller environmental footprint
/about/fairtrade-marksSubdomain Learn what they mean
https://www.fairtrade.net/impactExplore our impact
/news/the-gold-mining-organisa...Subdomain Mehr Erfahren
/news/conacado-dominican-republicSubdomain Text duplicate Mehr Erfahren
/impact/fairtrade-premium-spen...Text duplicate Fairtrade Premium spending on the SDGs
/impact/fairtrade-production-o...Fairtrade production overview
/act/fairtrade-for-producersLearn more about being a Fairtrade producer
/act/fairtrade-for-businessesLearn more about Fairtrade for your business
https://www.fairtrade.net/aboutLearn more
/standardText duplicate Learn more
https://www.fairtrade.net/productText duplicate Learn more
https://www.fairtrade.net/issueText duplicate Learn more
https://www.fairtrade.net/aboutFind out more
https://twitter.com/FairtradeExternal Twitter
https://www.instagram.com/fair...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.facebook.com/fairt...External Subdomain Facebook
https://vimeo.com/fairtradeint...External Vimeo
https://www.fairtrade.net/contactEmail us
https://www.isealalliance.org/External Subdomain IMG-ALT Placeholder
https://www.fairtrade.net/contactNew window Text duplicate Contact
/about/privacyNew window Datenschutz
/about/impressumNew window Text duplicate Impressum
/about/faqNew window Text duplicate FAQ

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtrade.net/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateThu, 11 Jul 2024 07:12:10 GMT
content-typetext/html; charset=UTF-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
x-powered-byCraft CMS
last-modifiedThursday, 11-Jul-2024 07:12:10 GMT
cache-controlno-store, no-cache, must-revalidate, proxy-revalidate, max-age=0
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,993 referring domains.
This page has 320,787 backlinks.
This page has backlinks from 4,044 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.fairtrade.net
Fairtrade International
This website gives you a quick introduction to Fairtrade, including how to get involved as a consumer, producer or business.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fairtrade81%Check
Fairtrade International63%Check
de Ananea60%Check
Fairtrade products60%Check
Fairtrade producers60%Check
Producer59%Check
Fairtrade Premium58%Check
Fairtrade production57%Check
Fairtrade standards57%Check
Fairtrade certified56%Check

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