Farner.ch - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
73% 
Page structure
53% 
Link structure
93% 
Server
86% 
External factors
93% 
SEO Score
Response time
1.18 s
File size
32.00 kB
Words
290
Media files
7
Number of links
38 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Farner
The page title is too short. (131 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.farner.ch/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
googlenotranslate
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
geo.regionCH-ZH
geo.placenameZürich
geo.position47.37307620797556;8.535292754194835
ICBM47.37307620797556, 8.535292754194835
apple-mobile-web-app-titlefarner.ch
application-namefarner.ch
msapplication-TileColor#000000
msapplication-config/wp-content/themes/farner/assets/img/favicons/browserconfig.xml
theme-color#000000
article:publisherhttps://www.facebook.com/farnerconsulting
article:modified_time2024-08-30T11:42:44+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@teamfarner
og:localeen_US
og:locale:alternatefr_FR
og:typewebsite
og:titleHome | Farner
og:descriptionFarner Expertise Impact, passion, team spirit – welcome to Farner. As an independent partner-led agency, we bring together all communication disciplines under one roof. Our 300 experts cover a unique range of perspectives on doing business in Switzerland, from launching a new brand to broad-based advertising campaigns. That is how we deliver the quality we […]
og:urlhttps://www.farner.ch/en/
og:site_nameFarner
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 290 words on this page. Good pages should have about 800 words of useful content.
24.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has geoname information: CH-ZH
The HTML has georegion information: Zürich
The HTML has geoposition information: 47.37307620797556;8.535292754194835
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...er/assets/img/farner-brandmark-black.svgFarner
...ntent/uploads/farner-web-button-en-1.svgfarner_web_button_EN 1
...ts/img/icons/heart-stripeimage-green.svgNo alt attribute provided
...ds/alijaj-islam-1920x1080-1-1280x720.jpgIslam Alijaj
...peace-sujet-hai-quer-01-rgb-1280x720.pngGreenpeace Switzerland
...r/assets/img/footer-logo-farner-team.svgFarner Consulting AG
Video URLWidthHeight
/wp-content/uploads/far-home-230620.mp41280720

Page structure

H1 heading
(Critically important)
Farner
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Farner
H3 Islam Alijaj
H3 Greenpeace Switzerland
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.farner.ch/en/Nofollow Subdomain IMG-ALT Farner
/en/about-us/Subdomain About us
/en/expertise/Subdomain Expertise
/en/references/Subdomain Portfolio
https://www.farner.ch/de/Subdomain de
https://www.farner.ch/fr/Subdomain fr
https://www.farner.ch/en/Subdomain en
/en/about-us/Subdomain Text duplicate About us
/en/expertise/Subdomain Text duplicate Expertise
/en/references/Subdomain Text duplicate Portfolio
/en/insights/Subdomain Insights
https://www.farner.ch/en/jobs/Subdomain Jobs
https://www.farner.ch/en/contact/Subdomain Contact
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
A-TITLE Farner on LinkedIn
https://www.instagram.com/farn...New window Nofollow External Subdomain Instagram
A-TITLE Farner on Instagram
/en/insights/our-creative-awar...Subdomain IMG-ALT farner_web_button_EN 1
/en/expertise/Subdomain Public Affairs Public & Media Relations Corporate Communications Healthcare Communication Financial Services Technology Communications & B2B Reputation Manag...
https://www.farner.ch/en/jobs/Subdomain Jobs Jobs Jobs
https://www.farner.ch/en/jobs/Subdomain Better Together
/en/references/Subdomain See all cases
/en/references/islam-alijaj/Subdomain Islam Alijaj Make history
IMG-ALT Islam Alijaj
/en/references/greenpeace-swit...Subdomain Greenpeace Switzerland Why marine protection affects us 23,000 times a day
IMG-ALT Greenpeace Switzerland
/en/insights/farner-leadership...Subdomain Farner leadership evolves: Michel Grunder takes over as sole CEO as Pablo Koerfer steps away from day-to-day operations
/en/insights/ai-generated-imag...Subdomain AI-generated images are the future
/en/insights/farner-switzerlan...Subdomain Farner Switzerland in 4th place in the Creative Ranking 2022
/en/insights/Subdomain All news
/en/insights/our-creative-awar...Subdomain Our Creative Award successes 2024
/en/insights/eu-supply-chain-l...Subdomain EU Supply Chain Law: Swiss companies must prepare themselves now
/en/insights/use-new-esg-regul...Subdomain Use new ESG regulations as an opportunity
/en/insights/Subdomain See Blog
https://www.farner.ch/en/contact/Subdomain Basel Bern Chiasso Lausanne St.Gallen Zurich
IMG-ALT Farner Consulting AG
https://www.farner.ch/en/contact/Subdomain Text duplicate Contact
https://www.linkedin.com/compa...New window Nofollow External Subdomain Text duplicate LinkedIn
https://www.instagram.com/farn...New window Nofollow External Subdomain Text duplicate Instagram
https://www.farner.ch/en/jobs/Subdomain Job vacancies
/en/expertise/Subdomain Text duplicate Expertise
/en/references/Subdomain References
/en/newsletter/Nofollow Subdomain Subscribe to our newsletter
https://www.farner.ch/en/Nofollow Subdomain © 2024 Farner Consulting AG
https://www.farner.ch/en/imprint/Subdomain Imprint
/en/data-protection-policy/Subdomain Data protection policy
/en/terms-of-use/Subdomain Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.farner.ch/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.18 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (32 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 11 Oct 2024 20:48:23 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is very well linked from other websites.
This page has backlinks from 31 referring domains.
This page has 250 backlinks.
This page has backlinks from 31 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /?s=
Disallow: /page/*/?s=
Disallow: /search/
Disallow: /wp-json/
Disallow: /?rest_route=

Sitemap: https://www.farner.ch/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.farner.ch
Home | Farner

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Farner71%Check
Islam42%Check
Alijaj42%Check
Greenpeace42%Check
Switzerland40%Check
team36%Check
brand36%Check
Jobs34%Check
Communications34%Check
range34%Check
Show more keywords and terms

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