Overview of the SEO Check
Meta information
80% 
Page quality
93% 
Page structure
35% 
Link structure
38% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
78.50 kB
Words
970
Media files
20
Number of links
142 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Franklin Institute
The length of the page title is perfect. (260 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://fi.edu/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-config../../../../../../browserconfig.xml
apple-mobile-web-app-titleTFI
langen
twitter:cardsummary_large_image
twitter:imagehttps://fi.edu/sites/default/files/styles/hero_image/public/2024-03/DSC00099.jpg?itok=v_MzPY4f
twitter:image:altfront steps of Franklin Institute
og:site_nameThe Franklin Institute
og:urlhttps://fi.edu/en
og:titleHome | The Franklin Institute
og:imagehttps://fi.edu/sites/default/files/styles/hero_image/public/2024-03/DSC00099.jpg?itok=v_MzPY4f
og:image:altfront steps of Franklin Institute
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 970 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: the art of the brick
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ules/custom/tfi_menu/img/mobile-logo.svgThe Franklin Institute Logo
...implytheme/src/img/print/logo--print.pngPrint logo
...TOS_Website_v04_Slider.jpg?itok=iAJmtqfWThe Art of the Brick
...c/2024-03/DSC00927 (3).jpg?itok=jomQMsDEwondrous space boys running in spacce
...be79-d48b375c86a5_edit.jpg?itok=O9fYSu_7Family in planetarium
...B_NAT_Rendering_03 (1).png?itok=EB-B1lr-Giant Heart Rendering
...SAH_Fright_Website_v01.jpg?itok=LAMgrfwkScience After Hours: Fright @ Night
.../24_Fright_Website_v01.jpg?itok=Z1_i0PMbFranklin Fright
...4/DSC00540-Enhanced-NR.jpg?itok=OHQSoHOyplanetarium with group shot
...24_AOTB_LC_Website_v02.jpg?itok=yT3OW6IEThe Art of the Brick - Last Chance!
...c/2024-02/DSC00927 (2).jpg?itok=NuN1w8WVBoys running through exhibit space
...ngameshero_horizontal.jpeg?itok=fs9lVp2-Brain Games
...xhibition_Opening_Jump.jpg?itok=9fG-mCATSportsZone exhibit at The Franklin Institute
...rain_exhibit_1920x1080.jpg?itok=b8RCL8uGA boy explores the Neural Climb in the "Your Brain" exhibit
...ublic/2024-04/74109807.jpg?itok=oAjprfF8pacts students working around table
...023-10/Cosmos BTS 1920.jpg?itok=eNh5UyxCBehind the scenes of "A Practical Guide to the Cosmos"
/sites/default/files/2023-06/facebook.svgThe Franklin Institute on Facebook
/sites/default/files/2023-06/instagram.svgThe Franklin Institute on Instagram
...es/default/files/2023-09/twitter_x_0.svgThe Franklin Institute on X (formerly Twitter)
...ites/default/files/2023-06/Group 456.svgThe Franklin Institute on Youtube

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home
H2 Secondary navigation
H2 Buy Tickets
H2 The Art of the Brick
H2 Wondrous Space
H2 Membership
H2 Body Odyssey
H2 Science After Hours: Fright @ Night
H2 Franklin Fright
H2 Plan Your Visit
H2 Exhibits & Experiences
H2 The Art of the Brick Duplicate text
H2 Wondrous Space Duplicate text
H2 Mazes & Brain Games
H2 SportsZone
H2 Your Brain
H2 Beyond: Video & Podcast Series
H2 Footer
H2 Sign up and subscribe to our newsletter today!
H2 Contact us
H3 At The Franklin Institute, we help people understand science and technology in ways that empower them to make decisions about critical issues that affect their lives.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.
LinkAttributesAnchor text
https://fi.edu/enAnchor Skip to main content
https://fi.edu/enIMG-ALT The Franklin Institute Logo
https://fi.edu/enAnchor Menu
A-TITLE Menu
https://fi.edu/enIMG-ALT Print logo
A-TITLE Home
https://fi.edu/enThe Franklin Institute
A-TITLE Home
https://fi.edu/en/membershipMembership
https://fi.edu/en/groupsGroup Visits
https://fi.edu/en/plan-an-eventPlan an Event
https://fi.edu/en/supportSupport
https://www.muzemerch.com/part...External Subdomain Shop
https://tickets.fi.edu/webstor...External Subdomain Buy Tickets
https://fi.edu/en/plan-your-visitVisit
/en/plan-your-visit/ticketsTickets
A-TITLE Buy Tickets
https://fi.edu/en/plan-your-visitPlan Your Visit
/en/plan-your-visit/200-years-...TFI Transformation
A-TITLE 200 Years of Science: TFI is Transforming
/en/plan-your-visit/accessibilityAccessibility
/en/plan-your-visit/frequently...Frequently Asked Questions
/en/plan-your-visit/museum-iti...Itineraries
/en/plan-your-visit/daily-sche...Daily Schedule
/en/plan-your-visit/mapMuseum Map
/en/plan-your-visit/getting-hereGetting Here
/en/plan-your-visit/where-eat-...Where to Eat & Stay
/en/exhibits-experiencesExhibits & Experiences
/en/exhibits-experiencesAll Exhibits & Experiences
/en/exhibits-and-experiences/a...The Art of the Brick
/en/exhibits-and-experiences/w...Subdomain Wondrous Space
/en/exhibits-and-experiences/s...Science After Hours
/en/exhibits-and-experiences/h...Heritage Days
/en/events-calendar/20241005/f...Franklin Fright
https://fi.edu/en/events-calendarUpcoming Events
https://fi.edu/en/events-calendarEvents Calendar
/en/science-and-educationScience & Education
/en/science-education/staff-sc...Staff Scientists
/en/science-and-education/coll...Collection
/en/science-and-education/benj...Benjamin Franklin Resources
/en/science-education/scientif...Scientific Journals of The Franklin Institute
/en/science-education/professi...Professional Development
/en/science-and-education/blogThe Current: Blog
https://fi.edu/en/awardsThe Franklin Institute Awards
https://fi.edu/en/awards/aboutAbout Awards
/en/awards/ceremony-and-dinnerCeremony & Dinner
/en/awards/2024-awards-sponsor...Sponsorship
/en/awards/franklin-institute-...The Class of 2024
/en/awards/nominationsCall for Nominations
/en/awards/case-filesCase Files
/en/awards/about/committee-on-...Committee on Science & The Arts
/en/science-and-education/exhi...Exhibit Resources for Educators
/en/educators/exhibit-resource...Next Generation Science Standards
/en/field-trips/title-i-schoolsTitle I Schools
/en/neuroscience-society-curri...Neuroscience & Society Curriculum
/en/science-education/youth-an...Youth and Community Programs
/en/science-education/youth-an...PACTS
/en/science-and-education/stem...STEM Scholars
http://scienceinthesummer.fi.edu/External Subdomain GSK Science in the Summer™
http://mission2mars.fi.edu/External Subdomain Missions2Mars Program
http://vaccines.fi.edu/External Subdomain Children's Vaccine Education Program
/en/science-and-education/fran...Franklin @ Home
https://fi.edu/en/podcasts-videosPodcast & Videos
/en/podcasts-videos/curious-co...The Curious Cosmos with Derrick Pitts Podcast
/en/podcasts-videos/so-curiousSo Curious! Podcast
https://www.youtube.com/playli...External Subdomain A Practical Guide to the Cosmos
https://www.youtube.com/playli...External Subdomain Archives & Oddities
https://www.youtube.com/playli...External Subdomain Ingenious: The Evolution of Innovation
https://www.youtube.com/playli...External Subdomain The Road to 2050
https://www.youtube.com/playli...External Subdomain Science Stories
https://www.youtube.com/playli...External Subdomain Spark of Science
https://www.youtube.com/playli...External Subdomain That's B.S. (Bad Science)
/en/exhibits-and-experiences/a...Learn More
A-TITLE The Art of the Brick
/en/exhibits-and-experiences/w...Text duplicate Learn More
A-TITLE Wondrous Space
https://fi.edu/node/3539Become a Member
/en/exhibits-and-experiences/b...Text duplicate Learn More
/en/events-calendar/20241025/s...Text duplicate Learn More
/en/events-calendar/20241005/f...Text duplicate Learn More
https://fi.edu/en/plan-your-visitText duplicate Plan Your Visit
A-TITLE Plan Your Visit
/en/plan-your-visit/museum-iti...Text duplicate Itineraries
A-TITLE Museum Itineraries
/en/plan-your-visit/daily-sche...Text duplicate Daily Schedule
A-TITLE Daily Schedule
/en/plan-your-visit/mapText duplicate Museum Map
A-TITLE Museum Map
/en/plan-your-visit/200-years-...Museum Closures
/en/exhibits-and-experiences/a...Image The Art of the Brick Named one of CNN's Top Ten "Global Must-See Exhibitions," The Art of the Brick exhibit by artist Nathan Sawaya takes LEGO® bricks ...
IMG-ALT The Art of the Brick - Last Chance!
/en/exhibits-and-experiences/w...Image Wondrous Space Journey through the cosmos as you explore this immersive, multisensory, two-story exhibit designed to inspire an excitement for space sc...
IMG-ALT Boys running through exhibit space
/en/exhibits-and-experiences/m...Image Mazes & Brain Games Give your brain and body a workout. Conquer puzzling challenges and discover new ways of problem-solving around every corner in the...
IMG-ALT Brain Games
/en/exhibits-and-experiences/s...Image SportsZone Hit the turf and experience how sports connect the science of the human body, laws of motion, and technical innovation.
IMG-ALT SportsZone exhibit at The Franklin Institute
/en/exhibits-and-experiences/y...Image Your Brain Think about how you think when you explore Your Brain. What is the brain? How does it work?
IMG-ALT A boy explores the Neural Climb in the "Your Brain" exhibit
https://fi.edu/node/3448View All
/en/science-and-educationExplore More
https://fi.edu/en/podcasts-videosExplore Beyond
A-TITLE Podcasts and Videos
https://fi.edu/en/events-calendarEvents
https://fi.edu/en/plan-an-eventText duplicate Plan an Event
/en/plan-an-event/get-a-quoteGet a Quote
https://fi.edu/en/supportMembers & Donors
https://fi.edu/en/membershipText duplicate Become a Member
https://fi.edu/en/supportDonate
/en/science-and-educationText duplicate Science & Education
https://beyond.fi.edu/External Subdomain Podcasts & Videos
/en/science-and-education/fran...Text duplicate Franklin @ Home
/en/science-and-education/blogBlog
/en/about-us/mission-historyThe Museum
https://fi.edu/en/museum/about-usAbout Us
https://fi.edu/en/press-roomPress Room
https://fi.edu/en/join-our-teamJoin Our Team
https://fi.edu/en/plan-your-visitVisit Us
https://tickets.fi.edu/webstor...External Subdomain Text duplicate Buy Tickets
https://tickets.fi.edu/webstor...External Subdomain Reserve Member Tickets
https://fi.edu/node/2729Sign Up
https://fi.edu/en/museum-policiesMuseum Policies
A-TITLE Museum Policies
/en/about-us/deai-philosophyDiversity, Equity, Access & Inclusion
A-TITLE Diversity, Equity, Accessibility, and Inclusion Philosophy
/en/plan-your-visit/accessibilityText duplicate Accessibility
A-TITLE Accessibility
https://www.facebook.com/TheFr...External Subdomain IMG-ALT The Franklin Institute on Facebook
http://instagram.com/franklini...External IMG-ALT The Franklin Institute on Instagram
https://x.com/TheFranklinExternal IMG-ALT The Franklin Institute on X (formerly Twitter)
https://www.youtube.com/user/T...External Subdomain IMG-ALT The Franklin Institute on Youtube
https://tickets.fi.edu/webstor...External Subdomain Text duplicate Buy Tickets
https://fi.edu/en/plan-your-visitText duplicate Visit
/en/plan-your-visit/ticketsText duplicate Tickets
A-TITLE Buy Tickets
https://fi.edu/en/plan-your-visitText duplicate Plan Your Visit
/en/plan-your-visit/200-years-...Text duplicate TFI Transformation
A-TITLE 200 Years of Science: TFI is Transforming
/en/plan-your-visit/accessibilityText duplicate Accessibility
/en/plan-your-visit/frequently...Text duplicate Frequently Asked Questions
/en/plan-your-visit/museum-iti...Text duplicate Itineraries
/en/plan-your-visit/daily-sche...Text duplicate Daily Schedule
/en/plan-your-visit/mapText duplicate Museum Map
/en/plan-your-visit/getting-hereText duplicate Getting Here
/en/plan-your-visit/where-eat-...Text duplicate Where to Eat & Stay
/en/exhibits-and-experiencesText duplicate Exhibits & Experiences
/en/exhibits-and-experiencesText duplicate All Exhibits & Experiences
/en/exhibits-and-experiences/a...Text duplicate The Art of the Brick
/en/exhibits-and-experiences/w...Subdomain Text duplicate Wondrous Space
/en/exhibits-and-experiences/s...Text duplicate Science After Hours
/en/exhibits-and-experiences/h...Text duplicate Heritage Days
/en/events-calendar/20241005/f...Text duplicate Franklin Fright
https://fi.edu/en/events-calendarText duplicate Upcoming Events
https://fi.edu/en/events-calendarText duplicate Events Calendar
/en/science-and-educationText duplicate Science & Education
/en/science-education/staff-sc...Text duplicate Staff Scientists
/en/science-and-education/coll...Text duplicate Collection
/en/science-and-education/benj...Text duplicate Benjamin Franklin Resources
/en/science-education/scientif...Text duplicate Scientific Journals of The Franklin Institute
/en/science-education/professi...Text duplicate Professional Development
/en/science-and-education/blogText duplicate The Current: Blog
https://fi.edu/en/awardsText duplicate The Franklin Institute Awards
https://fi.edu/en/awards/aboutText duplicate About Awards
/en/awards/ceremony-and-dinnerText duplicate Ceremony & Dinner
/en/awards/2024-awards-sponsor...Text duplicate Sponsorship
/en/awards/franklin-institute-...Text duplicate The Class of 2024
/en/awards/nominationsText duplicate Call for Nominations
/en/awards/case-filesText duplicate Case Files
/en/awards/about/committee-on-...Text duplicate Committee on Science & The Arts
/en/science-and-education/exhi...Text duplicate Exhibit Resources for Educators
/en/educators/exhibit-resource...Text duplicate Next Generation Science Standards
/en/field-trips/title-i-schoolsText duplicate Title I Schools
/en/neuroscience-society-curri...Text duplicate Neuroscience & Society Curriculum
/en/science-education/youth-an...Text duplicate Youth and Community Programs
/en/science-education/youth-an...Text duplicate PACTS
/en/science-and-education/stem...Text duplicate STEM Scholars
http://scienceinthesummer.fi.edu/External Subdomain Text duplicate GSK Science in the Summer™
http://mission2mars.fi.edu/External Subdomain Text duplicate Missions2Mars Program
http://vaccines.fi.edu/External Subdomain Text duplicate Children's Vaccine Education Program
/en/science-and-education/fran...Text duplicate Franklin @ Home
https://fi.edu/en/podcasts-videosText duplicate Podcast & Videos
/en/podcasts-videos/curious-co...Text duplicate The Curious Cosmos with Derrick Pitts Podcast
/en/podcasts-videos/so-curiousText duplicate So Curious! Podcast
https://www.youtube.com/playli...External Subdomain Text duplicate A Practical Guide to the Cosmos
https://www.youtube.com/playli...External Subdomain Text duplicate Archives & Oddities
https://www.youtube.com/playli...External Subdomain Text duplicate Ingenious: The Evolution of Innovation
https://www.youtube.com/playli...External Subdomain Text duplicate The Road to 2050
https://www.youtube.com/playli...External Subdomain Text duplicate Science Stories
https://www.youtube.com/playli...External Subdomain Text duplicate Spark of Science
https://www.youtube.com/playli...External Subdomain Text duplicate That's B.S. (Bad Science)
https://fi.edu/en/membershipText duplicate Membership
https://fi.edu/en/groupsText duplicate Group Visits
https://fi.edu/en/plan-an-eventText duplicate Plan an Event
https://fi.edu/en/supportText duplicate Support
https://www.muzemerch.com/part...External Subdomain Text duplicate Shop

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://fi.edu/en"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 291 referring domains.
This page has 481 backlinks.
This page has backlinks from 196 different ip addresses.

Robots.txt

#
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#
# For information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
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Allow: /core/*.jpeg
Allow: /core/*.png
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Allow: /profiles/*.css?
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# 511 Custom Entries
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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Franklin61%Check
Franklin Institute60%Check
Franklin Fright53%Check
Brain51%Check
Science49%Check
Art49%Check
Brick49%Check
Space49%Check
Benjamin Franklin49%Check
Fright46%Check

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