Fielmann.ch - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
26% 
Page structure
47% 
Link structure
75% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
1,282.00 kB
Words
1614
Media files
36
Number of links
115 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
The length of the page title is perfect. (508 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Grosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
The length of the meta description is perfect. (871 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fielmann.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
meta:namerobots
meta:contentindex,follow
meta:hidog-image
robotsindex,follow
linkEmpty
langde-ch
twitter:cardsummary
twitter:descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
twitter:titleDeine Brille: Fielmann. Dein Optiker – online und vor Ort.
og:titleDeine Brille: Fielmann. Dein Optiker – online und vor Ort.
og:descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 20 text duplicates on this page:
  • Duplicate 1: Unser Multitalent, wenn es um Schutz vor UV-Strahlung, Blendung und Re...
  • Duplicate 2: Dank unserer günstigen Einstiegspreise erhältst du eine Fassung aus un...
  • Duplicate 3: Kostenloser Sehtest beim Kauf einer Brille oder Sonnenbrille mit Sehst...
  • Duplicate 4: Kannst du es auch kaum erwarten, den Sommer wieder so richtig zu fühle...
  • Duplicate 5: Von klassisch bis extravagant: Entdecke unsere Auswahl beliebter Desig...
  • Duplicate 6: Nicht nur eure Augen liegen uns am Herzen, sondern auch eure Ohren. De...
  • Duplicate 7: Wir haben hunderte Fassungen im Preis gesenkt: Hol dir deine neue Lieb...
  • Duplicate 8: Exklusiv vor Ort: Kaufe deine neue Brille oder Sonnenbrille in Sehstär...
  • Duplicate 9: Entdecke hier unsere vielfältige Auswahl an Fertiglesebrillen in den g...
This page contains 1614 words. That's ok.
35.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
35 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1282 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: ab chf 119.50 mit basic-gläsern
Some tags are too long. With 88 characters this one is longer than 70 characters:
"jetzt für den fielmann newsletter anmelden und 10 % rabatt** auf brillen online sichern."
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tehero_medium_desktop_1920x680_02_ch.jpgNo alt attribute provided
...6b7b2/hero-rx-einstieg_desktop_large.pngNo alt attribute provided
...s_jan2025_sunbed_hero_549_v7_50-50-1.jpgNo alt attribute provided
...idth=544&height=726&quality=75&bg=ffffffBottega Veneta BV1291S Bottega Veneta
...idth=544&height=726&quality=75&bg=ffffffGUCCI GG1316S Gucci
...idth=544&height=726&quality=75&bg=ffffffCalvin Klein CK23125S Calvin Klein
...idth=544&height=726&quality=75&bg=ffffffPrada Linea Rossa PS54TS Prada Linea Rossa
...idth=544&height=726&quality=75&bg=ffffffPersol 0PO3235S Persol
...idth=544&height=726&quality=75&bg=ffffffOakley OO9417 HOLBROOK XL Oakley
...esigner_fielmann_hero_medium_desktop.jpgNo alt attribute provided
...52_v5_britney_001_b-version_1920x560.jpgNo alt attribute provided
data:[...] Base64No alt attribute provided
.../3257cb0baf/132x31_eurovision_2025-2.pngNo alt attribute provided
...5da3f69/grid-format-double-desktop-1.jpgNo alt attribute provided
...06d8c672a/grid-format-double-desktop.jpgNo alt attribute provided
...erren_desktop_small_hero_1920x560px_.jpgNo alt attribute provided
...idth=544&height=726&quality=75&bg=ffffffFielmann OU 059 FLEX FA SPENCER Fielmann
...idth=544&height=726&quality=75&bg=ffffffSwarovski SK1007 Swarovski
...idth=544&height=726&quality=75&bg=ffffffFielmann ABC 084 FA BLANCA Fielmann
...idth=544&height=726&quality=75&bg=ffffffBoss 1719 Boss
...idth=544&height=726&quality=75&bg=ffffffFielmann LN 051 CL SAM Fielmann
...d4e5514/luca_004_hero_medium_desktop.pngNo alt attribute provided
...actlenses_portrait_robin_001_384x520.jpgNo alt attribute provided
...ontactlenses_sport_still_023_384x520.jpgNo alt attribute provided
...sktop_careproducts_still_018_384x520.jpgNo alt attribute provided
..._fielmann_pool_shoot_2025-2_1920x560.jpgNo alt attribute provided
...idth=544&height=726&quality=75&bg=ffffffSunny Cords Lilly Blue Sunny Cords
...idth=544&height=726&quality=75&bg=ffffffJohans Brillenputztuch Leo Classic Johans
...idth=544&height=726&quality=75&bg=ffffffVictoria Collection Etui Murano Victoria Collection
...idth=544&height=726&quality=75&bg=ffffffSunny Cords Classy C Sunny Cords
...idth=544&height=726&quality=75&bg=ffffffJohans Brillenputztuch Joy Johans
...idth=544&height=726&quality=75&bg=ffffffChades Popcord Leo Chades
...idth=544&height=726&quality=75&bg=ffffffIphoria Etui Solid Iphoria
...idth=544&height=726&quality=75&bg=ffffffJohans Brillenputztuch Stages Johans
...idth=544&height=726&quality=75&bg=ffffffIphoria Brillenkette Powerful Iphoria
...len_desktop_small_hero_1920x560px_01.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
DEINE BRILLE FÜR CHF 91.50!
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 DEINE BRILLE FÜR CHF 91.50!
H1 Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
H2 Deine Brille mit Sehstärke ab CHF 48.50
H2 SONNENBRILLEN FÜR DEIN SOMMERGEFÜHL
H2 Entdecke Brands, die du liebst.
H2 DEIN DESIGNER-LOOK
H2 Brillen
H2 Sonnenbrillen
H2 Deine Brille
H2 Der Augen-Check-Up bei Fielmann
H2 Leistungen & Garantien
H2 Kontaktlinsen
H2 Atrea Kontaktlinsen
H2 Atrea Pflegemittel
H2 Einladung zum kostenlosen Hörtest
H2 GRATIS SEHTEST.
H2 Brillenaccessoires
H2 Fertiglesebrillen
H2 Mode, Qualität und faire Preise
H2 Computer-Sehtest bei Ihrem Optiker
H2 Fachwissen: Fielmann
H2 Brillen virtuell anprobieren
H2 Unser neuer Service: der Augen-Check-Up bei Fielmann.
H2 Garantiert günstige Kontaktlinsen bei Ihrem Augenoptiker.
H2 Mehr verstehen. Der Hörakustik-Service von Fielmann.
H2 Unser Kundenservice
H2 Entdecke unsere internationalen Online-Shops
H3 Unser Sortiment
H3 Kundenservice
H3 Allgemein
H3 Unternehmen
H3 Zahlungsarten
H3 Leistungen & Garantien Duplicate text
H3 Fielmann in deiner Nähe
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fielmann.ch/No Text
https://www.fielmann.ch/brillen/Brillen
/sonnenbrillen/Sonnenbrillen
/designer-highlights/Designer
/kontaktlinsen/Kontaktlinsen
/hoerakustik/Hörakustik
https://www.fielmann.ch/service/Beratung
https://appointments.fielmann....External Subdomain Termin buchen
/niederlassungen/No Text
https://www.fielmann.ch/signin/No Text
https://www.fielmann.ch/wishlist/No Text
https://www.fielmann.ch/basket/No Text
/dein-angebot/Mehr erfahren
https://www.fielmann.ch/brillen/Jetzt online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
https://www.fielmann.ch/brillen/Text duplicate Jetzt online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
https://www.fielmann.ch/brillen/Text duplicate Jetzt online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Niederlassung finden
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
/sonnenbrillen/Text duplicate Jetzt online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
/sonnenbrillen/Text duplicate Jetzt online kaufen
/p/bottega-veneta-bv1291s-002-...IMG-ALT Bottega Veneta BV1291S Bottega Veneta
/p/bottega-veneta-bv1291s-002-...Bottega Veneta Bottega Veneta BV1291S CHF 289.00
/p/gucci-gg1316s-004-grun-tran...IMG-ALT GUCCI GG1316S Gucci
/p/gucci-gg1316s-004-grun-tran...Gucci GUCCI GG1316S CHF 299.50
/p/calvin-klein-ck23125s-717-g...IMG-ALT Calvin Klein CK23125S Calvin Klein
/p/calvin-klein-ck23125s-717-g...Calvin Klein Calvin Klein CK23125S CHF 239.50
/p/prada-linea-rossa-ps54ts-5a...IMG-ALT Prada Linea Rossa PS54TS Prada Linea Rossa
/p/prada-linea-rossa-ps54ts-5a...Prada Linea Rossa Prada Linea Rossa PS54TS CHF 229.00
/p/persol-0po3235s-9531-schwar...IMG-ALT Persol 0PO3235S Persol
/p/persol-0po3235s-9531-schwar...Persol Persol 0PO3235S CHF 219.00
/p/oakley-oo9417-holbrook-xl-9...IMG-ALT Oakley OO9417 HOLBROOK XL Oakley
/p/oakley-oo9417-holbrook-xl-9...Oakley Oakley OO9417 HOLBROOK XL CHF 219.50
/designer-highlights/Text duplicate Jetzt online kaufen
/hoerakustik/service/online-ho...Teste dein Gehör
https://www.fielmann.ch/brillen/Online kaufen
/sonnenbrillen/Text duplicate Online kaufen
/brillen/basis-kollektion/Text duplicate Online kaufen
/newsletter/Zur Newsletter-Anmeldung
https://www.fielmann.ch/brillen/Jetzt konfigurieren
/p/fielmann-ou-059-flex-fa-spe...IMG-ALT Fielmann OU 059 FLEX FA SPENCER Fielmann
/p/fielmann-ou-059-flex-fa-spe...Fielmann Fielmann OU 059 FLEX FA SPENCER abCHF 73.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/swarovski-sk1007-4013-gold-...IMG-ALT Swarovski SK1007 Swarovski
/p/swarovski-sk1007-4013-gold-...Swarovski Swarovski SK1007 abCHF 194.00 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/fielmann-abc-084-fa-blanca-...IMG-ALT Fielmann ABC 084 FA BLANCA Fielmann
/p/fielmann-abc-084-fa-blanca-...Fielmann Fielmann ABC 084 FA BLANCA abCHF 93.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/boss-1719-1ed-grun-27587/IMG-ALT Boss 1719 Boss
/p/boss-1719-1ed-grun-27587/Boss Boss 1719 abCHF 284.00 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/fielmann-ln-051-cl-sam-fm49...IMG-ALT Fielmann LN 051 CL SAM Fielmann
/p/fielmann-ln-051-cl-sam-fm49...Fielmann Fielmann LN 051 CL SAM abCHF 93.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/augen-check-up/Augenvorsorge
https://appointments.fielmann....External Subdomain Jetzt Termin buchen
https://www.fielmann.ch/service/Text duplicate Mehr erfahren
/kontaktlinsen/Text duplicate Online kaufen
/kontaktlinsen/marken/atrea/Text duplicate Online kaufen
/kontaktlinsen/kontaktlinsenpf...Text duplicate Online kaufen
https://appointments.fielmann....External Subdomain Text duplicate Jetzt Termin buchen
https://appointments.fielmann....External Subdomain Text duplicate Jetzt Termin buchen
https://www.fielmann.ch/zubehoer/Text duplicate Online kaufen
/p/sunny-cords-lilly-blue-29132/IMG-ALT Sunny Cords Lilly Blue Sunny Cords
/p/sunny-cords-lilly-blue-29132/Sunny Cords Sunny Cords Lilly Blue CHF 62.50
/p/johans-brillenputztuch-leo-...IMG-ALT Johans Brillenputztuch Leo Classic Johans
/p/johans-brillenputztuch-leo-...Johans Johans Brillenputztuch Leo Classic CHF 16.50
/p/victoria-collection-etui-mu...IMG-ALT Victoria Collection Etui Murano Victoria Collection
/p/victoria-collection-etui-mu...Victoria Collection Victoria Collection Etui Murano CHF 9.90
/p/sunny-cords-classy-c-29137/IMG-ALT Sunny Cords Classy C Sunny Cords
/p/sunny-cords-classy-c-29137/Sunny Cords Sunny Cords Classy C CHF 43.50
/p/johans-brillenputztuch-joy-...IMG-ALT Johans Brillenputztuch Joy Johans
/p/johans-brillenputztuch-joy-...Johans Johans Brillenputztuch Joy CHF 16.50
/p/chades-popcord-leo-27304/IMG-ALT Chades Popcord Leo Chades
/p/chades-popcord-leo-27304/Chades Chades Popcord Leo CHF 10.90
/p/iphoria-etui-solid-11900/IMG-ALT Iphoria Etui Solid Iphoria
/p/iphoria-etui-solid-11900/Iphoria Iphoria Etui Solid CHF 49.90
/p/johans-brillenputztuch-stag...IMG-ALT Johans Brillenputztuch Stages Johans
/p/johans-brillenputztuch-stag...Johans Johans Brillenputztuch Stages CHF 16.50
/p/iphoria-brillenkette-powerf...IMG-ALT Iphoria Brillenkette Powerful Iphoria
/p/iphoria-brillenkette-powerf...Iphoria Iphoria Brillenkette Powerful CHF 34.90
/brillen/fertiglesebrillen/Text duplicate Online kaufen
/service/brillenversicherung/Trivial anchor text
hier
https://www.fielmann.ch/fielmann.ch
/service/sehtest/Mehr über den kostenlosen Computer-Sehtest
/ratgeber/wissen/Wissen
/sonnenbrillen/Text duplicate Sonnenbrillen
/augen-check-up/Mehr über den Augen-Check-Up bei Fielmann
/kontaktlinsen/Mehr über Kontaktlinsen
/hoerakustik/hoergeraete/Mehr über Hörgeräte bei Fielmann
https://service.fielmann.ch/hc...External Subdomain Zum Kontaktformular
https://www.fielmann.at/External Subdomain Fielmann.at
https://www.fielmann.de/External Subdomain Fielmann.de
https://www.fielmann.pl/External Subdomain Fielmann.pl
https://www.fielmann.cz/External Subdomain Fielmann.cz
/sonnenbrillen/damensonnenbril...Damensonnenbrillen
/sonnenbrillen/herrensonnenbri...Herrensonnenbrillen
/kontaktlinsen/tageslinsen/Tageslinsen
/kontaktlinsen/wochenlinsen/Wochenlinsen
/kontaktlinsen/monatslinsen/Monatslinsen
/brillen/basis-kollektion/Komplettpreis
/brillen/damenbrillen/Damenbrillen
/brillen/herrenbrillen/Herrenbrillen
/brillen/lesebrillen/Lesebrillen
/ratgeber/brillen/gleitsichtbr...Gleitsichtbrillen
https://service.fielmann.ch/hc...External Subdomain Text duplicate Zum Kontaktformular
https://service.fielmann.ch/hc...External Subdomain Fragen & Antworten
/service/retoure/Rückgabe/Retoure
/niederlassungen/Niederlassungssuche
/service/termin-buchen/Text duplicate Termin buchen
/service/fuehrerschein-sehtest/Führerschein-Sehtest
/hoerakustik/Text duplicate Hörakustik
/service/auftragsstatus/Brillen-Auftragsstatus
/impressum/Impressum
/datenschutz/Datenschutz
https://www.fielmann.ch/agb/AGB
https://www.fielmann-group.com...New window External Subdomain Presse
https://www.fielmann-group.com...New window External Subdomain Investor Relations
https://career.fielmann.com/New window External Subdomain Ausbildung
https://career.fielmann.com/New window External Subdomain Karriere
https://www.fielmann-group.com...New window External Subdomain Über Fielmann
/service/brillenversicherung/Die Brillenversicherung
/service/sehtest/Sehtest
/service/geld-zurueck-garantie/Geld-zurück-Garantie
/service/drei-jahres-garantie/Drei-Jahres-Garantie
/service/zufriedenheitsgarantie/Zufriedenheitsgarantie
/niederlassungen/stadt/zh/zuer...Optiker in Zürich
/niederlassungen/bern/3011-wai...Optiker in Bern
/niederlassungen/stadt/bs/basel/Optiker in Basel
/niederlassungen/luzern/6004-w...Optiker in Luzern
/niederlassungen/winterthur/84...Optiker in Winterthur
/niederlassungen/thun/3600-bae...Optiker in Thun
/niederlassungen/st-gallen/900...Optiker in St. Gallen
/niederlassungen/Weitere Städte anzeigen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fielmann.ch/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,282 kB).

HTTP Response Header

NameValue
dateSat, 17 May 2025 22:06:07 GMT
content-typetext/html;charset=utf-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
last-modifiedSat, 17 May 2025 22:01:23 GMT
etagW/"slSwqVon9t"
cache-controlmax-age=600
x-powered-bySCAYLE Storefront by SCAYLE Commerce Engine - www.scayle.com
strict-transport-securitymax-age=31536000; includeSubDomains
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 34 referring domains.
This page has 68 backlinks.
This page has backlinks from 22 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: *
Disallow: */checkout/
Disallow: */success/
Disallow: /account/
Disallow: /wishlist/
Disallow: /basket/
Disallow: /order/
Disallow: /search/
Sitemap: https://www.fielmann.ch/sitemap_index.xml
User-agent: BLEXBot
User-agent: dotbot
User-agent: MJ12bot
User-agent: Barkrowler
User-agent: Optimizer
Disallow: /

Similar sites

Search preview

www.fielmann.ch
Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
Grosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brille86%Check
Fielmann74%Check
Neue Brille64%Check
Brillen63%Check
CHF59%Check
Ort59%Check
Sehtest59%Check
Brillen online59%Check
online58%Check
Brillen und Sonnenbrillen57%Check
Show more keywords and terms

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