Fielmann.ch - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
34% 
Page structure
50% 
Link structure
77% 
Server
53% 
External factors
100% 
SEO Score
Response time
3.41 s
File size
1,226.60 kB
Words
1490
Media files
29
Number of links
106 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
The length of the page title is perfect. (510 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Grosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
The length of the meta description is perfect. (872 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fielmann.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
og:titleDeine Brille: Fielmann. Dein Optiker – online und vor Ort.
og:descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
og:imageEmpty
robotsindex,follow
langde-ch
twitter:cardGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
twitter:titleDeine Brille: Fielmann. Dein Optiker – online und vor Ort.
twitter:imageEmpty
charsetutf-8

Test up to 1.000 webpages of fielmann.ch with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 12 text duplicates on this page:
  • Duplicate 1: Von uns für dich zum Valentinstag: Beim Kauf von zwei Brillen mit Comf...
  • Duplicate 2: Ob Snowboard, Ski- oder Langlauf: Im Fielmann Online-Shop findest du f...
  • Duplicate 3: Von klassisch bis extravagant: Entdecke unsere Auswahl beliebter Desig...
  • Duplicate 4: Hunderte kostenlose Fassungen in unterschiedlichen Farbvarianten und G...
  • Duplicate 5: Exklusiv vor Ort: Kaufe deine neue Brille oder Sonnenbrille in Sehstär...
  • Duplicate 6: Entdecke hier unsere vielfältige Auswahl an Fertiglesebrillen in den g...
This page contains 1490 words. That's ok.
35.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
28 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1226.6 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: sehtest
Some tags are too long. With 89 characters this one is longer than 70 characters:
"jetzt für den fielmann newsletter anmelden und 10 % rabatt*** auf brillen online sichern."
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lentinstag_dach_hero_large_desktop_3.jpgNo alt attribute provided
...2/03_ch-de_hero-large-kl-abo-desktop.jpgNo alt attribute provided
...esktop_skibrillen_off-white_1920x760.jpgNo alt attribute provided
...idth=544&height=726&quality=75&bg=ffffffatrea excellence 1 day spheric Atrea
...idth=544&height=726&quality=75&bg=ffffffatrea excellence 1 month spheric Atrea
...idth=544&height=726&quality=75&bg=ffffffAcuvue Oasys 1-Day Max MULTI Acuvue
...idth=544&height=726&quality=75&bg=ffffffBiofinity Toric Biofinity
...idth=544&height=726&quality=75&bg=ffffffDailies AquaComfort Plus Dailies
...0x1520/a46c9dcb7a/hero_large_desktop.jpgNo alt attribute provided
...5da3f69/grid-format-double-desktop-1.jpgNo alt attribute provided
...06d8c672a/grid-format-double-desktop.jpgNo alt attribute provided
...erren_desktop_small_hero_1920x560px_.jpgNo alt attribute provided
...idth=544&height=726&quality=75&bg=ffffffFielmann OU 059 FLEX FA SPENCER Fielmann
...idth=544&height=726&quality=75&bg=ffffffSwarovski SK1020D Swarovski
...idth=544&height=726&quality=75&bg=ffffffFielmann ABC 084 FA BLANCA Fielmann
...idth=544&height=726&quality=75&bg=ffffffBoss 1719 Boss
...idth=544&height=726&quality=75&bg=ffffffMarc O'Polo 502176 Marc O'Polo Eyewear
...idth=544&height=726&quality=75&bg=ffffffFielmann LN 051 CL SAM Fielmann
...idth=544&height=726&quality=75&bg=ffffffKarl Lagerfeld KL6170 Karl Lagerfeld
...d4e5514/luca_004_hero_medium_desktop.pngNo alt attribute provided
...actlenses_portrait_robin_001_384x520.jpgNo alt attribute provided
...ontactlenses_sport_still_023_384x520.jpgNo alt attribute provided
...sktop_careproducts_still_018_384x520.jpgNo alt attribute provided
...nbrille1_hero_small_category_desktop.jpgNo alt attribute provided
...idth=544&height=726&quality=75&bg=ffffffFielmann Antibeschlagtuch 1 Stück Fielmann
...idth=544&height=726&quality=75&bg=ffffffUltraschallreinigungsgerät AU 28010 Autec
...idth=544&height=726&quality=75&bg=ffffffZeiss Antibeschlag-Set Zeiss
...idth=544&height=726&quality=75&bg=ffffffZeiss Brillenreinigungstücher 30 Stück Zeiss
...len_desktop_small_hero_1920x560px_01.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Better together: 2 Brillen kaufen, CHF 40 sparen.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Better together: 2 Brillen kaufen, CHF 40 sparen.
H1 Must-Haves für Wintersportler: Ski- und Snowboardbrillen 
H1 Lieblingsbrille zum Lieblingspreis
H1 Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
H2 Immer pünktlich bei dir.
H2 DEIN DESIGNER-LOOK
H2 Brillen
H2 Sonnenbrillen
H2 Deine Brille
H2 Der Augen-Check-Up bei Fielmann
H2 Leistungen & Garantien
H2 Kontaktlinsen
H2 Atrea Kontaktlinsen
H2 Atrea Pflegemittel
H2 GRATIS SEHTEST.
H2 Einladung zum kostenlosen Hörtest
H2 Brillenreinigung
H2 Fertiglesebrillen
H2 Mode, Qualität und faire Preise
H2 Computer-Sehtest bei Ihrem Optiker
H2 Fachwissen: Fielmann
H2 Brillen virtuell anprobieren
H2 Unser neuer Service: der Augen-Check-Up bei Fielmann.
H2 Garantiert günstige Kontaktlinsen bei Ihrem Augenoptiker.
H2 Mehr verstehen. Der Hörakustik-Service von Fielmann.
H2 Unser Kundenservice
H3 Unser Sortiment
H3 Kundenservice
H3 Allgemein
H3 Unternehmen
H3 Zahlungsarten
H3 Leistungen & Garantien Duplicate text
H3 Fielmann in Ihrer Nähe
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
https://www.fielmann.ch/No Text
https://www.fielmann.ch/brillen/Brillen
/sonnenbrillen/Sonnenbrillen
/designer-highlights/Designer
/kontaktlinsen/Kontaktlinsen
/hoerakustik/Hörakustik
https://www.fielmann.ch/service/Beratung
https://appointments.fielmann....External Subdomain Termin buchen
/niederlassungen/No Text
https://www.fielmann.ch/signin/No Text
https://www.fielmann.ch/wishlist/No Text
https://www.fielmann.ch/basket/No Text
https://www.fielmann.ch/brillen/Lieblingsbrille finden
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Niederlassung finden
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
/kontaktlinsen/Kontaktlinsen-Abo konfigurieren
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
/sonnenbrillen/skibrillen/Jetzt online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
/kontaktlinsen/Jetzt Kontaktlinsen auswählen
/p/atrea-excellence-1-day-sphe...IMG-ALT atrea excellence 1 day spheric Atrea
/p/atrea-excellence-1-day-sphe...Atrea atrea excellence 1 day spheric 2 Größen abCHF 32.90
/p/atrea-excellence-1-month-sp...IMG-ALT atrea excellence 1 month spheric Atrea
/p/atrea-excellence-1-month-sp...Atrea atrea excellence 1 month spheric 2 Größen abCHF 7.90
/p/acuvue-oasys-1-day-max-mult...IMG-ALT Acuvue Oasys 1-Day Max MULTI Acuvue
/p/acuvue-oasys-1-day-max-mult...Acuvue Acuvue Oasys 1-Day Max MULTI 2 Größen abCHF 47.90
/p/biofinity-toric-3-97/IMG-ALT Biofinity Toric Biofinity
/p/biofinity-toric-3-97/Biofinity Biofinity Toric 2 Größen abCHF 27.00
/p/dailies-aquacomfort-plus-30...IMG-ALT Dailies AquaComfort Plus Dailies
/p/dailies-aquacomfort-plus-30...Dailies Dailies AquaComfort Plus 2 Größen abCHF 25.00
/designer-highlights/Text duplicate Jetzt online kaufen
https://www.fielmann.ch/brillen/Online kaufen
/sonnenbrillen/Text duplicate Online kaufen
/brillen/basis-kollektion/Text duplicate Online kaufen
/newsletter/Zur Newsletter-Anmeldung
https://www.fielmann.ch/brillen/Jetzt konfigurieren
/p/fielmann-ou-059-flex-fa-spe...IMG-ALT Fielmann OU 059 FLEX FA SPENCER Fielmann
/p/fielmann-ou-059-flex-fa-spe...Fielmann Fielmann OU 059 FLEX FA SPENCER abCHF 73.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/swarovski-sk1020d-53-gold-2...IMG-ALT Swarovski SK1020D Swarovski
/p/swarovski-sk1020d-53-gold-2...Swarovski Swarovski SK1020D abCHF 208.00 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/fielmann-abc-084-fa-blanca-...IMG-ALT Fielmann ABC 084 FA BLANCA Fielmann
/p/fielmann-abc-084-fa-blanca-...Fielmann Fielmann ABC 084 FA BLANCA abCHF 93.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/boss-1719-1ed-grun-27587/IMG-ALT Boss 1719 Boss
/p/boss-1719-1ed-grun-27587/Boss Boss 1719 abCHF 284.00 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/marc-opolo-502176-30-grau-g...IMG-ALT Marc O'Polo 502176 Marc O'Polo Eyewear
/p/marc-opolo-502176-30-grau-g...Marc O'Polo Eyewear Marc O'Polo 502176 abCHF 361.00 inkl. Comfort-Gläser, Montage und Brillenversicherung*
/p/fielmann-ln-051-cl-sam-fm49...IMG-ALT Fielmann LN 051 CL SAM Fielmann
/p/fielmann-ln-051-cl-sam-fm49...Fielmann Fielmann LN 051 CL SAM abCHF 93.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/karl-lagerfeld-kl6170-001-s...IMG-ALT Karl Lagerfeld KL6170 Karl Lagerfeld
/p/karl-lagerfeld-kl6170-001-s...Karl Lagerfeld Karl Lagerfeld KL6170 abCHF 234.00 inkl. Basic-Gläser, Montage und Brillenversicherung*
/augen-check-up/Augenvorsorge
https://appointments.fielmann....External Subdomain Jetzt Termin buchen
https://www.fielmann.ch/service/Mehr erfahren
/kontaktlinsen/Text duplicate Online kaufen
/kontaktlinsen/marken/atrea/Text duplicate Online kaufen
/kontaktlinsen/kontaktlinsenpf...Text duplicate Online kaufen
https://appointments.fielmann....External Subdomain Text duplicate Jetzt Termin buchen
https://appointments.fielmann....External Subdomain Text duplicate Jetzt Termin buchen
/zubehoer/brillenreinigung/Text duplicate Online kaufen
/p/fielmann-antibeschlagtuch-1...IMG-ALT Fielmann Antibeschlagtuch 1 Stück Fielmann
/p/fielmann-antibeschlagtuch-1...Fielmann Fielmann Antibeschlagtuch 1 Stück CHF 6.90
/p/ultraschallreinigungsgerat-...IMG-ALT Ultraschallreinigungsgerät AU 28010 Autec
/p/ultraschallreinigungsgerat-...Autec Ultraschallreinigungsgerät AU 28010 CHF 49.90
/p/zeiss-antibeschlag-set-21/IMG-ALT Zeiss Antibeschlag-Set Zeiss
/p/zeiss-antibeschlag-set-21/Zeiss Zeiss Antibeschlag-Set CHF 9.90
/p/zeiss-brillenreinigungstuch...IMG-ALT Zeiss Brillenreinigungstücher 30 Stück Zeiss
/p/zeiss-brillenreinigungstuch...Zeiss Zeiss Brillenreinigungstücher 30 Stück CHF 4.50
/brillen/fertiglesebrillen/Text duplicate Online kaufen
/service/brillenversicherung/Trivial anchor text
hier
https://www.fielmann.ch/fielmann.ch
/service/sehtest/Mehr über den kostenlosen Computer-Sehtest
/ratgeber/wissen/Wissen
/sonnenbrillen/Text duplicate Sonnenbrillen
/augen-check-up/Mehr über den Augen-Check-Up bei Fielmann
/kontaktlinsen/Mehr über Kontaktlinsen
/hoerakustik/hoergeraete/Mehr über Hörgeräte bei Fielmann
https://service.fielmann.ch/hc...External Subdomain Zum Kontaktformular
/sonnenbrillen/damensonnenbril...Damensonnenbrillen
/sonnenbrillen/herrensonnenbri...Herrensonnenbrillen
/kontaktlinsen/tageslinsen/Tageslinsen
/kontaktlinsen/wochenlinsen/Wochenlinsen
/kontaktlinsen/monatslinsen/Monatslinsen
/brillen/basis-kollektion/Komplettpreis
/brillen/damenbrillen/Damenbrillen
/brillen/herrenbrillen/Herrenbrillen
/brillen/lesebrillen/Lesebrillen
/ratgeber/brillen/gleitsichtbr...Gleitsichtbrillen
https://service.fielmann.ch/hc...External Subdomain Text duplicate Zum Kontaktformular
https://service.fielmann.ch/hc...External Subdomain Fragen & Antworten
/service/retoure/Rückgabe/Retoure
/niederlassungen/Niederlassungssuche
/service/termin-buchen/Text duplicate Termin buchen
/service/fuehrerschein-sehtest/Führerschein-Sehtest
/hoerakustik/Text duplicate Hörakustik
/service/auftragsstatus/Brillen-Auftragsstatus
/impressum/Impressum
/datenschutz/Datenschutz
https://www.fielmann.ch/agb/AGB
https://www.fielmann-group.com...New window External Subdomain Presse
https://www.fielmann-group.com...New window External Subdomain Investor Relations
https://career.fielmann.com/New window External Subdomain Ausbildung
https://career.fielmann.com/New window External Subdomain Karriere
https://www.fielmann-group.com...New window External Subdomain Über Fielmann
/service/brillenversicherung/Die Brillenversicherung
/service/sehtest/Sehtest
/service/geld-zurueck-garantie/Geld-zurück-Garantie
/service/drei-jahres-garantie/Drei-Jahres-Garantie
/service/zufriedenheitsgarantie/Zufriedenheitsgarantie
/niederlassungen/stadt/zh/zuer...Optiker in Zürich
/niederlassungen/bern/3011-wai...Optiker in Bern
/niederlassungen/stadt/bs/basel/Optiker in Basel
/niederlassungen/luzern/6004-w...Optiker in Luzern
/niederlassungen/winterthur/84...Optiker in Winterthur
/niederlassungen/thun/3600-bae...Optiker in Thun
/niederlassungen/st-gallen/900...Optiker in St. Gallen
/niederlassungen/Weitere Städte anzeigen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fielmann.ch/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.41 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,227 kB).

HTTP Response Header

NameValue
dateWed, 12 Feb 2025 09:58:22 GMT
content-typetext/html;charset=utf-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
last-modifiedWed, 12 Feb 2025 09:52:20 GMT
etagW/"3nhhsJBdTP"
cache-controlmax-age=600
x-powered-bySCAYLE Storefront by SCAYLE Commerce Engine - www.scayle.com
strict-transport-securitymax-age=31536000; includeSubDomains
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 222 referring domains.
This page has 3,095 backlinks.
This page has backlinks from 181 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: *
Disallow: */checkout/
Disallow: */success/
Disallow: /account/
Disallow: /wishlist/
Disallow: /basket/
Disallow: /order/
Disallow: /search/
Sitemap: https://www.fielmann.ch/sitemap_index.xml
User-agent: BLEXBot
User-agent: dotbot
User-agent: MJ12bot
User-agent: Barkrowler
User-agent: Optimizer
Disallow: /

Search preview

www.fielmann.ch
Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
Grosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brille86%Check
Brillen74%Check
Fielmann72%Check
Brillen online65%Check
Neue Brille64%Check
Brillen kaufen64%Check
Ort61%Check
Brillen und Sonnenbrillen61%Check
Brillen und Kontaktlinsen61%Check
Sehtest59%Check

Test up to 1.000 webpages of fielmann.ch with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions