Finra.org - SEO Checker

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Overview of the SEO Check
Meta information
82% 
Page quality
73% 
Page structure
66% 
Link structure
86% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
110.20 kB
Words
800
Media files
17
Number of links
138 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A vibrant market is at its best when it works for everyone. | FINRA.org
The page title should be shorter than 580 pixels. It is 626 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Learn how the Financial Industry Regulatory Authority (FINRA) ensures a fair market with regulations, essential tools and resources for investors and pros.
The length of the meta description is perfect. (951 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.finra.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLearn how the Financial Industry Regulatory Authority (FINRA) ensures a fair market with regulations, essential tools and resources for investors and pros.
googlep6aFpyERRdC4Ror_K0mTRRtXKjAsz35RTQl_MDv_nNg
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
og:descriptionLearn how the Financial Industry Regulatory Authority (FINRA) ensures a fair market with regulations, essential tools and resources for investors and pros.
og:imagehttps://www.finra.org/sites/default/files/2023-12/finra-logo.png
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 800 words. That's ok.
24.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...strap_sass/images/FINRA_Logo_Web_Rev.pngHome
...strap_sass/images/FINRA_Logo_Web_Rev.pngHome
...blic/2019-06/buildings.png?itok=xV-TussWBuildings
...les/2024-01/iStock-1280385511_MD (1).jpgNo alt attribute provided
...ault/files/2023-05/iStock-1357262606.jpgStock image of digital graph
/sites/default/files/2023-02/stats_0.jpegNo alt attribute provided
...efault/files/2022-10/rulebook-hero_0.jpgNo alt attribute provided
...otstrap_sass/images/brokercheck_logo.pngBrokerCheck
...default/files/2022-11/rjtf-cover-65p.jpgRacial Justice
...public/2024-05/154_HRR.jpg?itok=591C5doMNo alt attribute provided
...les/2019-08/all-purpose-background_0.jpgNo alt attribute provided
...les/2019-08/all-purpose-background_0.jpgNo alt attribute provided
...k-1456498214-640x302_0.jpg?itok=OdhVu0MMwarning
...les/2019-08/all-purpose-background_0.jpgNo alt attribute provided
...strap_sass/images/FINRA_Logo_Web_Rev.pngHome
Video URLWidthHeight
...strap_sass/videos/header-video-large.mp4
...strap_sass/videos/header-video-small.mp4

Page structure

H1 heading
(Critically important)
A vibrant market is at its best when it works for everyone.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 A vibrant market is at its best when it works for everyone.
H1 FINRA provides confidence to participate by safeguarding market integrity.
H2 FINRA Utility Menu
H2 FINRA Main Navigation
H2 FINRA Utility Menu Duplicate text
H2 Footer Legal Links
H2 Footer Legal 2
H3 Creating Opportunity Together
H3 Working to Advance Racial Justice
H4 2024 FINRA Annual Regulatory Oversight Report
H4 2023 Industry Snapshot
H4 FINRA Provides Update on Sweep: Social Media Influencers, Customer Acquisition ...
H4 Try the FINRA Rulebook Search Tool™ (FIRST™)
H4 Introducing FINRA's High-Risk Rep Program
H4 Reminder - TRACE Corporate/Agency Re-Platform and Data Feed Protocol Changes
H4 Securities Lending and Transparency Engine (SLATE)
H4 It Can Be Hard to Recover from ‘Recovery’ Scams
H4 May 2024 Board Meeting
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.finra.org/Anchor Skip to main content
https://www.finra.org/IMG-ALT Home
A-TITLE Home
https://www.finra.org/Text duplicate IMG-ALT Home
A-TITLE Home
https://www.finra.org/aboutAbout FINRA
https://www.finra.org/careersCareers
https://brokercheck.finra.org/External Subdomain BrokerCheck
https://www.finra.org/finra-dataData
/media-centerMedia Center
/member-firm-hubFor Firms
/contact-finraContact Us
https://ews.finra.org/auth/log...External Subdomain FINRA Data
https://ews.finra.org/auth/log...External Subdomain LOG IN
https://finpro.finra.org/External Subdomain FinPro
https://finpro.finra.org/External Subdomain Text duplicate LOG IN
https://gateway.finra.org/External Subdomain FINRA Gateway
https://gateway.finra.org/External Subdomain Text duplicate LOG IN
https://drportal.finra.org/External Subdomain DR Portal
https://drportal.finra.org/External Subdomain Text duplicate LOG IN
https://tools.finra.org/cc_sup...External Subdomain Need Help?
/systems-status/Check Systems Status
/filing-reporting/entitlement/...Log In to other FINRA systems
/rules-guidanceRules & Guidance
https://www.finra.org/R&G section 1
/rules-guidance/finra-manualFINRA Manual
/rules-guidance/rulebooks/updatesUpdates
/rules-guidance/interpreting-r...Interpreting the Rules
/rules-guidance/noticesNotices
/rules-guidance/guidanceGuidance
/rules-guidance/guidance/faqsFrequently Asked Questions
/rules-guidance/key-topicsKey Topics
/rules-guidance/interpretive-q...Interpretive Questions
https://www.finra.org/R&G section 2
/rules-guidance/rulemaking-pro...The Rulemaking Process
/rules-guidance/rule-filingsRule Filings
https://tools.finra.org/rule_f...External Subdomain Rule Filing Status Report
/rules-guidance/requests-for-c...Requests for Comments
/rules-guidance/rulebook-conso...Rulebook Consolidation
/rules-guidance/adjudication-d...Adjudication & Decisions
/rules-guidance/adjudication-d...National Adjudicatory Council (NAC)
/rules-guidance/adjudication-d...Office of Hearing Officers (OHO)
https://www.finra.org/R&G section 3
/rules-guidance/enforcementEnforcement
/rules-guidance/oversight-enfo...Disciplinary Actions Online
/rules-guidance/oversight-enfo...Monthly Disciplinary Actions
/rules-guidance/oversight-enfo...Sanction Guidelines
/rules-guidance/oversight-Over...Individuals Barred by FINRA
/registration-exams-ceRegistration, Exams & CE
https://www.finra.org/Registration section 1
/registration-exams-ce/registr...Registration
/registration-exams-ce/broker-...Broker Dealers
/registration-exams-ce/capital...Capital Acquisition Brokers
/registration-exams-ce/funding...Funding Portals
/registration-exams-ce/individ...Individuals
https://www.finra.org/Registration section 2
/registration-exams-ce/qualifi...Qualification Exams
/registration-exams-ce/qualifi...Securities Industry Essentials Exam (SIE)
/registration-exams-ce/qualifi...Series 7
/registration-exams-ce/qualifi...All
/registration-exams-ce/continu...Continuing Education (CE)
https://www.finra.org/Registration section 3
/registration-exams-ce/classic...Registration Systems
/registration-exams-ce/classic...Classic CRD
/registration-exams-ce/finproFinancial Professional Gateway (FinPro)
/registration-exams-ce/financi...Financial Industry Networking Directory (FIND)
/events-trainingEvents & Training
/events-training/conferences-e...Conferences & Events
/events-training/finra-georgetownFINRA Institute at Georgetown
/events-training/flexFinancial Learning Experience (FLEX)
/compliance-tools/small-firms-...Small Firm Conference Call
/events-training/webinarsWebinars
/filing-reportingFiling & Reporting
/filing-reporting/finra-gatewayText duplicate FINRA Gateway
/filing-reporting/systems-statusSystems Status
/filing-reporting/finra-entitl...Entitlement Program
/filing-reporting/market-trans...Market Transparency Reporting Tools
/filing-reporting/regulatory-f...Regulatory Filing Systems
/filing-reporting/data-transfe...Data Transfer Tools
/filing-reporting/e-billE-Bill
/compliance-toolsCompliance Tools
/compliance-tools/cybersecurit...Cybersecurity Checklist
/compliance-tools/compliance-c...Compliance Calendar
/compliance-tools/weekly-archiveWeekly Update Email Archive
/compliance-tools/peer-2-peer-...Peer-2-Peer Compliance Library
https://www.finra.org/investorsFor Investors
https://www.finra.org/For Investors section 1
/investors/insightsInvestor Insights
/investors/tools-and-calculatorsTools & Calculators
/investors/personal-financePersonal Finance
/investors/personal-finance/kn...Net Worth
/investors/personal-finance/co...Spending
/investors/personal-finance/ma...Debt
/investors/personal-finance/ho...Credit Scores
/investors/personal-finance/st...Emergency Funds
https://www.finra.org/For Investors section 2
/investors/investingInvesting
/investors/investing/investing...Investing Basics
/investors/investing/investmen...Investment Products
/investors/investing/investmen...Investment Accounts
/investors/investing/working-w...Working With an Investment Professional
/investors/protect-your-moneyProtect Your Money
/investors/alertsInvestor Alerts
/investors/protect-your-money/...Ask and Check
/investors/protect-your-money/...Avoid Fraud
/investors/protect-your-money/...Protect Your Identity
https://www.finra.org/For Investors section 3
/investors/militaryFor the Military
/investors/need-helpText duplicate Need Help?
/investors/need-help/file-a-co...File a Complaint
/investors/need-help/helpline-...FINRA Securities Helpline for Seniors
/arbitration-mediationDispute Resolution
/investors/need-help/legitimat...Avenues for Recovery of Losses
/rules-guidance/guidance/repor...2024 FINRA Annual Regulatory Oversight Report
/rules-guidance/guidance/repor...2023 Industry Snapshot
/rules-guidance/guidance/targe...FINRA Provides Update on Sweep: Social Media Influencers, Customer Acquisition ...
/rules-guidance/rulebooks/finr...Try the FINRA Rulebook Search Tool™ (FIRST™)
https://brokercheck.finra.org/...New window External Subdomain Terms of Use.
/about/responsible-citizenship...Learn More
/media-center/finra-unscripted...Introducing FINRA's High-Risk Rep Program
/filing-reporting/trace/techni...Reminder - TRACE Corporate/Agency Re-Platform and Data Feed Protocol Changes
/filing-reporting/slateSecurities Lending and Transparency Engine (SLATE)
/investors/insights/recovery-s...It Can Be Hard to Recover from ‘Recovery’ Scams
/about/governance/finra-board-...May 2024 Board Meeting
https://www.finra.org/whats-newView More of What's New
https://www.finra.org/Text duplicate IMG-ALT Home
A-TITLE Home
/rules-guidanceText duplicate Rules & Guidance
/registration-exams-ceText duplicate Registration, Exams & CE
/events-trainingText duplicate Events & Training
/filing-reportingText duplicate Filing & Reporting
/compliance-toolsText duplicate Compliance Tools
https://www.finra.org/investorsText duplicate For Investors
https://www.finra.org/aboutText duplicate About FINRA
https://www.finra.org/careersText duplicate Careers
https://brokercheck.finra.org/External Subdomain Text duplicate BrokerCheck
https://www.finra.org/finra-dataText duplicate Data
/media-centerText duplicate Media Center
/member-firm-hubText duplicate For Firms
/contact-finraText duplicate Contact Us
/arbitration-mediationARBITRATION & MEDIATION
/arbitration-mediationText duplicate Learn More
/contact-finra/General Inquiries
/investors/have-a-problem/help...Securities Helpline for Seniors®
/contact-finra/file-tipFile a Regulatory Tip
/investors/need-help/file-a-co...File an Investor Complaint
/compliance-tools/finra-small-...Small Firm Help Line
/about/office-ombudsOffice of the Ombuds
https://www.finra.org/site-mapSite Map
/privacy-policyPrivacy Policy
/terms-of-useTerms of Use
https://www.finra.org/translateTranslate
/contact-finraContact
https://www.twitter.com/finraExternal Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/Finan...External Subdomain No Text
/newsroom/follow-finraNo Text
https://tools.finra.org/email_...External Subdomain No Text
https://www.instagram.com/_finraExternal Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.finra.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (110 kB).

HTTP Response Header

NameValue
dateWed, 29 May 2024 16:37:40 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=31536000, public
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 29 May 2024 16:28:38 GMT
varyCookie,Origin,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains
x-drupal-cacheMISS
x-request-idv-80c8d2ca-1dd8-11ef-a1eb-bba455fbc5ed
x-ah-environmentprod
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viavarnish
x-cacheHIT
x-cache-hits272
cf-cache-statusHIT
set-cookie258 Characters
servercloudflare
cf-ray88b7e90daf021e6e-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 35,811 referring domains.
This page has 18,364,155 backlinks.
This page has backlinks from 17,105 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
Disallow: /sites/default/files/aao_documents/*
Disallow: /sites/default/files/fda_documents/*
Disallow: /sites/default/files/non-indexed/*
Disallow: /media/*
Disallow: /taxonomy/*
Disallow: /node/*
# Files
Disallow: /README.txt
Disallow: /web.config
Disallow: /sites/default/files/2019_AC_AML_Challenges.pdf
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Disallow: /sites/default/files/2019_AC_Financial_Operational_Practices.pdf
Disallow: /sites/default/files/2019_AC_FINRA_Rule_2210.pdf
Disallow: /sites/default/files/2019_AC_FinTech_Wealth_Management.pdf
Disallow: /sites/default/files/2019_AC_FinTech_Trends.pdf
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Disallow: /sites/default/files/2019_AC_High-Risk_Activity.pdf
Disallow: /sites/default/files/2019_AC_How_FINRA_Rules_Get_Made.pdf
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Disallow: /industry/real-world-scenario-ransomware-video
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Disallow: /events-training/conferences-events/get-set-state-examiner-training-2021/agenda
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Disallow: /arbitration-mediation/arbitration-awards-online
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Disallow: /investors/investing/investment-products/digital-assets/*
Disallow: /investors/investing/investment-products/mutual-funds/*
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Disallow: /investors/investing/investment-products/bank-products/*
Disallow: /investors/investing/investment-products/bonds/*
Disallow: /investors/investing/investment-products/stocks/overview
Disallow: /investors/investing/investment-products/stocks/types
Disallow: /investors/investing/investment-products/stocks/buying-selling
Disallow: /investors/investing/investment-products/stocks/risks
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Disallow: /investors/investing/investment-accounts/college-savings-accounts/overview
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Disallow: /investors/investing/investment-accounts/college-savings-accounts/other-considerations
# Paths (clean URLs)
Disallow: /admin/
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Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/*

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www.finra.org
A vibrant market is at its best when it works for everyone. | FINRA...
Learn how the Financial Industry Regulatory Authority (FINRA) ensures a fair market with regulations, essential tools and resources for investors and pros.

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Market77%Check
FINRA73%Check
vibrant market71%Check
vibrant62%Check
best62%Check
works61%Check
FINRA provides56%Check
FINRA Data53%Check
Industry50%Check
Regulatory50%Check
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