Gbta.org - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
97% 
Page structure
58% 
Link structure
35% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.52 s
File size
429.70 kB
Words
928
Media files
33
Number of links
147 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Business Travel Association - GBTA
The length of the page title is perfect. (384 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gbta.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
dc.titleGlobal Business Travel Association - GBTA
dc.relationhttps://www.gbta.org/
dc.sourcehttps://www.gbta.org/
dc.languageen_US
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorSite Kit by Google 1.144.0
tec-api-versionv1
tec-api-originhttps://www.gbta.org
google-adsense-platform-accountca-host-pub-2644536267352236
google-adsense-platform-domainsitekit.withgoogle.com
msapplication-TileImagehttps://www.gbta.org/wp-content/uploads/cropped-GBTA_Favicon-270x270.png
langen-us
twitter:cardsummary
twitter:titleGlobal Business Travel Association - GBTA
twitter:imagehttp://www.gbta.org/wp-content/uploads/GBTA_Acronym_RGB_Pos-1.png
og:urlhttps://www.gbta.org/
og:site_nameGlobal Business Travel Association - GBTA
og:localeen_US
og:typewebsite
og:titleGlobal Business Travel Association - GBTA
og:imagehttps://www.gbta.org/wp-content/uploads/GBTA_Acronym_RGB_Pos-1.png
og:image:secure_urlhttps://www.gbta.org/wp-content/uploads/GBTA_Acronym_RGB_Pos-1.png
og:image:width1192
og:image:height564
og:image:altgbta acronym rgb pos 1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 928 words. That's ok.
21% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ltilingual/assets/images/flags/en_US.pngen_USEnglish
...ltilingual/assets/images/flags/es_MX.pnges_MXSpanish
data:[...] Base64fr_FRFrench
data:[...] Base64pt_BRPortuguese
...oads/GBTA_FullName_Tagline_RGB_Pos-1.svggbta fullname tagline rgb pos
data:[...] Base64Search Icon
...ltilingual/assets/images/flags/en_US.pngen_USEnglish
...ltilingual/assets/images/flags/es_MX.pnges_MXSpanish
data:[...] Base64fr_FRFrench
data:[...] Base64pt_BRPortuguese
data:[...] Base64GBTA - Global Business Travel Association
data:[...] Base64Search Icon
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64homepage icons community
data:[...] Base64homepage icons learning
data:[...] Base64homepage icons advocacy
data:[...] Base64commitment side
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64gbta fullname tagline white
data:[...] Base64pin (1)
data:[...] Base64pin (1)
data:[...] Base64pin (1)
data:[...] Base64pin (1)
data:[...] Base64pin (1)
...ltilingual/assets/images/flags/en_US.pngen_USEnglish
...ltilingual/assets/images/flags/es_MX.pnges_MXSpanish
data:[...] Base64fr_FRFrench
data:[...] Base64pt_BRPortuguese
...ltilingual/assets/images/flags/en_US.pngen_USEnglish

Page structure

H1 heading
(Critically important)
Register for GBTA Convention 2025
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Register for GBTA Convention 2025
H1 Bring Your Career Goals Into Focus
H1 GBTA 2024 Business Travel Index Outlook
H1 Business Travel’s Impact on Jobs and the U.S. Economy
H1 GBTA APAC Conference 2025 | Singapore
H1 GBTA Canada Conference 2025 | Toronto
H2 Member Benefits including Networking, Industry Research, On Demand Content (HUB), Professional Development and lots more.
H2 Community
H2 Learning
H2 Advocacy
H2 Our Commitment
H2 Featured Events
H2 Subscribe to Newsletter
H3 Annual Global Report & Forecast
H3 GBTA U.S. Economic Impact Study
H3 Membership – Why Join GBTA
H3 GBTA Canada Conference 2025 | Toronto Duplicate text
H3 GBTA APAC Conference 2025 | Singapore Duplicate text
H3 Shaping the Future of Europe via Business Travel 2025 and beyond
H3 Women Leading the Way: Mentorship, Advocacy, and Leadership in Business Travel
H3 GBTA DFW: Travel Impact: A GBTA Legislature Update – GTP Credit Approved
H3 Regional Direct Talks – GBTA Canada
H3 North America
H3 Africa
H3 Europe
H3 Latin America
H3 APAC
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (35) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gbta.org/Anchor Skip to content
/regions/north-america/united-...Subdomain United States
/regions/north-america/canada/Subdomain Canada
http://www.gbta.org/regions/apac/Subdomain APAC
/regions/apac/australia/Subdomain Australia
/regions/apac/india/Subdomain India
/regions/africa/south-africa/Subdomain South Africa
/regions/europe/Subdomain Europe
/regions/europe/france/Subdomain France
/regions/europe/italy/Subdomain Italy
/regions/latin-america/Subdomain Latin America
/regions/latin-america/brazil/Subdomain Brazil
https://www.gbta.org/Subdomain English
IMG-ALT en_US
https://www.gbta.org/es/Subdomain Spanish
IMG-ALT es_MX
https://www.gbta.org/fr/Subdomain French
IMG-ALT fr_FR
https://www.gbta.org/pt/Subdomain Portuguese
IMG-ALT pt_BR
https://www3.gbta.org/l/5572/2...External Subdomain GBTA Convention 2025
https://gbtafoundation.org/External GBTA Foundation
https://hub.gbta.org/myhomeNew window External Subdomain GBTA Hub
https://hub.gbta.org/videosNew window External Subdomain GBTA On Demand
https://gbtastore.myshopify.com/New window External Subdomain GBTA Store
https://www.gbta.org/my-account/Member Dashboard
https://hub.gbta.org/members/s...External Subdomain Member Directory
https://www.gbta.org/leadership/GBTA Leadership
/professional-development/cont...US Chapters
https://www.gbta.org/regions/Regions
/professional-development/cont...Committees
/professional-development/cont...WINiT
/sustainability/Sustainability
https://gbtafoundation.org/peo...New window External Ladders
https://jobs.gbta.org/?_ga=2.2...External Subdomain Industry Job Openings
/about/social-sharing/Subdomain Social Sharing
/sponsor-exhibit/Subdomain Sponsor & Exhibit
/upcoming-events/Subdomain Events
https://apacconference.gbta.org/New window External Subdomain GBTA APAC Conference
https://convention.gbta.org/New window External Subdomain GBTA Convention
https://canadaconference.gbta....External Subdomain GBTA Canada Conference
https://europeconference.gbta....New window External Subdomain GBTA Europe Conference
https://mexicoconference.gbta....New window External Subdomain GBTA Mexico Conference
/upcoming-events/Subdomain All Upcoming Events
https://www.gbta.org/past-events/Subdomain Past Events
https://www.gbta.org/my-account/Renew
http://www.gbta.org/membership/Subdomain Join
/the-global-equity-program/Subdomain Global Equity Program
/professional-development/cont...Subdomain Text duplicate GBTA Hub
/professional-development/cont...Subdomain GBTA Committees
/professional-development/cont...Subdomain GBTA Chapters
/professional-development/cont...Subdomain GBTA WINiT
https://gbtafoundation.org/peo...External GBTA Ladders
/professional-development/cont...Subdomain Member & Networking
/membership/volunteers/Subdomain Volunteers
https://www.gbta.org/sso-login/Login
https://www.gbta.org/Subdomain IMG-ALT gbta fullname tagline rgb pos
/category/news-and-press-relea...Subdomain Blog
/news-advocacy/advocacy/Subdomain Advocacy
/daily-news-brief-archive/Subdomain Daily News Brief Archive
https://directory.libsyn.com/s...New window External Subdomain Podcast
https://www.gbta.org/research/Subdomain Research & Tools
https://www.gbta.org/research/Subdomain Research
/research/business-travel-rfp-...Subdomain RFP Templates and Toolkits
/professional-development/Subdomain Professional Development
/learning-and-growth-with-gbta...Subdomain Academy Overview
/professional-development/educ...Subdomain Advanced Principles of Business Travel Management
/professional-development/educ...Subdomain The Fundamentals of Business Travel Management
/professional-development/educ...Subdomain The Fundamentals of Strategic Meetings Management
/professional-development/educ...Subdomain Sustainable Travel Management
/community/certificate-in-corp...Subdomain Certificate in Corporate Travel Execution (CCTE)
/professional-development/educ...Subdomain Global Travel Professional (GTP®) Certification
/professional-development/educ...Subdomain Global Leadership Professional (GLP) Program
/ecornell-courses/Subdomain Strategic Management and Leadership Courses from eCornell
https://ecornell.cornell.edu/p...New window External Subdomain Diversity, Equity, and Inclusion Certificate Program
/professional-development/educ...Subdomain Additional Training Opportunities
/the-fundamentals-of-business-...Subdomain The Fundamentals of Business Travel Management™ Toolkit
/research-and-tools/Subdomain Research and Tools
/professional-development/call...Subdomain Call for Proposals for GBTA Convention
https://www.gbta.org/about/Subdomain About
https://search.gbta.org/New window External Subdomain IMG-ALT Search Icon
/regions/north-america/united-...Subdomain Text duplicate United States
/regions/north-america/canada/Subdomain Text duplicate Canada
http://www.gbta.org/regions/apac/Subdomain Text duplicate APAC
/regions/apac/australia/Subdomain Text duplicate Australia
/regions/apac/india/Subdomain Text duplicate India
/regions/africa/south-africa/Subdomain Text duplicate South Africa
/regions/europe/Subdomain Text duplicate Europe
/regions/europe/france/Subdomain Text duplicate France
/regions/europe/italy/Subdomain Text duplicate Italy
/regions/latin-america/Subdomain Text duplicate Latin America
/regions/latin-america/brazil/Subdomain Text duplicate Brazil
https://www.gbta.org/Subdomain Text duplicate English
IMG-ALT en_US
https://www.gbta.org/es/Subdomain Text duplicate Spanish
IMG-ALT es_MX
https://www.gbta.org/fr/Subdomain Text duplicate French
IMG-ALT fr_FR
https://www.gbta.org/pt/Subdomain Text duplicate Portuguese
IMG-ALT pt_BR
https://www.gbta.org/sso-login/Text duplicate Login
https://www.gbta.org/Subdomain IMG-ALT GBTA - Global Business Travel Association
https://search.gbta.org/New window External Subdomain Text duplicate IMG-ALT Search Icon
https://www3.gbta.org/l/5572/2...New window Nofollow External Subdomain Register
/events-old/category/professio...New window Nofollow Subdomain explore the training calendar
/research/2024-business-travel...New window Nofollow Subdomain Learn more
/research/us-business-travel-i...New window Subdomain Access Research
https://www.gbta.org/membership/New window Subdomain learn more
https://apacconference.gbta.org/New window Nofollow External Subdomain Learn More
https://canadaconference.gbta....New window Nofollow External Subdomain Text duplicate Learn More
https://www.gbta.org/about/Subdomain Anchor Text duplicate learn more
https://www.gbta.org/about/Subdomain Anchor Text duplicate Learn more
https://www.gbta.org/about/Subdomain Anchor Text duplicate learn more
https://www.gbta.org/about/Subdomain Anchor Text duplicate Learn More
/event/gbta-canada-conference-...Subdomain GBTA Canada Conference 2025 | Toronto
/event/gbta-canada-conference-...Subdomain Text duplicate Learn More
/event/gbta-apac-conference-20...Subdomain GBTA APAC Conference 2025 | Singapore
/event/gbta-apac-conference-20...Subdomain Text duplicate Learn More
/event/shaping-the-future-of-e...Subdomain Shaping the Future of Europe via Business Travel 2025 and beyond
/event/women-leading-the-way-m...Subdomain Women Leading the Way: Mentorship, Advocacy, and Leadership in Business Travel
/event/gbta-dfw-travel-impact-...Subdomain GBTA DFW: Travel Impact: A GBTA Legislature Update – GTP Credit Approved
/event/regional-direct-talks-g...Subdomain Regional Direct Talks – GBTA Canada
https://storegbta.myshopify.com/New window External Subdomain Text duplicate GBTA Store
https://www.instagram.com/gbta...New window Nofollow External Subdomain Instagram
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.youtube.com/user/G...New window Nofollow External Subdomain YouTube
https://twitter.com/GlobalBTANew window Nofollow External Twitter
https://www.facebook.com/GBTAo...New window Nofollow External Subdomain Facebook
/regions/north-america/united-...Subdomain Text duplicate United States
/regions/north-america/canada/Subdomain Text duplicate Canada
/regions/africa/south-africa/Subdomain Text duplicate South Africa
/regions/europe/Subdomain Text duplicate Europe
/regions/europe/france/Subdomain Text duplicate France
/regions/europe/italy/Subdomain Text duplicate Italy
/regions/latin-america/Subdomain Text duplicate Latin America
/regions/latin-america/brazil/Subdomain Text duplicate Brazil
http://www.gbta.org/regions/apac/Subdomain Text duplicate APAC
/privacy-cookie-policy/Subdomain Privacy & Cookie Policy
/refund-cancellation-policy/Subdomain Refund & Cancellation Policy
http://www.gbta.org/terms-of-use/Subdomain Terms & Conditions
https://www.gbta.org/es/Subdomain Text duplicate Spanish
IMG-ALT es_MX
A-TITLE Spanish
https://www.gbta.org/fr/Subdomain Text duplicate French
IMG-ALT fr_FR
A-TITLE French
https://www.gbta.org/pt/Subdomain Text duplicate Portuguese
IMG-ALT pt_BR
A-TITLE Portuguese
/news-advocacy/Subdomain News & Advocacy
/news-advocacy/advocacy/Subdomain Text duplicate Advocacy
/daily-news-brief-archive/Subdomain Text duplicate Daily News Brief Archive
https://directory.libsyn.com/s...External Subdomain Text duplicate Podcast
https://www.gbta.org/research/Subdomain Text duplicate Research
/professional-development/Subdomain Text duplicate Professional Development
/learning-and-growth-with-gbta...Subdomain Text duplicate Academy Overview
/professional-development/educ...Subdomain Text duplicate Advanced Principles of Business Travel Management
/professional-development/educ...Subdomain Text duplicate The Fundamentals of Business Travel Management
/professional-development/educ...Subdomain Text duplicate The Fundamentals of Strategic Meetings Management
/professional-development/educ...Subdomain Text duplicate Sustainable Travel Management
/community/certificate-in-corp...Subdomain Text duplicate Certificate in Corporate Travel Execution (CCTE)
/professional-development/educ...Subdomain Text duplicate Global Travel Professional (GTP®) Certification
/professional-development/educ...Subdomain Text duplicate Global Leadership Professional (GLP) Program
/ecornell-courses/Subdomain Text duplicate Strategic Management and Leadership Courses from eCornell
https://ecornell.cornell.edu/p...New window External Subdomain Text duplicate Diversity, Equity, and Inclusion Certificate Program
/professional-development/educ...Subdomain Text duplicate Additional Training Opportunities
/the-fundamentals-of-business-...Subdomain Text duplicate The Fundamentals of Business Travel Management™ Toolkit
/research-and-tools/Subdomain Text duplicate Research and Tools
/professional-development/call...Subdomain Text duplicate Call for Proposals for GBTA Convention
https://www.gbta.org/about/Subdomain Text duplicate About
https://convention.gbta.org/?_...External Subdomain GBTA Convention 2024
https://hub.gbta.org/myhome?_g...External Subdomain Text duplicate GBTA Hub
https://site-94027156.bcvp0rta...External Subdomain Text duplicate GBTA On Demand
https://gbtastore.myshopify.com/New window External Subdomain Text duplicate GBTA Store
http://gbta.org/my-account/Text duplicate Member Dashboard
https://hub.gbta.org/members/s...External Subdomain Text duplicate Member Directory
https://www.gbta.org/leadership/Text duplicate GBTA Leadership
/professional-development/cont...Text duplicate US Chapters
https://www.gbta.org/regions/Text duplicate Regions
/professional-development/cont...Text duplicate Committees
/professional-development/cont...Text duplicate WINiT
/sustainability/Text duplicate Sustainability
https://jobs.gbta.org/?_ga=2.2...External Subdomain Text duplicate Industry Job Openings
/sponsor-exhibit/Subdomain Text duplicate Sponsor & Exhibit
/upcoming-events/Subdomain Text duplicate Events
https://www.gbta.org/past-events/Subdomain Text duplicate Past Events
https://www.gbta.org/sso-login/Text duplicate Login
/the-global-equity-program/Subdomain Text duplicate Global Equity Program
http://gbta.org/my-account/Text duplicate Renew
http://www.gbta.org/membership/Subdomain Anchor Text duplicate Join
/professional-development/cont...Subdomain Text duplicate GBTA Hub
/professional-development/cont...Subdomain Text duplicate GBTA Committees
/professional-development/cont...Subdomain Text duplicate GBTA Chapters
/professional-development/cont...Subdomain Text duplicate GBTA WINiT
/professional-development/cont...Subdomain Text duplicate GBTA Ladders
/professional-development/cont...Subdomain Text duplicate Member & Networking

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gbta.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.52 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (430 kB).

HTTP Response Header

NameValue
servernginx-rc
dateWed, 26 Mar 2025 16:47:12 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.gbta.org/wp-json/>; rel="https://api.w.org/", <https://www.gbta.org/wp-json/wp/v2/pages/196>; rel="alternate"; title="JSON"; type="application/json"
x-tec-api-versionv1
x-tec-api-roothttps://www.gbta.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.gbta.org
origin-agent-cluster?0
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 532 referring domains.
This page has 21,969 backlinks.
This page has backlinks from 451 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php 
Disallow: /?s=
Disallow: /search/

Sitemap: http://www.gbta.org/sitemaps.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GBTA79%Check
GBTA Convention63%Check
Travel61%Check
Business61%Check
Business Travel61%Check
GBTA Canada61%Check
GBTA Convention 202561%Check
GBTA APAC61%Check
Global Business60%Check
global business travel60%Check
Show more keywords and terms

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