Gel.westpacgroup.com.au - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
71% 
Page structure
79% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
129.30 kB
Words
422
Media files
19
Number of links
32 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
GEL Design System
The page title is too short. (183 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationOqpMflvRwQAgK3Lbvov6fs-G37wjQy1hqAH7ECgCW7M
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 422 words on this page. Good pages should have about 800 words of useful content.
36% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1662699957/cl7u0mgxx000f808i0mjx43a8.pngWhat is GEL?
...1666848438/cl9qmit0m0001f58i7e4bevq2.pngValue of a design system
...1695970092/cln48sxiz002qvd8iblpm5zvt.pngPatterns
...ac-gel/image/upload/journey_map_card.pngJourney Management
...1687413424/clj6qdu4q0027bn8i5zr512pk.pngData visualisation
...1666333819/cl9i44qb7000wtc8ihnxv08ex.pngAccessible By Design
...1663139139/cl81a3o5k000iam8ib3zxgea6.pngTypography
...1663226815/cl82qavnr000qam8ig48k4mun.pngThink responsive
...1663137798/cl819awzl0007am8i6n47fcgj.pngMulti-brand made easy
...1663138229/cl819k5u60009am8i687f9lc2.pngIconography
...1666755294/cl9p32exi0004u48idenu5zh8.pngColour
...1666755403/cl9p34rfz0005u48ig6ub5p67.pngThe Grid
...1687413009/clj6q4xmg0024bn8i4qjpblt2.pngUsing Fonts
...1666848508/cl9qmkbwp0003f58i11636bi6.pngDesign with GEL
...1663227299/cl82ql8m4000yam8ifp387nfc.pngFigma Libraries
...1663140016/cl81amh5c000mam8i3iuq5qt9.pngCode with GEL
...1667097999/cl9ur3rp6000tf58i5s7y3ote.pngBuild strong brands
...1666855413/cl9qqobm6000cf58idusod3xr.pngCollaborate for change
...1667099621/cl9us2ju9000wf58ie0m958i4.pngGEL design approach

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Design System
H3 Tools & resources
H4 What is GEL?
H4 Value of a design system
H4 Patterns
H4 Journey Management
H4 DataViz for everyone
H4 Accessible By Design
H4 Typography
H4 Think responsive
H4 Multi-brand made easy
H4 Iconography
H4 Colour
H4 The Grid
H4 Using fonts online
H4 Design with GEL
H4 Figma Libraries
H4 Code with GEL
H4 Build strong brands
H4 Collaborate for change
H4 GEL design approach
Some internal link anchor texts are too long.
6 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/design-system/wbcNo Text
/design-system/stgNo Text
/design-system/bomNo Text
/design-system/bsaNo Text
/design-system/wbgNo Text
/design-system/ramsNo Text
/articles/what-is-gelWhat is GEL? GEL is our Global Experience Language, the foundation for all digital design at Westpac and so much more.
IMG-ALT What is GEL?
/articles/value-of-a-design-sy...Value of a design system Design systems are helping to shape our digital world so we can deliver quality experiences faster.
IMG-ALT Value of a design system
/articles/patternsPatterns A library of tried and tested patterns to help you quickly create more consistent digital experiences.
IMG-ALT Patterns
/articles/journey-managementJourney Management Use storytelling to empathise with customers, articulate their pain points an define meaningful solutions.
IMG-ALT Journey Management
/articles/data-visualisationDataViz for everyone The data visualisation system, how it works and how you can use it to create accessible, multi-brand charts.
IMG-ALT Data visualisation
/articles/accessible-by-designAccessible By Design The Westpac Group is committed to creating products that are perceivable, operable, understandable, and robust for all users. Inclusive ...
IMG-ALT Accessible By Design
/articles/typographyTypography Use the multi-brand typography system to echo the personality and voice of our brands.
IMG-ALT Typography
/articles/think-responsiveThink responsive Future proof your design to ensure that our customers banking needs are always catered for, any time, any place.
IMG-ALT Think responsive
/articles/multi-brand-made-easyMulti-brand made easy Create individually branded customer experiences while re-using our technical knowledge, digital assets and business processes.
IMG-ALT Multi-brand made easy
/articles/iconographyIconography Use our global visual language to communicate and engage with customers.
IMG-ALT Iconography
/articles/colourColour Speed up your workflow, ensure you're on brand and stay accessible with our multi-brand colour system.
IMG-ALT Colour
/articles/the-gridThe Grid Design flexible, robust layouts for any device, screen size and operating system.
IMG-ALT The Grid
/articles/using-fontsUsing fonts online Using fonts today is fairly straight forward, however there are some requirements that should be considered before jumping in. This articl...
IMG-ALT Using Fonts
/articles/design-with-gelDesign with GEL Learn how to design digital applications within a large organisation.
IMG-ALT Design with GEL
/articles/figma-librariesFigma Libraries Design using cloud based symbols. All the assets you need to create interfaces with the design system.
IMG-ALT Figma Libraries
/articles/code-with-gelCode with GEL Automate your environment, scale your projects and speed up your work flow with our cutting edge code library.
IMG-ALT Code with GEL
/articles/build-strong-brandsBuild strong brands Create consistent, on brand journeys to strengthen brand recognition and trust.
IMG-ALT Build strong brands
/articles/collaborate-for-changeCollaborate for change Considered change made collaboratively achieves the best results.
IMG-ALT Collaborate for change
/articles/gel-design-approachGEL design approach Adopt the design system with confidence. We think from big picture to minute detail.
IMG-ALT GEL design approach
https://github.com/WestpacGEL/...New window External No Text
/design-system/wbcWestpac
/design-system/stgSt.George
/design-system/bomBank of Melbourne
/design-system/bsaBankSA
/design-system/wbgWestpac Group
/design-system/ramsRAMS
/articles/figma-librariesFigma UI Kits
https://westpacgroup.sharepoin...External Subdomain Master Brand Guidelines

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gel.westpacgroup.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (129 kB).

HTTP Response Header

NameValue
access-control-allow-origin*
age1559737
cache-controlpublic, max-age=0, must-revalidate
content-dispositioninline
content-encodinggzip
content-security-policyframe-ancestors 'self'; upgrade-insecure-requests; img-src 'self' blob: data: res.cloudinary.com; font-src 'self'; object-src 'none'; form-action 'self'; connect-src 'self' https://dpm.demdex.net https://vercel.live/; style-src 'self' 'unsafe-inline'; block-all-mixed-content;
content-typetext/html; charset=utf-8
dateTue, 05 Nov 2024 02:23:07 GMT
etagW/"1a1a152688f64ede07395bab5a7e6819"
serverVercel
strict-transport-securitymax-age=63072000
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch
x-content-type-optionsnosniff
x-frame-optionsDENY
x-matched-path/
x-vercel-cacheHIT
x-vercel-idfra1::xtnsc-1730773386814-2ee66f756040
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 62 referring domains.
This page has 108 backlinks.
This page has backlinks from 48 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Googlebot
Disallow: /keystatic/

User-agent: *
Allow: /

Sitemap: https://gel.westpacgroup.com.au/sitemap/sitemap.xml

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gel.westpacgroup.com.au
GEL Design System

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GEL70%Check
GEL design63%Check
GEL Design System60%Check
design56%Check
System56%Check
Design System56%Check
Westpac48%Check
Design Digital47%Check
Westpac Group47%Check
Group46%Check
Show more keywords and terms

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