Ghost.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
26% 
Page structure
79% 
Link structure
25% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
124.00 kB
Words
331
Media files
35
Number of links
103 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy Women's Dresses & Clothing | Garment Dye & Flowing Fabrics | Ghost London
The page title should be shorter than 580 pixels. It is 749 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Buy women's designer fashion directly from Ghost Official online store. Ghost is a London fashion house producing contemporary, affordable luxury ladies clothing.
The meta description is too long: 1001 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ghost.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBuy women's designer fashion directly from Ghost Official online store. Ghost is a London fashion house producing contemporary, affordable luxury ladies clothing.
x-lpsigEmpty
authorGhost
application-nameGhost
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
facebook-domain-verificationarlbbqt0q6nydvlt7ldtkx4hl3kvu6
p:domain_verify1a0097aa339639a4fbc9122cb20c071e
google-site-verificationw4ExLosec2rLp5QVyYsQxoMJNkoVpNBOmYlSsKxMPVI
langen-gb
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 331 words on this page. Good pages should have about 800 words of useful content.
24.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 16 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
32 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....core.windows.net/etc/logo/main-logo.pngGhost
...op-Menu-Images/frame_1676_2024050314.jpgNo alt attribute provided
...op-Menu-Images/frame_1681_2024050314.jpgNo alt attribute provided
...ages/frame_1673_-_trouser_2024050314.jpgNo alt attribute provided
...op-Menu-Images/frame_1683_2024050314.jpgNo alt attribute provided
...Images/frame_1674_-_shirt_2024050314.jpgNo alt attribute provided
...op-Menu-Images/frame_1680_2024050314.jpgNo alt attribute provided
...op-Menu-Images/frame_1678_2024050314.jpgNo alt attribute provided
...op-Menu-Images/frame_1677_2024050314.jpgNo alt attribute provided
...op-Menu-Images/frame_1679_2024050314.jpgNo alt attribute provided
...-Images/STUDIO/menughost3_2024051412.jpgNo alt attribute provided
...-Images/STUDIO/menughost6_2024051412.jpgNo alt attribute provided
...-Images/STUDIO/menughost5_2024051412.jpgNo alt attribute provided
...e/menu/colette_evelyn_use_2024020815.jpgNo alt attribute provided
...ide/menu/isabella_blouse__2024020815.jpgNo alt attribute provided
...n-bride/menu/florrie_use__2024020815.jpgNo alt attribute provided
...AW23-lookbook/shot_10_003_2023090716.jpgNo alt attribute provided
...023_07_18_ghost_aw2331825_2023090716.jpgNo alt attribute provided
...k-book/Modern-bride/menue_2024020815.jpgNo alt attribute provided
...Y/160524/160524row1smallb_2024051616.jpgNo alt attribute provided
...Y/090524/090524row1smalld_2024050817.jpgNo alt attribute provided
...Y/090524/090524row1smallb_2024050817.jpgNo alt attribute provided
...Y/160524/160524row1smalla_2024051616.jpgNo alt attribute provided
...160524/160524ghostrow3v1a_2024051617.jpgNo alt attribute provided
.../160524/160524ghostrow3v2_2024051616.jpgNo alt attribute provided
...0524/160524rownewsdsmalle_2024051617.jpgNo alt attribute provided
...524/160524rownewsdsmallc2_2024051616.jpgNo alt attribute provided
...0524/160524rownewsdsmallf_2024051617.jpgNo alt attribute provided
...0524/160524rownewsdsmalla_2024051616.jpgNo alt attribute provided
.../090524/090524ghostrow4v1_2024050914.jpgNo alt attribute provided
.../140524/140524ghostrow4v2_2024051416.jpgNo alt attribute provided
...B/280224/280224ghostrow5a_2024022816.jpgNo alt attribute provided
...B/280224/280224ghostrow5b_2024022816.jpgNo alt attribute provided
....core.windows.net/etc/logo/main-logo.pngGhost
Video URLWidthHeight
.../160524/untitled_design_6_2024051616.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 NEW ARRIVALS
H2 Our Instagram
H2 Subscribe
H3 Sign In
H3 Create a wish list
H3 Follow Us
H3 Old Browser Detected
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
35 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ghost.co.uk/cookiesmanage cookies
/site/acceptcookielawNo Text
https://www.ghost.co.uk/IMG-ALT Ghost
/site/searchNo Text
https://www.ghost.co.uk/storesNo Text
/account/myaccountNo Text
/account/wishlistNo Text
/checkout/shoppingbasket{{hc.basketItemCount}}
/clothing/new-arrivals?Subdomain Anchor NEW ARRIVALS
/clothing/new-arrivals?Subdomain Anchor All New
/clothing/new-arrivals/dresses?Subdomain Anchor New In Dresses
/clothing/new-arrivals/skirts?Subdomain Anchor New In Skirts
/clothing/new-arrivals/tops-an...Subdomain Anchor New In Tops
/clothing/new-arrivals/trousers?Subdomain Anchor New In Trousers
/clothing/new-arrivals/shortsNew In Shorts
/diana-midi-skirt-ls08g001-z13Subdomain No Text
/adele-satin-back-crepe-midi-d...Subdomain No Text
/celine-satin-trouser-lp08g001...Subdomain No Text
https://www.ghost.co.uk/clothing?Subdomain Anchor READY TO WEAR
https://www.ghost.co.uk/clothing?Subdomain Anchor All Clothing
/clothing/new-arrivals?Subdomain Anchor All New Arrivals
/clothing/dresses?Subdomain Anchor All Dresses
/clothing/skirts?Subdomain Anchor All Skirts
/clothing/tops?Subdomain Anchor All Tops
/clothing/trousers?Subdomain Anchor All Trousers
/clothing/coatsandjackets?Subdomain Anchor All Jackets
/studio-collection?Subdomain Anchor Studio Collection
/separates?Subdomain Anchor Separates
/occasion-wear?Subdomain Anchor Occasions
/edits/monochrome-wardrobe?Subdomain Anchor Monochrome Edit
/erika-crepe-midi-dress1-d08g0...Subdomain No Text
/lila-satin-shirt1-lt07g011-h44Subdomain No Text
/bethan-satin-back-crepe-midi-...Subdomain No Text
/clothing/dresses?Subdomain Anchor DRESSES
/clothing/dresses?Subdomain Anchor Text duplicate All Dresses
/clothing/dresses/midi?Subdomain Anchor Midi Dresses
/clothing/dresses/slip?Subdomain Anchor Slip Dresses
/clothing/dresses/maxi?Subdomain Anchor Maxi Dresses
/clothing/dresses/printed-dres...Subdomain Anchor Printed Dresses
/clothing/dresses/satin?Subdomain Anchor Satin Dresses
/paloma-satin-midi-dress-d08g0...Subdomain No Text
/florrie-satin-maxi-slip-dress...Subdomain No Text
/madi-crepe-midi-dress2-d08g01...Subdomain No Text
/studio-collection?Subdomain Anchor Text duplicate Studio Collection
/studio-collection/studio-dres...Subdomain Anchor Studio Dresses
/studio-collection/studio-tops?Subdomain Anchor Studio Tops
/studio-collection/studio-skirts?Subdomain Anchor Studio Skirts
/studio-collection/studio-trou...Subdomain Anchor Studio Trousers
/asya-satin-shirt-lt07g010-j30Subdomain No Text
/thea-satin-dress-ld07g019-m12Subdomain No Text
/kate-satin-sleeveless-top1-lt...Subdomain No Text
https://www.ghost.co.uk/bridal?Subdomain Anchor BRIDAL
/wedding-dresses?Subdomain Anchor Bridal Wear
/bridesmaids-dresses?Subdomain Anchor Bridesmaid Dresses
/bridal/wedding-separatesSubdomain Wedding Separates
/colette-satin-maxi-skirt1-ls0...Subdomain No Text
/isabella-satin-blouse-lt07g00...Subdomain No Text
/eden-satin-maxi-dress-ld07g01...Subdomain No Text
/ghost-archive-Ghost Archive
/aw23-campaignAW23 Lookbook
/modern-bride-2024-look-book-The Modern Bride
/ghost-archive-Subdomain No Text
/aw23-campaignSubdomain No Text
/modern-bride-2024-look-book-No Text
/account/myaccountSign In
/account/registerCreate an account
/account/myaccountText duplicate Sign In
/account/registerText duplicate Create an account
/studio-collection?Subdomain Anchor Your browser does not support the video.
https://www.ghost.co.uk/clothing?Subdomain Anchor NEW ARRIVALS SHOP NOW
/clothing/new-arrivalsText duplicate NEW ARRIVALS
/clothing/new-arrivalsSHOP NOW
/alice-satin-midi-dress2-ld06g...Subdomain No Text
/madi-crepe-midi-dress1-d07g03...Subdomain No Text
/adele-satin-back-crepe-midi-d...Subdomain No Text
/asya-satin-shirt-lt07g010-j30Subdomain No Text
/alice-satin-midi-dress-ld06g0...Subdomain No Text
/clothing/dresses/slip?Subdomain Anchor No Text
/florrie-satin-maxi-slip-dress...Subdomain No Text
/hazel-satin-dress1-ld07g013-h44Subdomain No Text
/florrie-satin-maxi-slip-dress...Subdomain No Text
/olive-satin-midi-dress2-ld07g...Subdomain No Text
/nina-satin-maxi-dress-d07g015...Subdomain No Text
/isabella-satin-blouse-lt07g00...Subdomain No Text
https://www.ghost.co.uk/bridal?Subdomain Anchor No Text
/bridal/wedding-separatesSubdomain No Text
https://www.instagram.com/ghos...External Subdomain Follow Ghost
https://www.ghost.co.uk/shippingDelivery
https://www.ghost.co.uk/returnsReturns
/how-to-returnHow To Return
/account/ordersMy Account
/student-discountSubdomain Student
/key-worker-discountSubdomain Key Worker
https://www.ghost.co.uk/faqsFAQs
https://www.ghost.co.uk/contactContact Us
https://www.ghost.co.uk/storesStore Finder
https://www.ghost.co.uk/the-brandThe Brand
/celebrating-40-yearsCelebrating 40 Years
/as-seen-in-the-pressAs Seen In The Press
https://www.ghost.co.uk/termsTerms & Conditions
/terms_of_useTerms of Use
https://www.ghost.co.uk/privacyPrivacy Policy
https://www.ghost.co.uk/cookiesCookies Policy
/modern-slavery-policyModern Slavery Policy
https://www.facebook.com/ghost...External Subdomain facebook.com/ghostfashion
https://twitter.com/Ghost_fashionExternal @ghost_fashion
http://www.pinterest.com/ghost...External Subdomain ghostfashion
https://www.instagram.com/ghos...External Subdomain @ghostlondonbridal
https://www.paypal.com/uk/weba...New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.klarna.com/uk/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.clearpay.com/New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ghost.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 16 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (124 kB).

HTTP Response Header

NameValue
content-length26459
content-typetext/html; charset=utf-8
dateFri, 17 May 2024 17:43:26 GMT
serverMicrosoft-IIS/10.0
access-control-allow-headersContent-Type
access-control-allow-methodsGET
access-control-allow-origin*
cache-controlprivate
content-encodinggzip
set-cookie235 Characters
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
x-aspnet-version4.0.30319
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 800 referring domains.
This page has 4,834 backlinks.
This page has backlinks from 588 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Disallow: /checkout
Disallow: /account
Disallow: /search?q=*
Disallow: /?page=
Disallow: /?
Sitemap: https://www.ghost.co.uk/sitemap-uk.xml
Sitemap: https://www.ghostfashion.com/sitemap-us.xml

Similar sites

Search preview

www.ghost.co.uk
Buy Women's Dresses & Clothing | Garment Dye & Flowing...
Buy women's designer fashion directly from Ghost Official online store. Ghost is a London fashion house producing contemporary, affordable luxury ladies clothing.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ghost72%Check
Ghost London62%Check
Clothing58%Check
Dresses Clothing52%Check
Sign50%Check
London Fashion47%Check
Dresses46%Check
fashion46%Check
Store46%Check
NEW45%Check
Show more keywords and terms

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