Global.lockton.com - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
44% 
Page structure
35% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
404.90 kB
Words
409
Media files
26
Number of links
46 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lockton Europe | Lockton
There are word repetitions in the page title.
The length of the page title is perfect. (228 pixels out of 580 max pixel length)
Meta description
(Critically important)
From simple coverage reviews to fully-embedded risk management services, discover the many ways Lockton can help with your insurance needs across Europe
The length of the meta description is perfect. (994 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://global.lockton.com/eu/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
A country is specified wrong in alternate links: en-mf
A country is specified wrong in alternate links: en-ps
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportminimum-scale=1, initial-scale=1, width=device-width
robotsindex,follow
descriptionFrom simple coverage reviews to fully-embedded risk management services, discover the many ways Lockton can help with your insurance needs across Europe
keywordsLockton, Europe
google-site-verificationak366qlzSXToosxyUdrAYizTlZL3cGCtB2AIGL1dF7Q
next-head-count158
theme-color#000
langen
twitter:cardsummary_large_image
og:titleLockton Europe | Lockton
og:descriptionFrom simple coverage reviews to fully-embedded risk management services, discover the many ways Lockton can help with your insurance needs across Europe
og:urlhttps://global.lockton.com/eu/en
og:typewebsite
og:imagehttps://lockbox.lockton.com/m/72e67bf1bb84a31d/original/UI-Lockton-logo.jpg
og:image:altLockton Europe | Lockton
og:image:width800
og:image:height600
og:site_nameLockton
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 409 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: We bring creative thinking and an entrepreneurial spirit to the insura...
25.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "minimum-scale=1, initial-scale=1, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 76 characters this one is longer than 70 characters:
"private ownership, long-term strategy drives double-digit growth for lockton"
The following tag is repeated too often: private ownership, long-term strategy drives double-digit growth for lockton
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...30841865527c2fe2/original/logo-white.svgLockton Logo
...7fc5ac/original/logo-scrolling-white.svgLockton Logo
...2dcc344eb0/original/Global-structure.pngNo alt attribute provided
.../m/103271e50e6a0f05/original/986x600.pngNo alt attribute provided
...0ce782/original/CTA-Banner_1920x1067.pngNo alt attribute provided
...71e99dbcc/original/Untitled-design-1.pngNo alt attribute provided
...l/986x600xnorwayxpsxnewhirexcaroesal.pngNo alt attribute provided
...2dcc344eb0/original/Global-structure.pngNo alt attribute provided
.../m/103271e50e6a0f05/original/986x600.pngNo alt attribute provided
...0ce782/original/CTA-Banner_1920x1067.pngNo alt attribute provided
...71e99dbcc/original/Untitled-design-1.pngNo alt attribute provided
...l/986x600xnorwayxpsxnewhirexcaroesal.pngNo alt attribute provided
...2dcc344eb0/original/Global-structure.pngNo alt attribute provided
...6-155078966901/_Newsletter-image-668x551No alt attribute provided
...-E0C1DD76-4D53-4D75-85BA9493C254CA1C.pngMan walking against crowd
/img/play-button.svgPlay Video in Modal
...ba65-6a3f2422e3ad/GettyImages-1387858857Over the last 24 months, several high-profile insolvencies within the UK construction sector have led to a hardening of the Surety market. Many sureties have been reducing their capacity, while others have withdrawn from the market entirely. Employers are also increasingly requesting bonds as an additional form of security, typically with more onerous terms. For contractors and subcontractors, following best practice is key to building a successful Surety programme. Prioritising early engagement, transparency, and a partnership mentality can help to streamline negotiations and achieve the best terms.
/img/placeholder/news-thumb-desktop.pngDemand for grid stability, improving battery technology, and significantly decreasing prices, has facilitated rapid growth in the battery energy storage system (BESS) market across the world.
/img/placeholder/news-thumb-mobile.pngDemand for grid stability, improving battery technology, and significantly decreasing prices, has facilitated rapid growth in the battery energy storage system (BESS) market across the world.
/img/placeholder/news-thumb-desktop.pngAll new technologies carry risks when introduced on an enterprise level. Artificial intelligence (AI) is no exception, and directors and officers may find themselves in the crosshairs should negative repercussions arise from the use of such tools. To be prepared for the potential regulatory scrutiny or claims activity that comes along with the introduction of a new technology, it is imperative that boards carefully consider the introduction of AI, and ensure sufficient risk mitigation measures are in place.
/img/placeholder/news-thumb-mobile.pngAll new technologies carry risks when introduced on an enterprise level. Artificial intelligence (AI) is no exception, and directors and officers may find themselves in the crosshairs should negative repercussions arise from the use of such tools. To be prepared for the potential regulatory scrutiny or claims activity that comes along with the introduction of a new technology, it is imperative that boards carefully consider the introduction of AI, and ensure sufficient risk mitigation measures are in place.
/img/placeholder/news-thumb-desktop.pngLockton, the world’s largest independent insurance broker, has announced that Johan Lindvall has joined Lockton Sweden as CEO, effective 1 May 2025.
/img/placeholder/news-thumb-mobile.pngLockton, the world’s largest independent insurance broker, has announced that Johan Lindvall has joined Lockton Sweden as CEO, effective 1 May 2025.
...02f0-4d3a-9aab-f9c07cbe3169/Test-688x551No alt attribute provided
...fb5dfd-756c-4a54-8f6c-9fcf6b041c46/GlobeLockton blue globe
...3061e2363/original/logo-white-footer.svgLockton logo

Page structure

H1 heading
(Critically important)
From simple coverage reviews to fully-embedded risk management services, discover the many ways Lockton can help with your insurance needs across Europe
Too many H1 headings
The H1 heading is too long.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 From simple coverage reviews to fully-embedded risk management services, discover the many ways Lockton can help with your insurance needs across Europe
H1 Lockton Norway appoints Øyvind Larsen as CEO
H1 Lockton Norway appoints Øyvind Larsen as CEO Duplicate text
H2 Empty heading
H2 Sign up to our Europe Insight Newsletter
H2 Empty heading
H2 We're here to help
H3 Empty heading
H3 Lockton Norway appoints Øyvind Larsen as CEO Duplicate text
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Lockton Norway appoints Øyvind Larsen as CEO Duplicate text
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Latest news and insights
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://global.lockton.com/eu/enAnchor Skip to main content
https://global.lockton.com/eu/enIMG-ALT Lockton Logo
/us/en/news-insights/lockton-a...Trivial anchor text
Read More
/eu/en/news-insights/lockton-n...New window Subdomain Learn more
https://locktoncaresreport24.n...New window External Subdomain Trivial anchor text
Read more
/us/en/news-insights/Private-o...New window Subdomain Text duplicate Learn more
/eu/en/news-insights/lockton-n...Text duplicate Learn more
/us/en/news-insights/lockton-a...Text duplicate Trivial anchor text
Read More
/eu/en/news-insights/lockton-n...New window Subdomain Text duplicate Learn more
https://locktoncaresreport24.n...New window External Subdomain Text duplicate Trivial anchor text
Read more
/us/en/news-insights/Private-o...New window Subdomain Text duplicate Learn more
/eu/en/news-insights/lockton-n...Text duplicate Learn more
/us/en/news-insights/lockton-a...Text duplicate Trivial anchor text
Read More
https://communications.lockton...New window External Subdomain Register now
/our-storySee our story
/eu/en/news-insights/construct...Construction contractors: key tips to build a successful Surety programme
IMG-ALT Over the last 24 months, several high-profile insolvencies within the UK construction sector have led to a hardening of the Surety market. Many sureties have...
/eu/en/news-insights/construct...Construction contractors: key tips to build a successful Surety programme article
/eu/en/news-insights/construct...Read moreConstruction contractors: key tips to build a successful Surety programme
/eu/en/news-insights/derisking...Derisking BESS projects
/eu/en/news-insights/derisking...IMG-ALT Demand for grid stability, improving battery technology, and significantly decreasing prices, has facilitated rapid growth in the battery energy storage syst...
/eu/en/news-insights/ai-risks-...AI risks: what directors and officers need to know
/eu/en/news-insights/ai-risks-...IMG-ALT All new technologies carry risks when introduced on an enterprise level. Artificial intelligence (AI) is no exception, and directors and officers may find th...
/eu/en/news-insights/johan-lin...Johan Lindvall joins Lockton Sweden as CEO
/eu/en/news-insights/johan-lin...IMG-ALT Lockton, the world’s largest independent insurance broker, has announced that Johan Lindvall has joined Lockton Sweden as CEO, effective 1 May 2025.
/eu/en/news-insightsSee all news and insights
/eu/en/contact-usGet in touch
/officesFind an office
https://global.lockton.com/eu/enHome
/eu/en/careersCulture & Careers
/eu/en/news-insightsNews & Insights
/eu/en/contact-usEU > Contact Us
https://global.lockton.com/Global
https://global.lockton.com/us/enUnited States
https://global.lockton.com/gb/enUnited Kingdom
https://global.lockton.com/eu/enEuropean Union
/mena/enMiddle East / North Africa
https://global.lockton.com/au/enAustralia
/apac/enAsia
/latam/enLatin America, Central America, and Caribbean
/eu/en/cookies-noticeCookies Notice
/eu/en/compensation-disclosureCompensation Disclosure
/eu/en/disclaimerDisclaimer
/eu/en/lebl-regulatory-noticesLockton European Brokers
/ie/en/ireland-regulatory-noticesIreland Regulatory Notices
/eu/en/denmark-regulatory-noticesLockton Denmark
/eu/en/norway-regulatory-noticesLockton Norway
/eu/en/terms-of-useTerms of Use
/eu/en/privacy-noticeNew window Subdomain Lockton Europe Privacy Notices (opens a new window)
https://global.lockton.com/IMG-ALT Lockton logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://global.lockton.com/eu/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (405 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age22130
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodingbr
content-typetext/html; charset=UTF-8
dateSat, 10 May 2025 04:21:53 GMT
etag"91d643a120120719cd9a5971a64cca03-ssl-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nf-request-id01JTW6V7MDRRB18WJZYKDARGRT
content-length44958
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 98 referring domains.
This page has 4,247 backlinks.
This page has backlinks from 78 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt file for Lockton.com
User-agent: *
User-agent: Algolia Crawler
Disallow:
Disallow:/sg/en*
Disallow:/ca/en*
Disallow:/ch/en*
Disallow:/kr/en*
Disallow: /api/*
Sitemap: https://global.lockton.com/sitemap.xml

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Search preview

global.lockton.com
Lockton Europe | Lockton
From simple coverage reviews to fully-embedded risk management services, discover the many ways Lockton can help with your insurance needs across Europe

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lockton89%Check
Lockton Europe83%Check
Europe77%Check
ways Lockton74%Check
help68%Check
insurance63%Check
risk63%Check
Lockton Norway63%Check
simple62%Check
coverage62%Check
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