going.com | Website SEO Review

Response time

1.19 s

File size

160.10 kB

Words

769

Media files

33

Number of links

58 internal / 14 external

Meta specifications 100% achieved

Title

(Critically important)

Going™ | Formerly Scott’s Cheap Flights

The length of the page title is perfect. (366 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Get amazing cheap flight deals delivered right to your inbox. We find the lowest prices to the best destinations so you never overpay for flights again.

The length of the meta description is perfect. (913 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.going.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width
theme-color	#FFFEF0
msapplication-TileColor	#D7FFC2
description	Get amazing cheap flight deals delivered right to your inbox. We find the lowest prices to the best destinations so you never overpay for flights again.
next-head-count	32
image	https://going-cms-strapi.s3.amazonaws.com/opengraph_jpg_c9698eb9d6.jpeg
lang	en
twitter:card	summary_large_image
twitter:image	https://going-cms-strapi.s3.amazonaws.com/opengraph_jpg_c9698eb9d6.jpeg
twitter:title	Going™ \| Formerly Scott’s Cheap Flights
twitter:description	Get amazing cheap flight deals delivered right to your inbox. We find the lowest prices to the best destinations so you never overpay for flights again.
og:type	website
og:title	Going™ \| Formerly Scott’s Cheap Flights
og:url	https://www.going.com/
og:description	Get amazing cheap flight deals delivered right to your inbox. We find the lowest prices to the best destinations so you never overpay for flights again.
og:image	https://going-cms-strapi.s3.amazonaws.com/opengraph_jpg_c9698eb9d6.jpeg
charset	utf-8

Page quality 47% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

There are 11 text duplicates on this page:

Duplicate 1: "We'd always talked about Spain, but flights were too expensive. Thank...
Duplicate 2: "Thanks for the info on the Denver to Rome flight for $346 last Novemb...
Duplicate 3: "I woke up to an email detailing a sale from Atlanta to Hawaii (which ...
Duplicate 4: "I was able to take a solo trip to Europe for $400! I flew in and out ...
Duplicate 5: "I got an alert from Going to Tokyo for $550 RT and immediately messag...

This page contains 769 words. That's ok.

41.9% of the text are stop words.

15 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 13.76 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

13 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
.../live_with_kelly_and_mark.png&w=256&q=75	Live with Ryan and Kelly
data:[...] Base64	No alt attribute provided
....com/external_logos/newyorktime_logo.svg	The New York Times
data:[...] Base64	No alt attribute provided
....going.com/external_logos/today_logo.svg	The Today Show
data:[...] Base64	No alt attribute provided
...logos/Good_Morning_America_2021_logo.svg	Good Morning America
data:[...] Base64	No alt attribute provided
...m/external_logos/washingtonpost_logo.svg	Washington Post
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
.../static/media/hand-pointing.1e68e726.svg	hand pointing
...=75&dpl=dpl_4rSKPjWwNDmwaqQbAJHnPJZ62WX7	mobile app screen
/_next/static/media/circle.a91e8fac.svg	circled text
...media/apple-app-store-badge.24a5cbb7.svg	apple app store
...=75&dpl=dpl_4rSKPjWwNDmwaqQbAJHnPJZ62WX7	google play store
...=75&dpl=dpl_4rSKPjWwNDmwaqQbAJHnPJZ62WX7	a birds-eye view of surfers paddling around crystal clear water
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
/images/social/facebook-logo.svg	Facebook
/images/social/instagram-logo.svg	Instagram
/images/social/x-logo.svg	X (Twitter)
/images/social/tiktok-logo.svg	TikTok
/images/social/linkedin-logo.svg	LinkedIn
/images/social/youtube-logo.svg	YouTube
/images/social/pintrest-logo.svg	Pintrest
.../partner-logos/apple-app-store-badge.svg	App Store
...artner-logos/google-play-store-badge.png	Play Store

Page structure 75% achieved

H1 heading

(Critically important)

Save up to40-90% off flightsfrom your city.

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Save up to40-90% off flightsfrom your city.
H2	How Going™Works
H2	Booked. Going. Gone.
H2	Real deals members booked
H2	Explore Cheap Flights
H2	Empty heading
H2	Follow Us
H2	Get the app
H3	Flights to US Destinations
H3	Flights to US States
H3	Flights to International Destinations
H3	Flights from US Cities
H5	Empty heading
H5	Empty heading
H5	Empty heading
H5	Empty heading

Link structure 98% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 14 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.going.com/		No Text
/how-it-works		How It Works
https://www.going.com/premium		Premium
https://www.going.com/elite		Elite
https://www.going.com/login		Login
https://www.going.com/signup		Sign Up
https://app.going.com/Urk7?af_...	External Subdomain	Get App
https://www.going.com/signup		TRIAL FOR FREE
https://www.going.com/signup		GET FREE FLIGHT ALERTS
https://app.going.com/Urk7?af_...	External Subdomain	IMG-ALT apple app store
https://app.going.com/Urk7?af_...	External Subdomain	IMG-ALT google play store
/flights/to/las-vegas		Flights to Las Vegas
/flights/to/new-york-city		Flights to New York
/flights/to/chicago		Flights to Chicago
/flights/to/san-diego		Flights to San Diego
/flights/to/houston		Flights to Houston
/flights/to/seattle		Flights to Seattle
/flights/to/charlotte		Flights to Charlotte
/flights/to/san-francisco		Flights to San Francisco
/flights/to/los-angeles		Flights to LA
/flights/to/fort-lauderdale		Flights to Fort Lauderdale
/flights/to/dallas		Flights to Dallas
/flights/to/denver		Flights to Denver
/flights/to/boston		Flights to Boston
/flights/to/new-orleans		Flights to New Orleans
/flights/to/tampa		Flights to Tampa
/flights/to/phoenix		Flights to Phoenix
/flights/to/honolulu		Flights to Honolulu
/flights/to/nashville		Flights to Nashville
/flights/to/philadelphia		Flights to Philadelphia
/flights/to/orlando		Flights to Orlando
https://www.going.com/signup	Text duplicate	GET FREE FLIGHT ALERTS
/how-it-works		How it works
https://www.going.com/about		About Us
/diversity-equity-inclusion		Diversity, Equity, & Inclusion
/special-discounts		Special Discounts
https://www.going.com/careers		Careers
https://www.going.com/premium		Premium Membership
https://www.going.com/elite		Elite Membership
https://www.going.com/newsroom		Newsroom
/member-stories		Member Stories
https://www.going.com/giftcards		Gift Cards
https://www.going.com/reviews		Reviews
/referral-guide		Referral Program
https://www.going.com/flights		Cheap Flights
https://www.going.com/on-the-fly		On the Fly Travel Guides
https://www.going.com/glossary		Travel Glossary
https://www.going.com/window-seat		Window Seat Blog
/guides/how-to-find-cheap-flights		How to Find Cheap Flights
/guides/how-to-use-google-flights		How to Use Google Flights
https://www.going.com/scholarship		Study Abroad Scholarship
https://www.facebook.com/group...	External Subdomain	Travel Community
https://www.going.com/advertise		Advertise With Us
https://www.going.com/affiliate		Become an Affiliate
https://www.going.com/teams		Going for Teams
https://www.going.com/assets		Media Kit
https://www.going.com/airportle		Play Airportle
https://www.going.com/points		Points and miles deals
https://help.going.com/	External Subdomain	help center
https://www.going.com/contact		contact us
https://www.facebook.com/offic...	External Subdomain	IMG-ALT Facebook
https://www.instagram.com/hell...	External Subdomain	IMG-ALT Instagram
https://twitter.com/goingtweets	External	IMG-ALT X (Twitter)
https://www.tiktok.com/@Going	External Subdomain	IMG-ALT TikTok
https://www.linkedin.com/compa...	External Subdomain	IMG-ALT LinkedIn
https://www.youtube.com/@hello...	External Subdomain	IMG-ALT YouTube
https://www.pinterest.com/going/	External Subdomain	IMG-ALT Pintrest
https://app.going.com/Urk7?af_...	External Subdomain	IMG-ALT App Store
https://app.going.com/Urk7?af_...	External Subdomain	IMG-ALT Play Store
/terms-of-use		TERMS
/privacy-policy		Privacy
https://www.going.com/		© Going 2024

Server configuration 86% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.going.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.19 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (160 kB).

Page Speed

HTTP Response Header

Name	Value
date	Mon, 11 Nov 2024 07:08:04 GMT
content-type	text/html; charset=utf-8
age	0
cache-control	private, no-cache, no-store, max-age=0, must-revalidate
referrer-policy	strict-origin-when-cross-origin
strict-transport-security	max-age=31536000; includeSubDomains; preload
x-content-type-options	nosniff
x-frame-options	SAMEORIGIN
x-matched-path	/en
x-permitted-cross-domain-policies	none
x-vercel-cache	MISS
x-vercel-id	fra1::iad1::klvfz-1731308883025-06632b309034
x-xss-protection	0
cf-cache-status	DYNAMIC
vary	accept-encoding
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=C%2BG0UuVXrK9dd5g%2FurcauAEnMwTvEHbpEUKoq2WkYOH2CEXXCvyPS0aE7zK%2BeEXmzeqF%2FPvAgSKR5WMwg0tcgQaQZgo2ZWwLIYYCqnEvkV3eP5M248QyJRnEKcB6R%2Bk%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
server	cloudflare
cf-ray	8e0c72e6cbf39be0-FRA
content-encoding	gzip
server-timing	cfL4;desc="?proto=TCP&rtt=9839&sent=8&recv=11&lost=0&retrans=0&sent_bytes=2908&recv_bytes=942&delivery_rate=752012&cwnd=78&unsent_bytes=0&cid=cdb37faf7e1248a1&ts=1011&x=0"
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 6,508 referring domains.

This page has 512,232 backlinks.

This page has backlinks from 4,180 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: https://www.going.com

# Sitemaps
Sitemap: https://www.going.com/sitemap.xml
Sitemap: https://www.going.com/sitemap-webflow.xml

Similar sites

Search preview

www.going.com

Going™ | Formerly Scott’s Cheap Flights

Get amazing cheap flight deals delivered right to your inbox. We find the lowest prices to the best destinations so you never overpay for flights again.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
flights	74%	Check
Going	68%	Check
Cheap Flights	66%	Check
Flight Deals	60%	Check
Find Cheap Flights	58%	Check
destinations	54%	Check
Find Cheap	54%	Check
Free Flight	52%	Check
deals	50%	Check
Get	50%	Check
Save	50%	Check
to40-90	50%	Check
flightsfrom	50%	Check
city	50%	Check
prices	46%	Check
best	46%	Check
book	46%	Check
amazing	46%	Check
Get App	46%	Check
Booked	43%	Check
Scott’s Cheap Flights	43%	Check
App	42%	Check
Get Free	42%	Check
Member	38%	Check
Works	38%	Check

Show more keywords and terms

Going.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 100% achieved

(Critically important)

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(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

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(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of going.com with our free plan!

Page quality 47% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 75% achieved

(Critically important)

(Important)

Heading structure

Link structure 98% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 86% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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