Gov.scot - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
100% 
Page structure
93% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
61.70 kB
Words
592
Media files
7
Number of links
57 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Scottish Government - gov.scot
The length of the page title is perfect. (319 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.
The meta description is too long: 1439 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gov.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#0065bd
theme-color#ffffff
msvalidate.01352137EE152878E1A8E4767A7FFC6202
google-site-verificationrdQR0o_zTsnU5zso-MTY2h0YgUB8roLhzVc8Ls7601o
descriptionThe devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.
langen
og:urlhttps://www.gov.scot/
og:typewebsite
og:titleThe Scottish Government
og:descriptionThe devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.
og:imagehttps://www.gov.scot/assets/images/logos/SGLogo1200x630.png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 592 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/logos/scotgovlogo.svgScottish Government
...ll.jpg/govscot:xlargeeightcolumnsdoubledProgramme for Government
...-page-image-jpg/govscot:xlargetwocolumnsSingle-use vapes ban
...ol-children-jpg/govscot:xlargetwocolumnsCost of living support
...ey-portrait-jpg/govscot:xlargetwocolumnsJohn Swinney
/assets/images/logos/ogl.svgOpen Government License
...mages/logos/scottish-government--min.svggov.scot

Page structure

H1 heading
(Critically important)
The Scottish Government
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Scottish Government
H2 Information
H2 Programme for Government
H2 Single-use vapes ban
H2 Cost of living support
H2 Publications
H2 Consultations
H2 Topics
H2 News
H2 Statistics and research
H2 About government
H2 Follow The Scottish Government
H3 Community Planning Partnerships: contact details
H3 Error cases reported to Social Security Scotland: FOI release
H3 The number of trees planted and awards granted in BrewDog's The Lost Forest: EIR release
H3 Process for determining electoral boundaries in Scotland: consultation
H3 Teachers of children and young people who are blind or partially sighted, deaf, or deafblind: guidance - consultation
H3 Non-domestic rates proposal-lodging deadline extension: survey analysis
H3 Scottish Nitrogen Balance Sheet 2022
H3 Public asked to inform independent Review of Creative Scotland
H3 First Minister urges Prime Minister to drop EU red lines
H3 Scottish Nitrogen Balance Sheet 2022 Duplicate text
H3 Culture sector support needs survey
H3 Official statistics: forthcoming publications
H3 First Minister
H3 How government works
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gov.scot/Anchor Skip to main content
/accessibility/Accessibility help
https://www.gov.scot/cookies/cookies
https://www.gov.scot/cookies/Set cookie preferences
https://www.gov.scot/cookies/change your cookie settings
https://www.gov.scot/IMG-ALT Scottish Government
https://www.gov.scot/about/About
https://www.gov.scot/topics/Topics
https://www.gov.scot/news/News
/publications/Publications
/statistics-and-research/Statistics and research
https://consult.scotland.gov.uk/External Subdomain Consultations
https://blogs.gov.scot/External Subdomain Blogs
https://www.gov.scot/about/Text duplicate About
https://www.gov.scot/topics/Text duplicate Topics
https://www.gov.scot/news/Text duplicate News
/publications/Text duplicate Publications
/statistics-and-research/Text duplicate Statistics and research
https://consult.scotland.gov.uk/External Subdomain Text duplicate Consultations
https://blogs.gov.scot/External Subdomain Text duplicate Blogs
/programme-for-government/Subdomain IMG-ALT Programme for Government
/programme-for-government/Subdomain Text duplicate Programme for Government
/policies/smoking/electronic-c...Subdomain IMG-ALT Single-use vapes ban
/policies/smoking/electronic-c...Subdomain Text duplicate Single-use vapes ban
/policies/smoking/electronic-c...Subdomain vapes and vaping
https://costofliving.campaign....External Subdomain IMG-ALT Cost of living support
https://costofliving.campaign....External Subdomain Text duplicate Cost of living support
https://www.gov.scot/costoflivingSubdomain what help is available
/publications/Text duplicate Publications
/publications/community-planni...Community Planning Partnerships: contact details
/publications/foi-202500456033/Error cases reported to Social Security Scotland: FOI release
/publications/foi-202500456471/The number of trees planted and awards granted in BrewDog's The Lost Forest: EIR release
/publications/See all publications
/publications/?publicationType...Text duplicate Consultations
/publications/consultation-pro...Process for determining electoral boundaries in Scotland: consultation
/publications/guidance-appropr...Teachers of children and young people who are blind or partially sighted, deaf, or deafblind: guidance - consultation
/publications/survey-extension...Non-domestic rates proposal-lodging deadline extension: survey analysis
/publications/?cat=filter&topi...See all consultations about The Scottish Government
https://www.gov.scot/topics/Text duplicate Topics
https://www.gov.scot/topics/See all topics
https://www.gov.scot/news/Text duplicate News
https://eepurl.com/gEp6KPExternal Subscribe
/news/scottish-nitrogen-balanc...Scottish Nitrogen Balance Sheet 2022
/news/public-asked-to-inform-i...Public asked to inform independent Review of Creative Scotland
/news/first-minister-urges-pri...First Minister urges Prime Minister to drop EU red lines
https://www.gov.scot/news/See all news
/statistics-and-research/Text duplicate Statistics and research
/publications/scottish-nitroge...Text duplicate Scottish Nitrogen Balance Sheet 2022
/publications/culture-sector-s...Culture sector support needs survey
/publications/official-statist...Official statistics: forthcoming publications
/statistics-and-research/See all Statistics and research
https://www.gov.scot/about/About government
/about/who-runs-government/fir...Read more about the First Minister
/about/who-runs-government/fir...1First Minister
/about/who-runs-government/cab...10Cabinet Secretaries
/about/who-runs-government/cab...14Other Ministers
https://www.gov.scot/Anchor Back to top
https://www.facebook.com/TheSc...External Subdomain Facebook
A-TITLE Facebook
https://x.com/scotgovExternal X
A-TITLE X
https://www.flickr.com/photos/...External Subdomain Flickr
A-TITLE Flickr
https://www.youtube.com/user/s...External Subdomain YouTube
A-TITLE YouTube
https://www.instagram.com/scot...External Subdomain Instagram
A-TITLE Instagram
/accessibility/Accessibility
https://www.gov.scot/archive/Archive
/about/contact-information/Contact
https://www.gov.scot/cookies/Cookies
/crown-copyright/Crown Copyright
/about/contact-information/job...Jobs and vacancies
https://www.gov.scot/privacy/Privacy
https://www.nationalarchives.g...External Subdomain IMG-ALT Open Government License
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gov.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
dateTue, 20 May 2025 11:58:34 GMT
cache-controlpublic, max-age=300, s-maxage=60
content-encodinggzip
content-security-policyscript-src 'self' 'unsafe-inline' 'unsafe-eval' data: https://www.googletagmanager.com https://tagmanager.google.com https://www.google-analytics.com https://translate.google.com https://translate.googleapis.com https://www.youtube.com https://s.ytimg.com https://plausible.io; img-src 'self' data: https://cdn.prgloo.com https://www.google.com https://*.google-analytics.com https://*.analytics.google.com https://www.googletagmanager.com https://www.gstatic.com https://translate.google.com https://translate.googleapis.com https://*.ytimg.com https://img.youtube.com; connect-src 'self' https://*.google-analytics.com https://*.analytics.google.com https://plausible.io; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com https://maxcdn.bootstrapcdn.com https://translate.google.com https://translate.googleapis.com https://tagmanager.google.com; font-src 'self' data: https://fonts.gstatic.com https://maxcdn.bootstrapcdn.com; frame-src https://www.googletagmanager.com https://www.youtube.com https://youtu.be https://www.youtube-nocookie.com https://youtube-nocookie.com; object-src 'self'; report-uri /service/csp;
permissions-policyaccelerometer=(), autoplay=(), camera=(), clipboard-read=(), clipboard-write=(), cross-origin-isolated=(), document-domain=(), encrypted-media=(), fullscreen=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), midi=(), payment=(), picture-in-picture=(), publickey-credentials-get=(), screen-wake-lock=(), sync-xhr=(), usb=(), xr-spatial-tracking=()
referrer-policyno-referrer, strict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-cache-statusEXPIRED
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 8d31bbd9d6638cdacab37047b8045da4.cloudfront.net (CloudFront)
x-amz-cf-popFRA53-C1
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x-amz-cf-idvrAZFmDWbNNLRE8Sj_bGVk16gv9g8DXpjPB5a-S8OMGG0BLrlhterQ==
age32
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,991 referring domains.
This page has 1,166,621 backlinks.
This page has backlinks from 1,925 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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            www.gov.scot
The Scottish Government - gov.scot

The devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Government81%Check
scot79%Check
Scottish Government75%Check
Scottish70%Check
Scotland54%Check
Scottish Nitrogen Balance Sheet49%Check
Health46%Check
rural46%Check
Environment46%Check
Education46%Check
  
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