Gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
88% 
Page quality
53% 
Page structure
68% 
Link structure
83% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
80.50 kB
Words
519
Media files
3
Number of links
77 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to GOV.UK
The title contains the word Welcome to! More content should be covered in the title.
The page title is too short. (191 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
GOV.UK - The best place to find government services and information.
The length of the meta description is perfect. (434 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
govuk:organisations<OT1056>
govuk:primary-publishing-organisationGovernment Digital Service
govuk:public-updated-at2023-06-28T10:32:34+01:00
govuk:updated-at2024-12-17T10:56:45+00:00
govuk:first-published-at2016-02-26T11:53:52+00:00
govuk:content-idf3bbdec2-0e62-4520-a7fd-6ffd5d36e03a
govuk:schema-namehomepage
govuk:rendering-appfrontend
govuk:publishing-appspecial-route-publisher
govuk:formathomepage
descriptionGOV.UK - The best place to find government services and information.
govuk:components_gem_version49.1.0
theme-color#0b0c0c
viewportwidth=device-width, initial-scale=1
govuk:rendering-applicationfrontend
langen
og:imagehttps://www.gov.uk/assets/static/govuk-opengraph-image-03837e1cec82f217cf32514635a13c879b8c400ae3b1c207c5744411658c7635.png
Content-Typetext/html; charset=UTF-8
charsetutf-8

Test up to 1.000 webpages of gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
This page contains 519 words. That's ok.
26.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...706deff9e24c65969f4adcf38316f5da45f3.pngNo alt attribute provided
...1d79e48c1c022da5a08f16aba3f681503150.pngNo alt attribute provided
...155ad0aa7516143ff8cf2e6f95ba29c8656c.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
GOV.UK - The best place to find government services and information
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 GOV.UK - The best place to find government services and information
H2 Navigation menu
H2 Popular on GOV.UK
H2 Services and information
H2 Featured
H2 Government activity
H2 More on GOV.UK
H2 Services and information Duplicate text
H2 Government activity Duplicate text
H2 Support links
H3 Benefits
H3 Births, deaths, marriages and care
H3 Business and self-employed
H3 Childcare and parenting
H3 Citizenship and living in the UK
H3 Crime, justice and the law
H3 Disabled people
H3 Driving and transport
H3 Education and learning
H3 Employing people
H3 Environment and countryside
H3 Housing and local services
H3 Money and tax
H3 Passports, travel and living abroad
H3 Visas and immigration
H3 Working, jobs and pensions
H3 Self Assessment
H3 Find a job
H3 National Insurance
H3 Departments
H3 News
H3 Guidance and regulation
H3 Research and statistics
H3 Policy papers and consultations
H3 Transparency documents
H3 Help us improve GOV.UK
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gov.uk/Anchor Skip to main content
https://www.gov.uk/GOV.UK
https://www.gov.uk/browseMenu
https://www.gov.uk/searchSearch GOV.UK
/log-in-register-hmrc-online-s...HMRC account: sign in or set up
/get-access-evisaGet access to your eVisa
/sign-in-universal-creditUniversal Credit account: sign in
/sign-in-childcare-accountChildcare account: sign in
/log-in-file-self-assessment-t...Self Assessment tax return: sign in
/personal-tax-accountPersonal tax account: sign in or set up
/browse/benefitsBenefits
/browse/births-deaths-marriagesBirths, deaths, marriages and care
/browse/businessBusiness and self-employed
/browse/childcare-parentingChildcare and parenting
/browse/citizenshipCitizenship and living in the UK
https://www.gov.uk/browse/justiceCrime, justice and the law
/browse/disabilitiesDisabled people
https://www.gov.uk/browse/drivingDriving and transport
/browse/educationEducation and learning
/browse/employing-peopleEmploying people
/browse/environment-countrysideEnvironment and countryside
/browse/housing-local-servicesHousing and local services
https://www.gov.uk/browse/taxMoney and tax
https://www.gov.uk/browse/abroadPassports, travel and living abroad
/browse/visas-immigrationVisas and immigration
https://www.gov.uk/browse/workingWorking, jobs and pensions
/self-assessment-tax-returnsSelf Assessment
https://www.gov.uk/find-a-jobFind a job
/check-national-insurance-recordNational Insurance
/government/organisationsDepartments
/search/news-and-communicationsNews
/search/guidance-and-regulationGuidance and regulation
/search/research-and-statisticsResearch and statistics
/search/policy-papers-and-cons...Policy papers and consultations
/search/transparency-and-freed...Transparency documents
/log-in-register-hmrc-online-s...HMRC services: sign in
/check-mot-historyCheck MOT history of a vehicle
https://www.gov.uk/vehicle-taxTax your vehicle
/universal-creditUniversal Credit
/foreign-travel-adviceForeign travel advice
/state-pension-ageCheck your State Pension age
/sign-in-childcare-accountText duplicate Childcare account: sign in
/student-finance-register-loginStudent finance: sign in
/self-assessment-tax-returnsSelf Assessment tax returns
/apply-renew-passportApply for a passport
https://www.smartsurvey.co.uk/...New window External Subdomain Please fill in this survey (opens in a new tab)
/browse/benefitsText duplicate Benefits
/browse/births-deaths-marriagesBirths, death, marriages and care
/browse/businessText duplicate Business and self-employed
/browse/childcare-parentingText duplicate Childcare and parenting
/browse/citizenshipText duplicate Citizenship and living in the UK
https://www.gov.uk/browse/justiceText duplicate Crime, justice and the law
/browse/disabilitiesText duplicate Disabled people
https://www.gov.uk/browse/drivingText duplicate Driving and transport
/browse/educationText duplicate Education and learning
/browse/employing-peopleText duplicate Employing people
/browse/environment-countrysideText duplicate Environment and countryside
/browse/housing-local-servicesText duplicate Housing and local services
https://www.gov.uk/browse/taxText duplicate Money and tax
https://www.gov.uk/browse/abroadText duplicate Passports, travel and living abroad
/browse/visas-immigrationText duplicate Visas and immigration
https://www.gov.uk/browse/workingText duplicate Working, jobs and pensions
/government/organisationsText duplicate Departments
/search/news-and-communicationsText duplicate News
/search/guidance-and-regulationText duplicate Guidance and regulation
/search/research-and-statisticsText duplicate Research and statistics
/search/policy-papers-and-cons...Text duplicate Policy papers and consultations
/search/transparency-and-freed...Transparency
/government/how-government-worksHow government works
/government/get-involvedGet involved
https://www.gov.uk/helpHelp
/help/privacy-noticePrivacy
https://www.gov.uk/help/cookiesCookies
/help/accessibility-statementAccessibility statement
https://www.gov.uk/contactContact
/help/terms-conditionsTerms and conditions
https://www.gov.uk/cymraegRhestr o Wasanaethau Cymraeg
/government/organisations/gove...Government Digital Service
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
servernginx
cache-controlmax-age=300, public
content-security-policydefault-src 'self'; base-uri 'none'; img-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com assets.digital.cabinet-office.gov.uk https://img.youtube.com https://i.ytimg.com; script-src 'self' www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com www.gstatic.com *.ytimg.com www.youtube.com www.youtube-nocookie.com 'nonce-Siir1idKBHy9G/3zZ9NwlQ=='; style-src 'self' www.gstatic.com; font-src 'self'; connect-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com gds-single-consent-staging.app gds-single-consent.app; object-src 'none'; frame-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.youtube.com www.youtube-nocookie.com; frame-ancestors 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk; report-uri https://csp-reporter.publishing.service.gov.uk/report
etagW/"bf907f1692453d3e9f86615601effe13"
link</assets/frontend/application-84485bae7c7062d105429853ed2724155b5a5bfabef59fa3d5a86d33aae36627.css>; rel=preload; as=style; nopush,</assets/frontend/views/_homepage-cd43eecdb08cd168672be81d5e7a81d8dd01c176583b5665b4d5ba66fc1eba5f.css>; rel=preload; as=style; nopush,</assets/frontend/views/_homepage_header-de0edcd2ce904a93d149eaf13ecbc6eeffd1846210f83e637a74e0a8458536bb.css>; rel=preload; as=style; nopush,</assets/frontend/views/_popular_links-4ecc3766c0884579358bdd11899cce950bd33d5f6a1c99c800fd34f0a20d9a92.css>; rel=preload; as=style; nopush,</assets/frontend/govuk_publishing_components/components/_action-link-6a0bd6b1dea8a06695b7678e5457c809bc4ffd5f0221e557b5ede25238328312.css>; rel=preload; as=style; nopush,</assets/frontend/govuk_publishing_components/components/_cards-e8ebfa5a9585adec676a2602012a8336175448362c4fe0540d77fe6e26f84691.css>; rel=preload; as=style; nopush
permissions-policyinterest-cohort=()
via1.1 router, 1.1 varnish
x-content-type-optionsnosniff
x-frame-optionsALLOWALL
x-request-id61981dd1-d847-4cd0-9cda-b594044da255
x-runtime0.036427
fastly-backend-nameorigin
content-encodinggzip
accept-rangesbytes
dateSat, 18 Jan 2025 21:38:02 GMT
age203
strict-transport-securitymax-age=31536000; preload
server-timingcacheHit
x-served-bycache-fra-etou8220108-FRA
x-cacheHIT
x-cache-hits4
x-timerS1737236283.754698,VS0,VE0
varyAccept-Encoding
alt-svch3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length11685
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 297,911 referring domains.
This page has 70,684,009 backlinks.
This page has backlinks from 133,055 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*/print$
# Don't allow indexing of user needs pages
Disallow: /info/*
# Don't allow indexing of site search
Disallow: /search/all*
Sitemap: https://www.gov.uk/sitemap.xml

# https://ahrefs.com/robot/ crawls the site frequently
User-agent: AhrefsBot
Crawl-delay: 10

# https://www.deepcrawl.com/bot/ makes lots of requests. Ideally we'd slow it
# down rather than blocking it but it doesn't mention whether or not it
# supports crawl-delay.
User-agent: deepcrawl
Disallow: /

# Complaints of 429 'Too many requests' seem to be coming from SharePoint servers
# (https://social.msdn.microsoft.com/Forums/en-US/3ea268ed-58a6-4166-ab40-d3f4fc55fef4)
# The robot doesn't recognise its User-Agent string, see the MS support article:
# https://support.microsoft.com/en-us/help/3019711/the-sharepoint-server-crawler-ignores-directives-in-robots-txt
User-agent: MS Search 6.0 Robot
Disallow: /

Similar sites

Search preview

www.gov.uk
Welcome to GOV.UK
GOV.UK - The best place to find government services and information.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GOV89%Check
find68%Check
government66%Check
services66%Check
information66%Check
find government66%Check
find government services66%Check
best62%Check
place62%Check
Best Place62%Check
Show more keywords and terms

Test up to 1.000 webpages of gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions