Gsd.harvard.edu - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
52% 
Page structure
64% 
Link structure
43% 
Server
65% 
External factors
100% 
SEO Score
Response time
0.97 s
File size
159.00 kB
Words
650
Media files
26
Number of links
112 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Harvard Graduate School of Design
The length of the page title is perfect. (392 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Graduate School of Design educates leaders in design, research, and scholarship to make a resilient, just, and beautiful world.
The length of the meta description is perfect. (806 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gsd.harvard.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Graduate School of Design educates leaders in design, research, and scholarship to make a resilient, just, and beautiful world.  
google-site-verificationa-disable-UA-80325496-2
generatorSite Kit by Google 1.121.0
msapplication-TileImagehttps://www.gsd.harvard.edu/wp-content/uploads/2023/08/cropped-gsd_id_favicon-270x270.png
msapplication-TileColor#da532c
msapplication-config/wp-content/themes/gsd-wp-theme/favicons/browserconfig.xml?v=jw722yl4y4
theme-color#ffffff
article:publisherhttps://www.facebook.com/HarvardGSD/
article:modified_time2024-05-14T14:29:24+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@HarvardGSD
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionThe Graduate School of Design educates leaders in design, research, and scholarship to make a resilient, just, and beautiful world.  
og:urlhttps://www.gsd.harvard.edu/
og:site_nameHarvard Graduate School of Design
og:imagehttps://www.gsd.harvard.edu/wp-content/uploads/2023/08/gsd_id_preview_graphic.png
og:image:width450
og:image:height450
og:image:typeimage/png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 50 words is high.
This page contains 650 words. That's ok.
26.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2021/08/Road2-copy-1.jpegWoman holding drawing of a face in front of her head
.../uploads/2019/06/Art-Practices-Topic.jpgArt Practices
...uploads/2021/08/TOPIC-INFRASTRUCTURE.jpgInfrastructure
...ent/uploads/2020/07/RESILIENCE-TOPIC.jpgNo alt attribute provided
...ontent/uploads/2021/08/Road2-copy-1.jpegWoman holding drawing of a face in front of her head
...24/05/20240405_RIPAC-winners_DSC5414.jpgTwo men stand in front of a curving wall made of wood and plastic.
..._fellowship_24_25_horizontal_eflux_3.jpgA grid of ten black-and-white photograph portraits depicting the Loeb fellows for 2025.
...4/04122024_MaterialTimeSymposium_132.jpgSamples of different materials made of organic waste and fibers are arrayed on a black cloth on a table. Two hands appear in the image touching different materials.
/wp-content/uploads/2024/03/Cooking.jpgA structure of metal legs and metal wire cages, some covered in red cushions, stands in an intertidal zone in a bay. Some of the metal wire cages have oysters in them. The structure resembles benches and tables.
.../uploads/2024/02/IMG_7759_1-1024x768.pngA highway rises over a dry riverbed filled with trees. Mountains are in the background.
...ds/2024/02/Fort-Kongenstein-1024x687.jpgAerial photo showing a coastline on the left and a village on the right with a gravel road running along the coast
...tent/uploads/2024/02/Murals-1024x687.jpgPhotos of building ruins with mural depicting chained hands and a picture of a black man
.../2024/02/Ada-Foah-community-1024x683.jpgA photo of thatch roofed houses on a bank of a river with two moored boats in the foreground
...ent/uploads/2024/02/TanoYaw-1024x683.jpgPhoto of thatched roofed structured forming a courtyard.
...ploads/2024/02/Kongenstein2-1024x683.jpgA photo of a weather tree leaning to the right with ruins of a building in a distance.
...loads/2024/02/Volta-Estuary-1024x687.jpgAerial photo of a river with three sandy islands and land in the far distance
/wp-content/uploads/2024/02/MayorWu.jpgMayor Michelle Wu holds a microphone and appears to be speaking. She is seated among a group that includes three men. On a small table in front of her are water glasses, a pitcher, and an ipad device.
/wp-content/uploads/2024/02/BairdRVD.jpgA photograph of architect and scholar George Baird holding a microphone and apparently speaking in a room of other people.
...oads/2024/02/Offshore_Harvard_GSD_04.jpgA poster for the Harvard GSD Fall 2023 Public Programs hangs against a white wall outside. The poster is red, black, and silver with a prominent spiral graphic.
...nt/uploads/2023/12/Zeiger_Blackbirds.jpgAn aerial view of a housing development on a Southern California hillside with a mix of predominantly black and predominantly white two or three story houses clustered around a central street.
...uploads/2023/12/02222021_P3-Workshop.jpgA site plan of the P3 parcel in Roxbury, Boston, showing existing and potential open spaces.
...uploads/2024/01/MphoAntawan-1024x758.jpgHeadshot of African decent female on the left and a headshot of African decent man on the right
/wp-content/uploads/2023/12/DSC6797.jpgGund Hall, Harvard University Graduate School of Design. Photo by Noritaka Minami
...ioning_Install-N3KL7404-2-2-1024x683.jpgJonathan Grinham and Jack Alvarenga, two of the team leads, with an evaporative cooling unit as it was installed at HouseZero. Credit: Wyss Institute at Harvard University
/wp-content/uploads/2023/11/Gissen2.pngPhoto of white male looking at the camera smiling.

Page structure

H1 heading
(Critically important)
A Public Artwork by GSD Students Embraces Enclosure
Too many H1 headings
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 A Public Artwork by GSD Students Embraces Enclosure
H1 Loeb Fellowship Announces the Class of 2025
H1 How Bio-Based Building Materials Are Transforming Architecture
H1 What Oysters Can Teach about Life in the Climate Crisis
H1 From Drought to Flood: Solutions for Extreme Climate Events in Monterrey, Mexico
H1 A New Future for a Colonial Fort in Ghana
H1 Boston Mayor Speaks at the GSD about Urban Forests, Community Resilience, and Environmental Justice
H1 Remembering George Baird, 1939–2023
H1 Design and Time: An Interview with Offshore
H1 Disguised Density: An Excerpt from “The State of Housing Design 2023”
H1 How Public Health Methods Can Bolster Socially Conscious Urban Development
H1 Nexus Podcast: Mpho Matsipa and Antawan Byrd
H1 The Plan for a More Sustainable and Accessible Gund Hall
H1 A Team of Harvard Researchers Develop a Prototype for a More Efficient and Eco-friendly Air Conditioner
H1 Future of the American City: The Architecture of Disability
H1 Resourceful Urbanism: Dan Stubbergaard’s Adaptive Reuse of Cities
H1 Rethinking I.M. Pei’s Legacy
H1 Pete Walker & the GSD: Nearly 70 Years of Connections
H1 Karenna Gore Speaks to GSD Graduates at Class Day 2024
H1 Commencement Ceremony 2024
H2 Academics
H2 People
H2 About
H2 Resources
H2 Explore
H3 Ideas on...
H3 News
H3 Events
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.gsd.harvard.edu/Anchor Skip to main content
https://www.gsd.harvard.edu/Subdomain GSD Logo
https://now.gsd.harvard.edu/New window External Subdomain GSD Now
/architecture/Department of Architecture
/landscape-architecture/Department of Landscape Architecture
/urban-planning-design/Department of Urban Planning and Design
/design-studies/Design Studies
/design-engineering/Design Engineering
/doctoral-programs/Doctoral Programs
/undergraduate-concentration/Undergraduate Architecture Studies
/loeb-fellowship/Loeb Fellowship
/executive-education/Executive Education
https://earlydesigneducation.g...External Subdomain Early Design Education
/research/Research
/courses/Courses
/admissions/Apply
https://community.alumni.harva...New window External Subdomain Give
https://huhs.harvard.edu/covid...New window External Subdomain Anchor Covid 19
/people/faculty/Faculty
/people/staff/Staff
/people/student/Students
/development-and-alumni-relati...Alumni
/administrative-leadership-cou...Administrative Leadership Council
/community-values/Community Values, Rights, and Responsibilities
/commitment-to-diversity-inclu...Diversity, Inclusion, and Belonging
https://alumni.gsd.harvard.edu/External Subdomain Alumni and Friends Website
/visit-the-gsd/Subdomain Visit the GSD
/admissions/Admissions
/financial-aid/Financial Aid
/library/Frances Loeb Library
/student-affairs/Student Affairs
/resources/?resource_type=offi...Offices & Services
/resources/All Resources →
/resources/?resource_audience=...Prospective Students
/resources/?resource_audience=...Current Students
/resources/?resource_audience=...Text duplicate Faculty
/resources/?resource_audience=...Text duplicate Staff
/resources/?resource_audience=...Text duplicate Alumni
https://www.gsd.harvard.edu/news/News
/events/Events
/exhibitions/Exhibitions
/publications/Publications
/podcasts/Podcasts
/projects/Projects
/topics/Topics
/topics/Subdomain Ideas on...
/topic/practice/Subdomain Practice
/topic/art-practices/Subdomain Art Practices
/topic/infrastructure/Subdomain Infrastructure
/topic/resilience/Subdomain Resilience
/topic/practice/Subdomain Text duplicate Practice
/topics/Subdomain All 26 topics
/topics/Subdomain Text duplicate All 26 topics
/category/features/Subdomain Features
/2024/05/a-public-artwork-by-g...Subdomain IMG-ALT Two men stand in front of a curving wall made of wood and plastic.
/2024/05/a-public-artwork-by-g...Subdomain A Public Artwork by GSD Students Embraces Enclosure
/category/announcements/Subdomain Announcements
/2024/05/loeb-fellowship-annou...Subdomain IMG-ALT A grid of ten black-and-white photograph portraits depicting the Loeb fellows for 2025.
/2024/05/loeb-fellowship-annou...Subdomain Loeb Fellowship Announces the Class of 2025
/category/features/Subdomain Text duplicate Features
/2024/04/how-bio-based-buildin...Subdomain IMG-ALT Samples of different materials made of organic waste and fibers are arrayed on a black cloth on a table. Two hands appear in the image touching different mat...
/2024/04/how-bio-based-buildin...Subdomain How Bio-Based Building Materials Are Transforming Architecture
/category/features/Subdomain Text duplicate Features
/2024/04/daniel-fernandez-pasc...Subdomain IMG-ALT A structure of metal legs and metal wire cages, some covered in red cushions, stands in an intertidal zone in a bay. Some of the metal wire cages have oyster...
/2024/04/daniel-fernandez-pasc...Subdomain What Oysters Can Teach about Life in the Climate Crisis
/category/features/Subdomain Text duplicate Features
/2024/02/from-drought-to-flood...Subdomain IMG-ALT A highway rises over a dry riverbed filled with trees. Mountains are in the background.
/2024/02/from-drought-to-flood...Subdomain From Drought to Flood: Solutions for Extreme Climate Events in Monterrey, Mexico
/category/photo-essay/Subdomain Photo Essay
/2024/02/a-new-future-for-a-co...Subdomain IMG-ALT Aerial photo showing a coastline on the left and a village on the right with a gravel road running along the coast
/2024/02/a-new-future-for-a-co...Subdomain A New Future for a Colonial Fort in Ghana
/category/news/Subdomain Text duplicate News
/2024/02/boston-mayor-michelle...Subdomain IMG-ALT Mayor Michelle Wu holds a microphone and appears to be speaking. She is seated among a group that includes three men. On a small table in front of her are wa...
/2024/02/boston-mayor-michelle...Subdomain Boston Mayor Speaks at the GSD about Urban Forests, Community Resilience, and Environmental Justice
/category/features/Subdomain Text duplicate Features
/2024/02/remembering-george-ba...Subdomain IMG-ALT A photograph of architect and scholar George Baird holding a microphone and apparently speaking in a room of other people.
/2024/02/remembering-george-ba...Subdomain Remembering George Baird, 1939–2023
/category/interviews/Subdomain Interviews
/2024/02/design-and-time-an-in...Subdomain IMG-ALT A poster for the Harvard GSD Fall 2023 Public Programs hangs against a white wall outside. The poster is red, black, and silver with a prominent spiral graph...
/2024/02/design-and-time-an-in...Subdomain Design and Time: An Interview with Offshore
/category/features/Subdomain Text duplicate Features
/2023/12/disguised-density-the...Subdomain IMG-ALT An aerial view of a housing development on a Southern California hillside with a mix of predominantly black and predominantly white two or three story houses...
/2023/12/disguised-density-the...Subdomain Disguised Density: An Excerpt from “The State of Housing Design 2023”
/category/interviews/Subdomain Text duplicate Interviews
/2023/12/how-public-health-met...Subdomain IMG-ALT A site plan of the P3 parcel in Roxbury, Boston, showing existing and potential open spaces.
/2023/12/how-public-health-met...Subdomain How Public Health Methods Can Bolster Socially Conscious Urban Development
/category/podcasts/Subdomain Text duplicate Podcasts
/2024/01/mpho-matsipa-and-anta...Subdomain IMG-ALT Headshot of African decent female on the left and a headshot of African decent man on the right
/2024/01/mpho-matsipa-and-anta...Subdomain Nexus Podcast: Mpho Matsipa and Antawan Byrd
/category/news/Subdomain Text duplicate News
/2023/12/the-plan-for-a-more-s...Subdomain IMG-ALT Gund Hall, Harvard University Graduate School of Design. Photo by Noritaka Minami
/2023/12/the-plan-for-a-more-s...Subdomain The Plan for a More Sustainable and Accessible Gund Hall
/category/news/Subdomain Text duplicate News
/2023/11/a-team-of-harvard-res...Subdomain IMG-ALT Jonathan Grinham and Jack Alvarenga, two of the team leads, with an evaporative cooling unit as it was installed at HouseZero. Credit: Wyss Institute at Harv...
/2023/11/a-team-of-harvard-res...Subdomain A Team of Harvard Researchers Develop a Prototype for a More Efficient and Eco-friendly Air Conditioner
/category/podcasts/Subdomain Text duplicate Podcasts
/2023/11/the-architecture-of-d...Subdomain IMG-ALT Photo of white male looking at the camera smiling.
/2023/11/the-architecture-of-d...Subdomain Future of the American City: The Architecture of Disability
https://www.gsd.harvard.edu/Anchor Back to top
https://www.gsd.harvard.edu/news/Subdomain Text duplicate News
/category/features/Subdomain Text duplicate Features
/2024/05/resourceful-urbanism-...Subdomain Resourceful Urbanism: Dan Stubbergaard’s Adaptive Reuse of Cities
/category/news/Subdomain Text duplicate News
/2024/05/i-m-pei-legacy-sandi-...Subdomain Rethinking I.M. Pei’s Legacy
/category/features/Subdomain Text duplicate Features
/2024/05/pete-walker-landscape...Subdomain Pete Walker & the GSD: Nearly 70 Years of Connections
/events/Subdomain Text duplicate Events
/events/all/?event_type=award-...Subdomain Award Ceremony
/event/karenna-gore-speaks-to-...Subdomain Karenna Gore Speaks to GSD Graduates at Class Day 2024
/events/all/?event_type=commen...Subdomain Commencement
/event/commencement-ceremony-2...Subdomain Commencement Ceremony 2024
http://www.harvard.edu/External Subdomain A-TITLE Harvard University
https://www.gsd.harvard.edu/Harvard University Graduate School of Design
/privacy-policy/Subdomain Privacy
https://accessibility.harvard....New window External Subdomain Accessibility
https://accessibility.huit.har...New window External Subdomain Digital Accessibility
https://www.google.com/maps/pl...External Subdomain Maps
/contact-the-gsdContact
/covid19/COVID-19
/cdn-cgi/l/email-protectionGSD API
/digital-governance-policy/Digital Governance Policy
https://www.harvard.edu/copyri...External Subdomain Report Copyright Infringement
https://www.harvard.edu/securi...External Subdomain Report Security Issue
https://trademark.harvard.edu/...External Subdomain Trademark Notice
http://www.facebook.com/Harvar...External Subdomain Facebook
http://twitter.com/HarvardGSDExternal Twitter
http://www.youtube.com/user/Th...External Subdomain YouTube
http://www.linkedin.com/edu/sc...External Subdomain LinkedIn
https://www.instagram.com/harv...External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gsd.harvard.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (159 kB).

HTTP Response Header

NameValue
dateMon, 20 May 2024 16:04:23 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.gsd.harvard.edu/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 204
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie264 Characters
servercloudflare
cf-ray886d8feeac2e5d4d-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,296 referring domains.
This page has 73,935 backlinks.
This page has backlinks from 3,046 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1182 shares and comments on Facebook.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /people/student/
Disallow: */wp-content/exports/*

Sitemap: https://www.gsd.harvard.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.gsd.harvard.edu
Home - Harvard Graduate School of Design
The Graduate School of Design educates leaders in design, research, and scholarship to make a resilient, just, and beautiful world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GSD70%Check
Design66%Check
Harvard65%Check
Harvard Graduate64%Check
Graduate63%Check
Harvard Graduate School62%Check
Graduate School61%Check
Public56%Check
Harvard University Graduate55%Check
Art54%Check

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