Guidance.com - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
75% 
Page structure
86% 
Link structure
66% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
80.80 kB
Words
504
Media files
29
Number of links
49 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Guidance.com - B2C & B2B Ecommerce Solutions & Development
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
For over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
The length of the meta description is perfect. (851 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.guidance.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorGuidance
descriptionFor over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
generatorHubSpot
viewportwidth=device-width, initial-scale=1
langen
twitter:descriptionFor over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
twitter:titleGuidance.com - B2C & B2B Ecommerce Solutions & Development
twitter:cardsummary
og:descriptionFor over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
og:titleGuidance.com - B2C & B2B Ecommerce Solutions & Development
og:urlhttps://www.guidance.com
X-UA-CompatibleIE=edge,chrome=1
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Proven conversion rate optimization (CRO) strategies and award winning...
This page contains 504 words. That's ok.
23.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ud-on-tile-vertical-lockup-white-rgb.svgadobe-experience-cloud-on-tile-vertical-lockup-white-rgb
/hubfs/Guidance_2021/optimizely.svgoptimizely
...e_2021/big-commerce-logomark-whitebg.svgbig-commerce-logomark-whitebg
...uidance_2021/shopify-plus-logo-black.svgshopify-plus-logo-black
...ance-home-optimizely-logo-navigation.svgguidance-home-optimizely-logo-navigation
/hubfs/Big-Case-Study-Promo-webp%20(1).webpBig-Case-Study-Promo-webp (1)
/hubfs/avery-logo-1-1.svgavery-logo-1-1
/hubfs/adobe-logo.svgadobe-logo
...ht=473&name=Smaller-Case-Study-Promo.jpgSmaller-Case-Study-Promo
...h=100&height=100&name=kab-logo@[email protected]kab-logo@3x@3x
...0&height=473&name=Smaller-Case-Study.jpgSmaller-Case-Study
/hubfs/vioc-logo-1.svgvioc-logo-1
/hubfs/great-courses-logo.svggreat-courses-logo
...me=right-arrow-of-straight-thin-line.pngright-arrow-of-straight-thin-line
/hubfs/vioc-logo-horizontal.svgvioc-logo-horizontal
...me=right-arrow-of-straight-thin-line.pngright-arrow-of-straight-thin-line
/hubfs/1-benefitlogo-1-1.svg1-benefitlogo-1-1
...me=right-arrow-of-straight-thin-line.pngright-arrow-of-straight-thin-line
...ud-on-tile-vertical-lockup-white-rgb.svgAdobe Commerce
/hubfs/big-commerce-logo.svgBigCommerce
/hubfs/shopify-plus-logo-slate.svgShopify Plus
/hubfs/optimizely.svgOptimizely
...th=1280&height=670&name=8-desktop-35.png8-desktop-35
...CRO Can Help Your Ecommerce Business.pngCRO Can Help Your Ecommerce Business
...eight=670&name=Main Blog Image (2)-1.pngMain Blog Image (2)-1
...idth=76&height=76&[email protected]chat-image@3x
/hubfs/Guidance_2021/guidance-logo-icon.svgguidance-logo-iconguidance-logo-icon
Video URLWidthHeight
...ance_June2019/Video/Guidance Home V5.mp4
...ne2019/Video/Guidance Home Mobile V3.mp4

Page structure

H1 heading
(Critically important)
Let’s Talk.
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Let’s Talk.
H2 Guidance Services
H3 Magento PWA headless powers online learning for peak scalability and growth.
H3 Valvoline's newly redesigned Optimizely CMS website features Digital Wallet functionlality.
H3 Augmented reality boosts omnichannel sales for a global multi-site solution.
H3 Customer Experience
H3 Web Development
H3 B2C Ecommerce
H3 B2B Ecommerce
H3 Important Now in Commerce
H3 Empty heading
H3 Prefer to chat?
H4 Services
H4 Platforms
H4 2023 Commerce Partner of the Year
H4 MIGRATING A HIGHLY COMPLEX HEADLESS SITE FROM M1 TO M2
H4 Headless
H4 Digital Wallet
H4 AR
H4 Growth-Oriented
H4 About
H4 Information
H4 Services Duplicate text
H4 Subscribe
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.guidance.com/Subdomain No Text
/case-studiesSubdomain Case Studies
/services/web-developmentSubdomain Web Development
/services/customer-experienceSubdomain Customer Experience
/services/b2cSubdomain B2C Ecommerce
/services/b2bSubdomain B2B Ecommerce
/platforms/adobe-commerceSubdomain Adobe Commerce (Magento)
IMG-ALT adobe-experience-cloud-on-tile-vertical-lockup-white-rgb
/platforms/optimizelySubdomain Optimizely (Episerver)
IMG-ALT optimizely
/platforms/bigcommerceSubdomain BigCommerce
IMG-ALT big-commerce-logomark-whitebg
/platforms/shopify-plusSubdomain Shopify Plus
IMG-ALT shopify-plus-logo-black
https://www.guidance.com/about-usSubdomain About Us
https://www.guidance.com/blogSubdomain Blog
https://www.guidance.com/contactSubdomain CONTACT US
https://www.guidance.com/contactSubdomain Text duplicate CONTACT US
/press/guidance-named-optimize...Subdomain Read Press Release
/case-studies?filters=.optimizelySubdomain See Optimizely Work
/case-studies/avery-case-studySubdomain Read Case Study
/case-studies/king-arthur-baki...Subdomain Text duplicate Read Case Study
/case-studies/valvoline-instan...Subdomain Text duplicate Read Case Study
/case-studies/the-great-coursesSubdomain Trivial anchor text
Read More
IMG-ALT right-arrow-of-straight-thin-line
/case-studies/valvoline-instan...Subdomain Text duplicate Trivial anchor text
Read More
IMG-ALT right-arrow-of-straight-thin-line
/case-studies/benefitSubdomain Text duplicate Trivial anchor text
Read More
IMG-ALT right-arrow-of-straight-thin-line
/platforms/adobe-commerceSubdomain Choose Engagement
/platforms/bigcommerceSubdomain Choose Flexibility
/platforms/shopify-plusSubdomain Choose Speed
/platforms/optimizelySubdomain Choose Experiences
/cx?hs_preview=mvlTqmLj-486854...Subdomain Text duplicate Customer Experience
/web-development?hs_preview=sV...Subdomain Text duplicate Web Development
/b2c-new?hs_preview=edYbpZPa-4...Subdomain Text duplicate B2C Ecommerce
/b2b-new?hs_preview=BVqzKPKj-4...Subdomain Text duplicate B2B Ecommerce
/blog/ecommerce-security-most-...Subdomain IMG-ALT 8-desktop-35
/blog/ecommerce-security-most-...Subdomain Ecommerce Security: The Most Important Holiday Readiness Tip
/blog/cro-ecommerceSubdomain IMG-ALT CRO Can Help Your Ecommerce Business
/blog/cro-ecommerceSubdomain CRO Can Help your Ecommerce Business
/blog/episerver-optimization-a...Subdomain IMG-ALT Main Blog Image (2)-1
/blog/episerver-optimization-a...Subdomain Unlocking the New Episerver: Optimization as a Service
https://www.guidance.com/Subdomain IMG-ALT guidance-logo-icon
https://www.guidance.com/about-usSubdomain Team
/case-studiesSubdomain Text duplicate Case Studies
https://www.guidance.com/blogSubdomain Text duplicate Blog
https://www.guidance.com/careersSubdomain Careers
https://www.guidance.com/partnersSubdomain Partners
https://www.guidance.com/pressSubdomain Press
https://www.guidance.com/b2bSubdomain Text duplicate B2B Ecommerce
https://www.guidance.com/b2cSubdomain Text duplicate B2C Ecommerce
/customer-experienceSubdomain Text duplicate Customer Experience
/web-developmentSubdomain Website Development
/privacy-policySubdomain Privacy Policy
/cookie-policySubdomain Cookie Policy
https://www.linkedin.com/compa...New window Nofollow External Subdomain Linkedin
https://twitter.com/guidance1993New window Nofollow External Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.guidance.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
cache-controls-maxage=10800, max-age=0
etagW/"e64ef31f0a88cd2b2a8d846813d84d07"
last-modifiedMon, 22 Apr 2024 14:29:15 GMT
link</hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js>; rel=preload; as=script,</hs/hsstatic/cos-i18n/static-1.53/bundles/project.js>; rel=preload; as=script,</_hcms/forms/v2.js>; rel=preload; as=script
strict-transport-securitymax-age=31536000
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referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-hs-cache-configBrowserCache-5s-EdgeCache-180s
x-hs-cache-controls-maxage=10800, max-age=0
x-hs-cf-cache-statusHIT
x-hs-content-id49031647758
x-hs-hub-id5897745
x-hs-prerenderedMon, 22 Apr 2024 14:29:15 GMT
x-xss-protection1
set-cookie261 Characters
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varyAccept-Encoding
servercloudflare
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content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 397 referring domains.
This page has 2,582 backlinks.
This page has backlinks from 292 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /sample-*
Disallow: /blog/sample-*
Disallow: /cdn-cgi/l/email-protection
Disallow: /_hcms/perf
Disallow: /hybris-enterprise-level-commerce
Disallow: /_hcms/livechat*

Sitemap: http://www.guidance.com/sitemap.xml
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: /hs/preferences-center/

Similar sites

Search preview

www.guidance.com
Guidance.com - B2C & B2B Ecommerce Solutions & Development
For over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Guidance79%Check
Ecommerce70%Check
B2B Ecommerce67%Check
B2C B2B ecommerce66%Check
B2C62%Check
B2B62%Check
B2C B2B62%Check
solution61%Check
Ecommerce Platform55%Check
Adobe Commerce55%Check
Show more keywords and terms

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